A STUDY ON CONSUMER BEHAVIOR TOWARDS

NEWSPAPER IN TRICITY ( CHANDIGARH ,

PANCHKULA AND MOHALI )

SUMMER INTERNSHIP REPORT

Submitted by

JYOTI NAUTIYAL
2401743
In partial fulfillment of summer internship for the award of the degree
Of
BACHAELOR OF BUSINESS ADMINISTRATION

SESSION (2016-19)
GRAPHIC ERA (DEEMED TO BE UNIVERSITY)
DEHRADUN

JULY 2018
 A STUDY ON CONSUMER BEHAVIOR TOWARDS
NEWSPAPER IN TRICITY ( CHANDIGARH ,
PANHKULA AND MOHALI )

SUMMER INTERNSHIP REPORT

In partial fulfillment of summer internship for the award of the degree

Of
BACHAELOR OF BUSINESS ADMINISTRATION

SESSION (2016-19)
GRAPHIC ERA (DEEMED TO BE UNIVERSITY)
DEHRADUN

Submitted to: Submitted by:

Mr. DEEPAK KAUSHAL JYOTI NAUTIYAL
Faculty of Management Roll. No - 2401743

i
 DECLARATION

I hereby declare that the project entitled “CONSUMER BEHAVIOR TOWARDS NEWSPAPER”
submitted in partial fulfillment of the requirement for the degree of BBA to GRAPHIC ERA
DEEMED TO BE UNIVERSITY, at Dehradun is my original workman not submitted for award , if
any other degree/diploma or similar title or prize .

JYOTI NAUTIYAL

BBA(2016-2019)

ii
CERTIFICATE FROM THE COMPANY

iii
 PREFACE

The project undertaken is to know the perception, preferences & behavior of customers towards the
newspapers. We informed customers about Times of India offer for the newspapers and magazines
so that more and more customers should subscribe i.e. to sell the subscriptions of the newspapers
and magazines which gives an experience to meet the customers and also to understand the
customer satisfaction level and also to get an effective feedback from the customer with the help of
a market survey.

The project provided opportunity to explore our creativity and made us to think out of the box. It
also helped in honing our selling and persuading skills and in it helped in learning how to sell the
products.

By interacting with different customers a lot of experience was gained regarding customer
psychology, because every customer has different perception, taste, values.

iv
 ACKNOWLEDGEMENT
Before we get into the thick of things , I would like to add a few words of appreciation for the
people who have been the part of this project right from its inception . The writing of this project
has been one of the significant academic challenges I have faced and without the support, patience
and guidance of people involved, this task would not have been completed. It is to them I show my
deepest gratitude.
It gives me immense pleasure in presenting this project report on “Consumer Behavior Towards
Newspaper ” . It has been my privilege to have a team of project guide who have assisted me from
the commencement of this project. The success of this project is a result of sheer hard work and
determination put in by me with the help of my project guide and other team mates. I hereby take
this opportunity to add a special note of thanks for Mr. Deepak Kaushal, who undertook to act as
my mentor despite of his other academic and professional commitments. His wisdom ,knowledge
and commitment to the highest standards inspired and motivated me , Without his insight, support
and energy this project wouldn’t have kick started and neither would have reached fruitfulness

I also feel heartiest sense of obligation to my library staff members and seniors, who helped me in
collection of data and resource material and also in its processing as well as drafting manuscript .
This project is dedicated to all those people who helped me while doing this project.

v
LIST OF SYMBOLS
 A, a (upper case and lower case of alphabets)
 .
 :
 ;
 “”
 ‘’
 ?
 /
 !
 @
 $
 &
 %
 ,
 ()
 +
 =
 -

vi
 LIST OF ABBREVIATIONS USED

 TOI- Times Of India

 TV- Television
 Ltd. – Limited
 BCCL- Bennett Coleman & Co. Ltd
 ET- Economic Times
 CEO- Chief Executive Officer
 TIL- Times Internet Limited

vii
LIST OF FIGURES

Fig 1.1: Silver Survey Form………………………...…….page no. 41

Fig 1.2: Cash Receipt………………………………..…….page no.41
Fig 1.3: Gold Form………………………………………..page no.42

viii
 TABLE OF CONTENTS
S.No PARTICULARS PAGE NO.
1 CHAPTER 1: INTRODUCTION
 Introduction 1
 Indian Newspaper Industry- Some Facts 3
 Introduction to the Company 5
 History of the Company 6
 Key Business Areas 12
 Subsidiaries of Times Group 14
 Structure of Management 17
 Key Management 18
 Introduction to the Project 20
 Factors Affecting Consumer Behavior 20
 Stages in Consumer Decision making Process 24
 Seven Secrets 25
 Consumer Behavior and Marketing Strategy 28
 Main Application of Consumer Behavior 30
 Need of the Study 32
 Scope of the Study 32
 Objectives of the Study 33
2 CHAPTER 2 : REVIEW OF LITERATURE
 Review of Literature 34
3 CHAPTER 3: RESEARCH METHODOLOGY
 Research Methodology 36
 Data Collection 38
 Procedure used for getting Primary Data 39
4 CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
 Analysis 43
 Data Analysis in Percentage 44
 Findings of the Study 48
5 CHAPTER 5: CONCLUSIONS, RECOMMENDATIONS &
SUGGESTIONS
 Conclusion 50
 Recommendations 51

ix
6 BIBLIOGRAPHY
7 QUESTIONNAIRE

x
xi
 CHAPTER 1
INTRODUCTION
 INTRODUCTION

Indian print media is one of the largest print media in the world. The history of it started in 1780,
with the publication of the Bengal Gazette from Calcutta.

HISTORY

James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian
newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In
1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay
Courier next year (this newspaper was later amalgamated with the Times of India in 1861).
The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of
this daily was published from the Serampore Mission Press on May 23, 1818. In the same year,
Ganga Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal Gazetti.
On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay,
which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in 1854. Since
then, the prominent Indian languages in which papers have grown over the years are Hindi, Marathi,
Malayalam, Tamil, Telugu, Urdu and Bengali.
The Indian language papers have taken over the English press as per the latest NRS survey of
newspapers. The main reasons being the marketing strategy followed by the regional papers,
beginning with Eenadu, a telegu daily started by Ramoji Rao. The second reason being the growing

1
literacy rate. Increase in the literacy rate has direct positive effect on the rise of circulation of the
regional papers.
The people are first educated in their mother tongue as per their state in which they live for e.g.
students in Maharashtra are compulsory taught Marathi language and hence they are educated in
their state language and the first thing a literate person does is read papers and gain knowledge and
hence higher the literacy rate in a state the sales of the dominating regional paper in that state rises.
The next reason being localisation of news. Indian regional papers have several editions for a
particular State for complete localisation of news for the reader to connect with the paper. Malayala
Manorama has about 10 editions in Kerala itself and six others outside Kerala. Thus regional papers
aim at providing localized news for their readers. Even Advertisers saw the huge potential of the
regional paper market, partly due to their own research and more due to the efforts of the regional
papers to make the advertisers aware of the huge market.

