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Reach your target audience

without breaking a sweat
 India’s leading media
platform on the thriving
Indian startup
ecosystem producing
data-backed news &
analysis!
The Authority On The Indian Startup Ecosystem!
Reach a targeted audience
who are early tech
adopters
decision makers
influencers
progressives
creators
 Our Audience
FOUNDERS FROM INDIA’S
LEADING STARTUPS
INDIA’S TOP
INDIA’S LEADING VC’S,
STARTUP
FUNDS & ANGELS
INFLUENCERS

INDIAN CORPORATES HNI’S, FAMILY

& CORPORATE FUNDS OFFICES& LP’S
INTERNATIONAL INVESTORS
& CORPORATES INVESTING
IN INDIA
Audience Stats
Entry Level (29.16%)

750,000+ 1,500,000+ Seniority Manager (17.71%)

Monthly unique users Pageviews per month
Senior/C-Level (53.13%)

500,000+ 10,000,000+
Social Followers Social Reach

Management (22.58%)

Finance (4.53%)

Tech/IT (34.56%)
Job Domain
Sales/BD (26.76%)

Marketing (6.27%)

Device Mix HR (5.30%)

Source - Google Analytics, LinkedIn

 Audience Stats In-Market Category

Company Size Financial Services/Investment Services

1001+ employees 46.7% Employment

501 - 1000 9.0%

201 - 500 7.8% Software/Business &Productivity Software

51 - 200 11.7%
11 - 50 13.2% Education/Post-Secondary Education

1 - 10 11.6%

Age Groups Affinity Category

Technology/Technophiles
55+ age bracket 3%
45 - 54 4% Travel/Business Travellers
35 - 44 15%
25 - 34 45% Banking &Finance/Avid Investors
18 - 24 31%
News &Politics/News Junkies/
Entertainment &Celebrity News Junkies

Source - Google Analytics, LinkedIn

Traditional digital advertising
is dying
You're more likely to survive a plane crash,
win a lottery &do a slew of other
ridiculously uncommon things than you are
to click a banner ad
Content marketing is rapidly
filling the void
75% of marketers generated positive
returns from content marketing*
74% of readers trust educational content from
brands*
78% of CMOs think custom content is the future
of marketing*

*Source: Kentico, Adage, Demand Metric

 news
ideas
People want stories
content
narrative
s
 BrandLabs by

BrandLabs is the brand marketing arm of Inc42

Media.

We apply Inc42’s unique perspective and deep

understanding of our audience to create compelling
stories —from concept to production to distribution.
We create content that
merits attention
awareness
interest
actio
n
desire
 We make brand solutions
that work in the digital era

Brand Stories Brand Hub Brand Boosters Events &

Conferences
 Brand Stories

What Are Brand Stories?

• Customised branded content woven into a story that sparks imagination &
provide invaluable information on a key topic, trend, industry or an individual

• Works especially well on small screen devices because the advertising

message is baked into the story, without disruptions in the reading experience

Highly Available in
Non-intrusive Long Shelf Life SEO Optimised
Customised Multiple Formats
 Brand Stories

What Brand Stories Are NOT?

Overtly promotional content with little value and created without keeping the
target audience’s behaviour in mind

Traditional
Press Releases Advertorials
Banner ads
 Brand Stories

Our Process
Collaboration between Inc42 &the partner brand, throughout the process.

Campaign Creating &Publishing Promote &Boost the

Identify Brand Goals Track &Review
Conceptualisation Content Content

1 week Spread across the campaign duration

 Brand Stories

Our Formats
Brand Stories can be customised based on the brand’s objectives &created in
various native formats like series, reports, videos &more.

Research, Persuasive Original

Stories &Series
Reports &Trends Videos
 Brand Stories

Stories & Series

• Rich written and visual content that entices
&resonates with our readers.

• Multiple story formats from listicles to long-

form, with meaningful ideas and ingenious
perspectives.

• Also available - a series of stories on key

topics, themes, trends and more. Enforces
brand awareness &thought leadership.

Your Branding Brand Story

 Brand Stories

Research & Reports

• Our data-driven research &reports inspire
thought leadership and draws on the rigour of
our editorial heritage to develop exceptional
content with unique perspectives.

• Our work is underpinned by an unrivalled in-

house deep research expertise, complemented
by Inc42’s access to top executives, influencers
and policy makers around the world.
 Brand Stories

Original Videos
• We produce visually appealing videos,
optimised for every device &with a strong
content flow.

