Consumer Buying Behavior OF AYURVEDIC PRODUCTS PDF

LABOUR LABOUR
1
CHAPTER-4
DATA ANALYSIS AND INTERPRETATION
2
Table: 4.1
TABLE SHOWING MOST PREFERED METHOD OF TREATMENT
SL OPTIONS NO:OF PERCENTAGE

RESPONDENTS
1 AYURVEDIC 25 50
ALLOPATHIC 10 20
2
HOMEOPATHY 15 30
3
TOTAL 50 100
CHART: 4.1
TABLE SHOWING MOST PREFERED METHOD OF TREATMENT
3
60%
50%
40%
30%
50%
20%
30%
10% 20%
0%
AYURVEDIC ALLOPATHIC HOMEOPATHY
INTERPRETATION From
the sample survey, it can be concluding that 50% of their respondents option that they prefer more
ayurvedic treatment. In addition to that 10%of respondents take allopathic treatment, 30% is taken
homeopathy.
Table: 4.2
TABLE SHOWING THE USEFULNESS AND ATTRACTIVENESS OF THE PACKAGING STYLE
SL OPTIONS NO:OF RESPONDENTS PERCENTAGE
1. HIGHLY AGREE 20 40
2. AGREE 15 30
3. NETUTRAL 10 20
4. DISAGREE 5 10
5. HIGHLY DISAGREE 0 0
TOTAL 50 100
CHART 4.2
TABLE SHOWING THE USEFULNESS AND ATTRACTIVENESS OF THE PACKAGING STYLE
4
45%
40%
35%
30%
25%
20% 40%
percentage
15% 30%
10% 20%
5% 10%
0% 0%
Highly agree Agree Neutral Disagree highly disagree
INTERPRETATION From
the above it seen that 40% of consumer says that the packing style is useful and attractive. And
only 10% of people disagrees the packing style.
Table 4.3
TABLE SHOWING QUALITY OF THE PRODUCT
1. HIGHLY SATISFIED 20 40
2. SATISFIED 15 30
3. NETUTRAL 10 20
4. DISSATISFIED 5 10
5. HIGHLY DISSATISFIED 0 0
TOTAL 50 100
CHART 4.3
TABLE SHOWING QUALITY OF THE PRODUCT
5
40%
35%
30%
25%
40%
20%
30% percentage
15%
20%
10%
10%
5%
0%
0%
Highly Satisfied Neutral Dissatisfied highly
satisfied dissatisfied
INTERPRETATION
From above it seen that 40% of consumers highly satisfied or good with the quality of the product.
Only 10% of consumers dissatisfied the quality of the product. From these we can arrive at a
conclusion that the product of Mangalodayam is maintaining good quality.
Table 4.4
TABLE SHOWING THAT AYURVEDIC PRODUCTS TAKE LONGER TIME TO RECOVER
SL OPTIONS NO:OF RESPONTENTS PERCENTAGE
1. Highly agree 20 40
2. Agree 15 30
3. Neutral 10 20
4. Disagree 5 10
TOTAL 50 100
Table 4.4
TABLE SHOWING THAT AYURVEDIC PRODUCTS TAKE LONGER TIME TO RECOVER
6
45%
40%
35%
30%
25%
20% 40% PERCENTAGE
15% 30%
10% 20%
5% 10%
0%
Highly agree Agree Neutral Disagree
INTERPRETATION
From this survey, it can be concluding that 40% of consumers highly agree to take longer time to
recover, and 10% of consumers disagree.
TABLE 4.5 TABLES
SHOWING WHICH AGE GROUP MAINLY USES AYURVEDIC PRODUCTS
1. CHILDREN 15 30
2. YOUTH 10 20
3. ELDERLY 25 50
TOTAL. 50 100
CHART: 4.5
TABLE SHOWING WHICH AGE GROUP MAINLY USE AYURVEDIC PRODUCTS
7
30%
CHILDREN
50%
YOUTH
ELDERLY
20%
INTERPRETATION
From the above table, the elderly customers 50% are more use ayurvedic medicines and
youth 10% have less use ayurvedic medicines.
TABLE: 4.6
TABLE SHOWING AYURVEDIC PRODUCT RECOMMENDED TO OTHERS
SL OPTIONS No: of RESPONTENTS PERCENTAGE
1. Definitely will recommend 30 60
2. Not sure 15 30
3. Definitely not recommend 5 10
total 50 100
CHART: 4.6
TABLE SHOWING AYURVEDIC PRODUCT RECOMMENDED TO OTHERS
8
10%
30%
Definitely recommend
60% Not sure
definitely not reccommend
INTERPRETATION From
the sample survey, 60% of the respondents’ opinion that they will recommend to others and 30%
respondents are not sure to recommend and 10% of respondents definitely will not recommend.
This means the major percentage of people will recommend to others.
TABLE: 4.7
TABLE SHOWING CONSUMERS HEARD ANY COMPLAINT ABOT THE PRODUCT
1. HIGHLY AGREE 3 6
2. AGREE 7 14
3. NETUTRAL 10 20
4. DISAGREE 20 40
TOTAL 50 100
CHART: 4.7
9
TABLE SHOWING CONSUMERS HEARD ANY COMPLAINT ABOT THE PRODUCT
6%
24% 14%
Highly agree
Agree
Neutral
20% Disagree
highly disagree
40%
INTREPRETATION
From the above chart is very clear that 20% of customers not heard any complaint about the
product only 7% heard complaint about products.
TABLE: 4.8 TABLES
SHOWING THE PRODUCT PREFFERED BY CONSUMERS
1. Arishtam 5 10
2. Mangalodayam patented 20 40
products
3. Kashayams 10 20
4. Pills,choornam 10 20
5. Hair tone& baby oils 5 10
TOTAL 50 100
CHART:4.8
10
TABLE SHOWING THE PRODUCT PREFFERED BY CONSUMERS
40%
30%
20% 40%
10% 20% 20% percentage

