Laundry 1

University of Perpetual Help System Laguna Isabela
Campus
Minante Uno, Cauayan City
COLLEGE OF BUSINESS AND ACCOUNTANCY
SUNSHINE BLOOM S LAUNDRY
A feasibility Study
Presented to the Faculty of the
College of Business and Accountancy
University of Perpetual Help System Laguna Isabela Campus
In Partial Fulfillment
of the requirements for the Degree
Bachelor of Science in Business Administration
Major in Business Management
by:
CONCEPTION, KAREN JOY L.
MANUEL, ANGELEE R.
SALVATIERA, KRISTINA FAYE R.
2019
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CHAPTER 1
THE PROBLEM AND ITS SETTING
Introduction
There are many business establishments nowadays that are believed to be

profitable in the market but we chose laundry shop because we all know that in this kind
of business we cannot just earn profit but we can also help those people who want to
haveenough time for their family specially for those professionals who are single mom or
single dad.
This chapter presents the project background and proponents, objectives of the
study, statement of the problem, scope and delimitations, research methodology,
operational definition of terms, and the review related literature..
Statement of the Problem
The problem provides the context for the proposed project and typically
generatesquestions when the proponents hope to answer in considering whether or not to
move forward with the study.
1. Management Aspect
1.1 What is the form of business organization?
1.2 What is the vision of the company?

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1.3 What is the mission of the company?
1.4 What is the goals and objectives of the company?
1.5 What is the company policies?
1.6 What is the personnel policies?
1.7 What is the organizational structure of the business?
1.8 What are the personal requirements for the applicants?
1.9 What are the job specification of the business?
1.10 What are the job description of the business?
1.11 What is the hiring and training process?
1.12 What is the performance appraisal process?
1.13 What are the compensation and benefits of the employees?
2. Technical Aspect
2.1 Where is the business location?
2.2 What is the floor size and lay out?
2.3 What are the furniture, fixtures and equipments needed?
2.4 What are the utilities?
2.5 What are the office supplies needed?
2.6 What is the waste disposal process?
3. Legal Aspect
3.1 What is the process of business registration?

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4. Marketing Aspect
4.1 What is the brand name of the business?
4.2 What is the company logo of the business?
4.3 What is the service description of the company?
4.4 Who is the target market?
4.5 What is the market segmentation?
4.5 What is the channel of distribution?
4.6 What is the market and product positioning?
4.7 Who are the direct competitors?
4.8 What are the competitive advantages?
4.9 What are the marketing strategies?
4.9 a. What are the product strategies?
4.9 b. What is the pricing strategies?
4.9 c. What are the promotion strategies?
4.9 d. What is the place of distribution strategies?
4.10 What is the industry analysis?
4.11 How much is the demand?
4.12 How much is the supply?
4.13 What is the demand and supply analysis?
4.14What is the market share?
4.15 How much is the projected sales?

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Objectives of the study
The study answers the question in the statement of the problem which will be
given at succeeding topics.
1.Management Aspect
1.1 To determine the form of business organization.
1.2 To determine the company vision.
1.3 To determine the company mission.
1.4 To determine the company goals and objectives.
1.5 To determine the company policies.
1.6 To determine the personnel policies.
1.7 To determine the organizational structure.
1.8 To determine the personnel requirements.
1.9 To determine the job specifications.
1.10 To determine the job descriptions.
1.11 To determine the hiring and training process.
1.12 To determine the performance appraisal process.
1.13 To determine the compensation and benefits.
2. Technical Aspect
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2.1 To determine the business location.
2.2 To determine the floor size and lay out.
2.3 To determine the furniture, fixtures and equipment.
2.4 To determine the utilities.
2.5 To determine the office supplies needed.
2.6 To determine the process of waste disposal.
3. Legal Aspect
3.1 To determine the business registration process.
4. Marketing Aspect
4.1 To determine the brand name.
4.2 To determine the company logo.
4.3 To determine the service description
4.4 To determine the target market.
4.5 To determine the market segmentation.
4.5 To determine the channel of distribution.
4.6 To determine the market and product positioning.
4.7 To determine the direct competitors.
4.8 To determine the competitive advantages.
4.9 To determine the marketing strategies.
4.9 a. To determine the product strategies.

