A Project Proposal On

“A Comparative Study On Honda and TVS Scooty

at

Yograj TVS Motors Indapur”

Submitted to

SAVITRIBAI PHULE PUNE UNIVERSITY In partial

fulfilment of the requirement for the degree in
MASTER OF BUSINESS ADMINISTRATION (MBA)
IN MARKETING MANAGEMENT
Submitted by
MR. OMKAR HARIBHAU PATIL
Under the Guidance of
Dr. D.P.MORE

Anekant Education Society’s

ANEKANT INSTITUTE OF MANAGEMENT STUDIES (AIMS)

Baramati, Dist - Pune 413102

2018 – 2020
Introduction:
Honda Industry Introduction:
Hero Honda Motors Ltd started in 1984 as a joint venture between the hero group of india and
The Honda motor company of japan to manufacture 1000 cc motorcycle.during the 80s hero
Honda become the first company in india to prove that it was possible to drive a vehicle without
polluting the roads. The Hero group is a thriving example of three generation of family
WOrking and striving together to ensure quality, satisfaction and extensive growth.
On 16 sept 2010 After thenn devidation of hero honda each of company manufacture its own
scooty. honda makes numorous of scooty with new functions with new models every year.
every year he launches new models with the minimum price.
Honda prapares different types of models :

1. Honda Activa 125

2. Honda Aviator

3. Honda Dio

4. Honda Activa 5G

TVS industry introduction :

TVS company is third largest two wheelers manufacture in India and is among the worlds top
ten.It is the flagship company of the parent TVS group employing over 40000 people with an
estimated 15 million customers.It manufactures motorcycles scooters mopets and auto
rikshaws.Itis indias only two wheeler company to have won the DAMING prize awarded for
commitment to quality control,received in 2002.TVS scooty has come with up all silent features
which are really essentials for good scooteretts.It is available with several features which are
truly required to make the riding secured.

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Tvs scooty prepares different models:

1. TVS Jupitor

2. TVS Pep Plus

3. TVS Scooty Zest 110

4. TVS Wego

Research Problem :

In the Indapur market mostly selling the Honda scooty compare to the TVS scooty.the reason
behind this is the Honda scooty active has starting silently with the powerful 125cc engine
compare to the TVS scooty. TVS scooty jupitor has only 110cc engine. Also features,
suspension, price,is different related to each other. Honda scooty provide more facility in there
scooty compare to TVS scooty.

Objectives:

1. To compare the features of TVS and Honda scooty

2. To know the opinion of customers on the milage of TVS and Honda scooty.
3. To study and comparision of TVS and Honda scooty related to the comfort and
driving condition and suspension.
4. To study the after sales service of the TVS and Honda scooty.
5. To know the satisfaction of customers related to the TVS and Honda scooty.

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Scope of market research:

This study will be done in Indapur region.Both 100cc, 110cc,125cc TVS and Honda scooters are
considered for the study.This study will be based on data collected in the month of June and July.

Research Methodology :

A) Research Design:Descriptive research design will be used for this study.

B )Data Collection : Two types

a) Primary Data:

Such type data collected from various methods are being used such as

●
Questionnaire

●
interview

Secondary Data:

Guidance from the website

Guidance from the TVS magazines

Guidance from the Honda magazines

TVS and Honda Brouchers,pamplets

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Sample unit:
Customers of TVS and Honda scooters.
Sample Universe:

Customers those have purchased the both TVS and Honda scooters in 3 months is
78(39customers of TVS and 39 customers of Honda) is Sample Universe.

Sample Size:
Sample size was collected by the Census method.Both 78 customers are used for the study.

Research Instruments:

The research instrument for the purpose was questionnaire and some personal interview of
some scooty users who buy the scooty in previous year and the showroom seller managers.

Method to be used data collection :

Questionaries and Communication

Sampling Technique:

Census method was used to collect data from the respondents because it was not possible

to collect data from each and every respodents.

Data Analysis:

Charts

Graphs

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Limitations:

The result which i obtained from this study,also suffers from certain limitations

only few weeks of time was allocated for research work which is quite inadequate.

Some respodents were not educated thus getting the data from them was very tough job.

Indapur region also limitation to conduct survey.

Reference:

A) Reference Books:

Marketing Management- Auther Philip Kotler

Marketing research – An applied orientation : N.K.Malhotra and

Satyabhushan das. Resaerch Methodology-Auther Boyd,Westfall

B) Websites :

www.Hondamotorcycles.com
www.TVSmotorcycles.com

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Student Signature Guide Signature

( Omkar Haribhau Patil) (Dr.D.P.More)