10% 10%
0%
INTERPRETATION In
this survey it clear that consumers prefer Mangalodayam patented products 40% more than any
other offered by the preferred.
TABLE:4.9
TABLE SHOWING CONSUMER SATISFIED WITH DEALER SERVICE
2. SATISFIED 12 24
3. NETUTRAL 10 20
4. DISATISFIED 5 10
5. HIGHLY DISATISFIED 3 6
TOTAL 50 100
CHART: 4.9
TABLE SHOWING CONSUMER SATISFIED WITH DEALER SERVICE

11
40%
35%
30%
25%
20% 40%
15%
10% 24%
20%
5%
0% 10%
Highly 6%
Satisfied
satisfied Neutral
Dissatisfied
Highly
dissatisfied
INTREPRETATION
From the above 40% of consumers highly satisfied with dealer service. Only 6% of consumers are
dissatisfied with the dealer service.
TABLE:4.10
TABLE SHOWING FACTORS WHICH MAKES MANGALODAYAM PRODUCTS DIFFERENT
1. Goodwill 20 40
2. Price 12 24
3. Quality 8 16
4. Advertisement 5 10
5. Don’t know 5 10
TOTAL 50 100
CHART: 4.10
TABLE SHOWING FACTORS WHICH MAKES MANGALODAYAM PRODUCTS DIFFERENT
12
10%
10%
40%
Goodwill
Price
16%
Quality
Advertisement
24% Don’t know
INTREPRETATION
The opinion of customers, the major factor which makes Mangalodayam differs from others is its
goodwill. Price and quality also acts as a good factor for Mangalodayam in becoming a different
one.
TABLE: 4.11
TABLE SHOWING USE OF AYURVEDIC MEDICINE FOR THE TREATEMENT OF COMMON
DESEASES
1. YES 30 60
2. NEUTRAL 10 20
3. NO 10 20
TOTAL 50 100
CHART:4.11
TABLE SHOWING USE OF AYURVEDIC MEDICINE FOR THE TREATEMENT OF COMMON

DESEASES
13
70%
60%
50%
40%
PERCENTAGE
30% 60%
20%
10% 20% 20%
0%
YES NEUTRAL NO
INTREPRETATION
The above table showing that the 60% of major consumers use ayurvedic medicines for common
diseases like common cold, cough, allergy etc. And only 20% of consumers stand as neutral. And
also 20% doesn’t use ayurvedic medicines for common diseases.
TABLE:4.12
TABLE SHOWING USE OF AYURVEDIC MEDICINES FOR MAJOR DISEASE
1. YES 35 70
2. NO 15 30
TOTAL 50 100
CHART:4.12
TABLE SHOWING USE OF AYURVEDIC MEDICINES FOR MAJOR DISEASE
14
30%
YES
NO
70%
INTERPRETATION
The above table showing that the 70% of consumers uses ayurvedic products for major diseases
like diabetics, asthma, and arthritis etc. and only 30% of consumers not using ayurvedic products
for major diseases.
TABLE:4.13
TABLE SHOWING CONSUMING OF AYURVEDIC PRODUCTS ON DOCTOR’S PRESCRIPTION
OR TAKING ON OUR’S OWN
1. DOCTOR’S 35 70
PRESCRIPTION
2. NEUTRAL 10 20
3. OWN 5 10
15
TOTAL 50 100
CHART:4.13
TABLE SHOWING CONSUMING OF AYURVEDIC PRODUCTS ON DOCTOR’S PRESCRIPTION

