ClickCom Chap 1 To 3

Feasibility Study of CLICKCOM COMPUTER SHOP
CHAPTER 1
BUSINESS PROFILE
INTRODUCTION
Computer is the most friendly technology of every students. Cellphone is more easy to
carry and handle but computer can do a lot that the cellphone can’t do. Buying your own
personal computer is very expensive especially for those students. Computer shop business
became popular in Bulacan, because of the advantages of technology that people embraced.
There are different kinds of computer shop that have their own focuses in terms of service that
they give to their costumers. The computer shop became popular because of the conveniency
give to the costumer.
Internet access is one of the most needs of a student nowadays. It easily to browse in
internet than into a books. Internet helps to communicate people in a different places it also give
life to a social media. Internet began as an academic research project in 1969 and became a
global commercial network in the 1990’s. In 2015, the International Telecommunication
Union estimated about 3.2 billion people, or almost half of the world's population, would be
online by the end of the year.
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SENIOR HIGH SCHOOL Page 1 of 52
Humanities and Social Sciences
COMPANY PROFILE
Clickcom is a newly formed internet cafe business located in Poblacion Bustos, Bulacan.
It will sure to have a best quality of service and it will appeal to all individuals of ages and
backgrounds. Clickcom will invest in high-speed computers to provide its customers with a fast
and efficient connection to the Internet that the costumer want.. The computers will be reliable
and fun to work with. Clickcom will continue to add new services to keep its customer base
coming back for more.
Address:
Poblacion, Bustos, Bulacan
Contact Number:
09056177432
Employees:
Four (2) staff and one (1) manager
Operation Time:
Monday to Saturday / 8:00 am to 8:00pm Sunday / 8:00 am to 1:00
Day – off?
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Figure1.
Business Logo
BUSINESS NAME, LOGO AND TAGLINE:
The business name have a two words that may explain our goals and purpose. First is
CLICK, it represent how people easily access for their needs in just only one click, so this is the
goal of our shop, to easily provide their needs in terms of academic purposes and entertainment.
Second is COM, short term for computer shop.
The logo have a text and symbols. The logo have the symbol of cursor which represent
the word “click”. The cursor filled by a different color that symbolize the ink of a printer. White
background symbolize of having a clean and comfortable environment that everyone can enjoy.
Clickcomcan provide what the costumer needs so our tagline is “A Click for your Need!”.
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MISSION STATEMENT
To surely provides the best services that customer’s need in terms of entertainment and academic
purposes.
VISION STATEMENT
To become the leading one stop computer shop in Bustos, Bulacan, with a commitment to meet
exceed costumer’s need
OBJECTIVES:
 To earn money by using enough funds for our business.
 To provide the service that the customer wants.
 To give our best quality of service at affordable and effective price.
 To provide fast and smooth access in Internet connection.
 To return the expenses that we use, within atleast 2 and half years.
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Chapter 2
ECONOMIC AND MARKET ASPECTS
LOCATION
KLIK TIME
Clickcom Computer Shop can be found alongside C.L. Hillario St.
at Poblacion, Bustos, Bulacan.
This is the Building that we are going to rent at
around ₱10,000.00 per month. It is located in
front of Bulacan State University Bustos
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DEMAND ANALYSIS
The popularity of the internet is growing exponentially. Those who are familiar with the
information are well aware of how fun and addicting surfing the net can be. Those who have not
yet experienced the internet, need a convenient, relax atmosphere where they can feel
comfortable learning about and utilizing the current technologies. Because of the advanced
technology and the having a growing population of the students that is needed an affordable
price that is suitable for their allowance. Internet café is important because of its beneficial for
individuals who need internet connection to have their work done efficiently.
The researchers applied using survey questionaires this was conducted by providing
structured questionnaires to a number of people that may become our possible customers. Due to
a large number of people the researchers surveyed 100 selected respondents within the proposed
area of the business in C.L. Hilario St. Poblacion, Bustos, Bulacan.
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Survey Result
AGE NO. OF RESPONDENTS
13-15 4
16-20 93
21-29 19
30-35 12
36 above 3
Total 100
DEMOGRAPHICS
Table 1.
TARGET NO. OF RESPONDENTS PERCENTAGE

