Pepsi

Year Product Price Place Promotion Miscellaneous

1950-  In 1954, bottle size  Concentrat  Began  Revenues
1959 changed fist time to a e was sold internation increased by
12 ounce, slowly began to bottlers al 300%
to sel in cans as well as at a price expansion  In 1954, sales
bottles 20% less and profits fell
than that first time after
of coke the world war 2

1960-  Introduced diet —  “Pepsi

69 pepsi, mountain generation
dew and pepsi ”- motto,
light “young at
 Purchased frito heart”
lay tagline
1970-  Purchased pizza  Price —  1974-The  In 1975, the pepsi
79 hut in 1977 increased pepsi cola brand first
of challenge- overtook coca cola
concentrat blind taste in terms o market
e to equal tests- 58% share in food
that of consumers stores
coke preferred
pepsi over
coke
 1977-
additional
market
share of
1.3%
1980  Price for  President
diet pepsi urged
increased bottlers to
exploit
vending
machines
and
fountains
1983  Pepsi introduced  Television —
pepsi free and sugar adverts
free pepsi free(non- $100mn
caffeine) for pepsi
free and
sugarfree
pepsi free
1984  Pepsico become  New
sthe first marke
company to use ting
100% campa
aspartame ign-“c
 Introduced slice hoice
and diet slice, of a
10% fruit juice new
 Introduced the genera
3 litre family tion”
bottle
1986  Bottle  Frito lay
rs in contributed
south 33% of total
reduc 1986 sales
ed  Acquired MEI
Pepsi

cost for $600mn

struct and Allegheny
ure by beverages for
30% $168mn.
Pepsi fyrther
spent $3.7 bn
to purchase
additional
bottlers
1988  Formation of
pepsi cola
company
1990  New product  11  $1 Mn  51% of
“all sport” in 4 times in volume
flavs as advert distributed by
many s, company
vendi coupo owned bottler
ng ns and  Wendy’s and
machi appeal KFC switched
ne per s to epsi with coke
capita retaile because of
were rs pepsi’s
install competing
ed in brands in the
US restaurant
and business
Europ  Worldwide
e share was half
of that of coka
cola
 Invested 2bn
in resteraunts
(taco bells,
pizza hut and
KFC
1991  Advert that
coca cola
gave
preferentia
l pricing to
mcd