Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
A Research Paper
Presented to the
Senior High School Faculty of
PAREF Southridge School for Boys
By
April 2019
CHAPTER I
INTRODUCTION
It is normal for schools to give their students work and activities after
school hours in order to enhance their mental capabilities in certain fields. Some
of these activities include studying for exams, doing homework, fixing group
projects, and making research papers. These assessments play a vital role in the
through that which can help determine a student’s learning capabilities (Wilson,
2012). With this imposed, students are required to work outside of school.
University students require that they use their time and energy efficiently
in doing their school work. They have to manage their assignments well so that
none of their resources is wasted, and in order to do so, they must do all their
tasks effectively which is why in doing all their work assignments, they must take
places. According to Ramu, et. al. (2018), there are three types of learning
specifications. Activities are crafted by these educators where all the students’
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work is monitored, captured and assured. Virtual learning spaces are
blogs, etc. On the other hand, informal learning spaces are spaces where the
learners are the educators themselves. Everything is centred around the learner
so the progress of learning is solely based on the pace of the learner. Among the
informal learning spaces are spaces without the supervision of an educator such
environment. They are able to dictate and change variables that affect their
other words, studying at home has the customization configuration. Besides this,
studying at home eliminates extra travel cost. It eliminates extra efforts to walk all
the way to libraries which results to accumulating more time for other activities
(Wignall, 2018). Despite the benefits of studying at home, there are students that
opt to study in places outside their home, most of them choosing to go to coffee
shops to study.
Coffee shops can be traced back in the year 1555 where the first recorded
coffee shop, Kiva Han was opened in Constantinople. Since the 15th century, the
coffee houses during this time period served as a center of social interaction. It
was traditionally a place where men would gather to drink coffee and entertain
2
themselves. Their entertainment came in forms of music, reading, and playing
Since then, coffee shops have flourished in the business as they sell more
(2018), coffee is the most sought-after commodity, with an industry net worth of
over $100 billion worldwide. In terms of exporting alone, the industry value is $20
billion and it continues to rise. On average, it is estimated that 500 billion cups of
coffee are consumed in the world every year. It is very popular in the region of
South America where Brazil serves as the largest producer of coffee in the entire
world. Brazil produces 43.2 million bags of coffee every year. This is 27 percent
In the case of the Philippines, due to the location advantages and climate,
Filipinos are ranked fifth in the world when it comes to coffee consumption,
was founded, coffee production was as low as 22,000 metric ton and
170,000 metric ton. According to CNN, Kantar World Panel revealed that coffee
remains the “go-to drink” of the Philippines. Filipinos shifted from being
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close to twice a week or about 81 times a year with an average of spending Php
22 per shopping trip. On the other hand, heavy coffee drinkers buy close to thrice
shopping trip. While, tracking the shopping behavior of 3,000 households across
the country from June 2014 to June 2015, Kantar Worldpanel discovered that for
Kantar World Panel also reveals that among the coffee varieties, 3-in-1
mixes are the most popular. Metro Manila and Mindanao are at the top of the
sales when it comes to coffee mixes. The study showed that consumers from
Metro Manila and Mindanao spend Php 193 and Php 110 more on the average.
Besides this, data from the study showed that the increase of purchases of
coffee mixes has been consistent for the past two years and that 93 percent of
Filipino homes buy coffee mixes at least once a week. With this, Filipinos love for
In addition to this, the Philippines is the top importer of soluble coffee and
fourth total importer in the world. In 2016, Filipinos imported an overall US$83.5
million worth of coffee in 2016, almost 14 times more than the $6.1 million spent
represents 92.2% of the total value and 6.8% for roasted caffeinated coffee in
2016. Philippines imports their coffee mainly from Asian countries, specifically
Vietnam, importing a total of US$ 72.8 million, Indonesia, with a total of US$ 5
million, Malaysia, with a total of US$ 3.7 million, and Singapore, with a total of
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US$ 847,000. These are the top four coffee importers of the Philippines. With
these countries alone, they import 98.7 percent of the Filipino coffee imports.
(Santiago, 2017)
Coffee shops have then developed into more than just being places for
becoming a regular go-to place for both workers and university students. The
target market of coffee shops today in the Philippines have been these two
groups as they have been seen to be the most regular types of customers over
the years. Some studies have shown already that coffee shops have lately been
preferred by students over libraries due to many elements such as the food and
learning spaces.
shops as ILS. To answer this problem, this study sought to obtain answers to the
2. What are the reasons of college students choosing coffee shops as their
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3. What are the factors that make coffee shops conducive to studying?
academic works. The study can give students information about how informal
Also, coffee shops can use this research as a basis for their feasibility
this, coffee shop managers or those looking into designing their own shop meant
for studying may use this research as a guide for the construction of their
to learning which may attract more students to study in their coffee shops.
The study focuses on the reasons why college students prefer studying at
coffee houses rather than at home to determine the specific conditions required
6
The socio-economic status of the participants is not considered as a
variable in this study because this has no relevance to the study. The study is
limited to regular undergraduate students and will not take into consideration
irregular students — i.e. those who only take several units, and graduate
students — i.e. students taking masteral and doctoral degrees. The study will not
take into consideration of the company name or brand of the coffee shops since
learning. Lastly, the study will only focus on the conduciveness of coffee shops
Definition of Terms
The following are the operational definition of terms used in this study:
Ambiance
It is the mood set by the coffee shop which is caused by factors such as
College Students:
Environment
It is the atmosphere set by the coffee shop. These are the factors that
Facilities
7
These are the amenities provided by the coffee shops intended for a
particular purpose.
