I.

INTRODUCTION

Behind every successful business is a great business plan. Business plan

plays important roles in putting up a business because it is use to outline goals and

details how you plan to achieve those goals. Nowadays, many businesses are very

competitive with their own set of minds and efforts. Even in school, there are lot

of small businesses and are highly competitive like our subject EV-1.

Business Plan is a formal statement where all the reasons, purpose, goals

and future attainments are written.

BRB Company needs to know what the written, technical and financial

issues are, the threats, the competitors within the area and most importantly how

much capital we will invest on to put up our small business. This can also give us

an idea and support to create a new project. Furthermore, this will provide us

knowledge about running our small business and measure the performances of

every employee in our organization.

II. EXECUTIVE SUMMARY

The BRB Company is composed of six (6) members which equally

contributed a capital for the business. The costumers will like our product

because it is a unique product nowadays and also it has a cheaper price than the

market yet the quality of the product is not compromise. The primary target

1
 market of our company is the college students of University of the East Manila

above while the secondary target market are the faculty members, personnel,

high school students and people outside from school.

The BRB Company consists of co-owners Lois Danielle Cachuela, Alyssa

Margarette Cuento, Marie Antonette Garcia, Kristelle Poncio, Memory Rivera

and Enna Jane Villarina. Each partner has respective position in the company’s

organizational hierarchy and equally contributed a capital for the business. The

following are: General Manager, Financial Head, Production Head, Marketing

Head, Production Staff, and Marketing Staff.

BUSINESS DESCRIPTION

A. Company Name, Address, Form of Ownership

The BRB Company will be located at the EV Room in the 3rd floor

of Santiago F. Dela Cruz Building, College of Business Administration

University of the East Manila. The Company is a general partnership that

was compose of six members that equally contributed for the capital. Also,

the company is a manufacturing-selling business. Our product, Bulgogi

Rice Burgers, offers a delicious and healthy burgers . We provide variety

of flavours for the taste preference of the customers.

2
A. Mission

This company’s mission is to offer reasonably priced quality rice

burger, served fresh and quickly, meets the customer expectations and to

ensure that each customer receives professional, friendly and courteous

service.

B. Vision

We, the BRB Company, envisions ourselves to be known as the

number 1 in service, to have the best staff, and to serve the best rice burger

with reasonably price.

C. Goals

Every business wants to maximize their profits while limiting the

variable costs without losing the quality of the product.

For the product, we aim to serve the consumers a highly

maintained product for their own benefits and liking.

For the customers’ service, we aim to develop an impression that

our company is able to ensure the customer and an initiative to respond to

customer complaints.

For the production team, we aim to become more efficient and

effective at work and has a good relationship inside the organization to

improve and maximize productivity.

3
 For the company, we aim to expand and have more branches to

create a reputation of quality, consistency and security (safety of food).

And also to increase company's market to be more competitive.

Market Research and Analysis

A. Research Methodology and Instrument/s

The BRB Company use methods that the researchers can easily collect

data for the research were as follows. In order to get the necessary information the

researchers wish to know, a list of survey questionnaires was prepared.

Participants were given time to respond and answer the survey form. The main

reason for us undertaking this research methodology is to allow us to identify and

forecast what our customers would look for in purchasing our product.

RESPONDENT’S PROFILE

The respondents of this study were students from the different year levels

inside the University of the East who ages 16 years old and above. Most of them

were from the college of Business Administration while a few came from

different colleges.

LOCALE OF THE STUDY

This study was conducted inside of the University of the East Manila

campus.

4
B. Tabulations and Interpretations of Result

Demographic Profile of the Respondents

Table 1

THE TOTAL NUMBER OF RESPONDENTS AND THE COMPUTED

PERCENTAGE ACCORDING TO AGE

AGE FREQUENCY PERCENTAGE

17 2 2%

18 35 35%

19 39 39%

20 15 15%

21 6 6%

22 2 2%

23 1 1%

TOTAL 100 100

5
 RESPONDENTS
17 18 19 20 21 22 23

2% 1% 2%

6%
15% 35%

39%

The table shows that most of the respondents were 18-19 years old..

6
 Table 2

THE TOTAL NUMBER OF RESPONDENTS AND THE COMPUTED

PERCENTAGE ACCORDING TO COURSE

COURSE FREQUENCY PERCENTAGE

Psychology 11 11%

Journalism 1 1%

HRM 1 1%

Broadcasting 1 1%

Engineering 1 1%

Accountancy 31 31%

Finance 43 43%

Marketing 5 5%

Management 15 15%

TOTAL 100 100

Sales
Psychology Journalism HRM Broadcasting Engineering
Accountancy Finance Marketing Management
10% 1% 1%
1%1%
5%
14%
28%
39%

Table 2 shows that most of the respondents are Financial management major.

