C O N N E CT I N G YO U R B R A N D W I T H

NEW CONSENTING CONSUMERS

FULL SERVICE PERMISSION MARKETING AGENCY

Founded in 2011

Market leader

100+ Experts

Global reach

1000 partners

MAIN MARKETS

Netherlands Italy United Kingdom Indonesia

Belgium Germany Poland New Zealand

France Spain Australia Thailand

Tr a d i t i o n a l M a r ket i n g Pe r m i s s i o n M a r ket i n g
Brand Proposition Ideal Audience

Reach
Reach

REACH
waste relevancy

Ideal Audience
Brand Proposition
E x te r n a l M a r ket i n g D a t a b as e M a r ket i n g

Story telling Action

Effective Marketing Mix

 Reach
Reach your ideal target audience.
Through our global networks we
reach millions of consumers
worldwide. With our in-house media
buying experts we target
consumers who are ideal for your
brand.
 Profile
By selecting your ideal customer profile,
our systems are able to select on highly
specific user profiles. We are able to
identify your target audience based on
demographics, sociographics, current
products/services, lifestyle and even
concrete interests in your products or
services.
 Permission
Breaking the world of interruption-based
marketing with permission marketing, our
goal is to strive for the best experience
for consumers with their consent. We
connect the right consumers with the
right brands via conscious and
transparent opt-in data collection
methods.
 Connect
Increase brand awareness and
engage with new audiences. We
create ambassadors of your brand.
Adding a new way to communicate
with consenting consumers, who
expressed interest in engaging with
your brand. Connect via e-mail, SMS,
display, phone or direct mail.
 CONSUMER
USER JOURNEY First Name Last Name PROFILING
Gender Date Of Birth
RESPONSECONCEPTS SURVEY
Phone Number PANEL
E-mail Address
How many times do you travel?

Once per year Three times per year

Twice per year More than three times per year

How often do you shop online?

> once per week Once a month

Every week I only shop in stores

facebook email display
What do you purchase online?

Fashion Cosmetics
Electronics Household items

Who is your current telco provider?

Telkomsel Starhub
M1

direct response concepts Consumers can opt-in

to hear from a brand
 OPT-IN PERMISSION PROCESS

USER OPT-IN DOUBLE OPT-IN

Please fill in your details PROFILING
Over 100 profiles based on demographic YOUR OFFER
First Name Last Name
segmentation, likes, interests and lifestyle
YOUR
Gender Date Of Birth such as:
BRAND
• Online shoppers
E-mail Address Phone Number
• Travellers
I want to receive the best offers from the
• Home-owners
partner list.
• Parents
• Telco Consumers

Partner A
• Insurance Buyers x
LOGO Company Description • Automotive Owners
• Pensioners
Partner B
LOGO Company Description
• and many more. New consented user sent
Partner C
to database of partner
LOGO Company Description
 CURRENT CUSTOMERS

OPT-IN
IDENTIFY

OPTION 1:
EXCLUDE YOUR
BRAND
We identify OPTION 2:
your current customer OPT-IN

Usage:
• Offline to Online Customer
• Marketing Opt-In
• Data Collection
x
Opt-in + data of customer
sent to database of
partner
Broad Audience OPT - IN

Interest

Qualified + Interest
Gender
Car Owner
Age
Motorcycle
Income Want to get a loan
Owner Interested to get a Loan
Employed and has collateral
Property Owner

+ responsive
online

Qualified
 OWN the data,
YOUR DATABASE AS
OWN the channel
YOUR MARKETING TOOL

Targeting Levels

User Opt-In Repeated Messages

Sociographic
Filtering Direct and personal
communication with your
target audience

Qualified
Criteria

Interest
Full Opt-In data (100% OPT-IN)
Registered Data Protection Authority
(Inter)national Privacy Compliancy
Compliant with local regulations
All data validated and verified
Compliancy
The Personal Data Protection Regulation
in every country is becoming a key topic
within marketing, causing companies to
focus on compliancy and permission
based marketing strategies a lot more.
Data compliancy is what we have as
breakfast and validation & privacy is our
core business
 CONNECT WITH US

AMSTERDAM LONDON MADRID SINGAPORE

Headquarter Asia Pacific
Regional Office