CHAMELI DEVI GROUP OF INSTITUTIONS CHAMELI DEVI GROUP OF INSTITUTIONS

Chameli Devi Institute of Professional Studies Chameli Devi Institute of Professional Studies
Class: MBA III Sem Class: MBA III Sem
Subject: Strategic Materials and Supply Chain Management Subject: Sales & Distribution Management
MID-SEMESTER EXAMINATION-II, NOV 2017 MID-SEMESTER EXAMINATION-II, NOV 2017
Time: 1:30 Hr Max marks: 20 Time: 1:30 Hr Max marks: 20
Section A and B are compulsory. Section A and B are compulsory.

Section A (Short answer) (2 X 5 =10 marks) Section A (Short answer) (2 X 5 =10 marks)

Q1. Explain the importance of Materials Management in an Organization.
OR
Q2. Suggest the criteria of Vendor Analysis and the principles of
Purchasing.
Q3. Explain the Objective and importance of Supply Chain Management.
OR
Q4. Explain the Logistic and Cross Functional Drivers in a Supply Chain.
Section B (Long answer) (10 X 1 =10 marks)
Q. A company deals in manufacturing of mobiles. The company wish to target the
mass market hence cannot price the product on higher side. What drivers of Supply
Chain can help company to reduce the cost of manufacturing in order to meet the
consumer demands at a competitive price?
Q1. What are the objectives of Personal Selling? Explain Low Involvement
and High Involvement products?
OR
Q2. Explain the role of Personal Selling in marketing mix.
Q3. Explain the process of Personal Selling.
OR
Q4. Explain different types of Sales Jobs?
Section B (Long answer) (10 X 1 =10 marks)
Q. A Family restaurant collected data of students in Indore to understand the
dining habits. They planned promotion and designed restaurant on the basis of
Student choices and feedback to their data collection team. Doing all these, still
they failed to grab families in the city to come to their restaurant.
Identify what went wrong in the process? Suggest the correct method/steps.