Production

1.Brands like Apple to have production units in

India.
2. Design of complimentary products (eg:
phones without jacks) necessitating the
production of wireless earphones.
3. Shift in design of these products to make
them fit for everyday use
5. Introduction of GST in 2017.(Higher taxes on
production)
6. Emergence of companies specifically
producing wireless /wired earphones as
opposed to only mobile/electronics companies
producing them.
7. Trend of product design being done in Silicon
Valley, and production in China.
8. Rise of indigenous production.
9.Introduction of Airpods.

Representation Identity
1.Elite (Bourgeoisie) Associated with:
2. Shifts in representation:
Gym goers
-Essential for businesspersons
Wireless
music enthusiasts
-A luxury
Earphones/ Business people
-A 'cool' accessory. Headphones
(Aspirational/I joggers.
-A convenience product.
ndividualistic)
People desirious of 'personal
space'

Consumption (Patterns)
1.Increased focus on values of individualism (hence
personalised, customised content, to be enjoyed
personally)
2.For functional purposes such as calling and video
calling.
3. E-retail facilitating the process of consumption.
4. Edutainment becoming a phenomenon.
5. Becoming synonymous with activities like gymming,
silent discos and business calls in different time
periods.
6. Demand for long lasting batteries due to increased
consumption of digital content.
7. For blocking out 'noise', both literal and
metaphorical (providing a private space of sorts)
8. Shift from being a fashinable accessory to a
convenience product.
9. Fascination with technology casusing an inccrease
in consumption.