OR TAKING ON OUR’S OWN
10%
20%
DOCTOR'S PRESCRIPTION
NEUTRAL
WITH OWN
70%
INTERPRETATION It
shows that 70% of consumers consume ayurvedic medicines with doctor’s prescription. Only 10% of
consumers take ayurvedic medicines with their own decision.
TABLE:4.14
TABLE SHOWING WHICH MEDICATION IS BEST
1. AYURVEDIC 20 40
2. ALLOPATHIC 15 30
3. HOMEOPATHIC 10 20
4. UNANI 5 10
16
5. OTHERS 0 0
TOTAL 50 100
CHART:4.14
TABLE SHOWING WHICH MEDICATION IS BEST
40%
35%
30%
25%
40%
20%
30%
15%
20%
10%
10%
5%
0%
0%
AYURVEDIC ALLOPATHIC HOMEOPATHIC UNANI OTHERS
INTREPRETATION In
this table 40% of people says ayurveda is the best medication, 30% people say allopathic as best,
20% says homeopathic as best.
TABLE:4.15
TABLE SHOWING USE OF HERBAL COSMETIC PRODUCTS
1. YES 45 90
2. NO 5 10
17
TOTAL 50 100
CHART:4.15
TABLE SHOWING USE OF HERBAL COSMETIC PRODUCTS
10%
YES
NO
90%
INTERPRETATION
Above table showing that the 90% people use herbal cosmetic products and only 10% of people not
using herbal cosmetic products.
TABLE:4.16
TABLE SHOWING FAVORITE AYURVEDIC BRAND/COMPANY
1. DHABUR 13 26
2. PATANJALI 7 14
3. LOTUS 10 20
18
4. HIMALAYA 15 30
5. OTHER 5 10
TOTAL 50 100
CHART: 4.16
TABLE SHOWING FAVORITE AYURVEDIC BRAND/COMPANY
30% 26% 30%
25%
20% 20%
15% 14%
10%
10% PERCENTAGE
5%
0%
DHABUR
PATANJALI
LOTUS
HIMALAYA
OTHERS
INTERPRETATION The
above table showing that the 30% of people’s favorite product is HIMALAYA. And 26% likes DHABUR.
20% likes LOTUS.14% likes PATANJALI. 10% likes other products.
TABLE:4.17
TABLE SHOWING AYURVEDIC MEDICINES RELIABLE TO YOUR POCKET
1. YES 30 60
2. NEUTRAL 10 20
3. NO 10 20
19
TOTAL 50 100
CHART:4.17
TABLE SHOWING AYURVEDIC MEDICINES RELIABLE TO YOUR POCKET
70%
60%
50%
40%
PERCENTAGE
60%
30%
20%
20% 20%
10%
0%
YES NEUTRAL NO
INTERPRETATION The
above table showing that the 60% consumers says that the ayurvedic medicines reliable to their
pockets. And 20% of people say the ayurvedic products are costly.
TABLE:4.18
TABLE SHOWING THAT AYURVEDIC MRDICINES HAVE SOME SIDE EFFECT ON THEIR
BODY/HEALTH
1. YES 10 20
2. NO 40 80
20
TOTAL 50 100
CHART:4.18
TABLE SHOWING THAT AYURVEDIC MRDICINES HAVE SOME SIDE EFFECT ON THEIR
BODY/HEALTH
80%
70%
60%
50%
80%
PERCENTAGE
40%
30%
20%
20%
10%
0%
YES NO
INTERPRETATION In
above table 80% of people didn’t have any side effects when they use ayurvedic medicines. 20%
people say that they have some side effects due to the usage of some ayurvedic medicines.
TABLE:4.18
Table showing that the impact of advertisements in ayurvedic products
1. YES 40 80
2. NO 10 20
21
TOTAL 50 100
CHART:4.18
Table showing that the impact of advertisements in ayurvedic products
20%
YES
NO
80%
INTERPRETATION Above
table showing that 80% of consumers say that there is a high impact of advertisement on ayurvedic
products. 20% says there is no impact on advertisement in ayurvedic products.
TABLE:4.19
TABLE SHOWING CONSUMER SATISFACTION OF MANGALODAYAM AYURVEDIC