2
INDIAN NEWSPAPER INDUSTRY: SOME FACTS

 The total number of registered newspapers, as on 31st March, 2006: 62,483

 The number of new newspapers registered during 2005-06: 2,074

 Percentage of growth of total registered publications over the previous year: 3.43 %

 The largest number of newspapers & periodicals registered in any Indian language (Hindi):
24,927

 The second largest number of newspapers & periodicals registered in any language
(English): 9,064

 The state with the largest number of registered newspapers (Uttar Pradesh):9,885

 The state with the second largest number of registered newspapers (Delhi): 8,545

 The number of newspapers that submitted Annual Statements: 8,512

 The total circulation of newspapers : 18,07,38,611

 The largest number of newspapers & periodicals that submitted Annual Statements in any
Indian language (Hindi): 4,131

 The second largest number of newspapers & periodicals that submitted Annual Statements in
any language (English) : 864

 The largest circulated Ananda Bazar Patrika Bengali, Kolkata. : 12,34,122

 The second largest circulated Daily: The Hind , English, Chennai (Printed from 12 different
Printing Press):11,68,042

 The third largest circulated Daily: Hindustan Times,English, Delhi: 11,36,644

3
 The largest circulated multi-edition Daily: The Times of India, English(six
editions):25,42,075

 The second largest circulated multi-edition Daily: Dainik Jagran,Hindi,(fifteen

editions):21,11,316

4
 INTRODUCTION TO THE COMPANY

The Times of India (TOI) is an Indian English-language daily newspaper. It is the third-largest
newspaper in India by circulation and largest selling English-language daily in the world according
to Audit Bureau of Circulations (India). According to the Indian Readership Survey (IRS) 2012, the
Times of India is the most widely read English newspaper in India with a readership of 7.643
million. This ranks the Times of India as the top English daily in India by readership.

It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.
In the Brand Trust Report 2012,Times of India was ranked 88th among India's most trusted brands
and subsequently, according to the Brand Trust Report 2013, Times of India was ranked 100th
among India's most trusted brands. In 2014 however, Times of India was ranked 174th among
India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust
Research Advisory.

It is the largest company in media and entertainment industry in India and South Asia. It has
completed 175 years of its journey in media industry from 1838, established in Mumbai. Starting
off with The Times of India – which is now the largest English publication in the world, BCCL and
its subsidiaries called(The Times of India Group), are present in every existing media platform –
Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music,
Movies and more. Having strength of more than 11,000 employees, its revenue is exceeding $1.5

5
Billion, it has the support of more than 25000 advertisers and a vast audience spanning across the
world.

6
 HISTORY
1838

In November 3, 1838 the first edition of The Bombay Times and Journal of Commerce were
published, reflecting basically the business community of Bombay. It was a bi-weekly publication.
Dr. J.E. Brennan was the Editor.

1850

Shareholders decide to increase the share capital and the paper is converted into a daily.

1859

Bombay Standard and Chronicle of Western India merges into The Bombay Times and Journal of
Commerce to form Bombay Times & Standard.

1861

Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph &
Courier to form The Times of India - giving it a national character.

1892

T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint
stock company - Bennett, Coleman & Co. Ltd. (BCCL).

1907

Editor Stanley Reed revolutionizes news production by extending the deadline to midnight. Until
then any news that came in after 5 pm was held over for the next day. The newspapers’ first price
war was also initiated with cover price being cut from 4 annas to 1 anna
leading to a five-fold increase in circulation.

1946

The Times of India gets Indian ownership with Seth Ramakrishna Dalmia buying the company.
1947

Exclusive Sunday edition of Times of India launched in Mumbai. The company also launches its
Hindi daily - Nav Bharat Times in Delhi.

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1948

Sahu Jain Group takes over as the owners of the company after Ramakrishna Dalmia sells the firm
to his son-in-law Sahu Shanti Prasad Jain - who becomes the first Chairman of the group.

1950

The Times of India launches in Delhi.

1952

Filmfare launched.

1959

Femina launched.

1961

The Economic Times is launched.

1962

Maharashtra Times launched.

1965

Femina Miss India contest started.

1988

Times of India complete 150 years. Special stamp released by Government of India to
commemorate the occasion.
1996

The Times of India crosses 1 million marks in circulation. It also carries the first-ever color
photograph.

1997

BCCL enters into music market with Times Music.

8
1999
India times web portal launched; BCCL enters music retailing business with Planet M. Also
operates the first-ever private FM broadcast through Times FM (which later becomes Radio
Mirchi).

2000
The Times of India crosses the 2 million mark in circulation.

2001
Radio Mirchi - Nationwide private FM broadcasting starts. 360 Degrees - Event management
business also launched. TOI goes all colour and storms Delhi by being "Number One".

2003
Launch of the Times Private Treaties as a strategic business division. Launch of the Jobs portal
Times Jobs. TOI E-paper launched. Entry into TV business with the launch of India’s first lifestyle
and entertainment channel Zoom.

2005
Launch of a Matrimonial website Times Matri–later rebranded as Simply Marry. Mumbai Mirror,
the city-centric daily tabloid launched in Mumbai.

2006
Launch of a television News Channel called Times Now.
Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the Indian
stock markets. It is the first Times Group Company to list on the bourses with IPO being
oversubscribed by more than 41 times. Launch of a Property services portal Magic Bricks. Times of
Money launch Remit2Home, to cater to global remittance market. Acquisition of Karnataka’s
leading newspaper company Vijayanand Printers Limited makes BCCL the dominant force in
Karnataka.

9
2007

Launch of Bangalore Mirror, Ahmedabad Mirror, ET (Gujarati) and Whats Hot – a premier
weekend entertainment supplement. The Times of India becomes largest English daily in the world
with circulation breaching the 3 million mark and beating Sun (tabloid) of UK.

2008

Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur, Goa and Chennai.
Acquisition of Virgin Radio (now rebranded as Absolute Radio) in the UK.

