Half Done Summer Report

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A RESEARCH STUDY ON PROBLEMS, OUTREACH & PROSPECTS OF E-LERANING
A STUDY OF PROBLEMS, OUTREACH &

PROSPECTS OF E-LEARNING IN PUNJAB
By working with the
MARKETING DEPARTMENT
AT
BYJU'S (THINK & LEARN PVT. LTD)
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INDEX
S. No Content Page No
I Preface V
II Acknowledgement VI
III Certificate VII
1 Introduction 7-26
1.1 Overview 7
1.2 E-Learning 8
1.3 E-Learning in India 8-13
1.4 Company Profile & History 14-25
2 Literature Review 26-28
3 Research Design & Methodology 29-33
3.1 Objectives 29
3.2 Scope 29
3.3 Importance 30
3.4 Type of research 30-32
3.5 Size and Design of Sample 32-33
4 Data Analysis and Interpretation 34
4.1 Analysis 34-37
4.2 Suggestions and Conclusion 38
5 Internship and Training Experience 39
5.1 Functional Area 39
5.2 Experience 40
IV Bibliography 41
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PREFACE
I, Nikhil Mahajan, a student of MBA at
APEEJAY INSTITUTE OF MANAGEMENT & ENGINEERING TECHNICAL CAMPUS
is going to present my on the job training report on BYJU'S – The Learning App.
This report was written after getting the firsthand experience in Marketing. This report explains
the importance of marketing in present era and helps get an idea about the industry, concepts
of marketing, duties and responsibilities of client servicing executives in an agency and
consumer buying behavior in the era.
Title of the report is “A Study of Problems, Outreach & Prospects of E-learning in Punjab.
For achieving the objectives of my study the main focus is on identifying client’s problems,
need and requirement to effectively cater them with the desired results. This also aims at
creating a good marketing base for Byjus’s and developing future sales prospects.
My training report provides complete information about the working of marketing, sales and
various departments,
It is based on the DISCOVERY SCHOOL SUPER LEAGUE –a collaboration of Discovery

