Programmatic Account Strategist 

Google 
Sales & Account Management 
Hyderabad, India 
 
Note:  By  applying  to  this  position  your  application  is  automatically  submitted  to  the  following 
locations: Hyderabad, Telangana, India; Gurugram, Haryana, India 
 
gTech’s  Strategy  and  Operations  team  (gSO)  is  made  up  of  strategic  partners  and  trusted  advisors 
that  drive  success  and  transformative  changes  for  gTech.  We  create  value  through  deep functional 
and  business expertise combined with analytical rigor to formulate and deliver strategies. Using core 
capabilities  ―  strategy,  analytics,  and  communications  ―  we  empower  gTech  to  do amazing things 
to land the present, and build for the future. 
As  a  Programmatic  Account  Strategist,  you  will  manage  a  portfolio  of clients with significant digital 
marketing  business.  You  will  be  assigned  to  partner  with  one  of  Google’s  global  markets.  While 
primarily  based  in  India,  you  will work closely with our in-market Sales teams in helping these clients 
meet their digital marketing campaign objectives. 
You  are  a  client  advocate  within  Google  and  will  work  with  cross-functional  teams  to  influence 
product  development.  Using  your  consultative  skills  and  knowledge  of  the  Internet,  you will develop 
deep  product expertise of Google’s products and leverage this expertise to provide exceptional client 
solutions in partnership with our in-market Sales teams. 
Google  creates  products  and  services  that make the world a better place, and gTech’s role is to help 
bring  them  to  life.  Our  teams  of  solution-oriented  trusted  advisors  support  millions  of  customers 
globally.  Our  solutions  are  rooted  in  our  technical  skill,  product  expertise,  and  a  thorough 
understanding  of  our  customers’  complex  needs. Whether the answer is a bespoke solution to solve 
a  unique  problem,  or  a  new  tool  that  can  scale  across  Google,  everything  we  do aims to ensure our 
customers benefit from the full potential of Google products. 
 
Responsibilities 
● Manage  account  growth  through  implementing  campaign  solutions,  including  developing 
campaign  strategy,  building  campaigns  and  monitoring  and  optimizing  for  spend  and 
performance to meet and exceed customer marketing key performance indicators (KPIs). 
● Use  advanced  optimization  techniques  and  work  on  products  across  Google,  Mobile  and 
Video.  Analyze  trends  and  develop  bid  strategies,  manage  creative assets and make budget 
allocation decisions across the book of business. 
● Identify  and  seize  opportunities  in  an  account.  Create  and  support  multi-product  solution 
promotions  and  collaborate  with  the  in-market  Sales  team  to  create  a  growth  strategy  for 
potential advertisers. 
● Collaborate  effectively  with  vendors  and  in-market  Sales  team  to  drive  growth  plans  of  our 
large  advertisers.  Develop  and  apply  knowledge  of  market  and  competitive  environment  for 
vertical and sub-verticals in solutions offered. 
● Contribute  to  documenting  best  practice  guides,  socialize  scenarios  that  adversely  impact 
performance  and  follow  process  guidelines.  Participate  in  knowledge  sharing,  identify 
process gaps and assist on projects that improve the team’s overall performance. 
 
Qualifications 
Minimum qualifications: 
● BA/BS degree or equivalent practical experience. 
● 4 years of experience in managing online marketing campaigns. 
 
Preferred qualifications: 
● MBA or other advanced degree. 
● Proficiency  in  the  display  ecosystem  of  ad  networks,  demand-side  platforms  (DSPs), 
first-party  and  third-party  audience  targeting  and  technology,  online  measurement,  ad 
operations and Google display ad buying, delivery and measurement platforms. 
● Ability  to  think  strategically  and  analyze  the  needs  of  clients;  track  record  of  developing 
strong relationships, being highly accountable and the ability to meet strict deadlines. 
● Ability  to  manage  auction-based  display  campaigns  across  Google  Marketing  Platform  and 
Google Ads for large, complex clients focused on performance goals. 
● Effective analytical skills with the ability to see granular as well as big picture issues. 
● Excellent business acumen, problem solving and project management skills.