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4.9 b. To determine the pricing strategies.
4.9 c. To determine the promotion strategies.
4.9 d. To determine the place of distribution strategies.
4.10 To determine the industry analysis.
4.11 To determine the demand.
4.12 To determine the supply.
4.13 To determine the demand and supply analysis.
4.14 To determine the market share
4.15 To determine the projected sales.
REVIEW OF RELATED LITERATURE
One of the first mechanical washing machines was patented by Hamilton E. Smith
of Pittsburgh, about 1858. His home washer was operated by turning a crank that rotated
paddles on a vertical shaft inside a tub filled with water and clothes. However, his
machine and other early ones had a little success because they were hand on clothes and
required tiresome hand operation. The first electrically powered washing machine was
invented in 1910 by Alva J. Manufacturers in Chicago. Several electric washers
were available by World War 1, but they did not gain a sizable market until the 1920,
and 1922 the agitator type washers were invented by Howard Snyder.In 1937, the first
automatic washer was introduced. It was a front leading model that took up to 9 pounds
(4kg) of wash in a drum. The drum rotated on a horizontal shaft. Washing the articles by
tumbling them from the top to the bottom of the water-filled drum. In 1940s, the modern
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top loading agitator automatic washers was introduced. Modern Top loading
agitator automatic washers was introduced. Presentday washing machines are more
highly automatic and versatile version of this type. Washing machine, a machine of
washing clothes or fabrics. The modern electricity powered washing machine eliminates
the drudgery of doing laundry by hand or b y a manually operated machine. Automatic
washer is far by the most popular and versatile type after the user opens the top lid, loads
articles to be laundered into the wash basket and set the controls, the washer fills with
water at a selected temperature, washes, and rinses, extracts water from the articles, and
stops without further attention. The washing action is accomplished by a friend agitator
driven by an electric motor the agitator creates strong water currents in the wash basket
and forces and water through the laundry. Generally, the agitator provides two
washing actions regular and gentle.
Regular action is used for cotton, linen, and permanent press articles, and gentle
action is used for delicate fabrics knitted garments, and washable woolens. After the
wash water is rained, a spray rinse introduced clean water into the wash basket whole it is
spinning. The rinse water is then extracted by the spinning of the wash basket which has
preparation to pass the water driven out-ward by the spinning action. Other features of
automatic washers includes automatic dispensing of bleach, fabric softener and
detergent and safety features such as automatic shut-off if the top lid is opened while the
machine is running. Most automatic washers have control enabling the user to choose one
of the three cycles regular for ordinary laundry permanent press to minimize
wrinkles for Nation in permanent press fabrics and delicate for low strength.
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Rivers, rocks, washing bats, boards.
Washing clothes in the river is still the normal way of doing laundry in many less-
developed parts of the world. Even in prosperous parts of the world riverside washing
went on well into the 19th century, or longer in rural areas - even when the river was
frozen. Stains might be treated at home before being taken to the river. You could take
special tools with you to the river to help the work: like a washing bat or a board to scrub
on. Washing bats and beetles were also useful for laundering elsewhere, and have
been used for centuries, sometimes for smoothing dry cloth too. Long thin washing
bats are not very different from sticks. Both can be used for moving cloth around as well
as for beating the dirt out of it. Doing this with a piece of wood was called
possing, and various styles of possers, washing dollies etc. developed as an
improvement on plain tree branches. Squamish washing bats could double up as a
scrub board. Simple wooden boards can be Domestic laundry was often treated like
newly woven textiles being "finished". Today we have only vague ideas about how the
fabrics in our shop-bought clothes are manufactured, but traditional laundry methods
often followed techniques used by weavers, including home weavers.
Lye, bucking, Soaking laundry in lye, cold or hot, was an important way of tackling
white and off white cloth. It was called bucking, and aimed to whiten as well as cleanse
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. Colored fabrics were less usual than today, especially for basic items like sheets and
shirts. Ashes
and urine were the most important substances for mixing a good "lye". As well as helping
to remove stains and encourage a white color, these act as good de-greasing agents.
Bucking involved lengthy soaking and was not a weekly wash. Until the idea of a once-a-
week wash developed, people tended to have a big laundry session at intervals of several
weeks or even months. Many women had agricultural and food preparation duties that
would make it impossible for them to "waste" time on hours of laundry work every week.
If you were rich you had lots of household linen, shirts, underclothing etc. and stored up
the dirty stuff for future washing. If you were poor your things just didn't get washed very
often. Fine clothing, lace collars and so on were laundered separately. Soap, mainly soft
soap made from ash lye and animal fat, was used by washerwomen whose
employers paid for it. Soap was rarely used by the poorest people in medieval times but
by the 18th century soap was fairly widespread: sometimes kept for finer clothing and for
tackling stains, not used for the whole wash. Starch and bluing were available for better
quality linen and clothing. A visitor to England just before 1700 sounded a little
surprised at how much soap was used in London.
Drying, bleaching
The Grand Wash or the Great Wash were names for the irregular "spring cleaning" of
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laundry. Soaking in lye and bucking in large wooden bucking tubs were similar
to processes used in textile manufacturing. So was the next stage - drying and
bleaching clothes and fabrics out of doors. Sunshine helped bleach off-white cloth while
drying it. Sometimes cloth was sprinkled at intervals with water and/or a dash of lye to
lengthen the process and enhance bleaching. Towns, mansions, and textile weavers
had an area of mown grass set aside as a bleaching ground, or drying green, where
household linens and clothing could be spread on grass in the daylight. Early settlers in
America established communal bleaching areas like those in European towns and
