ID RESOLUTION

AUG2019
 Project

PROFESSIONAL
IDENTITY
Based on an article in Core77
by
Bruce M. Tharp and Stephanie M. Tharp

https://www.core77.com/posts/12232/the-4-fields-of-industrial-design-no-not-furniture-trans-
consumer-electronics-toys-by-bruce-m-tharp-and-stephanie-m-tharp-12232
“Oh so you’re a designer? You must be
very good at drawing.”

“Can you design my kitchen?”

“Why are designer stuff so expensive?”

 It’s fairly difficult because design work
does not fall squarely inside the
commercial realm

This discipline is relatively young,

immensely broad, and ever expanding

There are too many terms out there that

confuses the public - even including
designers themselves
 Design is pretty much a mess.
Just try and make sense of the range
of the terms floating around out there.

er-centered design, eco-design, design for the other 90%, univer

ign, sustainable design, interrogative design, task-centered des
eflective design, design for well-being, critical design, speculativ
sign, speculative re-design, emotional design, socially-responsi
ign, green design, conceptual design, concept design, slow des
issident design, inclusive design, radical design, design for nee
environmental design, contextual design, transformative design
Without a systematic way of organizing design
activity, we are selling ourselves short

Not only have difficulty understanding the

profession ourselves, but also in
communicating to the world our potency,
range, and potential impact

In the end, we seem scattered and "designy" -

in a less-than-flattering sense of the word.
Commercial Experimental
Design Design

Responsible Discursive
Design Design
Commercial Design

Main driver: to make money.

Comprises the overwhelming majority of the professional

activity.

Oriented towards, and driven by, the market.

To create useful, useable, and desirable products that

customers can afford and that generate adequate profit.

Apple iPhone XR Louis Ghost Armchair

$749 $1,580
Siam Discovery shopping
center
Nendo

https://www.dezeen.com/2016/
07/07/video-interview-oki-sato-
nendo-chadatip-chutrakul-siam
-discovery-shopping-centre-ba
ngkok-biggest-ever-project-mo
vie/
Apple Store, Macau
Foster + Partners

https://www.dezeen.com/2018/
07/03/apple-store-macau-foster
-partners-bamboo-translucent-
stone/
Responsible Design

Main driver: to help those in

need.

Socially responsible design / Humanitarian design

To provide a useful, useable, and desirable space

to those who are largely ignored by the market.

Issues such as ethics, compassion, altruism, and

philanthropy surround the work.

Primary intent is not a maximization of profit, but

instead to serve the underserved.
One Laptop Per Child Ableware one-handed
XO Laptop cutlery set
Spinelli Community Center
for German Refugees
University of Kaiserslautern

https://www.dezeen.com/2017/
02/22/spinelli-community-centr
e-german-refugee-camp-mann
heim-university-of-kaiserslauter
n/
Home Farm retirement
housing
Spark

https://www.dezeen.com/2015/
11/17/home-farm-spark-model-
asian-retirement-housing-com
munities-city-farms/
Dog House
Atelier About Architecture

https://www.dezeen.com/2018/
07/23/atelier-about-architecture
-dog-house-beijing-china/
Experimental Design

Main driver: to explore.

Defined more by its process than its outcome.

Not driven by an overly specific end-goal of

application, but instead is motivated by a
curiosity.

a technology, a manufacturing technique, a

material, a concept, or an aesthetic issue

A marketable outcome may eventually result

from an experimental project, especially after
refinement and after it is directed at a specific
market.

Front Design’s Animal Project

Experimental office without
chairs and desks
RAAAF and Barbara Visser

https://www.dezeen.com/2014/
12/01/raaaf-barbara-visser-offic
e-interior-the-end-of-sitting-exp
erimental-work-landscape/
Concrete sculptures
Brandon Clifford

https://www.dezeen.com/2019/
08/01/brandon-clifford-concrete
-sculptures-ted-talk/
Discursive Design

Main driver: to express ideas.

Primary purpose is to communicate ideas - to encourage

discourse/conversation.

To raise awareness and perhaps understanding of

debatable issues of psychological, sociological, and
ideological consequence.

Where design rubs up most closely against art.

Importantly, these are spaces of utility that carry ideas; in

order to be considered design rather than art, they
function in the everyday world, but their discursive voice is
what is most important and ultimately their reason for
being.

Dunne and Raby's Compass Table

Polluted water popsicle
National Taiwan University of
Arts

https://medium.com/@kaywerly
n/discursive-design-why-provo
king-emotions-are-important-in-
design-8754ca13d889
UK Holocaust Memorial
David Adjaye

https://www.dezeen.com/2017/
10/24/david-adjaye-wins-comp
etition-design-national-holocau
st-memorial-london-uk/
Twentythirtyfive
Virgil Abloh for Vitra

https://www.dezeen.com/2019/
06/12/vitra-virgil-abloh-future-h
ome-jean-prouve-furniture/
The Overlap

It important to emphasize that the

categories are not entirely distinct from
one another - there is an overlap.

OXO Good Grips Alberto Mantilla’s Hug salt

Peeler & pepper shaker

Commercial + Commercial + discursive

Responsible
Amazin Apartment
Future Facility

https://www.dezeen.com/2017/
01/25/future-facility-amazin-ap
artment-older-residents-revoluti
onary-domestic-independence-
design-museum/
Discursive Design
 *
Discursive Design

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*ID Application

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*ID Context 1

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 Brief

Chart your own professional

direction as a designer.
Do you want to continue improving towards a certain field?
or
Do you want to diversify your portfolio and try something new?

Create three project proposals for this Wednesday.

 Site

To be revealed this Wednesday

Tutorial groups

To be revealed this Wednesday

 ICAD Projects

3D Kolam @ Fahrenheit
SAVE AS: Degree Show