Republic of the Philippines

CAVITE STATE UNIVERSITY

Imus Campus
Cavite Civic Center, Palico IV, Imus City, Cavite့
(046) 471-66-07 / (046) 471-67-70
www.cvsu.edu.ph

STRATEGIC FINANCIAL MANAGEMENT

FMGT90

UNIVERSAL ROBINA CORPORATION

(URC)

Submitted by : Danica Lanada

BSBM FM 4B

Submitted to : Dr.Wylyn S. Salva

August 2019
Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product
companies in the Philippines.

The company has a significant, and growing presence in the ASEAN and Oceania markets. It is among the
Philippines' pioneers in the industry.

It has been operating for over 50 years since

Universal Robina Corporation (URC) was founded in 1954 when Mr. John Gokongwei, Jr. established
Universal Corn Products, Inc., a cornstarch manufacturing plant in Pasig.

The Company is involved in a range of food-related businesses, including the manufacture and distribution
of branded consumer snack foods and beverages; commodities such as sugar and flour; and agro-industrial
businesses mainly hogs, animal feed, and other related products.

Production of hogs and poultry; manufacture of animal feeds and veterinary products; flour milling; and
sugar milling and refining.

Consolidated Food Corporation was born in 1961. Its 'home run' and pioneer product is Blend 45, the first
locally-manufactured coffee blend, dubbed as the "Pinoy coffee". Blend 45 became the largest-selling
coffee brand in the market, beating market Café Puro and Nescafé Panned chocolate Nips came after
coffee.

In 1963, Robina Farms started its operations of poultry products, this was also the beginning of the vertical
integration of the Gokongwei businesses.

In the late ‘60s, Robichem Laboratories were built. Its main purpose is to provide veterinary needs to farm
businesses.

In the latter part of the ‘70s, Robina Farms expanded when it entered the hogs business.

In 1966, Universal Robina Corporation was established. It pioneered the salty snacks industry through Chiz
Curls, Chippy, and Potato Chips, under the Jack 'n Jill brand. Other snack products followed, as the
company successfully introduced market leaders like Pretzels, Piattos, and Maxx.

The late 1980s brought the acquisition of three sugar mills and refineries, under URC Sugar.

during the late ‘90s URC entered the plastics business, through URC Packaging.

In 2005, the present structure of the group was completed. All the different companies are now organized
under the Universal Robina Corporation umbrella, divided into three focused groups:

 the Branded Consumer Food Group, comprised of BCFG Domestic (including packaging) and
International;
  the Agro-Industrial Group, comprised of Universal Corn Products, Robina Farms, and Robichem;
 The Commodities Group, for sugar and flour divisions

URC products are also exported to other markets like the US, Europe, Japan, Korea, the Middle East, and
also in West African countries like Ghana, and Nigeria through our URC Thailand office. In 2014 URC
started its venture to developed markets such as New Zealand and Australia which is now called, URC
Oceania.

URC has built three strong regional brands over the years— Jack 'n Jill for snack foods, C2 Cool and Clean
for ready-to-drink tea, and Great Taste for coffee. These brands are becoming popular across the ASEAN
region.

URC's key to success has been attributed to building strong brands, robust product innovation pipeline, and
world-class manufacturing and supply chain capabilities. URC will continue to transform and delight
consumers in line with the changing competitive dynamics, and growth opportunities in Asia.

MISSION

Universal Robina Corporation (URC) is one of the largest branded food product companies in the
Philippines and has a growing presence in other ASEAN markets.

VISION

URC's vision is to be the best Philippine food and beverage company, with a powerful presence throughout
the ASEAN region, carrying a wide portfolio of delightful brands of exceptional quality and value, equipped
with efficient systems and motivated people. We are committed in making lives a truly fun experience.