Group Collaboration
Conduciveness:
favorable to productivity.
Services
These are the things and actions that the coffee shop offer to assist
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Social Interaction
It is when students ask help from each other for their academic tasks
9
CHAPTER II
This chapter discusses topics that help the researchers analyze and
interpret the data presented in Chapter IV. Topics included herein widen the
perspective of the concept of informal learning (IL) and informal learning spaces
backgrounds from the University of Missouri choose their ILS inside the
university campus with the purpose of getting good grades without compromising
in-campus social life. The researcher used different methods to get information.
The identified informal learning spaces were described based on the appearance
of the space then the ambient noise of the ILS were measured. Fifty-four (54)
Findings show that there is a process on how university students pick their
desired ILS. First of all, the student evaluates all the possible spaces and look for
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a match based on the required work done or based on the immediate needs of
the student. When picking an ILS, the university student will adapt to the
environment to suit the learning tasks and the needs of the student. Sometimes,
general, select the suitable ILS for their needs and priorities — i.e. generally to
get good grades without compromising social life. For serious learning, e.g.
preparing for exams, students prefer quiet environments. For casual learning,
e.g. homeworks, projects, etc, students prefer social places instead. But for
classroom for random learning. Based on the interviews, students prefer study
commons with comfortable seating. Students prefer spaces with tables if they
need to write; they prefer spaces with whiteboards if they need to collaborate.
The study concluded that students select ILS according to their immediate needs
Hunter (2013) conducted a study on the students’ use of ILS for their
school works at the University of Sheffield. The data of the study was collected
students towards learning spaces and how they use them. In order to collect the
data, interviews and observations were used as data collection. The students
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were asked to answer a questionnaire in the informal learning space where they
prefer to study.
spaces found inside the university campus. The students were asked about the
that the biggest advantage that students point out about studying in an ILS is the
background atmosphere. This includes the calming environment set by the music
with the right mood. On the other hand, the biggest disadvantage of studying in
an informal space that students point out is the background noise. This includes
the distracting environment set by the chats of people and the music with the
wrong mood making it hard to concentrate. All in all, the analysis of the study
shows that the background of the atmosphere heavily influences their choice of
study location. Because of this, students adapt their study habits to fit the ILS
they use.
Riddle and Souter (2012) wrote an article on the the creation of an ILS on
La Trobe University. As a basis, they used the principles from Space for
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(1) Comfort — “a space which creates a physical and mental sense of
(3) Flow — “the state of mind felt by the learner when totally involved in
With all these principles in mind, the final design was materialized, and the
Faculty-based Learning Commons Budget was given budget and was started last
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A study conducted by Desender, Beurms, and Van den Bussche (2015)
people. The participants were grouped by pairs and were given a reaction-test to
complete. The task involved pressing a specific key on the keyboard when a
certain color appears on the computer. As they continue to answer the test, the
task will change in difficulty. The researchers wanted to find out if the second
person will work harder in a medium-task with the sight of the person beside him
working on a difficult task. It was observed that the second person worked
harder. In order to see if the effects persisted, they place a cardboard between
their screens so they may only see each other. After the test, the effects still
persisted. With this, the study concluded that mental efforts are contagious. In
other words, seeing a person work hard will consequently add more motivation to
flexibility and ambient noise was conducted by Emily Nielsen in order to see if the
level of ambient noise affects cognitive flexibility (2015). The experiment had
three pairs of participants where they solve creativity tasks that involved problem
solving. The computers flashed each item for 30 seconds and an additional 10
the computer will flash another question. This lasted until 30 questions. The
second part of the test involved problem solving where the pairs were given a
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total number of 90 seconds to solve each question. The last part of the test
to answer them. They were given a total number of 80 seconds for each
question. The three pairs were answering the test in three different conditions.
The first pair answered the test with control noise (31 dB) , the second pair
answered the test with medium noise (67 dB), while the third pair answered the
After the experiment, the results concluded that the the participants in the
control noise condition under no circumstances perform better than any of the
performance. People who usually study in quiet environments found the noise
irritating while people who usually study with music found benefitted from the
with the ambient noise. The study concluded that ambient noise does not impede
observed that students would order coffee and immerse themselves in school
15
work for multiple hours. In effect, the coffee shops would contain students piles of
books on their table, their laptop, and even a desk lamp. Consequently, coffee
shops of today are becoming like libraries. On the other hand, the situation is
to have in the past. Because of this, libraries try mimicking the environment of the
coffee shop. In addition to this, libraries nowadays would serve coffee in the
The focal point of a coffee shop is its coffee products. A study conducted
by Kuchinke and Lux (2012) aims to show the effect of caffeine, the active
component of coffee, to the left hemisphere of the brain. Sixty-six people were
part of the experiment where they were randomly separated to two groups:
processing of the left brain hemisphere. Although small changes, the study
reveals that caffeine does not only improve overall task performance but also
A study was conducted by Singh (2002) about the need of coffee shops in
University of North Carolina at Chapel Hill, Duke University, and North Carolina
State. The data was collected through surveys. The surveys asked for the
various uses of the library and the coffee drinking habits of the students. The
results concluded that students choose the library as their working environment.
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The results concluded that most of the students go to the library to study for tests
and do schoolwork. Besides this, the results concluded that some of the students
were regular coffee drinkers and would occasionally drink coffee. From the data
analyzed, the study concluded that libraries must adapt and change their policies
in consideration for the students working late night. These policies included
extending their hours of stay and adding a coffee service to the benefit of the
student. In addition to this, the addition of the coffee service will consequently
separate discussion.
