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26/05/2012
Abstract
This article investigates the methods and lexis used by Barack Obama to foster a sense of
inclusion of the American public in his inaugural speech. It will analyse the frequency and
use of pronouns in his speech to ascertain how these pronouns can be seen to include the
speeches given by other recent presidents, it will attempt to discover if Barack Obama is
significantly more linguistically inclusive than previous presidents. The article will look at
the syntactic choices and how these help to give flow and emotion to his speech. It will also
analyse some of the phrases and sentence structures used to synthesise a narrative of his
persona as well as his presidency. Finally, it will discuss the various narratives in his speech
as they relates to the overall narrative and how they can be seen as part of his persona.
1. Introduction
Hypothesis
A political discourse can be defined as “the formal exchange of reasoned views as to which
of several alternative courses of action should be taken to solve a societal problem" (Johnson
This article will analyse how Barack Obama presents his reasoned views for the actions he
will take to solve a variety of social problems. It will investigate the lexical and syntactical
choices to create a consensus of opinion for those actions. The ideology of a politician is
sometimes stated clearly, but often a deeper ideology is hidden beneath the rhetoric: by
analysing the text I will try to determine the deeper ideologies and intentions. This article will
determine whether Barack Obama uses more or less inclusive language than previous
presidents.
2. Background
2.1 History of this discourse
“American politics and the mainly men that inhabit them are bigger and brasher than British
politics. British politicians don’t make long speeches anymore” (Chilton 2003)
Since George Washington, the very first president, gave his inaugural speech in 1789, the
newly sworn in president gives a speech at his inauguration after taking the oath of office.
Barack Obama is the 44th president and he gave the 56th inaugural speech. Although, not
every president has given a speech it has become a tradition that has its own traditions. This
is probably the most formal of the speeches given by a president and will identify his policies
for his term of office. Presidents often reflect on the problems before predicting or promising
a brighter future. It is used to create a narrative for their presidency but it can also be seen as
stated in an article in the New York Times that “many inaugural speeches follow a somewhat
classic formula of laying out the challenges before the nation and calling on basic American
ideals to meet them. But historians have high expectations for Mr. Obama, who, they say, is
especially adept at framing the moment and reaching for a larger context.”
The speech can vary significantly in length from nearly 8,000 words by William Henry
Harrison to approximately 1,250 by Jimmy Carter but most follow the same pattern. They
will thank the previous presidents for their service to the country and then show their
gratitude for the “honor” of being elected. There is often a short reminder of the history of the
office of president and/or “the founding fathers”. The main part of the speech will present
what will be the main focus of their term of office before ending with a call on God to bless
America. The main body will often present the crisis or problems faced at the start of the
presidency and then set the goals or aims of the presidency. If it is the second term of the
president then the problems will be tempered with the achievements of the previous term.
They will often include a quote from the bible and a quote from a historical figure, often one
of the founding fathers. A general narrative and several shorter narratives are used within the
speech. The general narrative is one which is projected as being the correct path forward for
America and its people. The shorter narratives will often be based on chapters from American
history referred to as “the Grand American Narrative” (Horváth n.d.) The choice of these
chapters and how they are presented is highly selective, and will differ depending on the
In this survey I will analyse the first inaugural speech of Barack Obama and compare his
speech to the speeches of other presidents. It is not within the scope of this study to include
all the inaugural speeches or to analyse them to the same degree as I have for Barack
Obama’s speech.
3. Methodology
Fairclough (cited in Sheyhol n.d.) defines Critical discourse analysis as “discourse analysis
determination between (a) discursive practices, events and texts, and (b) wider social and
cultural structures, relations and processes; to investigate how such practices, events and
texts arise out of and are ideologically shaped by relations of power and struggles over
power; and to explore how the opacity of these relationships between discourse and society is
itself a factor securing power and hegemony.” Van Dijk (2001) describes it as follows
“Critical discourse analysis (CDA) is a type of discourse analytical research that primarily
studies the way social power abuse, dominance, and inequality are enacted, reproduced, and
resisted by text and talk in the social and political context.” These two descriptions describe
the process through which the speech acts or discourses of a person or group can be analysed
to show how their discourse can reveal hidden struggles over power, and how that power can
be enacted, reproduced or resisted. For this CDA I will analyse the following: word
Keith Allen (2012) made the following points about speech acts:
interaction.