villages. Both washing and drying were often public and/or group activities. In warmer
parts of Europe some cities provided communal laundry spaces with a water supply.
People also dried clothes by spreading them on bushes. Large houses sometimes
had wooden frames or ropes for drying indoors in poor weather. Outdoor drying frames
and clothes lines are seen in paintings from the 16th century, but most people would have
been used to seeing laundry spread to dry on grass, hedgerows etc. Clothes pegs/pins
seem to have been rare before the 18th century. Hand (or feet) laundry washing reigned
for centuries until the first washing machine was designed by H. Sidgier of Great Britain
in 1782. It consisted of a cage with wooden rods and a handle for turning from this design
in the late 1800's different companies started producing hand operated machines that used
paddles or dollies. Then came the revolving drum from James King in 1851. This was
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shortly followed by a revolving drum with reversing action, from Hamilton Smith in
1858. The earliest manual washing machines imitated the motion of the human hand on
the washboard, by using a lever to move one curved surface over another and rubbing
clothes between two ribbed surfaces. This type of washer was first patented in the United
States in 1846 and survived as late as 1927 in the Montgomery Ward catalogue. The first
electric clothes washers, in which a motor rotated the tub, were introduced into America
about 1900. The motor was not protected beneath the machine and water often dripped
into it causing short-circuits and jolting shocks. By 1911, it was possible to buy
oscillating, cylinder, domestic washing machines with sheet metal tubs mounted on
angle-iron frames with perforated metal or wooden slat cylinders inside. Beatty Brothers
of Fergus, Ontario was the first company to produce an agitator washing machine. The
early Beatty machines had ribbed copper tubs which were nickel or nickel-chromium
plated. In the US, the first firm to adopt agitator technology was Maytag. The vertical
orientation of these machines became the industry standard replacing the horizontal
rotating axis of earlier machines. Starting in the 1920s, white enamelled sheet metal
replaced the copper tub and angle-iron legs. By the early 1940s, enamelled steel was used
and sold as being more sanitary, easier to clean and longer lasting than the other finishes.
The sheet-metal skirt was also designed to extend below the level of the motor mount.
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In the early 1920s, a number of Canadian machines were offered with built-in gas
or electric water heaters. By the 1930s, domestic water heaters were in many homes and
the washing machine heater was of little use. The addition of a motor-driven drain pump
at this time moved the machine one step closer to complete automaticity. The next
development of the washing machine was the fitting of a clock timing device which
allowed the machine to be set to operate for a pre-determined length of wash cycle. Now,
the operator no longer needed to constantly monitor its action. By the early 1950s, many
American manufacturers were supplying machines with a Spin dry feature to replace the
wringer which removed buttons, and caused accidents involving hair and hands. In 1957,
GE introduced a washing machine equipped with 5 push buttons to control wash
temperature, rinse temperature, agitation speed and spin speed.
Foreign literature
The history of washing and drying household linen and clothing over several
centuries: from medieval times up until the 19th century. It concerns Europe, North
America, and the English-speaking world more than anywhere else. Laundry in the
United States didnt become a weekly chore until the 19th century. Before then, clothes
were made of rugged material like wool, leather, or felt, and were not easy to wash. Dirty
shirt? Shake it off.With industrialization came the manufacture of cotton cloth. People
started owning more clothing, and there was a movement toward keeping ourselves
clean as a way to prevent disease. This meant more laundry. For a 19th century
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housewife, wash day was laborious and time-consuming. You had to make detergent
from lye and animal fat. You had to chop wood for the fire, or get your son or husband to
do it. And you needed a lot of elbow grease to scrub the clothes. And that doesn’t even
include the ironing. So, if you had extra cash, you would hire the help of a
washerwoman — most likely a woman of color. A washerwoman in 1880 could make
about US$140 per month (in 2016 dollars).Competition started heating up, though.
Toward the mid-1800s, the first big wave of Chinese immigrants came to the United
States. They started hand laundries serving neighborhoods in cities. In 1880, two-thirds
of San Franciscos 320 laundries were Chinese-owned. By the late 1800s, any American
city with a Chinese immigrant population had.
Chinese-owned laundries.
A Chinese laundry in California, around 1910. (California State Library)
As the power grid began to come online in the late 1800s, commercial mechanized
laundries began to spring up. Originally catering to institutional clients and single men,
these commercial laundries soon began marketing directly to housewives. The service
was cheaper than hiring a washer woman. A racist ad for a Texas commercial laundry,
early 20th cent. The commercial and Chinese hand laundries peaked in the 1920s. Their
decline was brought about in the following decades by the expansion of the power grid
and the lowering costs of domestic washing machines. Carter G. Woodson, the father of
black history in America, wrote a tribute to the negro washerwoman in 1930, saying,
Because of the rise of the race from drudgery and the mechanization of the industrial
world the washerwoman is rapidly passing out. He wrote, she gave her life as a
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sacrifice for others. And by 1940, over 60% of the 25 million homes with electricity in
America had a washing machine.With the development of the US suburb after World
War II came the bold vision of a washing machine in every home. Washing machines
were aggressively marketed to housewives. Tide powdered detergent launch in 1946.
Coin operated laundry mats proliferated to bridge the gap and to promote the washing
machine. And pretty soon, if you didnt have a washing machine in your home, you
werent keeping up with the JonesesIn the Philippines, laundry practices fall into two
camps: urban and rural. In the rural provinces, in many villages, laundry day happens
each week by the river, its done by hand, and its a communal activity. Any technology
that makes clean water easier to access can be a huge step. A covered area with a
communal basin and fresh spring water makes laundry and cooking much easier. With
the countrys 7,000 islands and numerous villages, building basic rural water
infrastructure is an ongoing challenge.
