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THE CONDUCIVENESS OF COFFEE SHOPS AS

INFORMAL LEARNING SPACES

A Research Paper
Presented to the
Senior High School Faculty of
PAREF Southridge School for Boys

Submitted in Partial Fulfillment of the Requirements


For Research in Daily Life (AP 03)

By

ALBERT MATTHEW C. ALEJO


MYK TIMOTHY H. MASA
KENNETH ULRIC H. RANCE

April 2019
CHAPTER I

INTRODUCTION

Background of the Study

It is normal for schools to give their students work and activities after

school hours in order to enhance their mental capabilities in certain fields. Some

of these activities include studying for exams, doing homework, fixing group

projects, and making research papers. These assessments play a vital role in the

learning cycle. It is used to understand how learning outcomes are achieved. It is

through that which can help determine a student’s learning capabilities (Wilson,

2012).​ ​With this imposed, students are required to work outside of school.

University students require that they use their time and energy efficiently

in doing their school work. They have to manage their assignments well so that

none of their resources is wasted, and in order to do so, they must do all their

tasks effectively which is why in doing all their work assignments, they must take

into consideration also their learning space.

Depending on the students' preference, students work in different learning

places. According to Ramu, et. al. (2018), there are three types of learning

spaces in universities: formal, virtual, and informal. The school is classified as a

formal learning place — a teacher-centred learning environment (Doyle, 2008). It

is classified as is because schools contain a professional educator, based on

specifications. Activities are crafted by these educators where all the students’

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work is monitored, captured and assured. Virtual learning spaces are

computer-based learning spaces, e.g. virtual classroom, instant messaging apps,

blogs, etc. On the other hand, informal learning spaces are spaces where the

learners are the educators themselves. Everything is centred around the learner

so the progress of learning is solely based on the pace of the learner. Among the

informal learning spaces are spaces without the supervision of an educator such

as libraries, lounges, gazebos, etc (Hall, 2009).

Normally, most students choose to study at home because of the benefits

of being at home. When people are at home, they have a controllable

environment. They are able to dictate and change variables that affect their

activities. These include lighting, temperature, accessibility to food and etc. In

other words, studying at home has the customization configuration. Besides this,

studying at home eliminates extra travel cost. It eliminates extra efforts to walk all

the way to libraries which results to accumulating more time for other activities

(Wignall, 2018). Despite the benefits of studying at home, there are students that

opt to study in places outside their home, most of them choosing to go to coffee

shops to study.

Coffee shops can be traced back in the year 1555 where the first recorded

coffee shop, Kiva Han was opened in Constantinople. Since the 15th century, the

coffee houses during this time period served as a center of social interaction. It

was traditionally a place where men would gather to drink coffee and entertain

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themselves. Their entertainment came in forms of music, reading, and playing

chess (Baskerville, 2013).

Since then, coffee shops have flourished in the business as they sell more

than billions of coffee to customers everyday. According to Andrew Menke

(2018), coffee is the most sought-after commodity, with an industry net worth of

over $100 billion worldwide. In terms of exporting alone, the industry value is $20

billion and it continues to rise. On average, it is estimated that 500 billion cups of

coffee are consumed in the world every year. It is very popular in the region of

South America where Brazil serves as the largest producer of coffee in the entire

world. Brazil produces 43.2 million bags of coffee every year. This is 27 percent

of the total 159.93 million bags of coffee produced globally.

In the case of the Philippines, due to the location advantages and climate,

the coffee industry is thriving. According to Business Mirror (2018), the

Philippines consumes as much as United States and the European Union.

Filipinos are ranked fifth in the world when it comes to coffee consumption,

behind Brazil, United States, Japan, and the EU.

According to the Philippine Coffee Board (2017), when the organization

was founded, coffee production was as low as 22,000 metric ton and

consumption was 75,000 metric ton. By 2017, coffee production increased to

170,000 metric ton. According to CNN, Kantar World Panel revealed that coffee

remains the “go-to drink” of the Philippines. Filipinos shifted from being

moderate to heavy coffee drinkers. On average, Filipinos buy coffee products

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close to twice a week or about 81 times a year with an average of spending Php

22 per shopping trip. On the other hand, heavy coffee drinkers buy close to thrice

a week or an average of 126 times in a year, spending an average of Php 28 per

shopping trip. While, tracking the shopping behavior of 3,000 households across

the country from June 2014 to June 2015, Kantar Worldpanel discovered that for

every Php 100 spent on beverages, Php 30 is allotted for coffee.