7
 Table 3

RESPONDENT WHO LIKES BURGER

CHOICES FREQUENCY PERCENTAGE

YES 97 97%

NO 3 3%

TOTAL 100 100%

Respondents
YES NO

3%

97%

As shown in the table, 97% of the respondents likes burger while 3% of

them doesn’t.

8
 Table 4

RESPONDENTS WHO OFTEN EATS BURGER

CHOICES FREQUENCY PERCENTAGE

Never 1 1%

Once a Month 12 12%

2-5 per Month 66 66%

6-9 per Month 11 11%

More than 10 per Month 9 9%

TOTAL 100 100%

RESPONDENTS
Never Once a Month 2-5 per Month
6-9 per Month More than 10 per Month
1%

9% 12%
11%

66
%

As shown in the table 4, 66% of the respondent eats burger 2-5 times per

month, 12% of the respondent eats once a month, 11% of the respondent eats 6-9

per month. 9% of the respondent eats more than 10 a month and 1% doesn’t eat

burger.

9
 Table 5

RESPONDENTS WHERE THEY USUALLY BUY BURGER

CHOICES FREQUENCY PERCENTAGE

Normal Restaurant 11 11%

Fast food Restaurant 81 81%

Food Cart 8 8%

Total 100 100

RESPONDENT
Normal Restaurant Fast Food Restaurant Food Cart

8% 11%

81%

Table shows that out of 100 respondents, 81% buys at fast food restaurant,

11% at normal restaurant, 8% at food court.

10
 Table 6

RESPONDENTS WHO TRIED EATING BURGER WITH RICE

BUNS

CHOICES FREQUENCY PERCENTAGE

Yes 28 28%

No 72 72%

TOTAL 100 100

RESPONDENTS
YES NO

28%

72%

As shown in the table, out of 100 respondents, 28% have tried eating

burger with rice buns while 72% don’t.

11
 Table 7

RESPONDENTS WILLINGNESS TO TRY THE PRODUCT

CHOICES FREQUENCY PERCENTAGE

Yes 98 98%

No 2 2%

TOTAL 100 100%

RESPONDENT
YES NO

2%

98%

As shown in the table, out of 100 respondents, 98% are willing to tried our

product, while 2% are not.

12
 Table 8

RESPONDENTS PATTY PREFERENCE

CHOICES FREQUENCY PERCENTAGE

Pork 18 18%

Beef 67 67%

Chicken 15 15%

TOTAL 100 100

RESPONDENTS
Pork Beef Chicken

15% 18%

67%

As shown in the table, the two preferred type of patty by the respondents’

were Beef with 67% and Pork with 18%.

13
 Table 9

RESPONDENTS PATTY FLAVOUR PREFERENCE

CHOICES FREQUENCY PERCENTAGE

Salt and Pepper 28 28%

Teriyaki 51 51%

Barbecue 17 17%

Soy Garlic 38 38%

Soy Honey 16 16%

Pastel 16 16%

TOTAL 100 100

Sales
Salt and Pepper Teriyaki Barbecue Soy Garlic Soy Honey Pastel

10% 17%
9%

23%
31%

10%

As shown in the table, the top 2 flavours were Teriyaki with 31% and Soy

Garlic with 23%.

14
 Table 10

RESPONDENTS PREFERENCE ALL MEAT OR WITH VEGETABLES

CHOICES FREQUENCY PERCENTAGE

All meat 43 43%

Vegetables 57 57%

TOTAL 100 100

RESPONDENTS
All meat With Vegetables

43%

57%

As shown in the table, the respondents prefer rice burger with vegetables.

15
 Table 11

PREFERENCE OF RESPONDENTS ACCORDING TO PRICE

CHOICES FREQUENCY PERCENTAGE

45-55 83 83%

56-65 14 14%

66-75 3 3%

TOTAL 100 100

RESPONDENTS
45-55 56-65 66-75

3%

14%

83%

As shown in the table, most of the respondents’ think that Php 45.00-55.00

is the reasonable price for the rice burger.

16
 Table 12

RESPONDENTS WHO WOULD RECOMMEND OUR PRODUCT

CHOICES FREQUENCY PERCENTAGE

Yes 100 100%

No 0 0

TOTAL 100 100

RESPONDENTS
YES NO

0%

100%

The table shows that, all of the respondents are willing to recommend our

product to others.

17
 Table 13

RESPONDENTS FACTORS TO CONSIDER IN BUYING

CHOICES RANK

Price 4

Size 3

Taste 5

Appearance 1

Packaging 2

The table shows that most of the respondents prefer the taste of the

product than other factors.

18
MARKETING
ASPECT

19
A. Assumptions

Short Term:

 We can create and develop a great quality product on a short time.

 The quota must have realized at the end of the day.

 The production of the product is based on the workers` capacity.

Long Term:

 The quality of the product will be properly maintained.