In the cities, laundry has historically been done by hand, and only in the past
couple decades have home washing machines become prominent. Today in Manila, most
middleclass homes have washing machines and “house help” — young women from the
provinces who live with Manila families and handle domestic tasks. Often they are
treated like an extension of the family, working for the same house for many years at a
time. Apart from room and board, they make about US$80 per month, often sending
money back home to their families.
Clothes dryers are rare in the Philippines. Its always hot outside, and people opt
to line dry. My Filipino friend considers line drying superior because the UV light kills
germs more effectively. This is crucial in the tropics, which lack the public health benefit
of a cold winter.
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In stark contrast, many American homeowners associations have banned the use
of outdoor clotheslines entirely. The sight of drying clothes is viewed as an eyesore or a
marker of poverty that lowers property values. San Francisco had a ban on
clotheslines until October, 2015. Thanks to a recent Right to Dry movement, California
and some other states have repealed the bans. Laundry mats in the Philippines are a mix
of home-based businesses, with one or two washing machines and family members
helping out, and laundry chains. Self-service, coin operated laundromats are virtually
nonexistent, but there are some bigger modern facilities doing larger-scale laundering.
(Manilas first commercial laundry began in 1946 when Dominador S. Asis, Sr.
purchased a US field laundry trailer from the departing American troops.) Returning to
my friends question about how Americans find the time to do laundry, the answer is: we
do it because its the most economical and time efficientway. Laundry in my home of two
takes about 25 minutes per week. For 7 kilos of laundry, I would spend US$35 for wash-
and-fold with pickup and delivery, using Washioin San Francisco. For that to be
reasonable, my 25 minutes would have to valued at about US$85/hour. And Id be giving
up the therapeutic nature of the activity. So, Im happy to keep the money. (If I opt to line
dry, it adds about 6 minutes per load, bringing the hourly rate down to US$68/hour.) In
the Philippines, that same 7 kilos of laundry can be picked up, washed and folded, and
delivered for around US$4.30. So, for many people in Manila, it makes sense. So, we
end up here: Nearly every house on my block has a washing machine and a clothes dryer,
and they are all idle more than 99% of the time. I think we have reached a local maxima
in the efficiency of these appliances. Per pound of laundry, large-scale tunnel washers use
less than half of the water required by the best high-efficiency home washing machines
available. If all our laundry went through tunnel washers, the US would save at least 3
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billion gallons of water per week.* There are big logistical barriers to building such a
system in the US. Autonomous vehicles may help — I can imagine a laundry car that runs
around doing pickups and deliveries of personal laundry, finally making it as simple and
affordable as using your own machine at home. But there are cultural barriers: We like
doing our laundry in private. We don’t like the idea of strangers handling our clothes —
clean or dirty. I think many of us see our clothes as an extension of our bodies, so it
makes us uneasy. And for me, theres a pleasant intimacy in folding warm clothes and
putting them away. Theres a quiet moment after the dryer stops. No phone, no laptop.
Just me and the clothes. If I gave that up, I would want to replace it with something as
meditative. Another huge barrier for us is density. The most dense US city is half as
dense as Metro Manila. American low-density suburban housing makes it a hassle to
share resources with neighbors. And Manilas urban density affords many efficiencies.
And while more efficient laundry may not be the lowest-hanging fruit with regard to
climate change, I think its just one example among many in which low-density living
is a barrier in tackling climate change. For me, for now, I will incorporate line drying into
my routine Winona Occupational Rehabilitation Center of Winona, Minnesota seeks to
explore the viability of opening a commercial laundry with a focus in the health care and
hospitality industries. The venture will be developed to annually accommodate up to
three million (3,000,000) pounds of laundry. This venture will be located and housed
within WORCs current facility at 1053 East Mark Street Winona, MN. The
laundry service will be established under the existing charter and direction of the
WORC Board of Directors and leadership of the Executive Director. Many staff, clients,
processes and systems currently being used by WORC will be utilized and incorporated
to lend efficiencies in the operation of the laundry service New staff positions will mostly
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likely be needed to properly manage and operate the laundry service. Initial training for
management or key staff positions will take place by one or more means including formal
education through the Association of Linen Management, various equipment or
chemical suppliers, or on-site training from comparable facilities. Approximately nine
thousand (9000) square feet of existing space will be modified and remodeled to
accommodate the new laundry. Equipment, product and manufacturing currently
occupying the location (production floor 2) of the proposed laundry will be moved
to other locations without requiring building expansion. The initial geographic market
area will be within approximately sixty (60) miles of Winona, MN. Funding and
capitalization for the new venture will come primarily from grants and gifts for the
expressed utilization of funding the laundry. All or a significant portion of the funds
necessary to finance the laundry is expected to be raised or pledged before launch. The
initial equipment will be predominately good reconditioned or used. To a lesser extent,
it is expected that some new equipment will be included in the initial equipment proposal.
Local literature
A tub of hot water, a washboard in a wooden frame with somewhere to rest the
bar of laundry soap in pauses from scrubbing - this is a familiar image of how
our great grandmothers washed the laundry. It's not wrong, but it's only part of the
picture. Factory made washboards with metal or glass scrubbing surfaces certainly spread
round the world in the 19th and early 20th centuries, and bars of soap were cheap and
plentiful by the late 1800s, but there were other ways of tackling the laundry too. In the
idealist images of early advertising or today' nostalgia products, the washtub is on a
stand near a bright, breezy clothesline, though in reality it may have been in a cramped
kitchen or dark tenement courtyard, or by a tumbledown shack. Alternatives to the classic