Beringuela, et. al. (2009) conducted multiple case studies about the
researchers interviewed with the managers in the select coffee shops on their
perspective on how wifi affects the business performance of the shop. In addition
to that, customers are given surveys to know the demographics of the wi-fi users
as well as to know their opinion about having wifi in coffee shops. Researchers
also got financial data from the coffee shops for financial analysis.
Findings show that the benefits of the installation of wifi outweigh the
costs. Although the coffee shops sometimes face technical difficulties and some
backlash from customers unsatisfied with the network speed, financial data from
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the coffee shops show that the installation of wi-fi has a positive impact on the
business. The most common demographic in the said coffee shops are students
as well as the demographic that stays the longest in coffee shops. Most of the
customers make use of their laptops inside the coffee shops. Observation shows
that some customers staying to use the wifi of the coffee shops continuously
Another study was conducted by Moore and D’Souza (2013) about how
students study in coffee shops with wireless connection. The study was
conducted to seek how students behave when studying in coffee shops with wifi
connection and how much time a student takes inside the coffee shop. To gather
Findings show that 43% of the respondents check their email firsthand
even before starting to work. 15% of the respondents listen to music the entire
time they are working in the coffee shops. 10% of the respondents have
someone constantly in contact during the entire time in the coffee shop. Findings
also show that students prefer coffee shops to have internet connectivity and to
be near their place. Surprisingly, students prefer firm chairs with tables instead of
a couch mainly to prevent getting too laxed the entire time. However, students
disregard the theme of the coffee shops (color, decor, etc) on their learning
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space. Students when in a coffee shop tend to spend their time doing school
work and listening to music. Lastly, students start and end their stay by
large part on what the students do because of the internet connectivity present at
There are two learning theories related to IL and the study that will be
information in three different stages: sensory memory, short term memory, and
information — e.g. optical, auditory, olfactory, gustatorial, tactile, etc. The brain
can either discard the external stimuli or pay attention to it. According to Huitt
(1) has an interesting feature or (2) it activates a known pattern from the
subconscious, and this stimulus will be processed on the short term memory
(Huitt, 2003).
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Short term memory, or as what Huitt (2003) calls it the “working memory,”
consciously in response to the external stimuli. Short term memory typically lasts
repeated (Huitt, 2003). There are two conditions that are met to retain short term
information readily and easily retrieved - and unconscious — i.e. information that
information of long term memory according to Huitt (2003) are (1) declarative —
referring to the information a person can talk about e.g. lessons reviewed for an
exam, (2) procedural — referring to how a certain task is made e.g. muscle
memory of typing, and (3) imagery. When information is retrieved in the long term
consciously (Huitt, 2003). However, if the long term memory is not retrieved at
is one of the eight psychological states that a person experiences when engaged
the perceived skill of the person to do the said task, which is defined by
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challenge…” (1990). Flow is the experience one has that gets one to feel as if
concentration and fall into a sense of absorption hence ignoring things like
(1) Intense and focused concentration on what one is doing in the present
moment,
(4) A sense that one can control one’s actions; that is, a sense that one
can in principle deal with the situation because one knows how to
(6) Experience of the activity as intrinsically rewarding, such that often the
Csikszentmihalyi, 2001).
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Theoretical Framework
Figure 1 shows the the conditions for the ILS to be considered conducive
to studying. It starts with the student and his school work. Once the student
present in the ILS. Environmental factors in an ILS include optical (e.g. building
architecture, theme, color choice, etc), auditory (e.g. ambient noise, background
music, etc), olfactorial (e.g. odor of the place, food, etc), gustatorial, and tactile
as cited in Vo (2015), all stimuli are received in the sensory memory, but those
stimuli that either (1) has an interesting feature or (2) activates a subconscious
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Given that, the student doing his school work in an ILS can approach the
situation in two different ways. If the student pays attention to the environmental
factors, this will result to making the environmental factors a hindrance to his
studies as it takes on the form of a distraction. Therefore, learning will not occur
thus making the ILS not conducive to studying. This situation can be seen in two
different perspectives. The first perspective is that the student has problems
dealing with attention, often diverting to what the student is supposed to do — i.e.
school works. The other perspective is that there is an interesting feature in the
ILS — something that stands out, that it really gets the attention of the student.
Possible examples of that includes loud noise, bad odor, unnatural lighting
environmental factors and chooses attention to the school work, the student can
enter the mental state of flow as explained by the Flow Model Theory by
Csikszentmihalyi.
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CHAPTER III
METHODOLOGY
Research Design
This study used the qualitative research design. The study discusses how
coffee shops are effective learning environments while being an informal learning
space. The study investigates the reasons for why college students choose to
study in coffee shops, and the academic tasks done in the coffee shops.
A. Locale
Muntinlupa City specifically, Starbucks, The Coffee Bean & Tea Leaf, Seattle’s
Best Coffee, and UCC. The primary consideration for choosing this locale is
Alabang is the commercialized part of Muntinlupa city where it has the existence
of many coffee shops within the vicinity. These coffee shops were chosen based
on popularity and their locations since they are located in the main parts of
Alabang. Starbucks and The Coffee Bean & Tea Leaf located in Alabang Town
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Center, Seattle’s Best Coffee is located in Festival Mall, and UCC is located in
Westgate.
