STRATEGIC PLAN OF ACTION (SPA) FOR THE JOINT COMMITTEE ON ASEAN COOPERATION AND JOINT APPROACHES IN

AGRICULTURE AND FOREST PRODUCTS PROMOTION SCHEME (2016-2020)

ASEAN COCOA CLUB

SECTOR: FOOD, AGRICULTURE AND FORESTRY

WORKING GROUP: JOINT COMMITTEE ON ASEAN COOPERATION AND JOINT APPROACHES IN
AGRICULTURE AND FOREST PRODUCTS PROMOTION SCHEME

STRATEGIC THRUST 1 : JOINT PRODUCT PROMOTION IN INTERNATIONAL MARKETS

ACTION PROGRAMMES ACTIVITIES SUB-ACTIVITIES RESPONSIBLE TIMELINE OUTPUT

ASEAN BODIES/ INDICATORS
LEAD COUNTRY

1.1 Joint efforts to 1.1.1 Enhance intra– i. Monitor implementation ASEAN Member 2016-2020 AMS updated the
overcome and extra– of Tariffs and Non–Tariff States (AMS) ATIGA, FTA, MFN
discriminatory tariff ASEAN trade Barriers on Cocoa and NTBs
and non-tariff and long–term Beans and Cocoa
barriers and unfair competitiveness Products in ASEAN and
trade practices of ASEAN’s other ASEAN trade
imposed by an food, agriculture partners.
importing country. and forestry
products/ a. ASEAN Free Trade
commodities. Area
b. Most Favoured
Nation (MFN)
c. Non–Tariff Barriers

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LEAD COUNTRY

1.2 Joint promotion of 1.2.1 Promote i. ASEAN Cocoa and ASEAN Member 2018-2020
the Products through Awareness Chocolate Appreciation States (AMS) i. Mini Exhibition, 15-
participation in Programmes / Day 17 July 2019, Pulse
promotional Campaign. Grande Hotel,
activities. a. Seminar Putrajaya, Malaysia

b. Exhibition
(to coincide with
ACC Meeting) c. Dinner

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STRATEGIC THRUST 2: JOINT ASEAN POSITION AT INTERNATIONAL FORA

ACTION PROGRAMMES ACTIVITIES SUB-ACTIVITIES RESPONSIBLE TIMELINE OUTPUT

ASEAN BODIES/ INDICATORS
LEAD COUNTRY

2.1 Consultation and 2.1.1 Public-Private i. Research & ASEAN Member 2017-2020 AMS updated on the
cooperation to Partnership Development (R&D) States (AMS) R&D, CSR and
formulate a joint Sustainability Project.
ASEAN position at
international fora on ii. Project Development
issues relating to the
Products. a. Corporate Social
Responsibility (CSR)
b. Sustainability Project

2.1.2 Technical i. Drafting ASEAN GAP Philippines 2016-2020 The ASEAN GAP for
Working Group for Cocoa Production Cocoa Production was
th
on Good endorsed at 40
Agriculture AMAF Meeting, 11
Practices October 2018, Hanoi
(TWGGAP) Viet Nam

ii. Development of CPB Malaysia 2018-2020 Ongoing research

Artificial Diet collaboration project
on Development of
CPB Artificial Diet

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ASEAN BODIES/ INDICATORS
LEAD COUNTRY

2.1.3 Technical i. Establishment of Indonesia 2017-2020 Indonesia had

Working Group ASEAN Standard submitted the draft of
on Food Safety related to cocoa and ASEAN Standard on
(TWGFS). cocoa products Food Safety for Cocoa
and Cocoa Products to
the TWGFS secretariat
for circulation to the
AMS for comments.

ii. ASEAN Member States Malaysia 2017-2020 Malaysia had

(AMS) collaboration on scheduled a Basic
expertise, knowledge Course in Sensory
and resources Evaluation of Cocoa
(laboratory testing 2018 but it is not
equipment/facilities, conducted due to no
etc) participation from the
AMS.