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washboard and tub included dolly tubs (photo left) used with a dolly stick in the UK and
parts of northern Europe. These were tall tubs, also called possing- or maidening- tubs,
in which large items were stirred and beaten with dollies or a plunger on a long handle.
Water could be heated in a large metal boiler or copper on a stove. A big pot
boiling over an outdoor fire suited much of rural America. In urban areas there were
public laundries: some with hot water and modern equipment, some much simpler and
older, like the communal open-air sinks with a water supply in Italian cities. Their
washing machines of a kind, but not many homes had them. Ideas from inventors
working on washing machines helped improve the design of simple washboards and
dollies. A plain wringer was the most common piece of home laundry machinery in
1900.There were huge changes in domestic life between 1800 and 1900. Soap, starch,
and other aids to washing at home became more abundant and more varied. Washing
once a week on Monday or "washday" became the established norm. As the
Western world prospered, chemists, factory-owners and advertisers invented and
sold more laundry ingredient to more homes. English-speaking countries saw riverside
washing, laundry bats, intermittent "great washes", and the use of ashes and lye tail away.
Later Victorians thought these methods were old-fashioned or quaint. English
travelers sometimes described "foreign" laundry routines as very inferior to the "new"
ones they expected of their servants at home.An 1864 sketch (right) from the American
Civil War shows two soldiers hard at work, with equipment old and new. One is using a
bat on a washing bench, an almost forgottenmethod that was hardly used by the next
generation in the USA and UK, though it survived longer in some parts of Europe, along
with communal washing by rivers and in washhouses. The other soldier's tub and
washboard, though, stayed popular for many years to come. Washboards were also
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used without a tub; they could be carried to the riverside.
It may seem odd to say that using soap generously was a modern, "advanced" way
of tackling dirty laundry, but in 1800 soap was used economically. It was mixed into hot
water for the main wash, and extra might be used for spot stain treatment, but everyday
linen might still be cleansed with ash lye. Some of the poorer peopl e in Europe
continued to wash their "ordinary" things with no soap or minimal soap. Laundry soap
was often the cheap, soft, dark soap that was fairly easy to mix into hot water. Before the
19th century hard soap could be made at home by people who had plenty of ashes and fat
with warm, dry weather and salt to set the soap. If you bought it, you would buy a piece
cut from a large block. By the end of the century there were plenty of wrapped bars of
commercial, branded laundry soap sold at moderate prices. To mix up a lather, you could
grate flakes off the bar of soap, or even buy ready-made soap flakes in a box. Soap
powder had been known for a few decades, and from about 1880 it was quite widely
available. Developments in science, industry and commerce had a significant impact on
household chores.Other changes in the course of the century included factory-made metal
tubs starting to replace wooden ones. Mass-produced tongs were more affordable and
more likely to replace sticks for lifting wet washing. Clotheslines, pegs, and pins
became more widespread. Home-made clothes pegs and indoor drying racks were
copied and/or improved by manufacturers supplying hardware stores. Improvements in
starch production led to a range of products with small differences, packaged
differently, and aimed at different users. Laundry blue was no longer a mere
ingredient in "blue starch". By the1870s it was produced in an array of different
formats with different packaging gimmicks: wrapped squares, balls, distinctive bags or
bottles of liquid bluing. Tinted starches, dyes, and products for restoring faded black
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clothes while you laundered them were on sale at prices people with modest incomes
could afford. Borax and washing soda were packaged under various names. Borax was
even used as a brand name for soaps and starches, and promoted as a miracle all-purpose
cleaning product. There were laundry services aimed at the "middling" people too. While
the upper classes went on employing washerwomen and/or general servants, there
were various cheaper "send-out" laundry services in the later 19th century an
early 20th, including laundries that brought both domestic laundry and linen from hotels
etc. to a "hand-finished" standard. The simplest were wet wash (US) and bag wash
(UK) arrangements where you sent off a bundle of dirty laundry to be washed elsewhere.
Ironing was done at home at this bottom end of the market. In some places a mangle
woman with a box mangle would charge pennies for pressing household linen and
everyday clothing.
Foreign studies
Laundromat Business Overview
In the United States of America and in most developed countries of the world, self
service laundry business which is popularly called Laundromat in the United States
is rapidly an essential part of the urban life. This is so because in this age and time, 24
hours seems not to be enough, especially for people that work in the corporate world or
even those who run their own businesses.
As the name implies, a self-service laundry or coin wash / laundry or Laundromat
is a laundry facility where people come in to personally wash and dry their
clothe s; technically, customers provide their own labor and still pay the price for making
use of the laundry equipment made available.
Customers have the option of paying with coins which is the popular paymen
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t option and they can also pay via swipe cards that subtract the cost of the wash or dry or
even via mobile money. Despite the fact that customers provide their own labor,
some Laundromat owners still employ people to man or provide assistance to customers
.It is normal to find Laundromats where operators are employed to man the day to day