It is important to remember that any speech act will have two participants and that the
With very few exceptions, the purpose of speaking or writing is to cause an effect on
the audience.
larger intention or plan. In most interactions, the interlocutors each have an agenda;
and to carry out the plan, the illocutions within a discourse are ordered with respect
to one another.
Political speeches are very carefully written and may be the work of several writers other
than the speaker. Both speaker and hearer will have a viewpoint based on their political
beliefs.
The Speaker tailors the utterance to suit the Hearer, taking into account the presumed
common ground and what s/he knows or guesses about Hearer's ability to understand
In most political speech acts there is a specific audience that is targeted by the speaker, and
the speech act will take into account the presumed common ground and will try to develop
that further. Due to the specific nature and the importance of this particular speech, the
speaker will assume that there is a wider audience beyond those he is addressing.
Although the schemata offers a rational model for Hearer's understanding of the
utterance, it is misleading because it assumes that each step is completed before the
next is begun. This cannot be true because in reality we interpret parts of utterances
Schema theory is a useful model as there is a shared cultural, historical and social schema
that is used by the speaker to create a common understanding of an ideology. The speaker
will utilise the schemata of the hearer. By using shorter utterances, the speaker allows the
hearer to form a coherent understanding. The short utterances are complete in themselves but
One of the methods I have used to analyse the discourse is to look at the use of ten personal
pronouns. I have concentrated on pronouns that include or exclude the audience and pronouns
that indicate an outside group that may or may not have a detrimental effect on the aims or
objectives of the president or the inside group as a whole. I have included possessive
pronouns to analyse how the speech promotes ownership or certain ideologies. An analysis of
the number of times Barack Obama uses a particular pronoun in a particular speech will not
be significant without a comparison to other speeches of the same type, consequently, I will
compare Obama’s speech to those of the preceding four presidents. Due to the varying
amount of words in these speeches I will compare their use of pronouns as a percentage of
1. I 6. Them
2. We 7. Our
3. You 8. My
4. Us 9. Their
I will analyse of the choice of individual words or phrases that show inclusiveness, ideology
or intention. By analysing the choice of descriptive adjectives I will determine how this
intention. The construction of “common sense” is when “a particular perception of the world
comes to be accepted as simply ‘the way things are’; that is, it becomes naturalised.”
(Fairclough cited in Talbot, Atkinson and Atkinson 2003:85) Common sense constructs use
social representations that are concerned with “the contents of everyday thinking and the
stock of ideas that give coherence to our religious beliefs, political ideas and the connections
In this part, the structure and content of a section or paragraph will be examined for hidden
ideologies and meaning. Quotations will be examined for purpose and meaning within the
overall content. The article will examine the short narratives that tell a story beyond the
words used. By analysing the content of the short narrative lists or sentences, it will ascertain
which historical events are included into the overall narrative Obama is projecting through
Fairclough (2001:20) points out that a text is a product of the process of producing the text,
and the meaning is a product of the process of interpretation of the text. He says that both
processes involve interplay between the properties of the text and the knowledge of the
producer and interpreter. These processes are also affected by the social conditions during the
period of time when these processes take place. I have attempted to view the discourse in the
context of the social conditions during the period of production. An inaugural speech is
intended for the global audience as well as the domestic one, but the social conditions during
production will be those at the time of the speech. The social conditions during the analysis
and therefore the interpretation are different; consequently my interpretation may differ from
other analysts.
4. Literature review
Political discourse analysis is a major area of research and discussion in linguistics, and the
Barack Obama. I have found a number of articles on political discourse analysis and several
on the speeches of Barack Obama. I have found an article that analyses the same speech as I
have, and I will use a number of the conclusions from this article to compare and contrast
with my own conclusions. The article, Critical Discourse Analysis of Obama's Political
Discourse by Juraj Horváth, concentrates more on longer sections of text and interprets these
sections for their ideologies. He does include a brief word frequency analysis, but does not
“The speech consists of 2403 words, the pronoun “we” being the absolute champion of this
count, with its absolute occurrences being reaching 62, which can be attributed to an
The frequency with which the speaker uses a particular word can show how that person sees
their place within the world or at least that was my understanding when I began my analysis.
