The role of Shopee Application in stimulating

online trading in Vincos

Table of content
Preface

Part 1: Literature Review

- Online shopping
- Online shopping application
- Shopee application and how it works
- Role of Shopee with the suppliers
+ Sellers don’t need to spend money to set up your own website, payment
gateway and so on. Shopee allows creating booths and selling products
completely FREE and fast.
+ Shopee interface is very user-friendly and easy to use both on computers and
phones. Easy to upload and sell on mobile.
+ Shopee supports shipping fees for orders, extremely preferential shipping
policies for sellers.
+ Sellers can chat with buyers on Shopee directly, and customers care become
easier than ever.
+ Higher revenue than traditional trading at store only.

Part 2: Introduction of Vincos

2.1. Introduction of Vincos
a. General information about Vincos
b. Vision, mission, and core value of Vincos
c. Recent business result
2.2. Role of Shopee application in business of Vincos
- Sale revenue increases significantly
-
2.3. Evaluation trading through Shopee of Vincos
a. Achievements
- Sale revenue increases significantly
-
-
b. Limitations
- Shopee charges fees for payments and sales
- Since the barrier to entry to become a seller on Shopee is quite low, competition on
the platform can be tough. This will drive prices down (which is great for customers),
slicing profit margins for sellers.
- Consumers are skeptical about the quality of products that are not censored by
Shopee.
- Depend on Internet connection, if there is any transmission problem, trade will be
interrupted.

Part 3: Solutions and suggestions to improve performance of Shopee at Vincos

3.1. Directions and plans of Vincos in the future
- Expand business on other e-commerce platforms such as Tiki, Lazada and Sendo, etc in
order to reach more potential customers.
-
3.2. Solutions for existing problems
- To survive and even emerge as the winning store, seller has to learn to optimise store and
get creative with the promotions.
- Activate demand by promotion

Comments about the internship

1. Guidance for the internship
2. Internship period
3. Using data and original document

Conclusion
References
 APPLICATION OF SOCIAL MEDIA MARKETING - INSTAGRAM CHANNEL
IN BUSINESS OF IELTS ZONE ENGLISH ACADEMY

Table of content
PART 1: LITERATURE REVIEW
1.1. Introduction about Social media marketing in Business
1.2. Role of Social media marketing in Business
 Getting Valuable Competitors & Customer Insights
 Raising Brand awareness to target customers (Through targeted ads,
influencers)
 Relationship Building
1.3. Application of Social media marketing tools
 The most popular platforms: Facebook, Instagram, Google, Youtube.

PART 2: INTRODUCTION OF IELTS ZONE

2.1. View about IZONE:
a. Brand Positioning
b. Development progress
c. Organization of Marketing team
d. Marketing tools
2.2. The application of Instagram in business activities of IELTS ZONE
a. The role of Instagram channel (why to choose)
 Using SWOT analysis
b. The application of Instagram channel (how to use)
 In Getting Valuable Competitors & Customer Insights
 In Raising Brand awareness to target customers
 In Relationship Building
2.3. Effectiveness evaluation of application of Instagram in Business
a. Effectiveness evaluation using Growth ratio data
 Follower in 3 first months and each 3 recent months
 Average reach of each content post (in Story and Feed)
 Average view of each content post
b. The problems in application of Instagram channel

PART 3: SOLUTIONS AND SUGGESTION IN APPLICATION OF INSTAGRAM IN

BUSINESS OF IELTS ZONE
3.1. Directions and plans of IELTS ZONE in the future
3.2. Solutions for existing problems