SESION INTERACTIVA: TECNO
LA TECNOLOGIA BIG DATA SE VUE!
DIRIGIDO EN BASE AL COMPORTA\
zAlguna vez ha tenido la sensacién de que alguien lo sigue
en Web, vigilando cada uno de sus ccs? gSe pregunta por
‘qué empieza a ver el despliegue de anuincios y ventanas
‘emergentes justo después de haber buscado en Web un
‘automévil, un vestdo o wn producto cosmeética? Pues bion,
tiene raz6n: alguien estérastreando su comportamiento y
10 esté seleocionanto como objetivo en Web mientras se
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