PRODUCTS
22
2. SATISFIED 12 24
3. NETUTRAL 10 20
4. DISATISFIED 8 16
5. HIGHLY DISATISFIED 0 0
TOTAL 50 100
CHART:4.19
TABLE SHOWING SATISFACTION OF MANGALODAYAM AYURVEDIC PRODUCTS
0%
16%
HIGHLY SATISFIED
40%
SATISFIED
NEUTRAL
20%
DISSATISFIED
HIGHLY DISSATISFIED
24%
INTERPRETATION
In above chart 40% of consumers are highly satisfied with Mangalodayam ayurvedic products. And
24% are satisfied with the product. Only 16% are dissatisfied with the product.
TABLE:4.20
TABLE SHOWING DO THE PACKAGING SHOWS SUFFICIENT INFORMATIONS
23
1. AGREE 35 70
2. NEUTRAL 10 20
3. DISAGREE 5 10
TOTAL 50 100
TABLE:4.20
TABLE SHOWING DO THE PACKAGING SHOWS SUFFICIENT INFORMATIONS
10%
20%
AGREE
NEUTRAL
70%
DISAGREE
INTERPRETATION
It shows that 70%of consumers agree that Mangalodayam products packaging gives sufficient
information about the product. And 20% stand with neutral commends, only 10% disagrees.
TABLE: 4.21
TABLE SHOWING PRICE AND SUFFICIENT QUATITY PROVIDED BY MANGALODAYAM
PHARMACEUTICALS
24
1. HIGHLY AGREE 23 46
2. AGREE 12 24
3. NETUTRAL 8 16
4. DISAGREE 5 10
TOTAL 50 100
CHART: 4.21
TABLE SHOWING PRICE AND SUFFICIENT QUATITY PROVIDED BY MANGALODAYAM
PHARMACEUTICALS
50%
45%
40%
35%
30%
25%
46%
PERCENTAGE
20%
15%
24%
10%
16%
5% 10%
4%
0%
HIGHLY AGREE AGREE NEUTRAL DISAGREE HIGHLY
DISAGREE
INTERPRETATION It
shows that 46% of consumers highly agree that they get sufficient quantities of products with respect
to the price. 24% agree with that. Only 4% of consumers are highly disagreeing that they didn’t get
sufficient quantities of products at reasonable price.
TABLE: 4.22
TABLE SHOWING THAT THE MEDIA WHICH GIVES INFORMATION ABOUT
MANGALODAYAM AYURVEDIC PRODUCTS
25
1. NEWS PAPER 20 40
2. TELEVISION 10 20
3. RADIO 15 30
4. INTERNET 5 10
TOTAL 50 100
CHART: 4.22
TABLE SHOWING THAT THE MEDIA WHICH GIVES INFORMATION ABOUT
MANGALODAYAM AYURVEDIC PRODUCTS
40%
35%
30%
25% PERCENTAGE
40%
20%
30%
15%
20%
10%
10%
5%
0%
NEWS PAPER TELEVISION RADIO INTERNET
INTERPRETATION
It shows that 40% of consumers heard Mangalodayam products from newspapers. 30% of consumers
heard from radio. 20% consumers heard from television. 10% heard from internet. So majority of
consumers/peoples heard Mangalodayam products from newspapers.
TABLE: 4.23
TABLE SHOWING THAT COMPARING MAMGALODAYAM WITH OTHER COMPETITORS
26
1. MUCH BETTER 25 50
2. SOME WHAT 12 24
BETTER
3. ABOUT THE SAME 8 16
4. SOME WHAT 5 10
WORSE
TOTAL 50 100
CHART: 4.23
TABLE SHOWING THAT COMPARING MAMGALODAYAM WITH OTHER COMPETITORS
5%
16%
MUCH BETTER
50%
SOME WHAT BETTER
24% ABOUT THE SAME
SOME WHAT WORSE
INTERPRETATION
It shows that 50% of consumers agree that Mangalodayam is much better than others.24% says
somewhat better than other competitors. Only 10% says somewhat worse than others.
27
CHAPTER-5
FINDINGS, SUGGESTIONS AND CONCLUSION
28
5.1 FINDINGS
 The majority of the people prefer ayurvedic treatment rather than allopathic and
homeopathy
 Majority of the people highly agree that Mangalodayam provide high quality to their
each products
 Mangalodayam is adopted useful and attractive packaging style to their each product
 Majority of people opined that ayurvedic products tae longer time to recover
 Ayurvedic medicines are mainly used by children
 The study reveals the majority of the consumers are very likely to recommend the
product to others
 The majority of the consumers didn’t heard any complaint about the products
 Majority of people prefer to buy Mangalodayam patent products
 Majority of the consumers are highly satisfied with firm’s products.
 Goodwill make Mangalodayam pharmaceuticals different from others
 Majority of people highly satisfied with the dealer service
 Majority of the people using ayurvedic products for common diseases like common cold,
cough etc.
 Majority of consumers using ayurvedic medicines for major diseases like diabetes,
migraine, depression etc
 70% of consumers consuming ayurvedic medicines with doctor’s prescription
 40% of consumers opined that ayurveda is the best medication
 90% of people purchasing ayurvedic cosmetics
 Majority of people like DHBUR products
 Majority people highly agree that they get ayurvedic products at reasonable price
 Majority of consumers opined that there is no side effects of the Mangalodayam
products
 Advertisement has some impact on consumer buying behavior
 Mangalodayam ayurvedic product packaging showing sufficient information about the
products.
29
 Mangalodayam provide sufficient quantities of products at reasonable price
 From news papers customers getting sufficient information about Mangalodayam
ayurvedic products
 Comparing other competitors Mangalodayam s much better than others.
30
5.2 SUGGESTIONS
The study suggests the points based on consumer survey.
 It will definitely improve retail relation by promotional offers like samples.