2009

TOI Crest edition launched. Launch of ET Now – premier business channel having integrated
newsroom with ET print edition.

2010

Private Treaties re-branded as Brand Capital. The Speaking Tree newspaper launched. ET Wealth
launched. Maharashtra Times launches Pune edition. Vijay Next (premier weekly newspaper from
Vijay Karnataka) launched.

2011

Sunday ET re-launched as a tabloid.

Bodhivriksha (spiritual weekend newspaper in Kannada) launched. Launch of The Times of India,
Coimbatore and Madurai/Trichy Editions.

2012

Launch of The Times of India, Kerala, Visakhapatnam and Raipur(Chhattisgarh) Edition

2013

Launch of the Times of India, Kolhapur Edition

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Till Date
Largest selling newspaper in India.

THE TIMES OF INDIA IS PRINTED FROM THE

FOLLOWING PLACES

 Bhubaneswar

 Bengaluru

 Bhopal

 Chandigarh

 Chennai

 Delhi

 Goa

 Hyderabad

 Indore

 Jaipur

 Kanpur

 Kolkata

 Lucknow

 Mangalore

11
 Mumbai

 Mysore

 Nagpur

 Patna

 Pune

 Ranchi

 Surat

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 KEY BUSINESS AREAS
 Publishing

 Television

 Digital

 Other Activities

Publishing:-

 Largest publisher in India: 13 newspapers, 18 magazines, 16 publishing centres, 26 printing

centers

 Largest English newspaper in India by circulation (and the world), the Times of India.

 Largest Business newspaper in India by circulation (2nd largest English Business daily in
the world, behind WSJ), the Economic Times.

 Largest Non‐English newspapers in Mumbai, Delhi, Bangalore by circulation (India’s three

largest cities).

Television:-

 Largest English News TV Channel, No. 2 English Business News TV Channel.

 Largest Bollywood News and Lifestyle TV Channel, No. 2 English Movies TV Channel.

Digital:-

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  Largest Indian network based on traffic and revenue (behind Google,
Facebook, Yahoo).

 Operates 30+ digital businesses, most of which are Top 3 in their competitive
segment.

 Most popular B2C mobile short code in India, across SMS, voice, WAP, and
USSD Radio.

 Largest radio network in India by revenue and listenership, with 32 stations.

 Operates the largest rock radio station in the UK.

Other Activities:-

 Music
 Movies
 Education
 Financial Services
 Event Management
 Specialized publications - including books and multimedia.

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 SUBSIDIARIES OF TIMES GROUP

TIML & ENIL

 Times Innovative Media Limited (TIML) & Entertainment Network India Limited (ENIL)
that together control,
 Radio Mirchi National network of Private FM stations
 360 Degrees Events
 Mirchi Movies Limited Filmed Entertainment.

Times Internet Limited

 Times Internet Limited is one of the largest internet companies of India. It has interests in
online news, online business news, Hindi, Marathi, Kannada, and Bengali news, mobile, e-
Commerce, music, video, and communities. Some of the larger properties of TIL include:
 India times shopping - one of the largest and earliest ecommerce portals in India
 Times of India
 Economic times.com
 Navbharattimes.com
 Timescity.com
 Gaana.com
 BoxTV.com
 Times Dea
 Maharashtra times

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Times of Money

Times of Money operates financial remittance services for Indians abroad to send money back to
India. Their product, remit2India, is a standalone product, while also powering the remittance
services of many banks globally.

Times Global Broadcasting Limited

 Television division. It is also called Times Television Network.

 Times Now A general interest news Channel
 Smart Hire A Consulting Division –Recruitments
 ET Now A business news channel
 Zoom A 24x7 Bollywood entertainment and gossip channel
 Movies Now A 24x7 Hollywood Movies channel in High Definition (India's first)

World Wide Media

World Wide Media - started off as a 50:50 magazine joint venture between BCCL and BBC
magazines. In August 2011, it was announced that Bennett, Coleman & Co. bought out the
remaining 50 per cent shares of Worldwide Media from BBC Worldwide thereby making World
Wide Media a fully owned subsidiary of BCCL.
 Filmfare
 Filmfare Awards
 Femina
 Top Gear Magazine India
 BBC Good Homes

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  Femina Hindi
 Grazia
 Good homes
 Home Trends

TIML Radio Limited

On 30 May 2008, SMG sold The British Virgin Radio to TIML Radio Limited for £53.2 million
with £15 million set aside for rebranding. On 28 September 2008, The British Virgin Radio Station
rebranded as Absolute Radio, including the sister radio stations Absolute Xtreme and Absolute
Classic Rock.

Times Syndication Service

The syndication division of The Times of India Group, grants reprint rights for text, and other media
from the group's publications.

Brand Capital

Brand Capital provides funding to growth oriented enterprises for their long term brand building
needs.

Online shopping

Satvik shop, an online shopping website dedicated to organic and ayurvedic products.

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 STRUCTURE OF THE MANAGEMENT

CEO

Managing Director (Mr. B)

Subordinate Managing Director (Mr. C)

General Manager (Mr. D)

Regional Manager (Mr. E)

Branch Manager (Mr. F)

Department Manager

Sales Manager

Direct Sales Force

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Executives

KEY MANAGEMENT

Bennett, Coleman & Co. Ltd.

PROMOTERS & DIRECTORS
1.Chairperson: Indu Jain
2.Vice-Chairman & MD: Samir Jain
3.Managing Director: Vineet Jain

BOARD OF DIRECTORS
1.Executive Director: Trishla Jain

2.Executive Director & CEO: RavindraDhariwal

3.Executive Director & COO: Shrijeet Mishra

4.Executive Director & President: Arunabh Das Sharma

5.Non Executive Director: A.P. Parigi

6.Non Executive Director: Kalpana J. Morparia

7.Non Executive Director: M. Damodaran

8.Non Executive Director: Leo Puri

Times Television Network (comprising TGBCL and ZEN)

Group CEO (TV business): Sunil Lulla
ZEN CEO: AvinashKaul

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Times Internet Limited
CEO: SatyanGajwani

Times of Money
President: Avijit Nanda

Times Business Solutions Ltd.