Networks India + BYJU’S.
The basic motive behind this is to increase the outreach of e-learning tools amongst the various
students and aspirants across the country.
This report also focuses on the benefits of e-learning and people preferences, whether to go for
e-learning or stay with conventional or traditional learning.
The successful completion of this internship indicates that the E-learning platforms are
revolutionizing the Indian education system and there is a vast market share to be acquired.
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ACKNOWLEDGEMENT
I would like to gratefully acknowledge the contribution of those who played important role and
provided valuable support to me during the course of internship.
I would like to thank those people who helped me directly or indirectly during my internship
at BYJU’S.
I would like to express my gratitude to The Director AIMTEC, Dr. Rajesh Bagga. Teacher
Coordinator & Mentor, Ms. Mehak Kapania for providing me the opportunity, I would also
like to thank My Reporting Manager, Mr. Amandeep Singh and My Assistant Manager, Mr.
Rajat Rathore for their valuable guidance, constant support and suggestions during my
internship at BYJU’S. Without their supervision, training could not have been completed.
My heartiest gratitude to entire Marketing & DSSL Team and all my Teachers at
AIMTEC for their valuable assistance.
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CERTIFICATE
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Chapter 1: INTRODUCTION
Overview
Web-based learning is used nowadays as another option to face to face education. As a matter
of fact, its use increases in a direct proportion with the increase of the number of students. This
has made educators exert a lot of effort to help the learners to get interactive content that is full
of multimedia as it has been proven that it has a significant effect on the process of learning.
The impact of blogs and wikis has also been investigated on learners' collaboration and
reflection and it was reported that they both have a positive effect
Although the e-learning term and tools do exist for over a decade, the educational research field
has not given enough attention to the study of student motivation under the effect of e-learning.
E-learning has grown in significance as an educational tool just like technology has developed
and progressed over the years. Interestingly, there have been more efforts at advancing
technology than on attempting to understand the needs and learning styles of individual learners
and instructional design. The 21st century has seen rapid progress with such things as the
Internet and online learning
The increased use of e-learning among educational institutions has led to a change in higher
education. According to findings, there has been a rise of about 12-14 percent annually in
enrolment for online learning over a five-year period: 2004-2009 after secondary education.
One of the main reasons for this is it gives students' greater access to education in comparison
to traditional methods of teaching as students can undertake their study from anywhere and at
any time as well as being given the option to study part-time or full-time. E-learning has
transformed the educational sector by enabling students to share information and data in a
relatively easy way.
E- Learning
An abbreviation for electronic learning, e-learning signifies the use of computer and similar
other devices to impart education. This type of learning mostly employs technology and
Internet to access educational material or sources, in contrary to traditional classroom methods.
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Recent studies indicate that university students who have been enrolled on e-learning courses
outperform those being taught on traditional courses.
It is therefore imperative that an education system is created which is capable of rapid adaption
to its technological, social, cultural and political environment. Incorporating technology in the
learning process does not necessarily guarantee motivated students. In fact, online instruction
has resulted in the student teacher relationship becoming less personal. Teachers are required
to turn the classroom into an online environment.
E-Learning in India
Due to the growing Indian economy, India has a chance to become heart of e-learning
programs. There are many e-learning classes which are coming to India to build and develop
e-learning infrastructure. The e-learning does not seem to replace the conventional classrooms
with black boards but it seems to coexist with the already existing system. This system rather
promises to reach too far off rural areas in India where education is still a looming darkness.
This objective can be achieved by providing PCs at low cost with broadband connection. The
chances of e-learning to strengthen the educational system in India are very high
1.3.1 Current Status.
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Examples of e-learning include, among others:
 Distance education
 Online learning
 Interactive learning models
Such a concept was not welcomed initially, since electronic devices weren’t a huge hit in the
classroom. It was believed that technology would remove the human element from the
education system. However, with the overwhelming outcomes on the rise, e-learning soon
became the go-to guy for the education sector.
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Challenges faced by e-learning
Even though the concept of e-learning is set to create major waves in the education sector in
the recent years, the challenges are streaming in. Many organizations have embraced e-learning
with open arms, but the problems amount to a staggering sky-high heap when it comes to
implementing e-learning at the school level.
1. The Internet is still a luxury in many parts of the country.
A vast majority of the Indian population resides in rural areas. The lack of infrastructure in
such areas gives rise to connectivity and accessibility issues. However, the Government of
India has been instrumental in removing such barriers by implementing various measures. Two
schemes have been launched to aid in e-learning implementation:
 National Mission on Education through Information and Communication Technology (NMEICT)
 National Program on Technology Enhanced Learning
These two schemes have been solely launched to implement ICT in video and web-based
learning
2. E-learning does not cover a lot of certification courses.
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The certifications that come with conventional learning are somehow lost in the e-learning
concept of education. The e-learning courses do not cover a lot of certification courses that are