B. Participants
The research participants were twenty (20) college students who studies
etc. Among the 20 respondents, eleven (11) of them are female while nine (9) of
Instrument
1. Interview
A. Development
The interview was modeled from the survey form of Hunter (2014). Hunter
studied about studying in ILS in general. The form was adapted to reflect the
specific ILS this study would cover, i.e. coffee shops, and to satisfy the research
problems (see Appendix A). The study elicited their workflow when in coffee
shops, and their general insights about studying in coffee shops. The interview is
the most appropriate instrument that can be used since through the students’
answers, it will be able to identify the reasons that justify their decision to study in
this area, the factors that they consider when choosing an area to study in, and
the conduciveness of the place. In addition to this, the researchers used the
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purposive sampling technique wherein the researchers will choose college
students in coffee shops to participate in the research since the research only
B. Validation Criteria
shown to the Research Adviser and Statistics Teacher. The criteria to be used
will include the vocabulary load, clarity, and appropriateness of each question to
the level of comprehension of the participants. Then, it was pilot tested with 20
Grade 11 students to test the vocabulary and clarity of the form. Questions that
were vague were revised or deleted. It was finally shown to the Research Adviser
its refinement.
C. Administration
The researchers asked students studying in the coffee shops for their
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Data Collection Procedure
Figure 2 shows the flowchart of the data collection procedure from asking
answers.
Because the researchers looked for college students in the said coffee
shops impromptu, a protocol was devised. First of all, the barista was asked if
students frequent the place. If the coffee shop was not frequented by college
students based on the testimony of the barista, then the coffee shop will be
excluded. If the coffee shop was frequented, then the researchers will look for
college students by asking young adult looking people who is doing work on
either a laptop or a tablet. Another indicator used by the researchers is that if the
in the coffee shops. When the permission was granted, the researchers
administered the interview. The respondent were given the right to keep his or
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her identity confidential due to personal reasons although their responses were
still recorded. After the administration of the interview, the researchers will
analyze the data based on the answers given by the participants during the
interview.
Data Analysis
After the administration of the interviews, the data gathered were acquired
would determine the specific academic tasks students do in coffee shops, their
reasons for studying there, and the factors that make coffee shops conducive to
studying.. After which, the results will be tabulated for further analysis.
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CHAPTER IV
scene inside a coffee shop include stacks of books, opened laptops, student
studying and some adults working. With this, the chapter presents the
The data from the interviews on college students’ choice of coffee shops
as informal learning spaces were presented and analyzed. The data was then
Table 1
Tasks F %
Study and review for tests 12 60
Typing/Writing Papers 11 55
Group Collaboration 8 40
School Organization Work 3 15
Multimedia-related Tasks 1 5
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respondents. Of the twenty (20) respondents, twelve (12) people (60%) of the
sample mentioned that they go to coffee shops to study and review for exams,
making it the most commonly mentioned task. Eight (8) people (40%) mentioned
that they go to coffee shops to do group collaborations. This is tied with “doing
academic papers” which was mentioned by eight (8) of the respondents (40%).
college can be categorized into three types: serious, casual, and random. When
students do serious learning e.g. preparing for exams, they tend to go to quieter
spaces. When doing casual learning, they go to more social areas. When doing
random learning, students do not really care about the ambiance of the space
and rather takes into consideration the convenience of that space — e.g.
This says that students go to coffee shops for both serious and casual
learning. Students go to coffee shops not just for studying, but go there for other
tasks such as writing papers and conducting group collaborations. The work of
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The task that a college student does can also specific to the course that
In line with this, Vo (2015) stated that college students assess the informal
learning space based on what they want to do and adapt with the environment of
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Reasons of College Students Choosing Coffee Shops as Their Informal
Learning Spaces
Table 2
Reasons F %
I go to coffee shops because of the ambiance of 5 25
the place.
I go to coffee shops since I need an environment 4 20
that has noise levels that suit to my liking.
I go to coffee shops because I get motivated to 4 20
work when I see people around me being
productive.
I go to coffee shops because I would most likely 4 20
sleep at home.
I go to coffee shops because it is easier to have 3 15
group studies in that place.
I go to these shops because of the fact that they 3 15
offer coffee/drinks.
I go to coffee shops because of it allows me to 2 10
study late.
I go to coffee shops because the temperature suits 1 5
my liking.
I go to coffee shops to have a change in 1 5
environment to avoid dullness and repetition.
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Ambiance and Noise
The data shows that the most commonly mentioned reason for choosing
coffee shops as ILS is the ambiance of the place which was mentioned by five
(5) of the respondents. In relation to that, four (4) people mentioned that they
study in coffee shops because the background noise level suits to their liking.
optimal.
information should not be impeded by any outside factors — meaning the mind of
a student should not be diverted to any external stimuli aside from the task the
student wants to do (Atkinson & Shiffrin, 1968). All the mentioned answers refer
to, in a way or another, the external stimuli present in the coffee shop — namely
mentioned that the said stimuli should be in optimal levels — levels that will not
This means there is a tolerable range of noise level that does not distract
students from the task they are doing. In connection with these findings, a study
productivity of a person. On the three levels of noise that was tested in the study,
33
noise is loud or not (Nielsen, 2015). This study also reveals that different people
have different thresholds of noise level — some people get easily distracted
Contagiousness of Productivity
Also, four (4) out of the 20 respondents mentioned that seeing others
was said to be one of the reasons why college students study in coffee shops:
and Van den Bussche (2015) about the contagiousness of mental effort to other
people. This study revealed that the when a person was working hard, the other
Having the optimal ambiance together with the scene of people working
hard inside the coffee shop puts a student in the optimal state of mind, flow
around are working hard (high challenge level) in addition to the high skill level
required in the tasks results to flow. This means that the student’s mindset is in
Social Interaction
34
take note that out of the twenty respondents, eight (8) mentioned that they do
respondents is this:
socialization where people can exchange and discuss ideas or simply just to
leisurely talk with other people, thus making coffee shops a perfect space to do
group collaboration.
