School: Pioneer Middle School
Website Design Rubric
Beginning
1 points
1. Simplicity
In terms of Web design,
simplicity refers to an
approach to express
something in a complete
and efficient way.
2. Consistency
The design must be
consistent in the whole
website. Each page must
be predictable and look
similar to each of the
other pages in color, text
format, and/ or some
familiar layout.
3. Color Schemes
Color scheme refers to a
set of colors you use on
your Web components
including text,
background, link, visited
link, active link, border,
and table.
Developing Meets Standard Above Standard Score
2 points 3 points 4 points
• web page is too • web page is somewhat • content is simple and to • content is simple
busy busy the point. and to the point.
• people reading it • people reading it will • appealing graphic • design is easy to
cannot find what have difficulty finding elements are included understand in
they want quickly. what they want quickly. appropriately. many ways
excessive use of excessive use of • differences in type size
graphic elements graphic elements. and/or color are used well.
• background, text • background, text • background, text format, • background, text
format, and color format, and color usage and color usage are format, and color
usage are randomly are randomly chosen somewhat consistent with usage are
chosen with few consistent little inappropriate carefully chosen
• pages seem elements throughout variation. to produce a
unrelated consistent
screen layout for
all your pages.
• little thought went • little though went into • color is used somewhat • color is
into the choice of the choice of colors. appropriately to produce appropriately
colors. • colors do not match the an atmosphere that used to produce
• choice of colors and character of the site expresses the character an atmosphere
combinations are of the Web site. that expresses
negative the character of
the Web site.
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 Beginning Developing Meets Standard Above Standard Score
1 points 2 points 3 points 4 points
4. Audience
The audience will • tone of language • audience is not defined • tone of language is • tone of language
influence every aspect of not appropriate or poorly defined mostly appropriate appropriate for
your website's design • use of graphics through confusing use • use of graphics and audience
and/ or colors is not of tone and language colors is mostly • use of graphics
appropriate for structure appropriate for audience. and colors is
audience appropriate for
audience.
• audience is well
defined.
5. Structure/
Navigation/Format
Good websites are well • content is • content is somewhat • content is presented in a • content is
organized. Their content confusing and confusing and difficult clear manner that is easy presented in a
is presented in a clear difficult to follow. to follow. to follow clear manner
manner that is easy to • site is difficult to • site is somewhat • navigation is difficult that is easy to
follow. You should navigate. difficult to navigate. • not intuitive. follow.
ensure that the readers • not intuitive. • too much textual • readers can get
get around your website • large images that information. around your
with ease. Blocks of text take long to load. website with
and images must be of ease.
appropriate size. • there are no blind
links.
6. Resource
documentation
You must always none of the resources documentation is documentation is mostly all text, graphics
document all the used are documented. incomplete or poorly done. complete with one or two sounds and
resources used on your errors multimedia
site. This means you resources are
must give credit to any documented.
websites, books, and/or correctly organized in
other resources used. alphabetical order

0-12 Needs work

12-16 Developing
17-21 Meets Standard
21-24 Above Standard
/ 24
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