recognized by colleges and universities across India or abroad. This pulls the e-learning courses
out of sync with any stream of school education.
3. It would take some time to renovate the conventional educational system.
The traditional education methods have enlightened generations for decades now. Even though
you might feel that they have overstayed their welcome, it has become increasingly difficult
for us to overthrow tradition completely and embrace newer methods of learning with open
arms.
However, renovations in the old-school methods have seen the light of the day with technology
entering the industry. But a complete makeover in education with the e-learning methods would
still require some time to establish itself.
4. Not all learners are tech-savvy.
Even though the e-learning courses are available in a wide range of platforms for learners to
choose from, a basic knowledge of how to operate those devices is imperative to benefit from
the courses. And being a tech-savvy teacher becomes a primary requisite. Therefore, before
e-learning could be implemented, learners and educators need to be educated about the ins and
outs of technology to facilitate a smooth learning curve.
5. Lack of awareness
If a large part of the population isn’t aware of the amazing benefits that e-learning has to offer,
then how can it be expected to change the face of education in the coming years?
Awareness plays a key role in making the proliferation of e-learning a joy ride. With that
lacking, the future becomes questionable.
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Future Prospects of E-Learning
India has become a major source for e-learning content development owing to the country’s
highly educated workforce and low-cost benefits. It is about time for the concept of e-learning
to be fully incorporated in the country’s education system.
I’ll give you two facts to validate the rise of e-learning:
 With Internet users expected to rise to a hefty 500 million by 2020, there is no way that
e-learning can stay behind.
 By June this year, the number of mobile Internet users is slated to rise to 213 million,
paving a way for dynamic education to reach every learner.
E-Learning Platforms in India
Byju’s Vedantu Extramarks Unacademy
Kidovators
Meritnation
Top Rankers
Classplus
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INITIATIVE OF BYJUS
TO INCREASE AWARENESS OF E-LEARNING
Discovery School super League- It is India’s biggest ever quiz contest organized by Byju’s
to increase awareness of e-learning and to give a huge platform for learning to students across
the country.
It was conducted in around 12000 schools across 29 states & 1 UT of the country and the
participation of the students were 4.3 million.
Target for 2019 is to conduct this in 25000+ schools and number of participants is expected to
cross 7.5 million.
Motive behind this is to give students knowledge about Byju’s and the learning it offers to
them.
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Company Profile
BYJU’S - The Learning App is the popular brand name for Think and Learn Private Ltd.,
a Bengaluru-based Educational technology (EdTech) and online tutoring company that has
recently received large-scale attention from students across India and attracted investors from
across the globe.
BYJU'S is a provider of online learning platform intended to deliver high quality, engaging and
accessible education. This platform adapts to the unique learning style of each student, inviting
them to explore different concepts and suggest a learning footprint for the student to address
any gaps in learning. The Company offers original content, watch-and-learn videos rich
animations and interactive simulations for it users.
Head Quarter
Byju's, 2nd Floor, Tower D,
IBC Knowledge Park, 4/1,
Bannerghatta Main Road, Bengaluru
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About the CEO
It was founded in 2011 by Byju Raveendran at Bengaluru, Karnataka, India. In fact, Byju
himself comes from a small village in Kerala , Azhikode . BYJU'S was the first investment in
Asia from the Chan Zuckerberg Initiative. It is currently India's best funded education startup
and is considered to be one among the only few Indian consumer startups that has gone global,
particularly with the 2017 acquisition of Tutor Vista.
BYJU RAVEENDRAN
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Products & Services
The main product of the company is the app which is called BYJU’S-The Learning
App. Available for download on iOS and Android phones, the app was introduced in 2015.
Apart from classes 4-12, this app is used by aspirants attempting exams namely IAS, CAT,
IIT-JEE, GRE and GMAT.
The app comprises of videos in which math and science concepts are explained. This is done
by utilizing animations and illustrations. The app is extensively used and praised but a few
users have also reported lack of detailed information in a few areas and absence of interactive
mediums in the lecture. The app has a retention rate of 80-90% students annually.
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Acquisition
Valued at $670, million, BYJU’s has made a single acquisition by taking over Tutor Vista’s
70% stake hold. This move was made with the intention to venture into the much popular
tutorial market in the USA. The company was previously bought by Pearson in 2013 for $213
million. This acquisition will strengthen BYJU’S ties Internationally as well as Tutor Vista has
2000 teachers from various countries such as China, Australia, UK, USA and Asia due to which
the company has successfully delivered 5 million videos to students.
Edurite which was acquired by the Tutor Vista in 2007 is also a part of this acquisition. The
latter company is well known for its learning CDs which promotes cognitive learning.
The company specializes in online courses for CBSE and State board
After Tutor Vista, Byju’s acquired Bangalore based career guidance and academic building
company Vidyartha for 50 crores. This company was established by Priya Mohan in 2011 and it worked
as a platform for guiding students by collaborating with 2000 schools. It has also tie-up with CBSE to
create aptitude tests. The company has raised $155 million in funding so far.
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Investors
As BYJU’s grew as a company, investors multiplied as well. The company has been associated
with some renowned companies who have backed the e-learning initiative. It is well known as
a top grosser of the e-learning industry in India where attracting foreign investors is concerned.
Last year the company raised $140 million from top 3 investors and this funding has accelerated
valuation of the company to $500 million which is much higher than $160 million in 2015.
2011: Aarin Capital invested $9,000,000 in the company