Coffee Consumption
simply because they offer coffee. One of the respondents mentioned this reason,
saying, “[I go to coffee shops] because, it offers coffee. It keeps you wide
awake…”
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In addition to this, according to Kuchinke and Lux (2012), coffee is
enough to improve the processing of the left brain hemisphere. The left brain
problem solving, and analytical thought. Also, not only does the overall task of
the performance improves dramatically with the addition of caffeine, but also the
One of the respondents mentioned that they go to coffee shops so that the
A reason connected to this is that the presence of the bed tempts the student to
sleep instead of working which was mentioned by four (4) respondents. Thus
Seeking for variety is normal according to Vo (2015) as students look for the best
space available to study given their workload or simply just for the sake of
variety.
any way possible. However, coffee shops are one of the viable options as an
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Factors that Make Coffee Shops Conducive to Studying
This part shows the factors the interviewees indicated for a coffee shop to
Table 3
Studying
Category of Factors F %
Service 19 95
Environment 14 70
Facilities 13 65
Table 3 shows the 3 categories of factors the twenty (20) respondents find
essential for a coffee shop for it to be conducive. 95% of respondents said that
they look for quality service in coffee shops - that being wifi, good drinks, good
food, and good customer service. Wifi is found to be the most frequent answer
under service. 70% of the respondents said that the environment of the coffee
respondents. Lastly, 65% of respondents said that they look for certain facilities
for a coffee shop to be conducive to studying - that being spacious and having
good furniture, having plenty of sockets, having accessible parking, and having
37
clean comfort rooms - with accessibility and convenience being the most frequent
In line with the most mentioned factor, one of the respondents stated that:
Similar answers were given by 55% of interviewees. They responded that access
access also encourages students to lengthen their stay in coffee shops which is
why they respond that they wish for unlimited access to wifi.
of wifi truly outweigh the costs. Furthermore, because of this, students are
encouraged to stay longer and tend to order food. In connection to this, the good
choices of food is also looked for in coffee shops. In here, it is seen that the
presence of wifi was not just able to let students stay, but also get them to order
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Ambiance
Another factor that was mentioned by the respondents was the ambiance
of the coffee shops. Under this factor include “spacious and has good furniture”
response).
Specifically, it talked about whether the coffee shop was convenient and
39
CHAPTER V
of the study.
Summary
This study was conducted with the purpose of knowing the conduciveness
of coffee shops as informal learning spaces. The locale of the study are the
college students who goes to coffee shops to study. The qualitative research
methods was utilized. In order to gather the necessary data, interviews were
The following are the specific problems of the study and the corresponding
results or findings:
review for exams, make their academic papers, and collaborate — i.e. meeting,
group work, etc. However, tasks also varies based on the course the college
Learning Spaces
40
Reasons given by college students include the following: (1) ambiance, (2)
contagiousness of productivity, (3) ease of doing group studies, (4) coffee, and
(5) variety from the environment from home and avoidance of repetitiveness of
environment.
people being productive, and plants; their facilities which include its
accessible parking, and having clean comfort rooms; and the services which
include the the existence of wifi, good drinks, good food, and good customer
service.
Based on the results and findings of the study, the following conclusions
can be drawn:
1. The work of the students vary in coffee shops. They do both casual and
serious learning. Their work is not limited to just studying for exams, but it
also includes writing papers, group works, work for their corresponding
organizations and other tasks that are in line with their course.
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2. The biggest factor that is present in coffee shops that attracts students is
the ambiance set by the place which is affected by things like the
3. The biggest factor in coffee shops that makes it conducive to studying for
students is the services they offer. These services are what assists them
to study. These include the existence of wifi, good drinks, good food, and
Recommendations
Coffee shops play a big role in a college students life as a viable option as
an informal learning space aside from a college student’s home, library, or other
recommendations:
42
in a coffee shop can be found in this research and can be used by
43
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contagious? Psychonomic Bulletin & Review,23(2), 624-631.
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47
APPENDIX A
INTERVIEW GUIDE
________________________________________________________________
○ Are you the type that sticks to one shop or one that wants variety?
performance?
5. What are the factors you want coffee shops to have for it to be helpful in
your studying?
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APPENDIX B
INTERVIEW TRANSCRIPTS
________________________________________________________________
1: Are you the type that sticks to one shop or the one that wants variety?
2: Good tasting coffee, the price of the coffee (it can’t be too high), it has to be
quiet and it has to be near my school.
2: Because it’s cold and I need coffee also; because it’s quiet; it’s not so quiet at
home. I need a quiet environment to do work
1: Why not learning commons like your library? What are the key differences?
49
2: Yeah. I think it does because it gives me a place that’s conducive to getting my
work done. When I pay for coffee, I get hiya to not get work done. I think
“kailangan ko ‘tong sulitin. I paid for this. Sayang naman.”
1: What are the factors you want coffee shops to have for it to be helpful in your
studying?
2: They need to have wifi as much as possible, unlimited; not where you have to
pay for it or you only have an hour for free. It has to be spacious. Because if it
isn’t, it’ll be noisier. It has to have plants because plants are calming haha.