operations, as well as provide value added services like; helping customers iron their
clothes, starch their clothes, and fold their clothes et al. Usually when Laundromat hire
employees, the core responsibility assigned to them is to man the counter, give directions
to customers, sell washing powder, sell laundry bags, provide change and watch over the
washing machines and other equipment in the Laundromat to guide against theft of the
machines or even customers clothes.
Although the laundry industry can be said to be a competitive trade, but it does
not in any way stop entrepreneurs who are creative to still make headway in the trade. It
is indeed a profitable industry especially when the business is well located. No doubt
busy cities with growing population might just be highly suitable for Laundromat. There
are loads of people that patronize Laundromats; and they include; busy corporate
executives, students, and even senior citizens.
In the bid to stay afloat in the highly competitive Laundromat business, owners of
Laundromats now go the extra mile to ensure that they make their facilities welcoming
and conducive for customers. As a result, Laundromats now have coffee bars, snack bars,
cigar lounge, video games, childrens playground and free Wi-Fi connection, amongst
others. Over and above, any aspiring entrepreneur can comfortably start his or her
own Laundromat business by acquiring an existing Laundromat and then refurbish it to
meet the expected standard, or start the business from the scratch by constructing a new
one and then equip it with the needed equipment and accessories. The average startup
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cost for a standard . Laundromat business is around $250,000 to $500,000. When
starting your own. Laundromat business, ensure that you choose a location where you
can easily attract the kind of people that patronize Laundromat services.
Las Vegas City Laundromat is a registered Laundromat facility that was built to serve the
people of Las Vegas- especially the busy corporate executives and students.
OurLaundromat will be located in the heart of the city of Las Vegas which is less than 30
minute drive from McCarran International Airport in Las Vegas, and 10 minutes minute
drive from Mandalay Bay Event Center. We are strategically positioned in the
worlds headquarter for casinos and games; a commercial center and we are set to
services the whole of the community as well as visitors and travelers alike.
Las Vegas City Laundromat is a standard Laundromat in a 6,000 square feet
facility; we have one of the biggest Laundromats with the latest and easy to use washing
machines and dryers. Aside from welcoming customers to do their laundry chores at an
affordable fee in our Laundromat, we have a conducive environment that will
encourage them to always choose us as their number one choice. We have a coffee bar
in our facility, we cigar lounge, we have childrens fun center and video games and
snacks bar et al.
Our Laundromat will be open from 6 a.m. and close 10 p.m. from
Mondays to Thursdays and will run a 24 hours service from Friday to Sunday. We
decided to operate in this format because from our market survey and feasibility
studies, we realized that customers usually do most of their laundry during weekends.
Las Vegas City Laundromat is a proud member of the Coin Laundry Association
of America and we are well positioned to become one of the leading Laundromat
facilities in the whole of Nevada. We will be providing our esteemed customers the right
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environment and equipment for them to comfortably do their laundry.
We will also provide additional services such as ironing, folding and packaging of
clothes for our customers. Our attendants will always be available to change money, sell
detergents and softeners et al.
We are quite aware that in order to become the number one Laundromat in
Nevada, we must continue to make our facility welcoming and relaxing and that is
exactly what we will do. We are open to the use of latest technology in the industry. No
doubt our excellent customer service and the range of additional complementary services
we offer will position us to become one of the leading Laundromats in Las Vegas,
Nevada. Las Vegas City Laundromat is owned and managed by Anthony Miller and
family.
The business will be financed by Mr. Miller and he will be actively involved in
the day to day operation of the Laundromat. Mr. Anthony Miller has a B.Sc. in
Business Administration and Management and he has well over 5 years of experience in
the service industry.
Local studies
Suds Caloy and Charmaine Ang: Once you have satisfied a customer
through consistent laundry services, he is likely to return again and again. Manila,
Philippines -With an average of eight out of 10 customers returning to do repeat business,
the laundry service franchise is gaining recognition as an enterprise built for the long
term, notes CaloyHanzyl Ang, founder and franchise director of Suds Laundry and Dry
Clean Services.Once you have satisfied a customer through consistent service levels, he
is likely to return again and again, Ang notes. He will leave only if he is dissatisfied
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enough to go through the trouble of testing another laundry service. Now serving a
customer base of approximately 80,000 that returns week after week to the four
company-owned stores and 14 franchises, Ang and wife Charmaine, Suds
operations manager, have set plans to grow the laundry service into a nationwide brand.
For now, the business which the couple started in Dasmariñas, Cavite, in 2003
to service the needs of professionals working in the nearby export industrial zones
has branched out to Quezon City, Makati and Parañaque. Considering that a typical Suds
client, who works in an office, sends off five kilos of clothes a week for washing and
pays P35 a kilo, franchisees have been attracted to the business.
Like the Angs, they are optimistic because their market of time challenged
young families that have both husband and wife in the work force is growing.
Just about a decade ago, these early nesters would have most probably lived with