2013: Byju’s received its second round of funding yet again from Aarin Capital which was
worth $25,000,000.
March 2016: The company received funding from Sequoia Capital and Belgian
firm Sofina worth $75 million. This move was etched in the history of EdTech as it is the
biggest investment ever received by any e-learning company in India
September 2016: BYJU’s biggest triumph was when the company pocketed 50 million dollars
from Chan Zuckerberg initiative in 2016. This organization has been formed by the founder of
Facebook Mark Zuckerberg and his wife Priscilla Chan.
December 2016: In December 2016, IFC invested $15 million in Byju’s.

This company is a part of the World Bank Group.
March 2017: Byju’s (Think and Learn Pvt. Ltd) has also raised $30 million from Brussels
based company Verlinvest.Established in 1995, this company manages €1.4 billion assets.
August 2017: Continuing its fundraising spree, Byju’s also managed to rake in $40 million
investment from Tencent which is a Chinese internet conglomerate.
June 2019: Qatar Investment Authority leads $150 million investment round in BYJU’S
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Competitors
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Company History
Founded in 2011, BYJU’s is an e-learning center which focuses on the k-12segment. The
business is responsible for teaching 2000 CAT applicants in 2008 and conducting workshops
for 20000 students in stadiums. From being just another coaching for students preparing for
IIM entrance, BYJU’s has transformed into an e-learning company who has created a
personalized mobile learning app for students.
This company makes use of informative content and learning videos which uses interactive
simulations and hacks that help students in memorizing and learning through the app.
The idea of this e-learning venture came in the founder’s mind due to the rising demand for
easily accessible and innovative educational materials.
Timeline
- After being established in 2011, BYJU’s started its operations with specialization in the K-12
segment and formed a panel of experts to create e-learning content.
- In 2014, BYJU introduced its first-ever learning program on tablets for students from grades 8-12.
- In 2015, BYJU’s introduced its first-ever mobile application which was downloaded by 2 million
users in just three months
- After its launch in 2015, BYJU’s app has been downloaded for over 6 million times.
- Till November 2016, the e-learning company had 320,000 active users.
- BYJU’s app has received accolades from students and parents in improving grades.
- A recent survey has stated that a student spends 40 minutes every day on the app every day!
- In 2017, BYJU’s has added syllabus for fourth and fifth graders and they currently have a
whopping 8 million users on board.
- BYJU’s is now a well -known name in the Indian in the Indian education technology industry. The
company mostly teaches math and science to children from classes 6-12. The e-learning platform
also offers preparation material for a series of entrance exams.
- In March 2017, a case study about Byju’s entered Harvard Business School. The study was called
BYJU’s The Learning App, written by Rachna Tahilyani, John Jong-Hyun Kim This case study
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focuses on the formation of the app and the difference it has made in along with the use of the app
for students across the globe.
- BYJU’s has 400000 users who have paid for the subscription. The app is useful for students from
class 4-12 as well as other entrance exams namely CAT, GRE, JEE, IAS, NEET and GMAT.
- In March 2019, it was the world's most valued EdTech company at $5.4 billion (Rs 37,000
crore). In July 2019, BYJU’S acquired Indian cricket team's jersey rights
- Recently BYJU’s has taken their brand a notch higher by signing famous actor Shahrukh Khan to
endorse its brand
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Working Process
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Revenue Growth
BYJU’s has exhibited substantial growth as far as revenue is concerned. The company started
with a meager amount of INR 2 lakhs and it has reached 120 crores today. Revenue earned by
the company through all these years is as follows: –
 2012- 4 crore
 2013- 12 crore
 2014- 20 crore
 2015- 48 crore
 2016-120 crore
 2017- 490 crore
 2018-1460 crore (New)
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Chapter 2: Literature Review

