WHOOP Band

- Physiological monitoring technology gadget

- WHOOP collects over 100MB of data on an athlete
- Measures 4 key metrics
1. Heart Rate
2. Heart Rate Variability (HRV)
3. Ambient Temperature
4. Motion via a 3-Axis Accelerometer
 The Impact of WHOOP on User Behavior

WHOOP provides athletes with insights into their

daily readiness on:

1. How their bodies are adapting to training

programs
2. The Sufficiency and efficiency of their sleep
3. How well their body is adapting to their
environmental demands

Using data analytics algorithms, WHOOP transforms

this data into actionable feedback and behavioral
recommendations for the user
 The Impact of WHOOP on User Behavior

WHOOP’s ultimate goal is that the data will

empower users to make better decisions such
as:

1. Increasing intensity and strain when the

bodies are “ready”
2. Make smarter “off-field” decisions like
going to bed earlier to offset the
accumulation of sleep debt.
3. Kicking out an after-dinner caffeine habit
to reduce sleep disturbances and
improvement in sleep quality
 The Impact of WHOOP on User Behavior

Many reports from athletes stating how they

never realized how poorly they slept once
they used the band.

Afterwards, through WHOOP educating

them through its platform, they begun
getting more sleep.
 Increased Time Dedicated to Sleep

The average time dedicated to

sleep per night increased by 41
minutes over the 129 days
analyzed here
 Improved Sleep Hygiene

Survey was used to collect sleep data by answering any pre-bed

activities, including:

1. Did you have 2 or more caffeinated drinks within 4 hours of

bedtime?
2. Did you have 2 or more alcoholic drinks within 2 hours of
bedtime?
3. Did you work on a screened device while in bed?
 User-Reported Nighttime Caffeine
Consumption

After joining WHOOP,

these athletes reduced
their late-night caffeine
consumption by 84%
 User-Reported Nighttime Alcohol
Consumption

After joining WHOOP,

these athletes reduced
their late-night alcohol
consumption by 76.8%
 User-Reported Screen Use

After joining WHOOP,

these athletes reduced
their late-night screen
use in bed by 12.4%
 Implications for Next-Day Athlete
Performance

WHOOP records your resting heart rate. These measures have been
repeatedly shown to correlate with same-day athletic performance.

With the increase in sleep and improvements in sleep hygiene, there

have been improvements in resting heart rate
 Implications for Next-Day Athlete
Performance

The average collegiate WHOOP athlete’s resting HR decreased by 4.4

beats per minute.
 Implications for Injury

In 2011, a research study out of Stanford University

demonstrated that extending sleep in college basketball
players increased their free throw percentage by 9%, their
3-point eld goal percentage by 9.2%, decreased their sprint
times by 4.3%, decreased the incidence of injury, and
subjectively improved mood, conditioning, recovery rate, and
weight training.

WHOOP was able to demonstrate as well that rate of injury

incidence decreased if there was an increase in time in bed
 User-Reported Injuries by Month

Over the first 129 days on

WHOOP, the athletes studied
here reduced the rate of injury by
60%
 Conclusion

By equipping each athlete with the information he or she

needs to make quantified behavioral decisions, WHOOP aims
to empower athletes to take ownership of their fitness and
performance.