 The production will be easier and faster since the efficiency of the

workers increases.

 The production of the product will have a variety of choices in the

flavour of the patty.

 The BRB Company will increase50% of production every year to

serve increasing demand.

 There will be a yearly increase of 10% in selling price.

 Increase of financial capital.

B. Product Description

Our company created a unique burger that has a rice bun and a

delicious patty that provides enough energy to the consumers which we

call “Bulgogi Rice Burger”. Bulgogi Rice Burger is made up of rice (bun)

and patties of beef and pork. The size of this is an average or a standard

burger. The BRB Company will serve 2 different patties made from beef

and pork with flavour’s namely: Teriyaki and Soy Garlic.

20
C. Market Description

Profile Target Market

students ages 17 years old and
Demographic
above
University of the East
Geographic
Manila Campus

Psychographic People who loves foods.

The BRB Company’s primary target market is the students of

University of the East Manila Campus, all colleges and year levels.

The secondary target market are the faculty members, high school

students, employees and those outside of the campus.

D. Competition Analysis

Direct Competitors

Competitors

Name Location Product/products Price

EV Room, SFC
Building,
ConBento University of Bento Meal ₱50
the East

The BRB Company’s direct competitor is the ConBentothat is also

located at EV room inside the university. They are considered as our direct

competitor because they also offer Bento Meal. Our product, the Bulgogi

Rice Burger, differ from Conbento in terms of taste and appearance. Our

21
 product is affordable, healthy and can be used as a substitute for rice meal.

It is similar to an ordinary burger but the bun is made up of rice.

Indirect Competitors

Competitors
Name Location Product/products Price
Espana Boulevard
Corner M. F.
Rice Burger Jhocson Street, Rice Burgers ₱150
Sampaloc, Manila

Rice Burger is a store in Espana Boulevard Corner M. F. Jhocson Street,

Sampaloc, Manila where they sell rice burger and other Koreans foods like

kimchi, bibimbap, etc.

E. Marketing Strategies

E.1 Product Strategies

Our product is a rice burger that has two different patties made

from beef and pork with flavour’s namely: Teriyaki and Soy Garlic.With

the quality of rice burger we use sticky rice. We assure their money’s

worth in buying our product.

22
 E.1.1 Branding and Packaging

“Bulgogi Rice Burger” is the brand of the proposed product of

BRB Company. Since it is new, it will be packaged in a burger box with

the company logo and the phrase“Eat, Save and Stay Healthy” is in the

packaging. This will encourage sales and will help increase customer

awareness of this product.

23
 E.1.2 Labelling

Our product label will be place on our packaging that include the

name of the burger, company name, contact number, social media sites,

and where the store is located.

E.1.3 Product Uniqueness

We have lot of competitors but what’s unique in our product is its

very reasonable price yet with a good quality. With the marked up price

we assure our customers of overall satisfaction.

E.1.4 Product Positioning

Since our product can assure them “good health” and clean living

we position it as “Eat, Save and Stay Healthy”. The phrase encourages the

customers to buy from us to have good health and clean living and providing

an alternative food to eat.

24
E.2 Pricing Strategy

We will offer the Bulgogi Rice Burger with an affordable price

since our primary target market are students but rest assured the quality will

never be compromise.

25
Bulgogi Rice Burger

BULGOGI TERIYAKI RICE BURGER

Bulgogi Teriyaki Rice Burger :Php 50.00
Fixed cost:Php3,302.00

Raw cost: 31.43 (cost of all raw materials & consumables per serving)
Cost percentage 10% = 3.143 (gas, damages, consumables etc.)
Mark up percentage 50% = 15.715 (profit)
Raw Selling price = 50.288
Actual Selling Price = 50.00 php
Actual Profit = 15.427 php

BULGOGI SOY GARLIC RICE BURGER

Bulgogi Soy Garlic Rice Burger :Php 50.00
Fixed cost:Php3,302.00

Raw cost: 27.58 (cost of all raw materials & consumables per serving)
Cost percentage 10% = 2.758 (gas, damages, consumables etc.)
Mark up percentage 50% = 13.79 (profit)
Raw Selling price = 44.128
Actual Selling Price = 50.00 php
Actual Profit = 19.662 php

Raw Cost % .1 = cost percentage

Raw Cost + cost percentage % .5 = mark up
Raw Cost + Cost Percentage + Mark up = Selling Price
Actual Selling Price – Raw Cost – Cost Percentage = Total Profit

26
E.3 Placement

The BRB Company is located at University of the East Manila EV

Room 3rd floor of SFC Building. In this room, all the production and

distribution are processed.

E.4Promotions

With the help of the social media sites we can easily promote our

product they can even view thru online. They can also view us in our

Facebook page and Instagram account and they can also message us with

their order. We will update our new flavour of patties in our sites. We will

also be using poster wherein our product description, contact person and

store location are visible.