To give a more accurate indication of the frequency of a particular word within a speech it is
important to account for the total number of words in the speech. Any particular word is
likely to occur fewer times in a shorter speech. To make the comparison more accurate I
converted each word to a percentage of the total number of words spoken in the speech. I
then plotted these percentages on a graph (see Figure 1) and found that the lines on the graph
followed almost the same path for each of the speeches I analysed. To confirm my
hypothesis, I included another speech by Barack Obama and found that it too followed a
similar pattern. However, the frequency with which Obama uses any particular pronoun in his
speech is only part of the picture. How he uses them and to whom he is referring are also part
of the narrative that should be analysed. Fairclough (2001:106) describes two relational
values for pronouns: ‘linguistically inclusive’ we, which includes the speaker and audience,
and the ‘linguistically exclusive’ we, which includes the speaker and others but not the
audience. In paragraphs 16 and 18 he uses the ‘inclusive’ we to mean the government rather
than the whole population. These two paragraphs are the only ones in which he is clearly
using the ‘exclusive’ we to indicate the government and these eleven times are approximately
17% of the total occurrences. The other occurrences are clearly intended to indicate the
people in an inclusive manner. In his second inaugural speech, George W. Bush does not
indicate who he is referring to as clearly, but I estimate that there are eighteen occurrences
that could indicate either the government or the people, and a further eleven occasions that
clearly indicate the government. These represent 38% and 23% of the total occurrences and
more than 60% in total. The number of times Bush says “we” in a manner that can only be
interpreted as indicating the people is less than 40% opposed to Obama’s 83%. The greater
use of the morphemes “you” and “us” as well as “we” and the less frequent use of “I” (see
Figure 2) would indicate that Obama’s speech is intended to appear more intimate as he
speaks to the audience as though they were a single individual in a conversational style. This
has been noted by Fairclough (cited in Talbot, Atkinson and Atkinson 2003:85) “conversation
discourses, at one time confined to the private domain, have increasingly been appropriated
Figure 1
Figure 2
To indicate a global perspective in his discourse Obama uses the morpheme “nation” twelve
times and on five occurrences it is preceded by “our” to indicate a shared ownership. As part
of this global perspective he often links the “common sense” goals of America with those of
the rest of the world, or portrays them as being common to all nations. He also argues that the
achievement of many of these goals is dependent on the outside world; by doing so argues for
argues that “we can no longer afford indifference to the suffering outside our borders; nor
can we consume the world’s resources without regard to effect.” This is a far more
conciliatory stance than other presidents and invites not only the audience in America to
change, but also for America to lead the other affluent nations in helping the poor nations of
the world.
Barack Obama’s election campaign was based on a call for change. As an indication of his
intention to bring about that change he uses the morpheme “new” eleven times and speaks of
a “new era”, twice, and a “new age”, twice. To show the immediacy of those changes, he uses
the morpheme “now” six times and “today” six times and “this day” a further three times. To
demonstrate the absolute necessity for these changes he uses the imperative “must” eight
times during his speech. These lexical choices demonstrate his intention to force through
changes as quickly as possible. Barack Obama’s change in ideology can be seen in paragraph
15 when he implies that previous administrations have protected “narrow interests” and put
off “unpleasant decisions”. He demonstrates his desire for change by saying “that time has
Barack Obama uses very little alliteration or assonance, which would be more frequent in
other forms of discourse, but he does use repetition of words or phrases. In paragraphs 6, 7
and 8 he begins the sentence with “Today” in paragraph 6 and then “On this day” in 7 and 8.
All three of paragraphs 11, 12 and 13 begin with “for us”. In paragraph 15, three sentences
begin with “our” and a fourth begins with “but our”. In paragraph 16, the phrase “we will” is
uttered six times. These mainly occur at the beginning of the sentence but the last two
sentences are very short and repeat the same structure and length. “All this we can do. All this
we will do.” This use of repetition helps to give his speech rhythm or meter. This almost
musical quality makes his speeches more comfortable for the audience to listen to. By
stressing some of these repeated words and phrases he is able to focus attention on those
He acknowledges that others have a different ideology and question his plans by saying
“Now, there are some who question the scale of our ambitions”, but he references history to
give declarative rebuttal of their doubts, “For they have forgotten what this country has
already done.” By using a historical reference, he creates a common sense construct that does
not allow negotiation without first denying a shared constructed narrative of the achievements
of the nation. This shared constructed narrative can be seen as a social representation that
allows Obama “to establish an order which will enable individuals to orientate themselves”.