CEO: DebashishGhosh

Times VPL
CEO: Sunil Rajshekhar

Worldwide Media.
CEO: TarunRai

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 INTRODUCTION TO THE PROJECT

Consumer Behaviour Consumer behaviour refers to the selection, purchase and consumption of
goods and services for the satisfaction of their wants. There are different processes involved in the
consumer behaviour. Initially the consumer tries to find what commodities he would like to
consume, then he selects only those commodities that promise greater utility. After selecting the
commodities, the consumer makes an estimate of the available money which he can spend. Lastly,
the consumer analyzes the prevailing prices of commodities and takes the decision about the
commodities he should consume. Meanwhile, there are various other factors influencing the
purchases of consumer such as social, cultural, personal and psychological.

FACTORS AFFECTING CONSUMER BEHAVIOR

1. CULTURAL FACTORS
Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and
social class.

Culture
Basically, culture is the part of every society and is the important cause of person wants and
behavior. The influence of culture on buying behavior varies from country to country therefore
marketers have to be very careful in analyzing the culture of different groups, regions or even
countries.

Subculture

21
Each culture contains different subcultures such as religions, nationalities, geographic regions,
racial groups etc. Marketers can use these groups by segmenting the market into various small
portions. For example marketers can design products according to the needs of a particular
geographic group.

Social Class
Every society possesses some form of social class which is important to the marketers because the
buying behavior of people in a given social class is similar. In this way marketing activities could be
tailored according to different social classes. Here we should note that social class is not only
determined by income but there are various other factors as well such as: wealth, education,
occupation etc.

2. SOCIAL FACTORS
Social factors also impact the buying behavior of consumers. The important social factors are:
reference groups, family, role and status.

Reference Groups
Reference groups have potential in forming a person attitude or behavior. The impact of reference
groups varies across products and brands. For example if the product is visible such as dress, shoes,
car etc then the influence of reference groups will be high. Reference groups also include opinion
leader (a person who influences other because of his special skill, knowledge or other
characteristics).

Family
Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to
find the roles and influence of the husband, wife and children. If the buying decision of a particular
product is influenced by wife then the marketers will try to target the women in their advertisement.
Here we should note that buying roles change with change in consumer lifestyles.

Roles and Status

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Each person possesses different roles and status in the society depending upon the groups, clubs,
family, organization etc. to which he belongs. For example a woman is working in an organization
as finance manager. Now she is playing two roles, one of finance manager and other of mother.
Therefore her buying decisions will be influenced by her role and status.

3. PERSONAL FACTORS

Personal factors can also affect the consumer behavior. Some of the important personal factors that
influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and
self concept.

Age
Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the
consumers change the purchase of goods and services with the passage of time. Family life-cycle
consists of different stages such young singles, married couples, unmarried couples etc which help
marketers to develop appropriate products for each stage.

Occupation
The occupation of a person has significant impact on his buying behavior. For example a marketing
manager of an organization will try to purchase business suits, whereas a low level worker in the
same organization will purchase rugged work clothes.

Economic Situation
Consumer economic situation has great influence on his buying behavior. If the income and savings
of a customer is high then he will purchase more expensive products. On the other hand, a person
with low income and savings will purchase inexpensive products.

Lifestyle
Lifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle
refers to the way a person lives in a society and is expressed by the things in his/her surroundings. It

23
is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting
and interacting in the world.

24
Personality
Personality changes from person to person, time to time and place to place. Therefore it can greatly
influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is
the totality of behavior of a man in different circumstances. It has different characteristics such as:
dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer
behavior for particular product or service.

4. PSYCHOLOGICAL FACTORS
There are four important psychological factors affecting the consumer buying behavior. These are:
perception, motivation, learning, beliefs and attitudes.

Motivation
The level of motivation also affects the buying behavior of customers. Every person has different
needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that,
some of them are most pressing while others are least pressing. Therefore a need becomes a motive
when it is more pressing to direct the person to seek satisfaction.

Perception
Selecting, organizing and interpreting information in a way to produce a meaningful experience of
the world is called perception. There are three different perceptual processes which are selective
attention, selective distortion and selective retention. In case of selective attention, marketers try to
attract the customer attention. Whereas, in case of selective distortion, customers try to interpret the
information in a way that will support what the customers already believe. Similarly, in case of
selective retention, marketers try to retain information that supports their beliefs.

Beliefs and Attitudes

Customer possesses specific belief and attitude towards various products. Since such beliefs and
attitudes make up brand image and affect consumer buying behavior therefore marketers are

25
interested in them. Marketers can change the beliefs and attitudes of customers by launching special
campaigns in this regard.

STAGES IN CONSUMER DECISION MAKING PROCESS

A consumer goes through several stages before purchasing a product or service.

NEED
↓
INFORMATION GATHERING/SEARCH
↓
EVALUATION OF ALTERNATIVES
↓
PURCHASE OF PRODUCT/SERVICE
↓
POST PURCHASE EVALUATION

Step 1 - Need is the most important factor which leads to buying of products and services. Need in
fact is the catalyst which triggers the buying decision of individuals.

An individual who buys cold drink or a bottle of mineral water identifies his/her need as thirst.
However in such cases steps such as information search and evaluation of alternatives are generally
missing. These two steps are important when an individual purchases expensive products/services
such as laptop, cars, mobile phones and so on.

Step 2 - When an individual recognizes his need for a particular product/service he tries to gather as
much information as he can.

An individual can acquire information through any of the following sources:

26
 • Personal Sources - He might discuss his need with his friends, family members, co workers
and other acquaintances.

 Commercial sources - Advertisements, sales people (in Tim’s case it was the store manager),
Packaging of a particular product in many cases prompt individuals to buy the same,
Displays (Props, Mannequins etc)

 Public sources - Newspaper, Radio, Magazine

 Experiential sources - Individual’s own experience, prior handling of a particular product

(Tim would definitely purchase a Dell laptop again if he had already used one).

Step 3 - The next step is to evaluate the various alternatives available in the market. An individual
after gathering relevant information tries to choose the best option available as per his need, taste
and pocket.

Step 4 - After going through all the above stages, customer finally purchases the product.

Step 5 - The purchase of the product is followed by post purchase evaluation. Post purchase
evaluation refers to a customer’s analysis whether the product was useful to him or not, whether
the product fulfilled his need or not?

SEVEN SECRETS

The seven secrets of successful selling can be summarized as follows:

1. Know your customer
2. Know your product
3. Know the process of production, manufacture and distribution

27
4. Know your costs
5. Know your competitive edge
6. Know the communication process
7. Know yourself

28
1. KNOW YOUR CUSTOMER
The customer may be an end user, a processor or a manufacturer. The marketer must have an
understanding of the requirements of each end user, processor, and manufacturer and in terms of:
 Product quality specifications

 Product volume

 Product appearance and finish

 Product supply consistency

Understanding the needs of the customer requires the marketer to develop empathy and trust for the
customers business and I or personal requirements. This has been recently termed, "relationship
marketing. " A marketer with a similar product and an established relationship with the customer
have a distinct competitive advantage.

