MARKETABILITY OF WATER REFILLING

STATION IN THE COASTAL BARANGAYS

OF MINTAL, DAVAO CITY

A Thesis Presented to the Faculty of Business Administration of Holy

Child College of Davao City

In Partial Fulfillment of the Requirements for the Degree in Business

Administration Major in Marketing Management

By:
Paul Jykyll Rosete Bauzon
Christian Avila
Elton John Ducusin
Chapter 1 The Problem and Its Setting
Introduction
As part of our diet, water is the most important fluid that we
intake. We cannot live without it, as our body is 70% water.
Water has several functions in our body: (a) it contributes to
temperature regulation; (b) it aids digestion which eventually
helps remove waste products; (c) it supports for transporting
nutrients; (d) it helps form the lubricants found in knees and
other joints of the body because it is incompressible; and (e) it is
the basis for saliva, bile and amniotic acid, which acts as a shock
absorber surrounding the growing fetus.Water is everywhere –
in seas, rivers, lakes, springs and underground depots. But there
is the initiative on the most appropriate water that is safe for
body intake. With a variety of water (e.g. purified, distilled,
mineral, spring, sterilized, tap, well-water), we must always
assure to consume the best for us. In the changing ecosystems
and aggravated water pollution, water safety is an issue. Tap
water (which we consume from public water works) usage for
body intake is a matter of doubt. There are people who are
water-sensitive, specially babies and children. On cleaner places
and with less population density, well and underground water
are at trust. But the people in Mintal, as one of the most
developed barangays in Davao City, which is surrounded by
relative coastlines and rivers, are skeptical for water safety.
Water-borne diseases (e.g. amoebiasis, diarrhea) are naturally
experienced which were caused by harmful bacteria found in tap
water. And with the intense demand for such water, more and
more establishments are producing a lot of varieties for these
demands. Nowadays, bottled water has established a major
foothold in the Philippines. With such an intense competition,
how do businesses cope up with the pressure? This is what the
researches of this study would like to unveil. In the course of
this study, the researches aim to discover and compare
operational strategies employed by these water refilling stations
and how much they got on their monthly income. This study
also tackles the safeties of processes used by Water refilling
stations in the Davao City specifically in the area of Mintal, on
the processed water it sells to its customers. The researchers
choose this topic since nowadays, as the demand for cleaner
water becomes higher; the price of household water purifiers
and bottled water has become prohibitive. Water refilling
stations managed by private entrepreneurs offer a cheaper and
more convenient solution to the public’s drinking water needs
than bottled water or the use of household filters. The demand at
the water refilling stations sell processed water is now
increasing. The quality of filtered water conforms to the national
standards for drinking water and is even better than the quality
of water produce by traditional water supply systems in terms of
removed impurities.
Statement of the Problem
This study aims to analyze the operational performance of

Purified Water refilling station located in Mintal, Davao City.

Specifically, it sought answer to the following questions.

1. What is the profile of these water refilling stations in terms of:

1.1 Initial Investment

1.2 Mission and Vision

1.3 Years of operation

1.4 Type of water product they sell

1.5 What is the common problem they encountered?

2. What are the processes they do to make a safe drinking water?

3. What is their monthly operating expense?

4. What is their monthly gross income?

5. What is the level of general acceptability of the product

along?

4.1 Service

4.2 Product

Scope and Delimitation

This study is focused on the operational performance and

profitability. The researchers will conduct an interview to the 2

selected Water refilling stations in the vicinity of Mintal, Davao

City. The results of this study will be applicable to the

consumers and to those entrepreneurs who just started their

businesses. This study is limited only in knowing the

profitability and operational performance, including the quality

of product sold and service they provide.

Significance of the Study

The development of this study as a practical application of

business and management will be useful in. Specifically, the

study is beneficial to the following:

Consumers. Have knowledge and awareness as to the

operation and status of the said business.

Management. This study will aim to aid the management

to enhance their operation and assess their current year status.

Market Analysts. With the progression of the study,

market analysts will be benefitted which could contribute to

their existing related data.

Business Entities. Results can be used as their basis in

designing their marketing plan.

Future Researchers. This research will serve as a related

study which will provide data that may be undertaken in future.