either the mans or the womans family and enjoyed having their laundry done by a
family member, a household helper or a daily wage earner.
But with the proliferation of affordable condominium units sprouting all over
Metro Manila and mid-income homes in the outskirts of the metropolis, they now can
live on their own. As of mid-2012, a Jones Lang LaSalle study projected that
137,000 residential units from the P1.5 to P6 million price range would be coming up
from 2012 up to 2016. Most of the occupants of these units would not have the time,
energy, space or a combination of any two or three of the aforementioned for laundry.
Caloy recalls that he was also once himself a harried professional employed with
Intel in Cavite as a reliability engineer. Still single at the time, he remembers the exact
day he decided to get into the business of washing other peoples clothes. It was raining,
he was on foot and in a hurry to get his duffel bag of 20 kilos of soiled clothes laundered
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in the neighborhood. He realized that the laundry service that would go through the
trouble of picking up its clients weekly washing -- and on top of that offer them
reliability and professionalism-- would easily outdo all existing mom-and-pop laundry
shops. Business ( Article M Rec ), page match: 1, section match: 1
Still single but already in a relationship with Charmaine, he hatched the nucleus
of a business plan that night and convinced her to resign to run their store to be named
Suds. They attended seminars on the business, borrowed from relatives and in a few
months time, they had their first store .They had a logo and interiors that made use of the
fun color orange not the usual blue. We wanted it to be different. We hid the machines
and put in air-conditioning. I sold my car and exchanged it for a multi-cab so I could pick
up laundry after work. Moreover, the pair found out through research that customers
were particular about the smell of theirclothes and the availability of parking. But
even after they had opened and put in all improvements, they still did not earn
enough to pay the rent.
They panicked and realized the urgency of marketing to their micro market. A
combination of flyers, a promo offering a discount and a banner screaming out the special
offer in conjunction with the onset of rainy season finally brought in the volume
of customers they had targeted. They have since added a rewards system to loyal
customers tracked by a proprietary computer program that is part of the POS (Point of
Sales) machine in each Suds store.
They also focused on running the business more efficiently by getting their
chemistry right. Among their first lessons in the subject was selecting a detergent with
more active ingredients than fillers since it is the latter that gets the cleaning done. Their
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growing expertise in the area eventually brought them to the practice of using four
different types of detergentthree of them liquid to be used for delicate, premium and
regular-wear clothes. Powder is used only for bulky items that need heavy-duty cleaning
such as seat covers and towels slathered with oil and lotion.
With the intensity of geeks challenged by a science problem, the Angs went into
franchising in 2008 with the goal of finding a royalty program that would work for
both franchisee and franchisor and push the business further forward. They developed the
ladderized royalty system wherein no royalty is paid to Suds during the startup period
and with royalty increasing as a franchisees revenues increase. Better yet, the
royalty decreases once the franchisee gets past a revenue milestone.
Our growth depends on the growth of our franchisees, Caloy notes. The
Angs have further redefined the laundry business by putting up a plant that specializes in
dry cleaning and bulk items such as the scores of towels used by spas and beauty parlors.
Suds encourages its franchisees to look for the institutional users in their area and to pass
on the washing and dry cleaning to their main plant in exchange for a marketing fee.
This way, our franchisees earn from the business of both retail and commercial clients,
Significance of the Study
This study was designed to contribute and benefit to the analysis on the operation
of EventOries Planner. This study will also contribute something significant to the
general public and to our society.
To the creditors, this study will bear them a hand in making decisions on whether
if the business is achieving the desired result.
To the businessmen and entrepreneurs, this study will be helpful as a model for
common businesses to enhance their profitability and other aspects.
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To the general readers, this study is a way of providing consulting services that
tailored to the needs and desires of clients on their memorable events.
To the students, his study will be valuable for future projects similar to this
proposal, as a research reference.
Research Methodology
For the realization of the study, the researchers used the Descriptive-Survey
Method in which they made self-administered questionnaire in which the questions are
asked who, what, when, where, and how the study being answered.
Scope and Delimitations
The study focused on the residence of Cauayan City, Isabela either male or
female, single, in a relationship or married. The study focused on producing good quality
of service for the satisfaction of the consumers. The respondents of the study are either
male or female such as students, professionals, single mother or father who are residence
of Cauayan City, Isabela and who are willing to avail the service rendered by the laundry
shop and have the ability to pay the said amount.
Target Market
The said business will be located at Maharlika Highway, Cauayan City
Isabela, beside Kevin Henry motorcycle shop. The target market will be the residence of
the different districts of Cauayan City such as the working students who do not have
time to wash their garments, and those professionals who do not have enough time to do
their laundry and to have enough time time for their family.
Statistical Treatment
Formula used in determining the sample size of the population in the

