BACHELOR OF SCIENCE IN ACCOUNTANCY

PROGRAM CURRICULUM AY 2020 - 2021

Course Title: MANAGERIAL ECONOMICS

Course Credit: 3 units

Course Description:

The course provides relevance of economic theories and their accompanying tools for
decision making to policy and decision makers and managers of organizations. A variety of case
studies are used to expose the students to rigorous treatment of economic theories.

Course Objectives:

At the end of the course, the students are expected to:

 Have identifies the various economic theories relevant to business decision making;
 Have applied econometric models and other techniques in real-world case studies toward
business decision making;
 Have submitted and defended a research-based econometric model of an assigned topic;
and
 Have integrated PCU values in their learning.

Contact Hours: 3 lecture hours per week

Course Outline:

TIME TOPICS CASE STUDIES

FRAME

Week 1 Orientation on the Vision/Mission and

values

Analysis of cost, minimin-minimax

principle

Week 2- 3 The economics of production, optimal Cases by : Marshall Colberg

level model

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 The economics of productivity, efficiency,
effectiveness

Capital budgeting models, CAPM

Week 4-5 Economic forecasting models Cases by : William Henry

 Economic models
 Multiple regression models

Demand/supply analysis and modeling

Week 6 MIDTERM EXAMINATION

Week 7-8 Pure competition and Monopoly models Cases by : Marshall Colberg

Monopoly and Oligopoly models

Pricing Models

Week 9 The government and business

Week 10 FINAL EXAMINATION

Teaching Methods/ Strategies:

 Lecture
 Case Studies
 Directed research
 Round-table discussion
 Economic modeling

Atlas Compound, Naga Road, Pulanglupa I, Las Piñas City, Philippines 1742
Telephone Numbers: (+632) 543 2663 (+632) 692 1129 Page 2 of 3
Email: albertzaratemd@gmail.com Managerial Economics
 Course Requirements:

 Attendance
 Active Participation/Involvement in Class discussion
 Individual Oral report on required readings
 Oral report on mini research project with econometric models
 Research Paper

Assessment/ Evaluation:

 Attendance 10%
 Group Activity 20%
 Individual Oral Report 20%
 Case Analysis/Research Paper 50%

Text/Materials:

Salvatore, D. Managerial Economics in a Global Economy. Singapore McGraw

Hill. 2003

References:

Colberg, Marshall. Business Economics: Principles & Cases. Boston: McGraw

Hill. 2002
Hirschey, M. fundamentals of Managerial Economics. 5th Edition. Forth Worth
Dryden Press. 2001.
Pindyck, Robert S. and Daniel I. Eubenfeld. Microeconomics. 11th Edition. NJ:
Prentice Hall International. 2000.
Villegas, Bernardo. Managerial Economics. Third Edition. Manila: Sinagtala
Publishers Inc. 2001
William, Henry. Managerial Economics. NJ Prentice Hall International. 2002

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Atlas Compound, Naga Road, Pulanglupa I, Las Piñas City, Philippines 1742
Telephone Numbers: (+632) 543 2663 (+632) 692 1129 Page 3 of 3
Email: albertzaratemd@gmail.com Managerial Economics