2. KNOW YOUR PRODUCT

In order to successfully market a product or service, the seller must be able to define the benefits of
the products over those of the opposition's products. Benefits are different to advantages in that
benefits relate to the specific needs of the individual customer, rather than the strengths of one
product over another.
The seller should also have a comprehensive knowledge of the disadvantages of their products in
particular processing or utilization situations (for example, the use of untreated pine products in
exposed situations as opposed to treated products). The better the marketer knows and understands
the product and its idiosyncrasies, the greater the level of service afforded to the customer, and the
more trust created between the parties.

3. KNOW THE PROCESS

Getting the product to the customer can be one of the more trying exercises for the marketer. The
marketer of farm forestry products should possess some knowledge of the species, site,
silvicultural harvesting techniques, sawing, processes, transportation and distribution required for

29
the product to get into the hands of the customer. The more information that the marketer has to
assist the customer in the decision making process, the greater the chance of the sale

4. KNOW YOUR COSTS

Without understanding the fixed and variable costs of production, it is difficult to successfully plan
for profitability and sustainability of production. Consequently the marketer must place a sufficient
margin on the product to cover the costs of all processes and Labour, whilst remaining competitive
in the marketplace. Understanding the costs and desired profitability level will also allow some
flexibility in the marketplace, should a situation of price warring occur.

5. KNOW YOUR COMPETITIVE EDGE

The greater the understanding of the marketing chain and the product, the more likely the relative
strengths may be ascertained. The strengths or competitive advantages commonly relate to price,
product, positioning, perception and process. In the traditionally conservative timber industry,
competitive strengths are achieved through proximity to the resource, ease of harvesting and
processing and proximity to marketplace.

6. KNOW THE COMMUNICATION PROCESS

Some customers enjoy regular contact from marketers, whereas other customers prefer to be in
control of the event. It is important for the marketer to understand the preferences of the customer,
to know how often the customer prefers to receive information and through which media. For
example, using current technology, it is possible to sell products using photographs and text on a
website. However, this may only attract business from a certain sector of the market.

7. KNOW YOURSELF
It is extremely difficult to sell products and services that one doesn't believe in or doesn't
understand. It is also difficult to sell products if one does not believe in oneself! To be a successful
marketer, appraise your own strengths and weak-nesses in order to present the selling opportunity to
your customer in a way that works for you. This will usually occur in a situation where all parties
are comfortable and relaxed, able to understand and relate to each other's situations and
requirements. It's fun, enjoy it.

30
 CONSUMER BEHAVIOR AND MARKETING STRATEGY

The study of consumers helps firms and organizations improve. Their marketing strategies by
understanding issue such as how
 The psychology of how consumers think, feel, reason, and select between different
alternatives (e.g., brands, products).

 The psychology of how the consumers is influenced by his or her environment (e.g. culture,
family, signs, media).

 The behavior of consumers while shopping or making other marketing decisions.

 Limitations in consumer knowledge or information processing abilities influence decisions

and marketing outcome.

 How consumer motivation and decision strategies differ between products that differ in
their level of importance of interest that they entail for the consumer.

 Behavior occurs either for the individual, or in the context of a group (e.g., friends’
influence what kinds of clothes a person wears) or an organization (people on the job make
decisions as to which products the firm should use).

 Consumer behavior involves the use and disposal of products as well as the study of how
they are purchased. Product use is often of great interest to the marketer, because this may
influence how a product is best positioned or how we can encourage increased consumption.
Since many environmental problems result from product disposal (e.g., motor oil being sent
into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also
an area of interest.

31
  Consumer behavior involves services and ideas as well as tangible products.

 How marketers can adapt and improve their marketing campaigns and marketing strategies
to more effectively reach the consumer.

Understanding these issues helps us adapt our strategies by taking the consumer into consideration.
For example, by understanding that a number of different messages compete for our potential
customers' attention, we learn that to be effective, advertisements must usually be repeated
extensively. We also learn that consumers will sometimes be persuaded more by, logical arguments,
but at other times will be persuaded more by emotional or symbolic appeals. By understanding the
consumer, we will be able to make a more informed decision as to which strategy to employ.

One "official” definition of consumer behavior is "The study of individuals, groups, or

organizations and the processes they use to select, secure, use, and dispose of products, services,
experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and
society."

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 MAIN APPLICATION OF CONSUMER BEHAVIOR

The most obvious is for marketing strategy-i.e., for making better marketing campaigns. For
example, by understanding that consumers are more receptive to food advertising when they are
hungry, we learn to schedule snack advertisements late in the afternoon. By understanding that new
products are usually initially adopted by a few consumers and only spread later, and then only
gallfly, to the rest of the population, we learn that :

(1) Companies that introduce new products must be well financed so that they can stay afloat until
their products become a commercial success and

(2) It is important to please initial customers, since they will in turn influence many subsequent
customers’ brand choices.

There are several units in the market that can be analyzed. Our main thrust in this course is the
consumer. However, we will also need to analyze our own firm's strengths and weaknesses and
those of competing firms. To assess a competing firm's potential threat; we need to examine its
assets (e.g., technology, market knowledge, and awareness of its brands) against pressures it faces
from the market. Finally, we need to assess conditions (the marketing environment). For example,
although we may have developed a product that offers great appeal for consumers, a recession may
cut demand dramatically.

At Present we are living in modern era, which draws drastic impact on the consumer preference
towards different products and services. Earlier people were interested in only the news and major
happenings in the world, but now people want many more things from the newspaper and
magazines, information regarding each and every field from education to business, political
changes, lifestyle, health and fitness, horoscope, religion, property, beauty and so many other things.

33
Why do they want newspapers so cheap?

This is the only commodity which is sold at a price less than the cost of production. A NEWSPAPER
COPY COSTS RS. 19 to THE TIMES OF INDIA and customer are getting it @Rs.4.50 only.

There is a big competition between different companies. In the essence, they have need of new
ideas, approaches and techniques for attaining a competitive excellence. Many Indian organizations
have started realizing the importance of Marketing management and new strategy to be adopted
during the marketing of the products. They have realized that continuous is the key to excellence.
This requires regular development of their systems, techniques and people. Most of the companies
prefer to have specialized marketing mix for particular product.

