BRAND BUILDING

INDIVIDUAL PROJECT
Youtuber- Gaurav Chaudary
Channel Name- Technical Guruji

Submitted by- Pareena Sogani

Roll No. - 130
Division- A (Advertising)
 Introduction
Personal Life
Gaurav Chaudhary was born on May 7, 1991, in India. He grew up with an elder brother and two
sisters. His father owned a family business of CCTV cameras and security devices. The Chaudhary
family moved from Bikaner to Ajmer in the Indian state of Rajasthan. Gaurav completed his schooling
from 'Kendriya Vidyalaya' before earning a B. Tech degree in electronics from the 'Rajasthan
Technical University.' He was one of the toppers of the university. He then pursued M. Tech in
microelectronics from the Dubai campus of the 'Birla
Institute of Technology & Science', where he was awarded
a gold medal for his academic excellence. In Dubai, he
earned a certification to work with the security system of
the Dubai police and started working as a Dubai Police
security engineer.
He was hit by the idea of becoming a Tech-YouTuber
after he stumbled upon the channel 'Sharmaji
Technical.’ Owned
by Prabal Sharma,
the channel
primary posts tech
review content in
Hindi. Gaurav was
intrigued by the
idea of discussing
technology with a
Hindi-speaking audience. He collaborated with Prabal and
uploaded a few videos on his channel. Those videos gave a
boost to 'Sharmaji Technical,' which inspired Gaurav to
launch his own YouTube channel. However, he was not keen
on making it a review-centric channel. Instead, he wanted to
create informative videos, explaining the features of new technologies.

Controversies & Scandals

Gaurav Chaudhary was once subjected to an internet feud after a Hindi tech channel called 'Technical
Sagar' accused him of not giving credit to other YouTubers. In his 15-minute video titled 'EK GHATIYA
INSAAN – TECHNICAL GJI EXPOSED FULL STORY #SHAME,' Sagar questioned Gaurav’s credibility,
called him names and accused him of not acknowledging his inspirations. Sagar was later bashed by
'Technical Guruji' fans for making such nasty remarks.
 YouTube Channel and Content

Gaurav launched his YouTube channel 'Technical Guruji' on 18 October 2015, and little did he
know that it would become one of the most successful channels in India.
Gaurav started making YouTube videos as a hobby after he moved to Dubai in 2012. Unlike other tech
YouTubers, Gaurav is not a gadget reviewer. In fact, he is against hands-on reviews and instant verdict
on new gadgets. His content mainly focuses on providing full information about gadgets rather
than giving their premature reviews. However, he is still often compared to other tech
YouTubers, like 'Geekyranjit', who primarily do review videos.
He is famous for his informative Hindi-language videos on the latest gadgets and advancements in
the field of technology. Currently, the channel has over 13 million subscribers, making it one of the
fastest-growing YouTube channels in India.

 SCHEDULE
He uploads two videos every day. It means he uploads 60 videos, on average, per month and,
similarly, he uploads 720 videos in a year. Also, he started a whole new series ‘Sunday Masala’. In
this series, he responds to his subscribers’ comments. If you have any doubts or queries, you may also
ask your questions followed by #bologuruji on Twitter.

Technical Guruji uploads every video in Hindi due to which they are liked by maximum Indians. He
speaks in a very common language that everyone can understand. His videos are also liked by the
people in Bangladesh, Pakistan, and Nepal. His persistent hard-work towards the channel has helped
him to be recognized among the masses globally.
He has also created different categories to divide his content and make it easier for a person to locate
a particular video on his channel. These categories are as follows-

COLLABORATIONS
Technical Guruji has a great influence on viewers. He became
remarkable in the YouTube community very quickly. He has
collaborated with many famous YouTubers. In fact, he started
his work with a collaboration with Prabal Sharma (Sharmaji
Technical). At the end of February’17, he was congratulated by
famous YouTubers all over the world for 1M subscribers.

He has also
made a video
in which he
collaborated with all famous Indian YouTubers like
Bhuvan Bam, Geekyranjit, Kabita, Sejal Kumar, Shruti
Arjun Anand, Sabin, and Roshni. He has also tried hands
at comedy in collaboration with the YouTuber Anisha
Dixit, better known as Rickshawali.
Other YouTubers like The Sheorans, Tech Bar and
Mechancal Guruji have also collaborated with
Technical Guruji.

PROMOTIONS
Technical Guruji focuses on the latest updates and deep-dived information on the consumer tech
industry. He shares information on the ongoing developments from the world of consumer
electronics. Through his channel, he aims to educate and spread awareness to its viewers to help them
make informed purchasing decisions. He believes in giving unbiased reviews of products and does not
promote any brand on his channel.
BRAND EXTENSION
In 2017, Gaurav launched his second channel that primarily hosts non-technical content. One can find
Gaurav's fan fest, YouTube fest, and travel vlogs on the channel. His second channel has over two
million subscribers and he updates it regularly.
In order to provide added support to his subscribers, he has also launched his official Android app
“Technical Guruji” He offers most user-friendly tech videos in this app.

Other SOCIAL MEDIA PLATFORMS

Facebook (Technical Guruji)
He has a verified account on Facebook in which he posts about his latest videos. He also posts
about his trips and personal life. He created his Facebook page on 19 th October 2015, 3 days after
he launched his YouTube channel and have more than 9 lakh followers.
Twitter (TechnicalGuruji)
He has more than 2 million followers on Twitter. He mostly updates his followers about the latest
videos and new technology in the market on his handle.

Instagram (technicalguruji)
He has more than 1million followers on Instagram. His posts are mainly concerned with his
personal life and upcoming collaborations.
He is very active on all three social media platforms and posts updates regularly.

Brand Endorsements
Technical Guruji does not endorse or collaborate with brands. He believes in giving unbiased
reviews about the products and do not support paid promotions.