Kantar World Panel also reveals that among the coffee varieties, 3-in-1

mixes are the most popular. Metro Manila and Mindanao are at the top of the

sales when it comes to coffee mixes. The study showed that ​consumers from

Metro Manila and Mindanao spend Php 193 and Php 110 more on the average.

Besides this, data from the study showed that the increase of purchases of

coffee mixes has been consistent for the past two years and that 93 percent of

Filipino homes buy coffee mixes at least once a week. With this, Filipinos love for

coffee grows stronger year by year.

In addition to this, the Philippines is the top importer of soluble coffee and

fourth total importer in the world. In 2016, Filipinos imported ​an overall US$83.5

million worth of coffee in 2016, almost 14 times more than the $6.1 million spent

on imported tea. In the Philippines’ imported coffee, unroasted caffeinated coffee

represents 92.2% of the total value and 6.8% for roasted caffeinated coffee in

2016. Philippines imports their coffee mainly from Asian countries, specifically

Vietnam, importing a total of US$ 72.8 million, Indonesia, with a total of US$ 5

million, Malaysia, with a total of US$ 3.7 million, and Singapore, with a total of

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US$ 847,000. These are the top four coffee importers of the Philippines. With

these countries alone, they import 98.7 percent of the Filipino coffee imports.

(Santiago, 2017)

Coffee shops have then developed into more than just being places for

social gatherings and interaction. As time passed, it has progressed into

becoming a regular go-to place for both workers and university students. The

target market of coffee shops today in the Philippines have been these two

groups as they have been seen to be the most regular types of customers over

the years. Some studies have shown already that coffee shops have lately been

preferred by students over libraries due to many elements such as the food and

drinks, people, and ambient noise (Waxman, 2006).

Given the increasing number of students who go to coffee shops, this

study would like to examine the conduciveness of coffee shops as informal

learning spaces.

Statement of the Problem

The main focus of this study is to determine the conduciveness of coffee

shops as ILS. To answer this problem, this study sought to obtain answers to the

following specific questions:

1. What specific academic tasks do college students do in coffee shops?

2. What are the reasons of college students choosing coffee shops as their

informal learning space?

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3. What are the factors that make coffee shops conducive to studying?

Significance of the Study

College students can use this as a basis when deciding where to do

academic works. The study can give students information about how informal

learning places, specifically coffee shops, can be a productive learning

environment for them.

Also, coffee shops can use this research as a basis for their feasibility

studies, as a way to strategize in putting locations near universities. In addition to

this, coffee shop managers or those looking into designing their own shop meant

for studying may use this research as a guide for the construction of their

establishment in order to make the interior design of the establishment conducive

to learning which may attract more students to study in their coffee shops.

Scope and Delimitations of the Study

A total of 20 interviewed participants are the basis of the study. These

participants were chosen randomly in the coffee shops of Muntinlupa.

The study focuses on the reasons why college students prefer studying at

coffee houses rather than at home to determine the specific conditions required

for a learning space to be conducive to studying.

The delimitations of the study are as follows:

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The socio-economic status of the participants is not considered as a

variable in this study because this has no relevance to the study. The study is

limited to regular undergraduate students and will not take into consideration

irregular students — i.e. those who only take several units, and graduate

students — i.e. students taking masteral and doctoral degrees. The study will not

take into consideration of the company name or brand of the coffee shops since

the focus of the study is solely the conduciveness of the establishment to

learning. Lastly, the study will only focus on the conduciveness of coffee shops

as an informal learning space and and nothing beyond this.

Definition of Terms

The following are the operational definition of terms used in this study:

Ambiance

It is the mood set by the coffee shop which is caused by factors such as

the background noise and the lighting of the place.

College Students:

Students currently enrolled in a college as a regular student taking an

undergraduate course in a college.

Environment

It is the atmosphere set by the coffee shop. These are the factors that

contribute to the ambiance of the coffee shop.

Facilities

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These are the amenities provided by the coffee shops intended for a

particular purpose.