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Patricia Kayla de Leon. BS BAA. UPD.
1: Are you the type that sticks to one shop or the one that wants variety?
2: One shop
2: Libraries are boring and I want background noise. Environment. Other people
studying gives me motivation. I see that I’m not alone.Food!
2: Yes, because it really is a place for learning and getting work done. It’s
conducive to studying.
1: What are the factors you want coffee shops to have in order for it to be helpful
in studying?
2: The wifi, conducive music, background noise, good food and drinks.
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Isabelle Ginez. BS BA. UPD.
1: Are you the type that sticks to one coffee shop or one that wants variety?
2: Variety
2: I think most of them aren’t open 24/7 or they have entrance fee
2: Yeah, I think they help because it’s parang an environment that forces you to
be productive. You’re away from all the distractions.
1: Aren’t you distracted with all the people and the noise?
2: Well, I guess because most of the coffee shops here around campus are filled
with students also, so everyone else is studying. It’s not really noisy.
1: What are the factors you want coffee shops to have for it to be helpful in your
studying?
2: Sockets haha.
1: How do you feel about the ambient noise in coffee shops instead of the silence
at home?
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2: The ambience in coffee shops feels like an environment where you can focus.
There are people you know in libraries and at home so you could get distracted
especially if they’re there just to chat.
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Kathryn Lama. UPD. BAA.
1: Are you the type that sticks to one shop or one that wants variety?
2: Variety.
2: The drinks and the pastries. If I’m gonna study, I see if it’s conducive to
studying.
1: Why do you choose to study in coffee shops? Why not in learning commons or
at home?
2: When I study in coffee shops, I usually study with friends. When one of us
don’t know anything, we usually ask each other stuff about it.
2: I think having a drink like coffee will help us focus more? I also stress eat so
haha.
2: I’ve just recently gotten into studying in coffee shops and I think that studying
in a group really helps.
2: Yes.
1: What factors do you want coffee shops to have for it to be helpful in your
studying? Can you rank them in priority?
2: In order: study friendly music, sockets, their products should be good, large
tables enough for everything I need.
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1: So in coffee shops, you’re more of a group learner?
2: Yeah.
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Jana Fabros. BS BA. UPD.
1: Are you the type that sticks to one shop or the one that wants variety?
2: Their ambiance, wifi, outlets and tea since I’m not actually a coffee drinker.
2: It’s easier to do group studies with friends. It helps me concentrate better since
it’s taking me away from distractions at home.
2: Libraries for me are boring and most of the time I fall asleep there haha. So I
work better in not really noisy but not like super quiet environment.
2: I think yes it does because compared to studying at home, I’m more productive
since I get more chapters read or I get to do exercises more than staying at
home.
1: What factors do you want coffee shops to have for it to be helpful in your
studying? Can you rank them in priority?
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2: First would be access to wifi. Second would be ambiance - not too noisy. Third
would be accessibility - if there’s parking or na sa general area mismo. Fourth
would be the selection of coffee cause I’m picky haha.
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Jez Bugtas. College of Business Administration. BS BAA. UPD.
1: Are you the type that sticks to one shop or one that wants variety?
2: Actually I usually just stick to one shop
1: Why do you choose to study in coffee shops? Why not in your library? Or at
home?
2: Um well kasi usually I just fall asleep whenever im at home or in a library it’s
too quiet for me. So I prefer coffee shops over somewhere else.
1: What would you say are the key differences between those three?
2: I think the overall ambiance because I think in the coffee shops I go to, other
people also study or work so you get a vibe of productivity, I guess. But then in
the library it’s too serious for me and at home it’s too comfy that you get sleepy
all the time.
1: What are the factors you want coffee shops to have for them to helpful in your
studying? Can you rank them in priority?
2: I think for one, like, big tables. Kasi important na may table. And number two, I
guess wifi? Because not all coffee shops have free wifi. And I guess third, good
comfort room. Kasi hirap din magstay kung panget yung CR.
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Zoe Capol. BS CTM. ADMU
2: Kasi I study in Ateneo, and the most accessible ones are Starbucks, Bo’s, and
CBTL. But the one I frequent the most is CBTL.
1: Are you the type that sticks to one shop or the one that wants variety?
2: I would say that it’s not necessarily based on the brand but based on the
ambiance of that specific branch.
2: For me, I prefer coffee shops that have a lot of outlets and coffee shops that
are more conducive to studying, so yung hindi super maingay. So for example,
here in Town [Alabang Town Center], I study at the Starbucks sa may Metro
instead of the Starbucks there kasi more groups of people are there.
2: One of the reasons why is because coffee shops are open, at least in my area,
until 1am, so I’m able to stay there until a later time.
2: Yun nga. It’s like when you stay there for so long, you look or new areas to
study para hindi ka na-bobore or something.
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1: What tasks do you usually do in coffee shops?
2: A lot of things like doing papers… mostly individual work. But there are times
when I conduct meetings or group works in coffee shops.
1: Last question. In your opinion, what do you want in order for it to e conducive
to studying?
2: What I’ve experienced in CBTL not only in the branch in Katipunan but also in
other branches is that is the lack of outlets. Bo’s is a good place for outlets they
have a lot of outlets, Starbucks is medyo OK lang. As a college student, a lot of
my friends also look for coffee shops that have a lot of outlets.
1: Follow up. What are the factors present that make coffee shops conducive to
studying for you?