This chapter includes a review of literature relating to e-learning as against traditional forms of
classroom teaching, attitudes and perceptions of faculty and students towards e-learning, etc.
The following is a brief description on the literature review that has been undertaken. Internet
education is soon to become the dominant form of education in the world. It emphases that a
lot of effort is being devoted into furthering the work methods and communication among
students and professors, aimed at bettering the quality of this kind of studying (Mirjana
Radovic- Markovic, 2010).
A special emphasis has been put on the great utility value for all developed economies, which
have made great progress in the development rate and in the spreading of virtual faculties’
network. The extent to which a country will become part of the global educational Internet
network, will, to a great degree, depend on the degree of utilization of new Internet technologies
and the level of popularization of this form of education. The author emphases that this does
not mean that “classrooms without walls” will fully replace traditional faculties. They will
continue to exist and to attract those students who prefer classical learning models, yet they
will also have to change in accordance with the needs and requirements of contemporary
education. In keeping with this, it may be concluded that virtual faculties and their expansion
will have positive consequences and impact on innovating traditional faculties work as well.
Sangeeta Kakoty, et. al. (2011) analyses the current e-learning procedure and showing the
new dimension of research work on this area that follows the important and most neglected
research areas till today in this domain. It also analyses the importance of e- 47 education
system and recent market of e-learning procedure. This study shows that globalization of
education, cross-culture aspects and culturally complex student support system in distance
education as well as in e-learning environment is a prospective research area. Improvements in
these areas could be made by integrating new technologies and ICT tools.
The ELAM (E-learning Acceptance Model) identifies four determinants of e-learning
acceptance are –
 Performance expectancy
 Effort expectancy
 Social influence
 Facilitating conditions.
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Performance expectancy is based on beliefs about perceived usefulness, interactivity and

flexibility. Effort expectancy is based on the beliefs about ease of learning, perceived ease of
use and efficacy. Social influence is based on subjective norm and image. The main
contribution of the paper is that it presents a framework to understand e-learning acceptance as
governed by the teacher, students and institutional factors.
Venkatesh, (2003) identifies the key factors in acceptance of e-learning as measured by

behavioral intention to use the technology and actual usage in the Unified Theory of
Acceptance and Use of Technology. It cannot be emphasized enough that individual learning
styles must be taken into account in the instructional design template used in online education.
Alina Zapalska and Dallas (2010) argue that when students learning styles are identified, it
is possible to define an appropriate context of learning.
Teaching strategies in online courses while recognizing the four learning styles can be
identified as
 Auditory learners
 Visual learners
 Kinesthetic learners
 Read/ write learners
It could be concluded that the achievement of online learning can be improved by providing
instruction in a manner consistent with each student’s learning style. However, it is important
to keep in mind that, even if a specific student learns best in a certain way, he or she should be
exposed to a variety of learning experiences to become a more versatile online learner. E-
Learning can deliver the following substantial positive effects:
 Students are more engaged and able to develop 21st century skills.
 Teachers have a more positive attitude toward their work and are able to provide more
personalized learning.
 Family interaction and parental involvement may increase.
 Communities benefit from bridging the digital divide. Thereby economically
disadvantaged students and children with disabilities benefit particularly.
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 Economic progress can result from direct job creation in the technology industry as well
as from developing a better educated workforce.
(The Positive Impact of eLearning— 2012 UPDATE, White paper on Education

Transformation). The student’s approach to e-learning, and their perceptions of the tutor’s role
was studied by Dr Jennifer Gilbert (2007). The study revealed
 The student approach to eLearning—students do not learn in the systematic way that is
implicit in the careful design and structuring of a learning package. Instead they interact
in discussion groups to varying extents they engage with material in different
sequences, and are selective in their reading and interactions, and they print out
significant comments of the material to read off-line.
 Student perceptions of the tutor’s role—students are unsure about the tutor’s role in e-
learning; they do not know what tutors are supposed to do, and cannot judge the level
of interaction that they can reasonably expect with the tutor.
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Chapter 3: Research Design & Methodology