27
SAMPLE POSTER

28
E. Sales Projection

BULGOGI TERIYAKI RICE BURGER

Number of Total
Units Units Numbe
Units Selling Sales per
Month produced produced r of
produced Price Month
per day per week Weeks
per Month
July 15 75 4 300 ₱50 ₱15,000
August 15 75 4 300 ₱50 ₱15,000
September 15 75 4 300 ₱50 ₱15,000
October 15 75 2 150 ₱50 ₱7,500
Total 60 300 14 1,050 ₱200 ₱52,500

Short Term (June 2017 – October 2017)

BULGOGI SOY GARLIC RICE BURGER

Number
Units Units Numb of Units Total
Selling Sales per
Month produced produced er of produced
Price Month
per day per week Weeks per
Month
July 15 75 4 300 ₱50 ₱15,000
August 15 75 4 300 ₱50 ₱15,000
September 15 75 4 300 ₱50 ₱15,000
October 15 75 2 150 ₱50 ₱7,500
Total 60 300 14 1,050 ₱200 ₱52,500

29
Long Term (3 Years)

BULGOGI RICE BURGER IN BOTH VARITIES (2018)

Units
Units Units Total
Number Produced Selling
Month Produced Produced Sales per
of Weeks per Price
per Day per Week Month
Month
January 45 225 4 900 ₱55 ₱49,500
February 45 225 4 900 ₱55 ₱49,500
March 45 225 4 900 ₱55 ₱49,500
April 45 225 4 900 ₱55 ₱49,500
May 45 225 4 900 ₱55 ₱49,500
June 45 225 4 900 ₱55 ₱49,500
July 45 225 4 900 ₱55 ₱49,500
August 45 225 4 900 ₱55 ₱49,500
September 45 225 4 900 ₱55 ₱49,500
October 45 225 4 900 ₱55 ₱49,500
November 45 225 4 900 ₱55 ₱49,500
December 45 225 4 900 ₱55 ₱49,500
Total 540 2,700 48 10,800 ₱660 ₱594,000

BULGOGI RICE BURGER IN BOTH VARITIES (2019)

Units
Units Units Total
Number Produced Selling
Month Produced Produced Sales per
of Weeks per Price
per Day per Week Month
Month
January 68 340 4 1,360 ₱60.50 ₱82,280
February 68 340 4 1,360 ₱60.50 ₱82,280
March 68 340 4 1,360 ₱60.50 ₱82,280
April 68 340 4 1,360 ₱60.50 ₱82,280
May 68 340 4 1,360 ₱60.50 ₱82,280
June 68 340 4 1,360 ₱60.50 ₱82,280
July 68 340 4 1,360 ₱60.50 ₱82,280
August 68 340 4 1,360 ₱60.50 ₱82,280
September 68 340 4 1,360 ₱60.50 ₱82,280
October 68 340 4 1,360 ₱60.50 ₱82,280
November 68 340 4 1,360 ₱60.50 ₱82,280
December 68 340 4 1,360 ₱60.50 ₱82,280
Total 816 4,080 48 16,320 ₱726 ₱987,360

30
 BULGOGI RICE BURGERIN BOTH VARITIES (2020)
Units
Units Units
Number Produced Selling Total Sales
Month Produced Produced
of Weeks per Price per Month
per Day per Week
Month
January 102 510 4 2,040 ₱66.55 ₱135,762
February 102 510 4 2,040 ₱66.55 ₱135,762
March 102 510 4 2,040 ₱66.55 ₱135,762
April 102 510 4 2,040 ₱66.55 ₱135,762
May 102 510 4 2,040 ₱66.55 ₱135,762
June 102 510 4 2,040 ₱66.55 ₱135,762
July 102 510 4 2,040 ₱66.55 ₱135,762
August 102 510 4 2,040 ₱66.55 ₱135,762
September 102 510 4 2,040 ₱66.55 ₱135,762
October 102 510 4 2,040 ₱66.55 ₱135,762
November 102 510 4 2,040 ₱66.55 ₱135,762
December 102 510 4 2,040 ₱66.55 ₱135,762
Total 1,224 2,550 48 24,480 ₱798.60 ₱1,629,144

F. Future Plans

As the BRB Company expands, we are planning to add more flavours of

patty and new products as well such fries and drinks. We will also consider

different branches on different locations where there is a possibility of a high

chance of having potential customers. And also, we plan to locate each of our

branches in the most accessible and most convenient place for our customers. Our

company plans to transfer in a bigger location for easier and faster production and

also we will hire more people in our production team since the company are

expecting to have more productions in the future. In line with our mission, we, the

BRB Company, provides ourselves to be more efficient and effective people for

the benefits of our costumers so we will add more cooking equipment’s to be

more productive so that the demand for ”rice burger” will be easily met.

31