 Mangalodayam want to give more importance to advertising because most of
the people are unaware about the product
 Expand and improve the distribution channel, so try to invite more agencies
for product availability.
 Make necessary changes in the marketing strategy so as to meet competition
from other company like kottakal.
 Steps should be taken to develop a medical centre for ayurveda with the
company leadership.
31
5.3 Conclusion
The project titled “THE CONSUMER BUYING BEHAVIOR OF AYURVEDIC PRODUCTS WITH
SPECIAL REFERENCE TO MANGALODAYAM PHARMACEUTICALS CHANGARAMKULAM” was
undertaken to identify various buying behavior of ayurvedic medicines. These are different kinds
of customers. So their wants and needs are also different. They buy goods and services to satisfy
their needs. The cause and factors which stimulate consumer to buy certain goods or services is
called buying motives. In fact, the motivating factor to direct consumer behavior is buying motives.
Identifying buying motives or customer is a difficult task for business entrepreneurs.
A variety of factors influence the people before they buy any product. It is indeed necessary for
any organization to understand the changing buying behavior in order to fulfill their requirements.
This would help the dealer to know about the various drives of customers that motive them to
purchase ayurvedic medicine.
From this study, the overall performance of Mangalodayam is satisfactory. Te study
reveals that the majority of consumers have good impression about the medicines, and majority
of people opined that there are no side effects of the Mangalodayam products. The study reveals
the majority of the customers are very likely to recommend the proto others.
32
BIBLIOGRAPHY
33
BIBLIOGRAPHY
BOOKS:
 PHILIP KOTLER,MARKETING MANAGEMENT
WEBSITES:
 www.mangalodayam.com
 www.managementstudying guide .com
34
APPENDIX
35
QUESTIONNAIRE
1. Which type of treatment do you prefer most?
Ayurvedic Allopathic Homeopathy
2. Packaging style is useful and attractive, d you agree?
Highly agree Agree Neutral
Disagree Highly Disagree
3. What do you feel about the quality of product?
Highly satisfied Satisfied Neutral
Dissatisfied Highly Dissatisfied
4. Ayurvedic Medicines takes longer time to recover?
5. According to your opinion which age group uses ayurvedic medicines?
Children Youths Elders
6. Are you interested to recommend the ayurvedic product to others?
Definitely will recommend Not sure

36
Definitely will not recommend
7. Have you heard any complaint about the product?
Highly Agree Agree Neutral
8. Which form of products do you prefer most?

