Marketing Plan

To introduce the Magayon-in-a-bottle Laing to the local market different marketing strategies will

be used to expose the product to its target market.

Marketing Strategy

Several promoting activities will be conducted to introduce Magayon-in-a-bottle Laing to the local

market. The company will have its signage at the top of the main entrance, to publicize location where

people can buy and see the products. Several tarpaulins will be posted in nearby posts. JFAS will conduct

internet advertisements to reach a broader target customers and attain their interest in the product.

Marketing plan

Marketing Strategy Objective/Description Period/Duration Location Cost

Ordinary Promotions
1. Tarpaulin To let passers-by on the
area be informed about
the product and the 2 months prior to nearby posts
business. It must have opening 3 moths of place of Php 300
brief information about after opening the business
the product and the
business itself.
2. Signage Business location will
have a signage to be
recognized, to have the
Permanent Business Site Php 500
attention of the people
passing by and to easily
locate the place.
3. Facebook, Twitter, & This will let social media
Instragam account users know more about
the product by browsing
the page. This will Facebook,
contain various Permanent Twitter, & None
information about the Instagram
business and user can rate
the prodcut or business.
 3. Facebook To let social media users
know about the product Facebook,
30 days after Php
and the business, and to Twitter, &
opening 7,950
acquire their interest. Instagram

Special Events
1. Grand Opening with To create a strong first
free taste sample. impression and build
awareness to passers by. 3 days after
Business Site P1,000
opening

Distribution Channel

Channel of distribution make it easy for the producers to reach customers. Magayon-in-a-bottle

laing will be directly sold to the customers or customers can order online through our facebook page or

in any purchasing application/website available. The objective is to portray to the product as healthy and

deliciously/freshly served to leave customer astonished. The business will render a quality service to

achieve customer’s satisfaction to our products.

LOCAL MARKET

Manufacturer Consumer

Name of the Product

The name of the product will be Magayon-in-a-bottle Laing with the tagline “serving finest Bicol

experience at your doorstep”.

Price Analysis

A thorough examination of direct and indirect cost to manufacture the product was conducted

in order to compete against competitors in the market. The business will use the cost plus strategy to

come up with a selling price. Using Cost plus pricing is a pricing strategy under which the company adds

all costs which has gone into making a product. Cost plus Pricing is easy and simple to calculate the

Selling Price. The proposed selling price of the product in the local market will be ____ per 190 ml bottle.

Competitor Analysis

Competitor analysis is achieved by identifying relevant direct, indirect competitors. Direct

competitors are those whose products are identical with the firm’s. Indirect competitors are those who

serve closely related but not identical products. A list of direct and indirect competitors provided below.

Competitors included are the one who have significant influence or impact to the determination of the

product’s overall market.

The objective of the competitive analysis is to be able to know its competitors in the market,

one must be able to find out competitor’s capabilities, their strengths, their weaknesses, and their

company goals. To do so require a variety of information.

List of Direct and Indirect Competitors

Company Name HML Foods Corporation

Address HML Building, 558 Lotivio Street, Daraga, 4501 Albay
Contact Person Heriberto M. Llaguno
President
Tel. No: 052-483-3841
Email: sales01@hmlfoods.com
Raw Materials: Taro leaves, coconut milk, ground meat, vegetable oil
Product: Manufacturer/Producer
Company Name echostore
Ground Floor NDC Bldg 116 Tordesillas St., Salcedo
Address Village, Makati, 1227
Contact Person Reena S. Francisco
Owner
Tel. No: 869-1516
Email: echostore@echostore.ph
Raw Materials: Taro leaves, coconut milk, ground meat, vegetable oil
Product: Manufacturer/Producer