MARKET
Highschool
68 68%
Students
College Students 20 20%
Employee/
12 12%
Professional
Total 100 100%
Table 2
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1. Do you have your own computer or laptop?
Computer
No. of respondents Choices
Yes No
100 33 67
In percent (%) 33% 67%
Table 3.
Distribution of respondents if they own a computer
Yes No
33%
67%
Interpretation:
The total number of respondent answered the survey form, wherein 33 or 33% out of 100
answered YES, they have their own computer/laptop. The remaining 67 or 67% answered NO,
they don’t have a personal computer/ laptop.
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2. Do you prefer to go to computer shop/ Internet Café?
Computer
Yes definitely Yes No Not Sure
100 24 48 20 8
In percent (%) 24% 48% 20% 8%
Table 4.
Distribution of respondents if they prefer to go in a Computer Shop
Yes definitely Yes No Not sure
8%
24%
20%
48%
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Interpretation:
The 100 respondents answered if they prefer to go in Computer Shop. 48 or 48%
answered that they preferred to go, the 24 or 24% answered that they always preferred to
go in computer shop. The 20 or 20% of respondents answered that they do not prefer to
go in a computer shop, and the remaining 8 or 8% are not sure if they go in an Internet
café.
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3. How often would you say you currently go to computer shop/ internet café?
Computer
Ido not
currently
Two or
go to
Several times a Three
Once aweek computer
week times per
100 shop/
month
internet
café
31 28 25 16
In percent (%) 31% 28% 25% 16%
Table 5.
Distribution of respondents in going to a computer shop
Several times Once a week Do not currently go 2 to 3 times a month
16%
31%
25%
28%
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Interpretation:
The 100 respondents answered the question # 3. The biggest part is 31 or 31%,wherein
the respondents answered, several times they go, the next in biggest part is the 28 or 28%,
respondents answered they go once a week. 25 or 25% answered that they didn’t currently go in
computer shop, the remaining 16% answered that they go in computer shop, two to three times
per month.
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4. What do you usually do in computer shop/ internet café?
Computer
Education Personal Social Business
Other Entertainment
Use Search Communication Use
80 53 7 7 6 5 2
In percent (%) 66% 9% 9% 7% 6% 3%
Table 6.
Distribution of respondents in usually do in computer shop
3%
6%
7% Education Use
9%
Personal Search
9% Other
66%
Social Communication
Entertainment
Business Use
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Interpretation:
The 80 respondents came from those who answered ‘YES’ in question number 2.
According to the respondents, 53 or 66% they go for education use, the 7 or 9% they go for
personal search, the another 7 or 9% they go for other purposes. The 6 respondents or 7%, they
use in social communication, the 5 or 6%, they use for entertainment, and the remaining 2 or 3%,
they answered business use.
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5. What are/ would be your main reason(s) for going to an internet café?
Computer
I do not have
The price is I do not have my
my own Other
80 affordable own computer
compter
31 18 16 15
In percent (%) 39% 23% 20% 18%
Table 7.
Distribution of respondents in their reason to go in computer shop
18%
39%
Don’t have a computer
20%
Price is affordable
Don’t have internet
23% Other
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Interpretation:
The 80 respondents can answer this because it is a related question for going in computer
shop. The main reason for the 31 or 39% respondents is. they don’t have a computer, next is 18
or 23% they reason is the price is affordable. In 16 or 20% of respondents answered that they
don’t have internet at home, and for the 15 or 18% respondents they have other reason why they
going in computer shop.
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6. How long do/ would you spend at an internet café?
Computer
2 hours or Less than 20 60-90
30-60 mins.
80 more mins. mins.
23 22 20 15
In percent (%) 29% 27% 25% 19%
Table 8.
Distribution of respondents how long they spend in internet café
19%
29%
2 hours or more
25% 30-60 mins.