Marketing management is creating a revolution in marketing of products and services providing to

the market and consumers of the organization throughout the world. .

Marketing management is a vital process for attaining organizational goals and getting competitive
advantage. Summer training project goal is to help students become effective managers in today’s
competitive, global environment. The main focus of the project is on the different marketing
processes in the field of marketing of the organization. Emphasis is given on discovering the
challenge of both managing and understanding the relation of distinct activities of the organization,
and how the marketing functions of organization.

Customer influences the decisions of company, because customer is a king of market who
influences the economy. Therefore it is must to know the perception of customer for success of
product.

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 NEED OF THE STUDY

The project undertaken is to know the perception and preferences of customers or readers towards
Times of India.

Why do they want newspapers so cheap? And how much a survey regarding products matters for a
company’s growth. . An effective survey can support the performance of the company. Company
cannot make pertinent decision regarding particular problem until having the effective survey which
was done by interacting with readers and common person. So improvements can be taken with
accurate information about the preference of the customers.

This project also allows us to renew the subscriptions for the customer and also allows us to book
new subscriptions which give us an experience to meet the customers and also to understand the
customer satisfaction level and also to get an effective feedback from the customer with the help of
a market survey which helps in SWOT analysis and how to compete with competitors like Tribune
and increase market share so that overall development and sales of Times of India can be increased.

SCOPE OF THE STUDY

The scope of the study was limited to Chandigarh (tri city)to study Consumer Behavior towards
Times of India, and the study was conducted in year 2018 (from 31st May to 15th July) which
included:-

Corporate calling: Each and every type of corporate call like bank call, schools, private offices and
shops.

Field visits: Visiting dealers and distributors.

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 OBJECTIVES OF THE STUDY

Main objective of research study was to study the consumer behavior towards newspaper-Times of
India on the basis of the product features and schemes of the English newspaper.

1. To Study consumer behavior towards daily newspaper.

2. To find out expectation of readers in current scenario.

3.To find out the factor influencing brand loyalty.

4. Marketing of the newspapers and magazines so that more and more customers should subscribe
the newspapers and magazines i.e. to sell the subscriptions of the magazines.

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37
 CHAPTER 2

REVIEW OF LITERATURE
 REVIEW OF LITERATURE

It was proposed to survey the literature regarding differentiation of the product offerings. In the
event that the consumer finds him or herself in market that displays low level of differentiation, the
consumer might result to purchasing influenced by convince. Like consumers who displays
complex buying behavior consumers with dissonance reducing behavior were seek to establish
personal beliefs regarding the products. These beliefs with eventually transforms into attitude
regarding the product offerings. Some Economist had done extensive work on this as a whole.
There had been certain endeavors that have direct or indirect bearing on the present study.

Assael (2004) considered consumers displaying habitual buying behavior as consumers who did not
experience the same sequences the previous two behavioral types. Instead of basing their decision
making process on seeking product information pertaining to functionality or characteristics, this
type of consumer purchase was based on information gathered passively via. Company’s
promotional efforts, by it through the medium of TV, Radio, or Print Advertising.

Common to this type of consumer , is “brand switching” in order to satisfy there need for
diversification.

Howard and Seth (2005) fully ascertained the effects that branding had on the consumer decision
making process. Howard model is used in the process of decision making during purchasing
activities. Its model illustrates that cognitive decision making is the process in which consumers
mentally process information that influences them.

Kepferer (2007) mentioned that shift in focus towards brands began when it was understood that
they were something more than mere identifiers.

Aaker and Joachmisthaler (2011) stated the traditional branding model where a brand
management team was responsible for creating and coordinating the brands management program.
The basic objective was the coordination with the manufacturing and sales departments in order to
solve any problem concerning sales and market share.

34
Keller (2013) had given a qualitative statement that whenever marketer creates a new name, logo,
or symbol for a new product, he or she created a brand. He recognizes, however, that brands are
much more than that. As can be seen, according to these definitions brands have simple and clear
functions as identifier.

Kotler (2014) concluded that the essence of this approach is critical for organizational success, so
that they can have better understanding of their customer’s behavior. The physical action or
behavior of consumer and their buying decision every day can be measured directly by marketers.

35
36
 CHAPTER 3
RESEARCH METHODOLOGY
 RESEARCH METHODOLOGY

The process used to collect information and data for the purpose of making business decisions. The
methodology may include publication research, interviews, surveys and other research techniques,
and could include both present and historical information.

Research is thus an original contribution to an existing stock of knowledge making for its
advancement. It involves systematic collection, analysis and reporting of data and finding relevant
solution to a specific problem.

RESEARCH DESIGN

The Research design was descriptive in nature because it is used to obtain information concerning
the current status of depository system in the company so that to describe “what exists” with respect
to conditions in a situation.

Descriptive Research

It includes surveys, facts, findings and inquiries of different kinds. The major purpose of the
descriptive research is description of the state of affairs as it exists at present. Descriptive Research
is that kind of research where the researcher has no control over the variables. Reporter can only
report what has happened or what is going to happen. But these incidents cannot be changed by the
researcher. This research was descriptive because it would just study the general attitude of people
towards daily newspaper without having any control over it.

SAMPLING DESIGN
The following factors were decided within the scope of sample design:

UNIVERSE OF THE STUDY

36
Universe of the study means the area or the limits of the study in which it is to be conducted.
Universe is divided into three categories theoretical universe and accessible universe and target
population.

Theoretical Universe that part of total population which fulfills our conditions which included
youngsters, middle age and old age persons all over the world.

Accessible Universe means that part of the population which is within our reach which included
youngsters, middle age and old age persons in India.

Target Population means that part of the accessible universe who actually answers the query which
included selected youngsters, middle age and old age persons in Chandigarh (tri city).

SAMPLE UNIT:

Sample unit indicates who is to be surveyed. The researcher must define the sample unit that was
sampled. In this study sampling unit was youngsters, middle age, and older persons of Chandigarh
to be selected according to the convenience and own judgments of our team head Mr. Arun Sharma
(Manager Times of India).

SAMPLE SIZE:

A sample of minimum respondents was selected from the different areas of Chandigarh (tri city). An
effort was made to select the respondents evenly. The survey was carried out on 200 respondents.

SAMPLING TECHNIQUE:

For the purpose of research convince sampling technique and judgmental sampling technique would
be used. On the basis of convenience and own judgmental eligible respondents were selected from
the different areas of Chandigarh (tri city).

