COLLEGE OF AGRIBUSINESS MANAGEMENT,

PANTNAGAR

Project report on
Survey Conducted at 104th Farmer’s Fair
2018
Report on
Brand awareness of YARA FERTILIZERS Products

Submitted to : Submitted by :-
Prachi Yadav (540)
Aksh Kumar (54005)
Parmod (540)
Gurmeet (54007)
Ketan Kakkar (54008)
Nitesh Dubey (540)
 COMPANY PROFILE
India is an agriculture dependent economy with 52% cultivable land and produces more than 200
million tons of food grains.

A variety of soil types, varied Agro climatic zones, seasonal variety of crops & nearly 65% of
the total population dependent on agriculture, it harnesses a very high potential, however, with
an even greater challenge.
OBJECTIVE
To study the Brand awareness of YARA FERTILIZERS Products

RESEARCH METHODOLOGY
Research Design

Descriptive Research design was choosen with an objective to gather as much information as
possible which was utilized to analyse farmer’s perception towards YARA Fertilizers.

Source of Data

Primary Data

The data was primarily collected through questionnaires

Sample Area :- The area for study was Kisan Mela.

Sampling Unit :- The sampling units were farmers.

Sampling size :- A total of 70 response were taken.

Sampling Technique

Convenience sampling was used to select the farmers for the study.

Research Instrument- Information was collected via questionnaires

Analysis of data

Data analysis was done by using average and percentage

Duration of study

The duration of study was 3 days

 RESULTS
Aware about Yara Fertilizer
Know Yara Fertilizer No Yes

39%

61%

Out of 70 respondents 61% were aware about YARA Fertilizers Products , however, 39% out of
70 respondents don’t know the YARA Fertilizers.
 About Usage of YARA Fertilizers
Have you Used YARA Fertilizers No Yes

49%
51%

Out of respondents 61% were aware about YARA Fertilizers Products , Only, 51% out of 61%
has used the YARA Fertilizers. And rest hasn’t used the YARA Fertilizers.

Source of Information
Source of Information Retailer Farmer Campaign Newspaper

2%

37%
35%

26%

Out of