Chapter 3

RESEARCH DESIGN AND METHODOLOGY

Research Design

The researchers decided to use qualitative research design to better explore the

students notion on the effectiveness on different mediums of learning module.

Qualitative design are most commonly used to study human behaviour, opinions and

themes, this type of study offers deeper understanding on a certain phenomenon that

cannot be attained through number data. (Shuttleworth, and Wilson, 2008) Rather on

focusing on just the numbers, the researchers would like to go deeper into the subject,

seeking to know the reasons behind the results of the data gathered.

Population and Sample

The target respondents of this study are the Grade 11 students of Humanities

and Social Sciences (HUMSS) and General Academic Strand (GAS) of AMA Caloocan

Campus. The researches chose to use a random sampling to choose the respondents.

50 Grade 11 students of HUMSS and GAS would be randomly selected to answer the

researcher made survey, in this way biased results would be avoided.

Research Instrument

The researchers prepared a researcher made questionnaire for the Grade 11

Humanities and Social Sciences (HUMSS) and General Academic Strand (GAS)

students to answer. This aims to determine the subject’s preference between EBooks
and Traditional books as learning materials and what are the reasons why they chose it.

The questionnaire was validated first by the researchers’ research adviser.

The questionnaire is the main instrument used to gather the information for the

research. The first part contains the respondents’ information, although their

uncompelled to give their names it is required to identify their strand. The researcher

made questionnaire contains 5 questions. These questions are open-ended questions

that require the respondents to answer the questions in their own words.

Data Gathering Procedure

The researchers first formulated a title proposal that would be checked by their

research adviser. Their adviser then revised and approved the title. After the title of the

research is made, the researchers proceeded on dividing the work on each member.

The researchers first gathered information from related literature and studies that would

serve as basis and evidence for the construction of the Background of the Study. Then

they made the Significance of the Study. They researched for theories that would serve

as basis for the whole study. Subsequently, they constructed the Statement of the

Problem and the Significance of the Study. After this, researchers created a

comprehensive questionnaire that would be checked by their research adviser.

For the researcher s to get the information they needed for the study, they

conducted a survey. However before doing so, the researcher first sent a letter to the

school administrator asking for permission to conduct the study in the school campus.

After getting the permission they proceeded on conducting the survey. The researchers
went to different classrooms of Grade 11 HUMSS and GAS, randomly selecting the

respondents for their study.

After collecting the data form the survey, the researchers would then analyse and

draw their conclusion from the results.