less than 20 mins.
27% 60-90 mins
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Interpretation:
Time that can spend of the 80 respondents answered Yes in question number 2. For the
23 or 29% respondents, the time that they can spend is 2 hours or more, the 22 or 27% they
consumed 30- 60 minutes, next is the 20 or 25% of the respondents that can spend at least less
than 20 minutes, and lastly the 15 or 19% of the respondents can spend 60-90 minutes.
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7. What would you say are the main criticism about computer shop/ internet café?
Computer
No. of
Choices
respondents
Internet
Uncomfort- Don’t
connection Lack of Opening
able Expensive have Other
80 is too privacy. hour
environment Crticism
slow.
25 18 14 9 7 6 1
In percent
31% 23% 18% 11% 9% 7% 1%
(%)
Table 9.
Distribution of respondents in their criticism
1%
7% Connection is too slow

9% 31%
Uncomfortable environment
11%
Lack of privacy
Expensive
18%
23% Don’t have critisism
Opening hour
Other
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Interpretation:
Criticism of the 80 respondents that answered Yes and they are only can answer this. 25
or 31% of the respondents chose the internet connection is slow, in 18 or 23% , respondents their
criticism is being not comfortable of environment, 14 or 18% of respondents answered for lack
of privacy. The price is expensive the 9 or 11% of respondents chose this, and in 7 or 9% they
said that they don’t have any criticism. For the 6 or 7% respondents, is the opening hour of a
computer shop, and the remaining 1 or 1% of the respondents they have other criticism for that.
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8. What additional service, would you like to see available at computer shop?
Computer
Printing Book Tournaments/ Other
80 Service Binding Competition
46 16 16 2
In percent (%) 58% 20% 20% 2%
Table 10.
Distribution of respondents in additional service
2%
20%
Printing Service
20% 58% Book Binding

Tournaments/Competition
Other
Interpretation:
In the 80 respondents that answered Yes, this are the service they want to add. 46 or 56%
of the respondents wants to add the printing service, the 16 or 20% wants to have a book binding,
the other 20% want to have a tournaments, and the remaining 2% is other services.
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9. With the addition or your preferred service, how often are you like to visit an internet
café now?
Computer
2-3 times
Several times
Once a week Once a month per
80 per week
month
34 29 9 8
In percent (%) 43% 36% 11% 10%
Table 11
Distribution of respondents in terms of visiting internet café after the additional service
10%
11%
43%
several times per week
once a week
once a month
36%
2-3 times per month
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Interpretation:
The 80 respondents can answer this question because they are preferred to go in a
computer shop. 34 or 43% of the respondents that they visit it a several times per week after the
additional service, the 29 or 36% they visit atleast once a week, the 11% or the respondents they
visit once a month, and the remaining 8 or 10% visit the computer shop, two to three times per
month.
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10. How much can you spend rending computer?
Computer
10-20 30-40 50-60 70-80

80
25 24 16 15
In percent (%) 31% 30% 20% 19%
Table 12.
Distribution of respondents in rending computer
19%
31%
10 to 20
20%
30 to 40
50 to 60
30% 70 to 80
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Interpretation:
The 80 respondents also included here for rending a computer. The 25 or 31% of the
respondents said they can rend the computer 10 to 20 php., in 24 or 30% they can rend computer
30 to 40 php, the numbers of respondents who chose the 10 to 20 and 30 to 40 are too close. The
16 or 20% they can rend a computer, 50 to 60 php and the remaining 19% is 70 to 80 php.
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11. In what Computer Shop you usually go?
Computer
Cyber PJ’s Com