37
 DATA COLLECTION

There were two types of data sources used in project:

i) Secondary Data

It is the data which have already been collected by someone else and which have already been
passed through the statistical process. In this case one is not confronted with the problems that are
usually associated with the collection of original data. Secondary data is either published or
unpublished. In this case it has been collected from website of “TOI”, old articles, projects, books.

ii) Primary Data

It includes information collected afresh and the first time, and thus happen to be original in
character. It is the backbone of any study. It was obtained through questionnaire from respondents
as given below:-

Corporate calling: Each and every type of corporate call like bank call, schools, private offices and
shops.

Residential calling: Door to door selling was done in this type of strategy. Most of the posh areas
were covered under this.

Field visits: Visiting dealers and distributors.

38
 PROCEDURE USED FOR GETTING PRIMARY DATA
1. Company assigned me the areas for daily visit.
Every day in the morning , there is one meeting point we all are there at 7:30AM , and our mentor
should provides the area ,which we have cover in Chandigarh (tri city). The Areas were:-

 Chandigarh
 Zirakpur
 Mohali
 Panchkula
 Derbassi
 Hallo Majara
 Peer Muchalla

As per the guidelines of mentor area was covered as per the plan, but some more extra efforts
were done by visiting places like:-
 Schools
 Industrial Area Phase 1, Chandigarh (tri city)
 Industrial Area Panchkula
 Saloons/spa
 Shops
 Army area
 So from these places a lot order for magazines and newspapers were obtained.

2. Approached to area assigned and interact with concerned person

3. Took the feedback of the customers about the newspaper they are already reading.

4. Made daily report of the competitor’s strength and weaknesses.

39
40
5. Writing down the complaints and of the customers

6. Finding the actual need of customer regarding MAGAZINES and NEWSPAPER

7. After realization of need presentation was done in front of customer regarding the magazine
and newspaper.

8. Made customer aware about the subscription scheme of magazines, Mode of payment and
distribution process was explained

THE TIMES OF INDIA (12 MONTHS SCHEME)

PERIODICITY: Daily

COVER PRICE : Rs.1 per day

12 MONTHS RATE: RS 365/-

DURATION: 12 months

And Economic Times also with same offers @Rs.449/- with one year subscription.

And All The Magazines Of Times Group were available at 50% Discount.

ASSURED GIFT: 50% off on cover price, discount coupons available at various outlets

around worth Rs 3000 and Rs 5000 worth advertising coupons. Coupons were provided on

the subscription of newspaper as well as magazines.

9. Fill the subscription receipt after selection of magazine or newspaper by customer and
receive the payment through cheque for newspaper and Magazines.

10. Informing them about the monthly coupons which will be coming by post. On monthly
basis they have to hand it over to the vendor.

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Fig 1.1: Survey Form

Fig 1.2: Cash Receipt

42
Fig 1.3: Gold Form

43
44
 CHAPTER 4
DATA ANALYSIS AND
INTERPRETATIONS
 ANALYSIS

TOOLS OF ANALYSIS
In the given research tools for analysis percentages and summated scores have been used.

TOOLS OF PRESENTATION
It means all the tools used to present the data in a meaningful way so that it becomes easily
understandable. In this research data was represented by figures and charts. Bar graphs and Pie
charts were used to present the data.

LIMITATIONS OF THE STUDY

 The field work for the purpose of research was limited to some part of the Chandigarh (tri
city) only. Therefore, it may not represent the overall consumer’s perceptions as consumers
perceptions may vary from place to place due to demographic factors.

 The research was carried out in a short period. Therefore, the sample size and the
parameters were selected accordingly so as to finish the work within the given time frame.

 Some of the respondents were unable to answer due to lack of knowledge. For example, in
Derabassi most of the peoples were unable to answer the questions due to lack of
knowledge. Mostly there were using regional language like Haryanvi and Punjabi

43
 DATA ANALYSIS IN PERCENTAGE

CHART 1 : READER’S PREFERANCE FOR NEWSPAPER

49% of the Reader prefer times of India where as 5% of Reader prefer Dainik Bhaskar

CHART 2: FAVOURITE COLUMN

44
33%of Reader prefer national and international news where as 7% of Reader prefer Editorials
CHART 3 : WHAT READER LIKE MOST IN NEWSPAPER

42%of Reader likes content of Newspaper where as 15% of Reader likes the language

CHART 4: HABIT OF GOING THROUGH OTHER SUPPLEMENTS

45
62% of Reader are having habit of going through additional supplements where as 38% don’t.

46
CHART 5 : FROM HOW LONG READERS ARE READING THE TIMES OF INDIA

45%of consumer are Reading toi from less than 1 year whereas 7%of consumer a Reading it from less
than 3 year.

CHART 6 : CUSTOMER’S PREFERANCE OF SUBSCRIPTION PLAN

41% of readers prefer Monthly subscription whereas 21%of reader prefer Yearly subscription.

47
CHART 7: CONSUMER SUGGESTIONS

35% of Readers suggested to reduce the advertisements whereas 3% of Readers don’t have any
suggestion to give.

CHART 8: DOES YOUR NEWSPAPER SATISFY YOUR EDUCATIONAL QUERIES

78% of customers were satisfied with the educational queries in their newspaper.

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 FINDINGS OF THE STUDY

 Maximum no of Chandigarh (tri city) people read newspapers daily. They give a time
approximately 20-30 minutes daily. So 70% people read newspapers on daily basis.

 Maximum number of people in Chandigarh (tri city) region prefers to read Times of India
because of its offers and bigger fonts than other newspapers.

 After TOI, Dainik Bhaskar (Hindi Newspaper) is on the second position and among first in
Hindi Newspapers. Tribune is at the 3rd position and then comes Hindustan Times.

 Most of the people like the way of presentation in their newspaper. Some people said they
like the language of the news paper.

 Generally people read newspaper for national and international news. Some of the people
read only national and international news while some are interested in sports, business,
editorial and some other columns like horoscope, travel, health and fitness, religion etc.

 For education mostly people reads Times of India, for business they prefer economic times
which is also Bennet & Coleman publication.

 More than half of the people in the survey go through the additional supplements provided
in the newspaper and rest of them doesn’t like to read additional supplements.

 Times of India’s most popular supplement is Education Times regarding education of the
students and Times Ascent regarding jobs available in the market.

49
 Hindustan Times popular supplement is Brunch regarding fashion, cinema, lifestyle.
 Tribune’s popular supplement is Spectrum and Lifestyle.