2: I don’t know eh. It’s more of that spontaneous aspect nga. And I’m not the
type of person that’s bothered when there are a lot of people around, so I don’t
really mind that.
2: Okay.
2: No problem.
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Chloe. SBCA
1: Are you the one that sticks to one shop or the one who wants variety?
2: Silence.
2: Libraries in our school are… sobrang daming tao, so parang may nag-uusap
dito, may nag-uusap doon. Parang hindi ako nakakapag-focus makapag-aral.
Atsaka, pag sa library kasi, usually group talaga nag-aaral doon. Eh mas gusto
kong mag-isa.
1: What are the key differences when studying here in a coffee shop instead of
the library or at home?
2: Well, I can’t do memorization here, but when we have exams, usually I study
here.
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1: Why is it so?
1: Last question, what are the factors present in coffee shops that makes it
conducive to studying for you?
1: Thank you!
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Ella Masa. DLSU. Political Science Accounting
Interviewer (1): Hello, what’s your name or would you like to keep it confidential?
Interviewee (2). Yes, please.
1.May we ask for your college and what school you attend?
2.Yes, I am currently taking Pol-Sci Accounting in DLSU.
1. Are you the one who sticks to one shop or likes to go to variety?
2.Oh, no. I like to taste the coffee and feel the different ambiances these coffee
shops offer so I don’t stick to one.
1. What do you think sets coffee shops apart from other places?
2.Yeah, as I have said also a while ago. It’s the smell of coffee and not only can
you drink there, of course coffee wise. But, you can also sightsee from there and
think about what you wanna do as well as eat and you’re practically multi-tasking
in a coffee shop, so yeah.
1.Do you think studying in coffee shops help in your academic performance?
Why or why not?
2. Yes, I do think that studying in coffee shops help in my academic performance
because I am really someone who relies on coffee to keep me awake and it
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really gives me energy and motivates me more to finish my tasks and knowing
that I am really in a coffee shop full of people and I cannot really laze around
since there’s people around, I get things done as quickly as possible.
1.What are the factors in coffee shops that are present that you think are
conducive to studying?
2.Coffee, it’s the coffee.
1.In your opinion, what should coffee shops have in order for it to be more
conducive to studying?
2. Stronger Wi-Fi really. Sometimes, you need to have a membership card for
stuff, but I think that they shouldn’t limit it if what they’re trying to do is to make it
conducive as a studying place. Although, not all coffee shops are like that but
there are. Some I think that if they really just provide the Wi-Fi for customers who
go there, instead of it being inclusive. Sorry, I mean exclusive to people who
actually have the cards, but don’t really go there just to study. I think that if they
lessen that or don’t do that at all, that’s not only gonna make them attract more
customers, but it’s going to give their coffee brand a better image.
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Allyssa Nicole Aguillo
1.What’s your name and what college do you go to?
2.My name is Allyssa Nicole Aguillo and I am in College of Liberal Arts,
specifically BS Management.
1.Are you the type to stick to one shop or you like variety?
2.I’d like to stick to variety.
1.What are the key differences that set coffee shops apart from different places?
2.You get to eat, you get to have snacks, and have different drinks and not like in
libraries where the bringing of food is not allowed. Also, you are able to converse
with groupmates when you have group projects and you don’t really have to
minimize your voice that much.
1.Do you think that studying in coffee shops help you in your academic
performance?
2.Yes, because it makes me more productive. Sometimes, students also find
small distractions and noisy surroundings as a way to wake up so coffee shops
does that job which in effect makes you more productive in doing your work.
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1.What do you think are the factors present that makes studying in coffee shops
conducive?
2.For me, the ambiance and how accessible it is if it is in a good spot or a good
place if it’s near school and the work space is very important and especially how
comfortable the furnitures are so you can stay there longer, and also the variety
of food and drinks available for you, good lighting and space for everyone else.
1. In your opinion, what should coffee shops have to make it more conducive to
studying?
2.Coffee shops should always have Wi-Fi even if it’s just for two hours. It will help
benefit their revenue and at the same time benefit us students working in a space
that it is helpful for us to be productive.
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Name kept confidential: Airlink International Aviation College
1.Do you think studying in coffee shops help you in your academic performance?
Why or why not?
2.Yes, I think that it does since it’s basically the number one place to go to when I
need to study.
1. What are the factors present that make studying in coffee shops possible?
2.Like I said a few questions before this, the overall ambiance of the place.
67
1.In your opinion, what should coffee shops have in order for it to be more
possible to studying?
2.I think that they should have faster Wi-Fi and offer office stalls for people who
actually have to study can go there and be separated from the people who go
there to just eat.
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Name kept confidential. ADMU
1.In your opinion, what else should coffee shops have in order for it to be more
conducive to studying?
69
2. Pods, private meeting rooms and study rooms.
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Alexa Gamboa DLSU
1.Do you think studying in coffee shops help you in your academic performance?
Why or why not?
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2.Yes, I think it does because it motivates me to not only associate myself with
my groupmates, but get to know them more outside of the school setting, but at
the same time do school stuff. It inspires me more to finish my works early.
1.What are the factors present that make coffee shops conducive to studying?
2.So the first one is probably location, it really depends if it’s near your school or
not, but it really helps if it’s near school although there’s going to be lots of
people and at least it’s very accessible to everyone. Second, it’s the food that
they serve along with the drinks.
1. In your opinion, what should coffee shops have in order for it to be more
conducive to studying?