Objectives
Online e-Learning is an alternative to traditional face-to-face education. Many institutions will

implement e-Learning to meet students’ needs, especially those of non-traditional students with
full time jobs. Since e-Learning is conducted using the Internet and World Wide Web, the
learning environment becomes more complicated. Students’ initial perceived satisfaction with
technology-based e-Learning will determine whether they will use the system continually. This
research identifies critical factors influencing e-Learners’ satisfaction and employability. The
study will review the key factors influencing e-Learning implementation, challenges and
outreach.
The objectives of the research are mentioned as under:
To assess the perceptions and attitudes of potential learners about e-learning education.
To study the key challenges faced by learners in an e-learning program.
To study the impact of e-learning both positive and negative on the employability of
the student.
To unearth the potential e-learning apps or tools users across the country.
To investigate about the awareness of e-learning tools amongst the students, teachers
& parents in the remote and far flung areas.
To facilitate a smooth learning curve.
To find places where there is a need of e-learning along with conventional learning.
Scope of the Study
The study would help to analyze the potential of the need for Electronic Based education. The
research analyses the market share and the various levels of competitors. It would also study
about how technology has craved in to education and opened more avenues. The research also
studies about how much is the acceptability of E- Learning courses at work places. The study
verifies the age group preference for E-Learning Courses and if they are acceptable by the
aspirants at par with traditional class room learning. This research conducted would help Byjus
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to completely analyze the growth of E-Learning market, preference of students and aspirants
for such courses, types of courses on demand, the various age groups and their preferences and
the need for technological innovation in Education.
Importance of the Study
The study would help Educational boards and Institutions to upgrade to the technological need
of the market. It would help educational institutions to simplify and make the programs more
consumer friendly by easily available. It would also study about the rise of the technological
needs such as the Internet, various software and applications, need for devices such as smart
phones, laptops and I-pads. The research would also help understand how institutions noticing
the surge in demands need to adapt to the required infrastructure than the traditional classroom-
based blackboards and chalks. This study would also help Internet based service providers to
study the demand and upgrade to higher technological versions in terms of internet speed. The
study would also bring in front the various needs & problems of the students and would help
us understand their demands regarding the various e-learning apps and courses offered. This
study will show us the awareness of e-learning tools amongst the students as well as teachers
and how familiar they are using those tools.
Type of Research
Descriptive Study: The research is Descriptive in nature as it is based on surveys and

questionnaire. The dependent variables in this study have been chosen as:
Challenges faced by the learners.

Learner's adaptability towards E-Learning tools.
Learner's Challenges: To study challenges in use of ILT (information and learning technology)
namely: -
Acquisition of knowledge and skills online.

Development as autonomous learners.
Internet Speed and App using difficulties.
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Effects relating to knowledge and skill could be divided into: engagement factors, making
students more receptive to learning; cognitive factors, making the learning materials more
accessible and aiding understanding; and performance factors, producing better outputs and
developing skills.
Effects relating to developing maturity as autonomous learners incorporated: the development