• Video formats vary from explainer videos,

interviews to panel discussions, live event
streaming and more.

• Inc42 LIVE is the first of its kind live

broadcast show in the Indian startup
ecosystem that directly connects Inc42
readers to the smartest minds from the
startup space.
 Brand Hub

What Is Brand Hub?

• A microsite for your brand on Inc42 that
aggregates content and key elements like
social media feeds, lead generation forms,
in-content ads &more.

• Highly customisable &tailor-made for your

brand's objectives.

• Engage &showcase your branded content &

unique product/service offerings.

• Allows for long-term ongoing engagement

with Inc42 audience.
 Brand Hub

Custom Ad
Aggregate
Social Media d Branded
Profiles Content

Brand Logo

Your
Personalised
Video
Section
Your Social
Feed
 Brand Boosters

What Are Brand Boosters?

Brand Boosters leverage Inc42’s marketing channels &allow brands to
augment their campaigns through our extensive reach

Email Social Discovery In-Article

Engagement (Organic &Paid) Display Units
 Brand Boosters

Email Engagement
• Email marketing is still the #1 channel to
engage &captivate Inc42’s loyal readers

• Inc42’s daily newsletter is delivered to

100,000+ subscribers from India’s Startup
Ecosystem Sponsore
d
Content
• Multiple ways to engage Inc42’s email
subscribers - featured stories, special
congratulatory emails &more
 Brand Boosters

Social Discovery
• Social networks are where people
discover &consume news &information.

• Inc42’s social channels reach 6.5 million+

people in the Indian Startup Ecosystem
every month.

• Apart from organic reach, Inc42 also

boosts the discovery of branded content
using inorganic marketing channels.
 Brand Boosters

In-Article Display Units

• Unlike traditional banner ads, Inc42’s in-
article native display units are deeply
integrated within our stories and forms
an integral part of our readers’ Ad Slots
experience, thereby ensuring higher CTRs.

• We also help brands in conceptualising

and developing these native ads to deliver
the intended message &superior
engagement.
We create smart, engaging
experiences for your brand
through our Phygital
(Physical +digital) model.
Our Events
Inc42 hosts multiple events &conferences around the year to engage startups,
investors, corporates, ecosystem enablers &more.

Flagship
Industry Knowledge based
conferences like
networking events events -Pitch42,
The Junction,
like Pulse42, VC BigShift &more
Retreat42
Dinner, Mixers
Our Flagship Conference

• Annual, invite-only destination

conference held at an exotic location in
India.

• Intimate gathering of 300+ Crème De La

Crème Investors, Entrepreneurs &HNI’s
from India &across the world.

Check out The Junction 2017 aftermovie here →

 Our Ongoing Events
• Invite-only tech parties.
• 100 elite entrepreneurs,
investors &HNI’s together at a
high end club
• Create engaging brand
experiences and network with
influencers in a super charged
environment.
Visual Highlights From Pulse42 →
• Invite-only exclusive dinners.
• 40 elites from the investment
community - MDs, partners,
family funds &corporate CXO’s.
• Influence the movers &shakers of
the ecosystem and build lasting
relationships.
• A series of localised events with a
mission to foster entrepreneurship
in the upcoming Tier II cities of
India.
• Each BigShift event brings
together a curated audience of
40-60 startup founders, investors,
influencers and ecosystem
enablers from the city.
Visual Highlights From BIGSHIFT →
Some of Our Bespoke Events for Brands
• An invite-only roundtable conference hosted in
partnership with Microsoft.
• Agenda - connecting investors and Microsoft to
explore opportunities on how Microsoft’s
products can help investors’ portfolio startups in
their growth.
• Attended by VCs, Microsoft leadership team,
entrepreneurs and more.
Visual Highlights From Catalyst Connect →
• An invite-only event that brought together 100
key stakeholders in the ‘farm to fork’ ecosystem.
• Agenda - to highlight how the lack of awareness
about the use of tech is a major obstacle
hindering the agritech industry’s growth.
• Also witnessed the launch of Gastrotope
accelerator for agritech businesses by Taizo Son,
Founder &Chairman, Mistletoe.
Visual Highlights From Farm To Fork →
Some Of Our Clients
Let’s work together!
We tell stories that advance brand objectives and captivate
our discerning audience. Get in touch to find the perfect
campaign for your brand.