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STRATEGIC THRUST 3: ENHANCEMENT OF INTRA-ASEAN TRADE

ACTION PROGRAMMES ACTIVITIES SUB-ACTIVITIES RESPONSIBLE TIMELINE OUTPUT

ASEAN BODIES/ INDICATORS
LEAD COUNTRY
3.1 Consultation and 3.1.1 Enhancement of i. Cocoa Association of
exchange of Private Sector Asia (CAA) ASEAN Member 2016-2020 The private sectors
experiences and Involvement States (AMS) from the AMS reported
information on trade ii. Cocoa Manufacturers’ the latest development
and investment Group Malaysia (CMG) of the programmes
policies and implemented
strategies. iii. Indonesia Cocoa Board
(ICB)

iv. Cocoa Foundation of

the Philippines
(CocoaPhil)

v. Viet Nam Cocoa

Committee (VCC)

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LEAD COUNTRY

3.1.2 Strengthening i. Visits ASEAN Member 2017-2020 i. Indonesian Cocoa

Business States (AMS) Day, 25 October
linkages and ii. Seminars 2018, Jakarta,
networking. Indonesia
iii. Cocoa Dinner
trade/Market Talk ii. 2018 Plantation
Day, 8 December
2018, Bandung,
Indonesia

iii. Indonesian Cocoa

Council National
Conference, 9
December 2018,
Bandung,
Indonesia

iv. Malaysia Cocoa

Industry
Engagement and
Dialogue Session
with Minister of
Primary Industries,
14 January 2019,
Selangor, Malaysia

v. CAA Cocktail, 17
April 2019,
Singapore

vi. 5th World Cocoa

Conference,
September 2020,

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ACTION PROGRAMMES ACTIVITIES SUB-ACTIVITIES RESPONSIBLE TIMELINE OUTPUT
ASEAN BODIES/ INDICATORS
LEAD COUNTRY
Bali, Indonesia

vii.7th Indonesian
Cocoa Conference
& Dinner, 14–15
November 2019,
Bali, Indonesia

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STRATEGIC THRUST 4: ENHANCEMENT OF COMPETITIVENESS OF THE PRODUCTS

ACTION PROGRAMMES ACTIVITIES SUB-ACTIVITIES RESPONSIBLE TIMELINE OUTPUT

ASEAN BODIES/ INDICATORS
LEAD COUNTRY

4.1 Strengthening 4.1.1 Efficient and i. Training on sustainable ASEAN Member 2017-2020 Malaysia
cooperation in Effective cocoa farming States (AMS)
human resources Extension i. Farmers Field
development. Services. ii. Strengthening School (FFS) –
Cooperatives and participatory
Farmers Organization training approach
to a group of 20 to
30 farmers to
encourage cocoa
farmers to conduct
the experiment in
their own farms to
increase their
understanding on
the agro-
ecosystem and
knowledge and to
increase yield

Philippines

i. Monthly training on
sustainable cocoa
farming under the
Agriculture Training
Institute,
Department of
Agriculture and
CocoaPhil

ii. Cocoa smart

farming technology
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ACTION PROGRAMMES ACTIVITIES SUB-ACTIVITIES RESPONSIBLE TIMELINE OUTPUT
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LEAD COUNTRY
for new generation
to be involved in
cocoa industry.

Viet Nam

i. Cocoa Capacity
Building on
Training of Trainers
(ToT), Training of
Farmers (ToF) and
Farmers Coaching
Visit (FCV).

4.2 Enhancing 4.2.1 Promote i. ICT ASEAN Member 2016-2020 Malaysia

complementarity of Knowledge States (AMS)
the Products. Exchange and ii. Project Management i. eCOCOA Portal had
Information been developed to
Sharing. 1. Smallholders facilitate
Development smallholders and
Programme cocoa licensors to
obtain Malaysian
2. Extension and Transfer Cocoa Board
of Technology information and
services.

Viet Nam

i. e-Training
Programme using
social media (i.e
Zalo and
Facebook)

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ACTION PROGRAMMES ACTIVITIES SUB-ACTIVITIES RESPONSIBLE TIMELINE OUTPUT
ASEAN BODIES/ INDICATORS
LEAD COUNTRY
ii. Cocoa Farmer
Portal had been
developed with
apps appliance to
transfer technology
and disseminate
information to
cocoa farmers

Indonesia

i. Center for
Developing
Competency of
Integrated Cocoa
Processing Industry
was established to
create 1000 new
entrepreneur with
slogan one village
one product.

4.3 Intensifying 4.3.1 Research & i. Proposed Trials on ASEAN Member 2016-2020 Indonesia and
cooperation in Development Selected Cocoa States (AMS) Malaysia updates the
technology (R&D) Projects. Progeny and Clones in latest development of
development and Selected ASEAN the projects
transfer. Region

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ACTION PROGRAMMES ACTIVITIES SUB-ACTIVITIES RESPONSIBLE TIMELINE OUTPUT
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LEAD COUNTRY

ii. Pest & Diseases (P&D) ASEAN Member 2016-2020 Malaysia updates the
Management States (AMS) latest development of
research collaboration
on Cocoa Pod Borer
(CPB), Vascular
Streak Dieback (VSD)
and Black Pod Rot
(BPR)

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