Other Master Klik Time
80 Corner Shop
38 20 9 8 5
In percent (%) 48% 25% 11% 10% 6%
Table13.
Distribution of respondents where they usually go
6%
10%
Other
11% 48%
Master
Cyber Corner
Klik Time
25%
PJ's Com Shop
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Interpretation:
The 80 respondents that preferred to go in a computer shop will then answer this
question. 38 or 48% of the respondents usually go in other computer shop that is not included in
our choices. Next inline is 20 or 25 % of respondents usually go at Master that is near at BSU
one of our competitor. The 9 or 11% of respondents go at Cyber Corner, the 10% of respondents
go at Klik Time which is one of our competitor, and last the remaining 5% of the respondents
usually go at PJ’s Com Shop.
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MARKET CONDITION
Clickcom will help customers who are looking for a good quality computer. It will be
click since our business is near in a University.It will be located in a commercial building at C.L.
Hilario St. Poblacion, Bustos, Bulacan along the highway. In the business location, there are
other competitors, too. There are three competitors and they are likely far between each other.
They also have a large number of customers but if we can place our business on its location, we
assure that we can balance and make our branch looks popular in the place because of its quality.
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TARGET MARKET
The CLICKCOM Computer Shop can be found at Poblacion, Bustos, Bulacan, that is
where our location will be and our target market will be the student in Bulacan State University
because of the demand of computers and internet. The large number of students and nearby
neighborhood population will become an important part of the CLICKCOM Computer Shop
base. Researchers gathered data and information on the PhilAtlas for the total population of each
barangay nearby the vicinity or proposed area in the C.L. Hilario St. Poblacion, Bustos, Bulacan
that may be our future costumer
Target Market Population
Bulacan State University 5,000

Poblacion 7,153
Tanawan 2,862
San Pedro 6,994
Bonga Mayor 3,792
Malamig 5,633
TOTAL 38, 587
Table 14.
Total population of the target market
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COMPETITORS ANALYSIS
CLICKCOM computer shop has direct competitors. Our indirect competitors are the
other computer shop in Bustos, Bulacan and near our location. There are different kinds of
computer shops in Bustos and all of them have their own way of providing services. They offer
slightly different products and services, but target the same group of customers with the goal of
satisfying the same needs.
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DIRECT COMPETITORS
CLICKCOM Master PJ’s Com Shop Klik Time
Name of Jhervee Julian ????? PJ ?????

Ivan Guimbao
owner
Danilo De Guzman
Dong Pelominos
Luisa Diaz
Location C.L Hilario St. C.L Hilario St. C.L Hilario St. C.L Hilario St.
Poblacion, Poblacion, Poblacion, Poblacion,
BustosBulacan BustosBulacan BustosBulacan BustosBulacan
Working 8:00am- 8:00pm 9:00am- 7:00pm 8:00am- 5:00pm 9:00am- 7:00pm
Schedule
Working Mondays- Sundays Mondays- Mondays- Mondays-

Saturdays Saturdays Saturdays
Days
No. of 2 2 2 2
employee
Wages 500/day 350/day 300/day 300/day
Pricing Affordable High Affordable High
No. of
equipme
nt
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Services Print Print Printing Printing