municipality.
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N=N1/((1+〖Ne〗^2 ))
Where n= sample size
N1 = total number of population in the municipality
N = total number of population
E = marginal error
Formula used in determining the Demand and Supply Analyisis:
GAP=Demand - Supply
Sampling Technique
The researchers made self-administered questionnaire which is a set of questions
to be answered by the selected respondents of Cauayan City, Isabela. When the
questionnaire is answered properly, it will give the necessary information about the
research study.
Data Gathering Procedure
STEP 1:The researchers distributed the survey questionnaire to the residence of
Cauayan City, Isabela to find out if the proposed business is feasible and profitable. To
find out if the business would give satisfaction to the customers.
STEP 2:The researchers collected all the distributed questionnaires for the final
graph to find out if the business would give satisfaction to the customers.
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Table 1. Distribution of Questionares
Definition of Terms
Bloom. This word refers to the time of beauty, freshness, vigor.
Laundry. This word refers to the business establishment where the clothes are washed
and ironed.
Machine Wash. This word refers to washing garments using a machine.
Sunshine. This word refers to the light of the sun or the place where it shines. Anything
which has a warming and cheering influence like the rays of the sun.
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University of Perpetual Help System Laguna  Isabela

SUNSHINE BLOOM S LAUNDRY

Presented to the Faculty of the

College of Business and Accountancy

University of Perpetual Help System Laguna  Isabela Campus

Minante Uno, Cauayan City

of the requirements for the Degree

Bachelor of Science in Business Administration

Major in Business Management

CONCEPTION, KAREN JOY L.

SALVATIERA, KRISTINA FAYE R.

THE PROBLEM AND ITS SETTING

There are many business establishments nowadays that are believed to be

Statement of the Problem

1.1 What is the form of business organization?

1.2 What is the vision of the company?

1.4 What is the goals and objectives of the company?

1.5 What is the company policies?

1.6 What is the personnel policies?

1.7 What is the organizational structure of the business?

1.8 What are the personal requirements for the applicants?

1.9 What are the job specification of the business?

1.10 What are the job description of the business?

1.11 What is the hiring and training process?

1.12 What is the performance appraisal process?

1.13 What are the compensation and benefits of the employees?

2.1 Where is the business location?

2.2 What is the floor size and lay out?

2.3 What are the furniture, fixtures and equipments needed?

2.4 What are the utilities?

2.5 What are the office supplies needed?

2.6 What is the waste disposal process?

3.1 What is the process of business registration?

4.1 What is the brand name of the business?

4.2 What is the company logo of the business?

4.3 What is the service description of the company?

4.4 Who is the target market?

4.5 What is the market segmentation?

4.5 What is the channel of distribution?

4.6 What is the market and product positioning?

4.7 Who are the direct competitors?

4.8 What are the competitive advantages?

4.9 What are the marketing strategies?

4.9 a. What are the product strategies?

4.9 b. What is the pricing strategies?

4.9 c. What are the promotion strategies?

4.9 d. What is the place of distribution strategies?

4.10 What is the industry analysis?

4.11 How much is the demand?

4.12 How much is the supply?

4.13 What is the demand and supply analysis?

4.14What is the market share?

4.15 How much is the projected sales?

Objectives of the study

1.1 To determine the form of business organization.

1.2 To determine the company vision.

1.3 To determine the company mission.

1.4 To determine the company goals and objectives.

1.5 To determine the company policies.

1.6 To determine the personnel policies.

1.7 To determine the organizational structure.

1.8 To determine the personnel requirements.

1.9 To determine the job specifications.

University of Perpetual Help System Laguna Isabela

SUNSHINE BLOOM S LAUNDRY

University of Perpetual Help System Laguna Isabela Campus

initial equipment will be predominately good reconditioned or used. To a lesser extent,

machines or even customers clothes.