values, ideas and practices [that] enable communication to take place among members of a
In paragraph 20 he refutes the ideology of Bush by claiming his choice was not only wrong
but the idea that a choice was needed was wrong: “we reject as false the choice between our
safety and our ideals”. He again uses a historical reference to create a common sense
construct, using a particular example instead of the earlier, more general one in paragraph 17.
The founding fathers are a powerful symbol in American culture, therefore invoking their
spirit is a popular ploy in political speeches. The constitution holds a particularly central role
in the legal system as well as the psyche of America: by referencing the drafting of the
constitution as an argument against one of the policies of the Bush presidency (the use of
waterboarding at Guantanamo Bay Naval Base, widely reported in news media) he indicates
that he has not only the moral, but also the legal, force of the constitution behind his common
sense construct. “Our Founding Fathers, faced with perils that we can scarcely imagine,
drafted a charter to assure the rule of law and the rights of man, a charter expanded by the
blood of generations. Those ideals still light the world, and we will not give them up for
expediency’s sake.”
Another ideological difference can be seen in paragraph 18, where the role and scale of the
government in determining social policy is challenged. “The question we ask today is not
whether our government is too big or too small, but whether it works.” Obama uses a
transference of grammatical units from one domain to another.” (Zhang 2004) He makes a
declarative statement in the interrogative form, and then uses the two possible outcomes to
the president’s religious beliefs are part of his moral code. American politics is supposedly
secular but has been exclusively Christian and predominately white Protestant. Obama does
include a biblical quote, but the quote and the position of the quote would suggest a different
purpose. Obama uses Christian ideology less frequently to form his “common sense”
constructs. Horváth claims that this quote, “But, in the words of Scripture, the time has come
to set aside childish things.” is aimed at the Muslim, Jewish, Hindu and non-believing
Americans. The quote is from the New Testament, 1 Corinthians 13:11, dealing with St.
Paul’s letter to the church in Corinth. The passage starts with “When I was a child, I talked
like a child, I thought like a child, I reasoned like a child. When I became a man, I put
childish ways behind me.” And ends with “And now these three remain: faith, hope and love.
But the greatest of these is love.” This would suggest that he sees himself as growing into a
man by becoming president, and he is putting aside his childish prejudices and embracing the
world. On examining the preceding paragraph it is possible that another purpose can be
suggested: “On this day, we come to proclaim an end to the petty grievances and false
promises, the recriminations and worn-out dogmas that for far too long have strangled our
politics.” I believe that at least part of Obama’s intention is to seek more co-operation from
the Republicans in the other branches of the American legislature. The “recriminations and
worn-out dogmas” is a reference to the ideologies that separate the two main parties and that
had been preventing progress on a number of issues. It may also be a reference to the
religious dogmas that can be divisive as regards certain policies. Saying that they are “worn-
Another tradition is to use a quote from a historical figure, and Obama uses a quote from
George Washington. “Let it be told to the future world … that in the depth of winter, when
nothing but hope and virtue could survive … that the city and the country, alarmed at one
common danger, came forth to meet … it.” This is used towards the end (paragraph 33) and
was used by Washington to rally the people at a time of difficulty and this is how Obama uses
it. It can also be seen as a summary of the main narrative of his speech, a crisis that was
overcome through the people coming together and defeating a common danger.
The grand American narrative is a normal part of this type of discourse, and is given as a
series of short narratives that can be as short as a sentence or a few words. Short narratives or
stories were used in all the speeches I have analysed, and Obama’s speech contains a number
of these including:
The continuation of the office of president: he states the number of presidents and the
different conditions that existed when they came to office. He reminds the audience that
America has continued not because of the leadership of the president, but because of “We the
People”. (Paragraph 2)
Sacrifice of others: he lists the sacrifices of previous generations that have created the nation.
This includes those who created the nation by emigrating to America, those who helped to
create its wealth through hard work and those who have protected it through wars.