offered Photocopy Scan
Binding Photo printing
Laminating CD & DVD Burning
Scan
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SWOT ANALYSIS
The SWOT analysis provides us with an opportunity to examine the internal strengths
and weaknesses of CLICKCOM (computer shop business) must address. It also allows us to
examine the opportunities presented to CLICKCOM as well as potential threats.
STRENGTH
 Knowledgeable and friendly staff
 Fast Internet Access
 Relationship selling.We intend to get to know our customers, one by one.
WEAKNESSES
 Newly established computer shop
 Unexpected complication in the computer
 Cost of maintaining the computers
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OPPORTUNITIES
 Growing population of internet users
 Service. As our target market needs more service, our competitors are less likely than
ever to provide it.
 Construction of Bustos Bridge
THREATS
 Rapidly falling cost of internet access
 Most public places has internet connection
 Other competitors already established with loyal costumer’s base
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CHAPTER 3
TECHNICAL ASPECT
FACILITIES AND LAYOUT
Figure 15.
Facilities and Layout of the Office
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Figure 16
External Structure
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EQUIPMENTS FURNITURES AND SUPPLIES
QTY
Unit Price Total Price Useful Life Supplier
MACHINERY
Aircon
1 26,000 ₱ 26,000 10 yrs
Ceiling Fan
2 1,200 ₱2,400 10 yrs
Computer
16 18,200 ₱291,200 10 yrs
Photocopy Machine
1
7,335 7335
CCTV Camera
2
1, 779 3,558
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Headphone
16 548 8768 2 years
FIGURE 3
Instant Copy Machinery and Equipment
QTY
Unit Price Total Price Useful Life Supplier
FURNITURES
Clerical Chair
1 1,899 ₱1,899 3 yrs. .
Costumize Computer
Table
16 2,520 ₱40,320 10 yrs.
Chairs
16 2,099 ₱33,394 5 yrs.
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Counter Table
1 4,590 ₱4,590 10 yrs.
Long Sofa (Waiting area)
1 6,999 ₱6,999 5 yrs.
FIGURE 4
Furniture
Total Useful Salvage Depre-

STORE SUPPLIES QTY Unit
Price Life Value ciation
Price
Digital Clock
1 100 Php
100
Dust Pan and broom
1 200 Php
200
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Fire Extinguisher
1 1,500 Php
1,500
Fluorescent Lamp
4 250 Php
1,000
Physical Decorations
7 850 ₱ 5,950
Trash Can
1 350 ₱350 3 yrs. 30 90
Curtains
90
4 200 Php 3 yrs. 30
800
Plants
750
4 500 ₱2,000 3 yrs. 250
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FIGURE 5
Store Supplies
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LEGAL REQUIREMENTS
Licenses and permits must be consistent with the business; otherwise it might end up facing
lawsuits. The following are the permits and licenses that are needed by Clickcom Computer
Shop
BIR (Bureau of Internal Revenue)
A business enterprise must registered with Philippine Bureau of Internal Revenue, it is
very important before the business goes into full operation. This permit will give us the authority
to print our Official Receipt (OR) and other invoices provided our Tax Identification Number
(TIN) for this is necessary in our daily transactions. Thus, every Philippine based businesses
must pay taxes at end of each year. And, this is to be filed to the concerned Municipal or City
Government.
Figure
B.I.R. Business Permit
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Barangay Clearance
This is one of the documents that is need to certifies that the business complies with the
requirements of the local barangay where he business will operate.
Figure
Barangay Clearance
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DTI Certificate of Business Name Registration
Registering your business from DTI is also important. This certificate assures your
business to use its own trading name for any business-related operation. It also secures the name
of your business from being used by others.
Figure
DTI Certificate of Business Name Registration
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Mayor’s Business Permit
Having Mayor’s Permit ensures that your business is safe to operate your city’s ordinance
Figure
Mayor’s Business Permit
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SEC (Securities and Exchange Commission)
Clickcom must obtain SEC certificate to be considered legal business, since it involves
more persons and have an agreement to contribute time and money that’s why it falls in
partnership categories. All the owners are personally liable to those risks that business may
encounter.
Figure
SEC’s Certificate of Registration
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SSS
Business owners are obliged to register their employees to SSS to ensure that these
employees are covered with insurance benefits, such as disability, sickness, maternity, death and
others, in accordance with Republic Act No. 8282.
Figure
SSS Permit
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REQUIRED UTILITIES
All business whether be it big or small requires utilities because these utilities are needed
to run a business if one of these two are gone the business won't run properly. These two are the
required utilities to be used by Clickcom Computer Shop.
 Electricity - electricity is all around us powering technology like our computers,
cellphones, and air conditioners. Its tough to escape it in our modern world.
 Internet service - Internet service provider (ISP) is an organization that provides services
for accessing, using, or participating in the Internet. It is more applicable in internet cafe.
 Water Bill- to maintain the cleanliness of our business, we need a water especially to our
comfort room that may use our customers and the employees.
Utility Expense Cost Per Month Cost Per Year
Electricity 12,000.00 144,000.00