Kashayam Arishtam pills, choornam
Mangalodayam patented products Hair tone& baby oils
9. Are you satisfied with the dealer service?
Highly Satisfied Satisfied Neutral
10. Which factor makes Mangalodayam a differ one?
Goodwill Price Quality Advertisement
11. Do you use ayurvedic medicine for the treatment of common diseases like
common cold, cough, allergy etc?
YES Neutral NO
12. Do you use ayurvedic medicine for major diseases like Diabetes, Migraine, and
Depression etc?
YES NO
37
13. Do you consume ayurvedic medicine on doctor’s prescription or taking it on our
own?
Doctor’s prescription Neutral Own
14. According to you which medication is best?
Ayurvedic Allopathic Homeopathy
Unani Others
15. Do you use herbal cosmetic products?
YES NO
16. Which is your favorite ayurvedic brand or company?
DHABUR PATANJALI LOTUS
HIMALAYA OTHERS
17. Did you get ayurvedic products at reasonable price?
YES NEUTRAL NO
18. Is ayurvedic medicine having some side effects on your health and body?
YES NO
19. Did ayurvedic products / medicines have some impact on you?
YES NO
38
20. Are you satisfied with the Mangalodayam products?
Highly Satisfied Satisfied Neutral
21. Do you agree that the price and sufficient quantity there by?
Disagree Highly disagree
22. From which media you have heard about the Ayurvedic products?
Newspapers Television
Radio Internet
23. Compared to other competitors, Mangalodayam is?
Much better somewhat better
About the same somewhat worse
39

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LABOUR LABOUR

DATA ANALYSIS AND INTERPRETATION

TABLE SHOWING MOST PREFERED METHOD OF TREATMENT

SL OPTIONS NO:OF PERCENTAGE

TABLE SHOWING MOST PREFERED METHOD OF TREATMENT

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING THE USEFULNESS AND ATTRACTIVENESS OF THE PACKAGING STYLE

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING QUALITY OF THE PRODUCT

TABLE SHOWING THAT AYURVEDIC PRODUCTS TAKE LONGER TIME TO RECOVER

20% 40% PERCENTAGE

TABLE 4.5 TABLES

SHOWING WHICH AGE GROUP MAINLY USES AYURVEDIC PRODUCTS

SL OPTIONS NO:OF RESPONTENTS PERCENTAGE

TABLE SHOWING WHICH AGE GROUP MAINLY USE AYURVEDIC PRODUCTS

SL OPTIONS No: of RESPONTENTS PERCENTAGE

1. Definitely will recommend 30 60

3. Definitely not recommend 5 10

TABLE SHOWING AYURVEDIC PRODUCT RECOMMENDED TO OTHERS

TABLE: 4.8 TABLES

SHOWING THE PRODUCT PREFFERED BY CONSUMERS

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

5. Hair tone& baby oils 5 10

10% 20% 20% percentage

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING CONSUMER SATISFIED WITH DEALER SERVICE

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING FACTORS WHICH MAKES MANGALODAYAM PRODUCTS DIFFERENT

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING USE OF AYURVEDIC MEDICINE FOR THE TREATEMENT OF COMMON

10% 20% 20%

also 20% doesn’t use ayurvedic medicines for common diseases.

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING USE OF AYURVEDIC MEDICINES FOR MAJOR DISEASE

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING CONSUMING OF AYURVEDIC PRODUCTS ON DOCTOR’S PRESCRIPTION

TABLE SHOWING WHICH MEDICATION IS BEST

TABLE SHOWING USE OF HERBAL COSMETIC PRODUCTS

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING FAVORITE AYURVEDIC BRAND/COMPANY

30% 26% 30%

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING AYURVEDIC MEDICINES RELIABLE TO YOUR POCKET

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

Table showing that the impact of advertisements in ayurvedic products

TABLE SHOWING CONSUMER SATISFACTION OF MANGALODAYAM AYURVEDIC

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING SATISFACTION OF MANGALODAYAM AYURVEDIC PRODUCTS

TABLE SHOWING DO THE PACKAGING SHOWS SUFFICIENT INFORMATIONS

SL OPTIONS NO:OF RESPONDENTS PERCENTAGE

TABLE SHOWING DO THE PACKAGING SHOWS SUFFICIENT INFORMATIONS

TABLE SHOWING THAT COMPARING MAMGALODAYAM WITH OTHER COMPETITORS

3. ABOUT THE SAME 8 16

FINDINGS, SUGGESTIONS AND CONCLUSION

The study suggests the points based on consumer survey.

 It will definitely improve retail relation by promotional offers like samples.

1. Which type of treatment do you prefer most?

Ayurvedic Allopathic Homeopathy

2. Packaging style is useful and attractive, d you agree?

Highly agree Agree Neutral

Disagree Highly Disagree

3. What do you feel about the quality of product?

Highly satisfied Satisfied Neutral