Facebook Advertising

Organic and Paid Campaigns

Jay Baratilla
SEO Manager
• Reach where your audience
• You can start with zero marketing budget
• Identify the people that will really buy your business
• It has campaign metrics that helps
• You can communicate directly with the customers in real-time
• Build brand loyalty and awareness
• It can convert with your mobile marketing
• Adds authority to your brand
• Provide new and more traffic to your website
• Classify your business accordingly
• Provide as much information
as you can in your page

• Populate with the most

relevant details about your
business

• Make the most of the profile

and cover photo in your
page.
• Learn and understand the Admin Panel
• Use Facebook Insights to measure growth and campaign performance
• Contents that offer value

• Posts that draw interest and

real-time engagement

• Visually compelling

• Relatable & shareable

• Exclusive offers, information

and promo
• There are 1.5 Million Active Facebook Advertisers
• 1 Million of them are Small to Medium Businesses
• 92% of Social Marketers Use Facebook Advertising
• 152% ROI for Retail Facebook Advertisers
• 60% of Social Referrals To E-Commerce Sites Comes from Facebook
• Businesses are paying 122% more per ad unit on Facebook than
they did just a year ago
• Facebook users bought $234 million dollars worth of virtual goods
and gifts on Facebook
• Facebook Revenue From Asia in Q2 2014 is $431 Million dollars
• CPC – Cost per Click
• CPM – Cost per Thousand Impression
• CTR – Click Through Rate
• Impressions – Total Number of Views
• Actions – Ad/Page Post Engagement
• Reach – Number of Unique Users Who Have Seen An Ad
• Frequency – Number of Times A User Has Seen An Ad
• Facebook Ad Manager
https://www.facebook.com/ads/manage/home/

• Facebook Power Editor

https://www.facebook.com/ads/manage/powereditor/

• Third-Party API Tools

• Your immediate followers are your
most valuable reach

• Your influence to them is exponential

to their own network of friends
• Build Community

• Brand Awareness

• Traffic To Website

• Sales

• Customer Engagement
https://www.facebook.com/ad_guidelines.php

• 38% of Facebook Ads were rejected

because they were violating the
guidelines.
• Always be consistent with what your
brand hold even in your marketing
campaigns.
• Close up images works and so as
Call to Action phrases.
• Always define your target
audience carefully and if
possible, more specifically

• Stop bombarding them with

the same ad over and over
• Closely monitor your
campaigns every time

• Experiment with your

own mix of ad creative
or target audience

• Optimize your content

through the eyes of
your audience
Jay Baratilla