 Most of the people are satisfied with the education column in their newspaper while some
of the people are not satisfied and rest of the people doesn’t go through education column,
people who are satisfied with education column ofTimes of India, Hindustan Times, Dainik
Bhaskar and Tribune readers and people who are not satisfied are mostly Amar Ujala and
Punjab Kesari readers.

 Maximum number of people doesn’t go through business column in their newspaper,

Mostly business man and the students for their general knowledge go through this column
and some of the total people in the survey are satisfied with the business information
provided in their newspaper. Mostly people prefer economic times for business queries.

 A large number of people from the survey doesn’t read classified section. Some of the
people are satisfied with the classified section it mostly includes Tribune, Times of India,
Hindustan Times reader.
Rest of the people are not satisfied with the classified section it includes Dainik Bhaskar,
Amar Ujala, Punjab Kesari reader.

50
51
 CHAPTER 5
CONCLUSIONS,
RECOMMENDATIONS AND
SUGGESTIONS
 CONCLUSION

Working in field was very enriching experience and gave good exposure.It was a golden
opportunity to apply knowledge and learning gained from classroom lectures in practical business
environment. The Summer Internship Program helped me in gaining knowledge and developing the
confidence level to work. It helped me in knowing about the behavior of human being, which
changes in different situations and time.

The project provided an excellent opportunity to apply marketing concepts in real time situation.
Conducting survey and booking the orders. The areas where we were given opportunity to work
required a lot of creativity.

The people in Chandigarh (tri city) still preferring printed contents despite of technology adaption.
In posh areas people prefer English Newspapers. But maximum areas still prefer to read a Hindi
newspaper. There are some people who are aware about it but they are not aware about the
subscription schemes. They were interested in subscribing. When they came to know about the
schemes, they immediately bought subscriptions. But still there are some areas where awareness
about TOI was required.

Market Research is the most crucial activity in the field of marketing to assess the consumer
behavior towards any company or brand. How far does the psychology of the consumer effects the
performance of any product was practically witnessed.

TOI is not able to provide accurate service to all customers. There are some other reasons also, but
if TOI works on improving services of delivery or customer relationship or improving the quality of
responding towards the customers’ problems with better solutions, than obviously no reader will
leave TOI. In short, to maintain its market leader position Times of India need to come out with
innovative promotional plan. This will also help in attracting more and more customers.

50
 RECOMMENDATIONS

1. Improvement of Services:
The first and foremost recommendation that can be suggested from the findings of the research is
the improvement in services. They should regularly take the feedback from the customers about the
services provided by the vendor.

2. A better distribution channel:

I would also like to recommend that by implementing a better distribution channel, TOI can
increase its market share.

3. Appointment of new staff:

TOI can also improve their services by appointing new staff as ‘Customer care Executive’ by giving
well training so that they will be able to respond the customers well who have problems.

4. Regional News:
As regional news is comparatively less than other newspapers. Therefore, it should increase
regional news if it have to pass Tribune as it is the biggest lacking area.

5. Quality of Newspaper:
Fonts used is smaller than other newspapers was the main complaint by older peoples mostly.
Therefore it needs to improve font size.

6. Advertisement
Many people complaint that it includes large number of advertisements as compared to news.
Students said that the advertisements of competitive exams do not come in the Times of India.
They should also provide some Magazines like CSR for students.

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7. Promotional Schemes:
Promotional schemes offered to the consumers helped in increasing sales of Times of India.
Finally looking at the acceptance of promotional scheme of the Times of India conclude that the
scheme offered was mostly liked by the readers and ultimately most of them were subscribing to it.
Therefore, it should come up with more and more innovative ideas like more promotional schemes to
increase its sale.

52
 BIBLIOGRAPHY

1. Ali S., “A Study of Consumer Behavior& Loyalty In Print Media – Challenges & strategic
prescriptions with Special reference to English, Hindi, Marathi News Paper readers-Mumbai”.
ABHINAV. 1 (4), pp.64-70
2. Times Group. About us. [ONLINE] Available at: http://www.timesgroup.com/bccl/about-
us.html.
3. Vital Business Media . Go East, young journalist: India publishing market is hot. [ONLINE]
Available at: http://www.emediavitals.com/content/go-east-youngjournalist-india-publishing-
market-hot.

4. http://www.scribd.com/doc/19317077/consumer-behavior-towards-times-of-india-news- paper

5. http://en.wikipedia.org/wiki/Main_Pag/

6. http://www.indiannewspapersociety.org/history1.htm

7. http://timesofindia.indiatimes.com/

8. https://rni.nic.in/

9. Keller(2013), “History of print media”, Retrieved 3rd January 2012

10. Gupta (2011), “History of Times of India” Retrieved 3rd January 2012

11. Beri, G.C. - Marketing 2006 Publication, Chapter 1-5.

12. Kotler Philip - Marketing Management, Tenth Edition , Publisher Prentice Hall, Chapter 1-10.

53
 QUESTIONNAIRE

1. Jyoti Nautiyal student of BBA at Graphic Era (Deemed To Be University), Dehradun

conducting a survey on “Consumer Behavior Towards the Daily Newspaper ” as a part of my
curriculum. Kindly help me to gather the information by sparing your 5-10 minutes for fulfilling the
questionnaire. I assure you that information will be kept confidential. I will be very thankful to you.
Name……………………………………………………………….Age………………………......
Address……………………………………………………………Occupation……………………
Phone No…………………………………………………………..
Please (  the option given in the answers which are most suitable to you. You can answer more
than one option if required).

Q.1 Do you spend time on reading?

A) Yes
B) No

Q.2 Which newspaper do you like to read?

a)Times of India
b)Hindustan Times
c)Tribune
d)Dainik Bhaskar
e)Amar Ujala
f) Others

Q.3 What do you like the most in your newspaper?

a) Content
b) Presentation
c) Language

54
d) Any other
Q.4 Which is your favorite column in newspaper?
a) National/International
b) Sports
c) Business
d) Editorial
e) Any other

Q.5 Do you go through additional supplements that are provided with the newspaper?
a) Yes
b) No

Q.6 Does your newspaper satisfy your educational queries?

a) Yes
b) No
c) Doesn’t read

Q.7 Does your newspaper provide you all the essential business information?
a)Yes
b) No
c) Doesn’t read

Q.8 Has the information from classified section been able to resolve your queries?
a)Yes
b) No
c) Doesn’t read

Q.9 Suggestions (if any) : …………………………………………………………………………..

…………………………………………………………………………………………………………
…………………………………………………………………………………………………………

55
Date:…… Signature:…………..

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