Affinity Audiences

for Brand Advertisers

Affinity Audiences
for Brand Advertisers
Buy more relevant audiences with the scale of TV

Points of Passion Active Lifestyle Travel Savvy Arts & Entertainment Consumer Habits

Luxury Shoppers Outdoor Enthusiasts Hardcore Gamers

Fashion Forward Travel Buffs 30-Minute Chefs

Lifestyle & Points of Passion
7 GREEN LIVING ENTHUSIASTS 17 AUTO ENTHUSIASTS
13 FOODIES

14 FAST FOOD CRAVERS

10 COOKING ENTHUSIASTS
18 FASHION FORWARD
11
19 BEAUTY MAVENS
12
15 SHUTTERBUGS 21 HOME DECOR ENTHUSIASTS

24 FAMILY FOCUSED 9 TECHNOPHILES

16 PET LOVERS 22 NIGHTLIFE ENTHUSIASTS

20 POLITICAL JUNKIES
24 AVID INVESTORS
8 DO-IT-YOURSELFERS 25 MOBILE ENTHUSIASTS
BUSINESS PROFESSIONALS SOCIAL MEDIA ENTHUSIASTS
Consumer Habits Travel Savvy
46 BARGAIN HUNTERS 30 TRAVEL BUFFS
44 LUXURY SHOPPERS 31 LUXURY TRAVELERS

45 VALUE SHOPPERS 32 FAMILY VACATIONERS

43 SHOPAHOLICS 33 BEACH BOUND TRAVELERS

34 SNOWBOUND TRAVELERS
Active Lifestyle
28 THRILL SEEKERS

29 HEALTH & FITNESS BUFFS

26 OUTDOOR ENTHUSIASTS

27 SPORTS FANS
Arts & Entertainment
46 MOVIE LOVERS 37 TV LOVERS

40 MUSIC LOVERS
42 AVID READERS

38 GAMERS

4 ART & THEATER AFICIONADOS

COMICS & ANIMATION FANS

45 HARDCORE GAMERS
43 CASUAL & SOCIAL GAMERS
Points of Passion

Family-Focused

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Green Living Enthusiasts

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Do-It-Yourselfers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Home Decor Enthusiasts

Offline Media

TV/Cable:

Print:

.Example Advertisers .
Points of Passion

Cooking Enthusiasts

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Cooking Enthusiasts
30 Minute Chef

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Cooking Enthusiasts
Aspiring Chefs

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Foodies

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Fast Food Cravers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Shutterbugs

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Pet Lovers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Auto Enthusiasts

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Performance and Luxury

Vehicle Enthusiasts

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Fashion Forward

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Nightlife Enthusiasts

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Beauty Mavens

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Technophiles

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Points of Passion

Political Junkies

Offline Media

TV/Cable:

Print:
Points of Passion

Avid Investors

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Active Lifestyle

Outdoor Enthusiasts

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Active Lifestyle

Sports Fans

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Active Lifestyle

Thrill Seekers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Active Lifestyle

Health & Fitness Buffs

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Travel Savvy

Travel Buffs

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Travel Savvy

Luxury Travelers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Travel Savvy

Family Vacationers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Travel Savvy

Beach Bound

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Travel Savvy

Snowbound

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Gamers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Gamers
Hardcore Gamers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Gamers
Casual and Social Gamers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Art & Theatre Aficionados

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Movie Lovers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

TV Lovers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Music Lovers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Avid Readers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Shopaholics

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Luxury Shoppers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Value Shoppers

Offline Media

TV/Cable:

Print:

.Example Advertisers.
Arts & Entertainment

Bargain Hunters

Offline Media

TV/Cable:

Print:

.Example Advertisers.