of self-esteem, particularly for students who have had little success in the past; motivation to
learn; and autonomy, taking more responsibility for their own learning and learning how to
learn.
Effects relating to internet speed in the area of the students and the problems they face during
the use of various E-Learning tools such as graphics, language and cost of the courses they
want to opt for.
Learner's Adaptability towards the E-Learning: tools: It was measured for 20 students through
CRM(LS) and the % of usage of E-Learning tools by these students was monitored throughout
a period of 30 days.
Usage
21.50
% It was found:
47.75
%
30.75  21.50% students used the app for 10 days regularly.
%
 30.75% students used the app for 20 days regularly.
1st 10
 47.75% students used the app for 30 days regularly.
2nd 10 3rd 10
Pilot Study: The pilot study was conducted within Patiala for various schools, teachers and E-
Learners to test the reliability of the instruments, their problems and outreach. The study was
conducted with a sample of 44 people including students, teachers and aspirants from the
47.75% students who used the app for 30 days regularly.
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3.4.1 Primary Data
Primary Research Data collection was undertaken in two stages: In the first stage, a pilot survey
was conducted to ascertain the research parameters and to test the validity and reliability of the
instruments used in the study. In the second stage, the primary data was collected using the
instruments in the study. Questionnaires were used as instruments for data collection from the
respondents (Students, teachers and E-Learners).
Size and Design of Sample
The study was conducted across South Punjab and sampling frame was Patiala city. The
sampling method used was Stratified Random Sampling. The sample units were students,
teachers and E-Learners in the different schools of Patiala.
Sample Size: The total valid sample for the study was 44 (E-Learners, teachers and
students).
Research Instrument
The research was conducted using a questionnaire for learners and the. It comprises of
quantitative and qualitative statements. It was designed through google forms.
Questionnaire
 Name
 Do you have any knowledge about e-learning tools and apps?
 Have you registered on any application or any other e-learning platforms?
If yes mention the name
 What do you prefer?
 What type of courses do you prefer learning online?
 How much knowledge do you or people in your area have about Byju's or any other e-
leaning app?
 What problems do you face while using the app?
 How much can you spend for an online course?
 Would you suggest people to use Byju's or any other e-learning platforms?
 How much would you rate the Byju's app?
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Limitations of the Study
The study could not be conducted all over the country as it was difficult to analyze the samples.
Most of the learners keep the education confidential and the schools too refuse to divulge the
student details and this made it difficult to get much of data. The number of schools with e-
based learning were also less in number.
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Chapter 4: Data Analysis and Interpretation

44 responses were recorded and data was analyzed in the form of pie- charts
and bar graphs.
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Suggestion and conclusion
 While India has been big on traditional schooling and learning techniques, use of
technology can truly bring in phenomenal changes in the education landscape.
 The learning process is very effective and engaging, thanks to the carefully crafted visuals
and the intuitive design of the app.
 The main idea behind starting BYJU’S was to make learning accessible, effective, and
engaging and personalized for everyone.
 There should be balance between both E-Learning as well as conventional learning so that
the students also become more tech-savvy.
 It was also observed that huge number of students know about e-learning apps but they
have not have registered themselves so more of awareness campaigns and marketing is
needed to improve this number.
 Most students voted for competitive courses to study online so more of that should also be
added to make it more effective.
 Most people faced the problems of low internet speed and graphics of the while using them.
 It was found that students would suggest others to use e-learning tools also and around 90%
rated Byjus more than 3 on a scale of 5.
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Chapter 5: Internship & Training Experience
My Internship Functional Area: Marketing
Marketing is the most important aspect of a business, so BYJU’S focuses a lot on its marketing
strategies. As sales personnel bring money for the business (business development), marketing
personnel spend that money to increase the sales Leads for the sales team so as to increase the
number of sale possibilities.
To outreach to a mass number of people BYJU’S established a new marketing base called
DISCOVERY SCHOOL SUPER LEAGUE. DSSL is India’s biggest ever quiz contest which
is powered by BYJU’S- The Learning App.
My task in DSSL was to meet the principals of the various schools of Tri-city Chandigarh and
Bathinda District of Punjab and onboard the schools to conduct the Round 1 of this quiz
contest in their school itself. I have onboarded around 45 schools during internship. I did
more than 30 executions and scanned 1 lac OMRs in office.
My best onboarding’s were:
 Chandigarh Baptist School,Chandigarh

 Saint Kabir Public School,Chandigarh
 St. John’s High School,Chandigarh
 Delhi World Public School, Zirakpur
 St. Xavier’s School, Bathinda
 KV No. 5, Bathinda Cantt
The main motive of conducting DSSL is to increase the outreach and awareness of the e-
learning app to each and every nook and corner of the country.
There are lots of students in various schools across the border of the country who don’t get
access to such technologies. This initiative is brought forward to improve the quality of learning
for every possible student in the country.
Even though the e-learning courses are available in a wide range of platforms for learners to
choose from, a basic knowledge of how to operate those devices is imperative to benefit from
the courses. And being a teacher becomes a primary requisite. Therefore, before e-learning
could be implemented, learners and educators need to be educated about the ins and outs of
technology to facilitate a smooth learning curve.
39
40
What I have learned at the training
Personal Training
Personal learning is a moral and ethical obligation set by a person to move in a

mellow
way to excel in present and future.
During the internship I realized following duties

