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Power Finds
Porsche Ranks Highest Overall in Study; Ram is Highest-Ranked Mass Market Brand; Ford Receives Most
Segment-Level Awards
COSTA MESA, Calif.: 24 July 2019 — Improvements in infotainment systems and increased availability of
advanced driver assistance systems are making customers increasingly satisfied with their new vehicles,
according to the J.D. Power 2019 Automotive Performance, Execution and Layout (APEAL) Study,SM
released today.
The industry average satisfaction index score increases to 823 (on a 1,000-point scale) from 820 in 2018,
with 22 of the 32 brands included in the study improving from last year.
“Every automaker is producing vehicles that consumers like, but some of them are doing it at a higher level
than others,” said Dave Sargent, Vice President of Global Automotive at J.D. Power. “Satisfaction with new
technology is improving, but infotainment remains an area where automakers can get better. Owners have
higher satisfaction if their vehicle is equipped with safety features such as blind spot monitor, collision
avoidance and lane departure warning. This should serve as a positive sign for manufacturers, as these
features are some of the early building blocks for fully automated vehicles.”
• Scores in all 10 categories improve in 2019: The study examines 10 vehicle categories, all of which
have improved in appeal from 2018. Categories showing the most improvement are infotainment
(+10 points) and visibility and safety (+6).
• Gap between luxury and mass market brands narrows: The average APEAL score for luxury brands
is 853 points, compared with 818 for mass market brands. This gap of 35 points is the narrowest in
the study’s history and is down from 50 points just three years ago.
• Satisfaction gap between cars and SUVs shrinking: The slowdown in industry improvement for
2019 vs. 2018 is primarily caused by a lack of overall improvement in cars, whereas SUVs improve
by 7 points. Cars continue to outperform SUVs for fuel economy and engine/transmission, largely
because cars are lighter than SUVs. However, SUVs gain the advantage in most other areas,
including driving dynamics; storage and space; visibility and safety; and seats. “Fuel economy will
always be an important consideration for shoppers, but they are increasingly wowed by the
capability of modern SUVs,” Sargent said.
Highest-Ranked Brands
In general, larger and more expensive vehicles achieve higher APEAL scores than smaller and less
expensive vehicles. A brand’s ranking, therefore, is a function of the types of vehicles the manufacturer
produces and how well it executes on those vehicles.
Porsche ranks highest in overall APEAL with a score of 891. BMW and Genesis rank second in a tie with
868, followed by Audi (867) and Volvo (863).
jdpower.com/business
Ram ranks highest in the mass market segment with a score of 851. Dodge (848) ranks second, followed
by MINI (835), Volkswagen (829) and Ford (828).
Ram is the most-improved brand, increasing 26 points from 2018. Other brands showing significant
improvement are Dodge (+24); Jaguar (+16); Land Rover (+15); Audi (+14); and Jeep (+14).
The parent company receiving the most model-level awards for its various brands is Ford Motor Co. (five
model-level awards), followed by BMW AG with four.
• Ford Motor Co.: Ford Expedition; Ford F-150; Ford Ranger; Ford Super Duty; and Lincoln Navigator
• BMW AG: BMW 2 Series; BMW X4; MINI Cooper; and MINI Countryman
• General Motors Company: Chevrolet Blazer and GMC Terrain
• Honda Motor Company: Honda Accord and Honda Odyssey
• Nissan Motor Co., Ltd.: Nissan Altima and Nissan Maxima
• Toyota Motor Corporation: Toyota Camry and Toyota Yaris
• Volkswagen AG: Audi A7 and Porsche Cayenne
• Daimler AG: Mercedes-Benz C-Class
• Fiat Chrysler Automobiles: Dodge Challenger
• Hyundai Motor Group: Kia Forte
The Audi A7 is the highest-scoring model in the study overall. Receiving a model-level award for a third
straight year are Ford F-150 and Porsche Cayenne. Ford Expedition, Honda Accord, MINI Countryman and
Nissan Maxima each receive a model-level award for a second consecutive year.
The 2019 U.S. Automotive Performance, Execution and Layout (APEAL) Study measures owners’ emotional
attachment and level of excitement with their new vehicle across 77 attributes, ranging from the power
they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the
driver’s seat. These attributes are combined into an overall APEAL index score measured on a 1,000-point
scale. The study, now in its 24th year, is based on responses gathered from February 2019 through May
2019 from nearly 68,000 purchasers and lessees of new 2019 model-year vehicles who were surveyed after
90 days of ownership. The study, which complements the annual J.D. Power Initial Quality Study,SM is used
extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by
consumers to help them in their purchase decisions.
For more information about the 2019 U.S. APEAL Study, visit
http://www.jdpower.com/resource/jd-power-automotive-performance-execution-and-layout-apeal-study.
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These
capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability.
Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and
Europe.
Note: Included in the study, but not ranked due to small sample size is Fiat. Not included in the ranking due to
unrepresentative sample size is Tesla.
Source: J.D. Power 2019 U.S. Automotive Performance, Execution and Layout (APEAL) Study SM
Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying
J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, and
not necessarily on statistical significance. No advertising or other promotional use can be made of the information in this release
or J.D. Power survey results without the express prior written consent of J.D. Power.
J.D. Power 2019 U.S. Automotive Performance,
Execution and Layout (APEAL) StudySM
Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying
J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores,
and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in th is
release or J.D. Power survey results without the express prior written consent of J.D. Power.
J.D. Power 2019 U.S. Automotive Performance,
Execution and Layout (APEAL) StudySM
Top Three Models per Segment
SUV, Van, Pickup Segments
Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying
J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores,
and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in th is
release or J.D. Power survey results without the express prior written consent of J.D. Power.