Internet 15,000.00 180,000.00
Water 150.00 1,800.00

Total 27,150.00 325,800.00
TABLE 1
Utility Expense
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OPERATION PROCESS
Production Flow
1. To deliver the service, the business must first have a physical location; Clickcom will
rent a building in Poblacion,Bustos, Bulacan. The place needed to be refurbish for our
convenience.
2. The computer and internet, are the primary needs to deliver our service.
3. A competent employee that is fit for the job is needed to operate the computers and
deliver the service
1 The customer will inquire in the employee's desk and ask for assistance.
2
The employee will greet and assist the customer to their computer.
RENTING A COMPUTER
 The customer will choose their desired computer and open it

themselves.
 Then the customer will use our computer for what their needs.
 After using the computer, the customer will then pay for the time that
they consumed in employee's desk.
3 The customer will leave the our shop. *end of transaction*
FIGURE 12
Business Transaction Flow
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Standard Operation Procedure
Clickcom employees will perform this standardized operation on procedural compliance,
customer requirements and quality reassurance.
Employee
 All employees must come on time.
 All employees should maintain good health and personal hygiene practices.
 All employees must wear their proper attire. (uniform)
 All employee must undergo training.
 Employees are given 1 hour lunch time, and 15 minutes break.
Customer
 First come first serve
 Always greet the customers when they enter and leave the store
 Always assist the customers
 Surely provide the best service that they want.
 Be honest to the costumer
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Store
 Make sure to secure the store
 Keep the store clean
 Always check the computer for any complications
Tools & Equipment
 Have a proper check on the computers to ensure the computers are properly working
 Replace any broken hardware in the computer
 Always check for viruses in the computer
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Feasibility Study of CLICKCOM COMPUTER SHOP

give to the costumer.

global commercial network in the 1990’s. In 2015, the International Telecommunication

online by the end of the year.

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coming back for more.

Poblacion, Bustos, Bulacan

Four (2) staff and one (1) manager

Monday to Saturday / 8:00 am to 8:00pm Sunday / 8:00 am to 1:00

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BUSINESS NAME, LOGO AND TAGLINE:

Second is COM, short term for computer shop.

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exceed costumer’s need

 To earn money by using enough funds for our business.

 To provide the service that the customer wants.

 To give our best quality of service at affordable and effective price.

 To provide fast and smooth access in Internet connection.

HOLY CHILD ACADEMY

ECONOMIC AND MARKET ASPECTS

Clickcom Computer Shop can be found alongside C.L. Hillario St.

at Poblacion, Bustos, Bulacan.

This is the Building that we are going to rent at

around ₱10,000.00 per month. It is located in

front of Bulacan State University Bustos

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area of the business in C.L. Hilario St. Poblacion, Bustos, Bulacan.

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AGE NO. OF RESPONDENTS

TARGET NO. OF RESPONDENTS PERCENTAGE

College Students 20 20%

Total 100 100%

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1. Do you have your own computer or laptop?

No. of respondents Choices

In percent (%) 33% 67%

Distribution of respondents if they own a computer

they don’t have a personal computer/ laptop.

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2. Do you prefer to go to computer shop/ Internet Café?

Yes definitely Yes No Not sure

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The 100 respondents answered if they prefer to go in Computer Shop. 48 or 48%

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Distribution of respondents in going to a computer shop

Several times Once a week Do not currently go 2 to 3 times a month

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4. What do you usually do in computer shop/ internet café?

Distribution of respondents in usually do in computer shop

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they answered business use.

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Distribution of respondents in their reason to go in computer shop

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going in computer shop.

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6. How long do/ would you spend at an internet café?

Distribution of respondents how long they spend in internet café

25% 30-60 mins.

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7% Connection is too slow