 Cohesiveness
 Ever ready for challenges
 Broad vision
 Self-Motivation
 Always create opportunities
 Discipline
 Problem solving
 Patience
 Work pressure handling
 Good communication
 Leadership and responsibilities
41
BIBLIOGRAPHY / REFERENCES
 https://www.google.com/amp/s/in.pcmag.com/edtech/117879/feature/how-byjus-
built-indias-most-popular-learning-app%3famp=1
 https://www.owler.com/company/byjus
 https://startupbase.in/case-study-byjus-the-learning-app/
 https://byjus.com/about-us/
 https://en.m.wikipedia.org/wiki/BYJU%E2%80%99s
 http://www.forbesindia.com/article/hidden-gems-2016/how-byjus-fills-the-biggest-
gap-in-indian-education/44247/1?utm=slidebox
 http://www.forbesindia.com/article/special/byjus-acquires-tutorvista-and-edurite-
from-pearson/47449/1
 https://www.livemint.com/Companies/zKivq8QkR5jiYhzRNrhspK/How-Byjus-
built-its-brand.html
 https://byjus.com/dssl/
42

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1

A RESEARCH STUDY ON PROBLEMS, OUTREACH & PROSPECTS OF E-LERANING

A STUDY OF PROBLEMS, OUTREACH &

By working with the

I, Nikhil Mahajan, a student of MBA at

APEEJAY INSTITUTE OF MANAGEMENT & ENGINEERING TECHNICAL CAMPUS

It is based on the DISCOVERY SCHOOL SUPER LEAGUE –a collaboration of Discovery

1.3.1 Current Status.

Examples of e-learning include, among others:

 Interactive learning models

Challenges faced by e-learning

1. The Internet is still a luxury in many parts of the country.

 National Mission on Education through Information and Communication Technology (NMEICT)

 National Program on Technology Enhanced Learning

2. E-learning does not cover a lot of certification courses.

3. It would take some time to renovate the conventional educational system.

4. Not all learners are tech-savvy.

Future Prospects of E-Learning

I’ll give you two facts to validate the rise of e-learning:

E-Learning Platforms in India

Byju’s Vedantu Extramarks Unacademy

TO INCREASE AWARENESS OF E-LEARNING

Byju's, 2nd Floor, Tower D,

IBC Knowledge Park, 4/1,

Bannerghatta Main Road, Bengaluru

About the CEO

Products & Services

2011: Aarin Capital invested $9,000,000 in the company

December 2016: In December 2016, IFC invested $15 million in Byju’s.

Chapter 2: Literature Review

Performance expectancy is based on beliefs about perceived usefulness, interactivity and

Venkatesh, (2003) identifies the key factors in acceptance of e-learning as measured by

(The Positive Impact of eLearning— 2012 UPDATE, White paper on Education

Chapter 3: Research Design & Methodology

Online e-Learning is an alternative to traditional face-to-face education. Many institutions will

The objectives of the research are mentioned as under:

Scope of the Study

Importance of the Study

Descriptive Study: The research is Descriptive in nature as it is based on surveys and

Challenges faced by the learners.

Acquisition of knowledge and skills online.

Effects relating to developing maturity as autonomous learners incorporated: the development

3.4.1 Primary Data

Size and Design of Sample

Limitations of the Study

Chapter 4: Data Analysis and Interpretation

Suggestion and conclusion

technology can truly bring in phenomenal changes in the education landscape.

and the intuitive design of the app.

engaging and personalized for everyone.

the students also become more tech-savvy.

needed to improve this number.

added to make it more effective.

rated Byjus more than 3 on a scale of 5.

Chapter 5: Internship & Training Experience

My Internship Functional Area: Marketing

My best onboarding’s were:

 Chandigarh Baptist School,Chandigarh

What I have learned at the training

Personal learning is a moral and ethical obligation set by a person to move in a

During the internship I realized following duties

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