2.Aside from more food choices, maybe a stronger Wi-Fi signal and more
charging outlets. Yes, that’s something I really really want from coffee shops
because for most people who study want to be in a specific areas where there is
an outlet, but not all coffee shops have that in every area they allot for people.
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Carlo Versoza. BS Accounting. UST
1: Are you the guy that sticks to one or the one that wants variety?
2: First of all, dapat malapit, walking distance lang. Pag nasa dorm ako sa UST,
doon lang sa Starbucks sa Noval. Pero if I’m home, I usually go here. Pero
madalang lang ako dito kasi medyo malayo, mga one or twice a month. Saka,
dapat strong wifi at well-lit yung area ko.
2: It makes me more focused. Saka parang designed talaga yung mga coffee
shops as a study place. Also, coffee. Parang naka-overdrive ako pag may kape
ako sa katawan. It makes me grind more.
1: How does studying in coffee shops differ from studying at home or at the
library?
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2: Reviewing, talking with friends, collaborating, typing a paper.
2: In my case, yes.
1: Why so?
1: What are the factors that are present in your ideal coffee shop for studying?
2: Good table and chair to work, strong wi-fi, many outlets, and good coffee.
Thanks for the interview by the way.
1: Thanks.
74
Gelo Fabian. CSB. Multimedia Arts
1.What are the key differences of coffee shops to other studying places?
2.Coffee shops provide you some sense of productivity since you see other
people being productive as well and the I don’t know, I guess it’s just the
environment you’re in that makes you more “prone” to really study there.
1.What do you think are the factors present in coffee shops that makes it
possible for studying?
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2.Factors, the people in it that’s number one. Number two the lighting, sometimes
lightings of coffee shops allow you to be more productive so sometimes, warmer
tones as far as I know, it could tend to make me sleepy sometimes but who
knows for others. Yeah, that’s about it.
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Keith. UST. BS Accounting
1: Are you a person that sticks to one or the one that wants variety?
2: I stick to one coffee shop lang.
1: What are the key differences in studying in coffee shops compared to other
places?
2: In coffee shops, there is good coffee that keeps me awake and alive.
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Andre Barbarona. ADMU.
1: Are you the type that sticks to one or the one that want some variety?
2: I want some variety in coffee shops. It gives me fresh experience. I also like to
rotate from the three coffee shops as well.
1: What are the factors you want coffee shops to have for it to be helpful in
studying?
2: What again?
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is rock, it distracts me. Imagine if the light is colored blue. It just makes the whole
studying experience off. I guess having the right ambiance is necessary.
1: Research.
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Name kept confidential. DLSU.
1: Are you the one that sticks to one shop or the one that wants variety?
2: I just wanna stick to one lang.
1: What are the key differences between studying in coffee shops compared to
other places?
2: That you have everything inside the coffee shop na. You have wi-fi, you have
good seats, you have food and drink.
80
2: No problem.
81
Erykah Lao. Course, Business Administration and Accountancy. UP
Diliman
1: Are you the type that sticks to one shop or one that wants variety?
2: Usually one shop but it also depends kasi kung may upuan. Like when we go
there, maybe the shop that we want doesn’t have seats. So we tend to change
shops.
1: Why do you choose to study in coffee shops? Why not in your library? Or at
home?
2: Kasi wala yung internet access. I mean like meron naman pero, some don’t
have access to wifi. So I get distracted. So I go to coffee shops so that I can
study out with my friends. And then it helps me focus more because they help me
and because walang wifi so that I won’t go to the internet. Library kasi, sa amin,
because BA library closes at around 7? And then the main library, parang it feels,
I don’t know. It just doesn’t appeal to me, studying in the library cause the place
outside is very dark. So when we would like to go home late, medyo scary. Then,
at home, I do study at home. It also depends on my mood if I would like to study
out or at home.
1: What would you say are the key differences between those three?
2: For home, I guess I like to study at home, because siyempre the things I can
choose whatever I want. I can take a nap whenever I want. And everything at
home is comfortable. And coffee shops are there for me to focus. Big tests that I
have to prepare for, I would rather study outside because it makes me focus
better. And helps me because my friends are there. And then libraries they’re the
ones where I need do research. Like do I need some extra books to help me, like
if I need extra sources, I would go to the library for that.
82
2: Usually we hold meetings there. For example, meetings for projects. Study
out. Usual strolling or usual chilling
1: What are the factors you want coffee shops to have for them to helpful in your
studying? Can you rank them in priority?
2: First would be nice seats and sockets. We needs sockets for our laptops and
charging our phones. Good food, good drinks. Not too cold. Good service.
83
Japoy Castillo. SBCA.
1: Are you the type that sticks to one shops or the type that like variety?
2: I stick to one shop lang.
1: What would you say are the key differences between studying at a coffee shop
compared to other places?
2: Una, may wi-fi. Pangalawa, the atmosphere nga.
84
1: What factors do you want a coffee shop to have in order to be conducive to
studying to you?
2: First, atmosphere. Second, the good coffee. Third, probably the wi-fi since I’m
doing typing mostly when I go to coffee shops. Yun lang.
2: Walang anuman.
85
APPENDIX C
RESEARCH PHASES
________________________________________________________________
86
APPENDIX D
LETTERS
________________________________________________________________
87
88
BIOGRAPHICAL DATA
PERSONAL DATA
EDUCATION
(2014-2018)
89
PERSONAL DATA
Biñan, Laguna
EDUCATION
ORGANIZATIONS
Kaabay (2017)
90
PERSONAL DATA
EDUCATION
ORGANIZATIONS
ACHIEVEMENTS
91