Science as a tool for good: he says that “we will” use science to lay a foundation for growth
and that technology’s wonders can improve health care, harness the sun and wind for energy
America as a leader not a dictator: he uses non-specific examples of America being part of
multi-racial, multi-cultural and multi-faith country and that despite problems it has been able
Racial discrimination is unacceptable: he links civil war and segregation together in the same
sentence and describes them as bitter swill and a dark chapter. (Paragraph 23)
The triumph of civil liberties: he uses his own story as a metaphor for the changes in the level
6. Conclusion
The uses of pronouns in political speeches follow approximately the same pattern but it is
what these pronouns are intended to convey in terms of whom or what is included in the
group that demonstrates the inclusivity of the president. Barack Obama is more inclusive and
employs a more intimate style of discourse. He includes the audience in his intentions and
uses social representations to form common sense constructs for many of his policies. He
clearly has different ideology to George W Bush and many of his predecessors and this can
be seen in his short narratives. Assimilating other cultures and working with others to the
advantage of all, irrespective of race, wealth, gender, political or religious belief is what
Obama believes to be the way forward for America as well as a defining part of its’ history.
He places science before religious dogma while accepting the religious beliefs of others and
asks for cooperation on policies that are divisive on religious grounds. Horváth quotes
Fairclough saying that “meanings are produced through interpretations”, and although I have
interpreted some aspects of the speech differently it is nevertheless true that all speech acts
Notes
Allen, K., (2012) Meaning and Speech Acts. [PDF] Available at:
http://arts.monash.edu.au/linguistics/staff/kallan-speech-acts.php [Accessed 16/05/2012]
Chilton, P., (2003) Analysing Political Discourse: Theory and Practice, Abingdon, Routledge.
Fairclough, N., (2001) Language and Power. Harlow, Pearson Education Limited
Höijer, B., (2011) Social Representations Theory A New Theory for Media Research
Nordicom Review vol32 issuse2, pp. 3-16 [PDF] available at:
www.nordicom.gu.se/common/publ_pdf/345_hoijer.pdf [accessed 15/05/2012]
Horváth, J., (n.d.) Critical Discourse Analysis of Obama's Political Discourse, [PDF]
Available online at www.pulib.sk/elpub2/FF/Ferencik2/pdf_doc/6.pdf [Accessed
27/04/2012]
Leifeld, P., (2010) Political Discourse Networks – The missing link in the study of policy-
oriented discourse. [PDF] Available at:
www.philipleifeld.de/cms/upload/Downloads/leifeld_ecpr_paper.pdf [Accessed 27/04/2012]
Seelye, K. Q., (2009) The Past as a Guide for Obama’s Address. New York Times, [online] 17
January Available at: http://www.nytimes.com/2009/01/18/us/politics/18speech.htm
Talbot, M., Atkinson, K., Atkinson, D., (2003) Language and Power in the Modern World.
Edinburgh: Edinburgh University Press.
Van Dijk, T. A., (2001) Critical Discourse Analysis [PDF] Available at:
www.discourses.org/OldArticles/Critical/discourse/analysis.pdf [Accessed 27/04/2012]
We 62 37 47 42 51 60 43 69 57
Us 23 3 11 27 14 13 8 27 25
You 14 12 5 0 7 16 4 7 13
They 17 3 4 10 3 7 1 6 12
Them 4 2 2 6 2 3 0 2 4
Our 67 50 50 63 57 44 35 55 57
My 2 2 3 6 7 13 8 8 5
Your 3 0 3 0 0 5 3 1 8
Their 10 10 4 4 4 3 3 7 7
Total no
2428 2079 1632 2190 1625 2319 1252 2582 2471
of words
They 0.699 0.143 0.245 0.456 0.185 0.302 0.079 0.232 0.485
Our 2.757 2.376 3.064 2.877 3.508 1.897 2.795 2.131 2.307
Their 0.412 0.475 0.245 0.183 0.246 0.129 0.239 0.271 0.283
Total no
2428 2079 1632 2190 1625 2319 1252 2582 2471
of words
Word frequency comparison between Obama and Bush with number of occurrences
and percentage of the total number of words used
We 62 2.551 37 1.758
Us 23 0.947 3 0.143
My 2 0.082 2 0.095
Your 3 0.123 0 0