Group Collaboration

The action of a student together with his/her classmates in order to

produce an output given by their professors.

Conduciveness:

In the context of ILS, conduciveness refers to all the conditions that is

favorable to productivity.

Informal Learning (IL)

According to Jamieson (2009), informal learning is a learning paradigm

defined as any course-related work done individually or collaboratively

outside formal learning and is typically done without a supervising

educator. Activities done in IL are doing assignments, reading

class-related materials, doing projects, etc. (Jamieson, 2009)

Informal Learning Spaces (ILS):

Any space outside the classroom is considered an ILS considering IL can

occur (Jamieson, 2009). ILS are spaces where IL is typically done by

learner. General examples is ILS are libraries, student commons, coffee

shops, etc (Jamieson, 2009; Wilson & Randall, 2011).

Services

These are the things and actions that the coffee shop offer to assist

customers during their stay in the coffee shop.

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Social Interaction

It is when students ask help from each other for their academic tasks

during their social gathering. It is different from group collaboration since

they do not need to be working on the same academic task.

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CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter discusses topics that help the researchers analyze and

interpret the data presented in Chapter IV. Topics included herein widen the

perspective of the concept of informal learning (IL) and informal learning spaces

(ILS) as well as clarifying possible misconceptions about informal learning and

ILS. In addition to that, the importance of IL will be discussed as well as

supporting theories of learning that about of IL. Furthermore, previous studies

related with coffee shops and ILS will be discussed.

How Students Choose ILS

Vo (2015) conducted a study about how university students of different

backgrounds from the University of Missouri choose their ILS inside the

university campus with the purpose of getting good grades without compromising

in-campus social life. The researcher used different methods to get information.

The identified informal learning spaces were described based on the appearance

of the space then the ambient noise of the ILS were measured. Fifty-four (54)

respondents including students, teachers, and school administrators were

interviewed regarding the informal learning spaces and their preferences.

Findings show that there is a process on how university students pick their

desired ILS. First of all, the student evaluates all the possible spaces and look for

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a match based on the required work done or based on the immediate needs of

the student. When picking an ILS, the university student will adapt to the

environment to suit the learning tasks and the needs of the student. Sometimes,

students go to different ILS for the sake of variety (Vo, 2015).

Based on the observations of the researcher, university students, in

general, select the suitable ILS for their needs and priorities — i.e. generally to

get good grades without compromising social life. For serious learning, e.g.

preparing for exams, students prefer quiet environments. For casual learning,

e.g. homeworks, projects, etc, students prefer social places instead. But for

random learning, students do not mind noise or discomfort and prioritize

convenience to the next destination, so students prefer to stay outside the

classroom for random learning. Based on the interviews, students prefer study

commons with comfortable seating. Students prefer spaces with tables if they

need to write; they prefer spaces with whiteboards if they need to collaborate.

The study concluded that students select ILS according to their immediate needs

as observed in the findings (Vo, 2015).

Hunter (2013) conducted a study on the students’ use of ILS for their

school works at the University of Sheffield. The data of the study was collected

through interviews, observations, and surveys to look at the perception of

students towards learning spaces and how they use them. In order to collect the

data, interviews and observations were used as data collection. The students

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were asked to answer a questionnaire in the informal learning space where they

prefer to study.

Out of 174 students, 90 students completed the questionnaire in Coffee

Revolution, 53 in the Gallery and 31 in the Information Commons Cafe, all

spaces found inside the university campus. The students were asked about the

advantages and disadvantages of studying in an informal space. Findings show

that the biggest advantage that students point out about studying in an ILS is the

background atmosphere. This includes the calming environment set by the music

with the right mood. On the other hand, the biggest disadvantage of studying in

an informal space that students point out is the background noise. This includes

the distracting environment set by the chats of people and the music with the

wrong mood making it hard to concentrate. All in all, the analysis of the study

shows that the background of the atmosphere heavily influences their choice of

study location. Because of this, students adapt their study habits to fit the ILS

they use.

Considering Environmental Factors in Designing the Optimal ILS

Riddle and Souter (2012) wrote an article on the the creation of an ILS on

La Trobe University. As a basis, they used the principles from Space for

Knowledge Generation (SKG), a national project in Australia aimed to rethink the

design of ILS suitable for “knowledge production among university students.

(Riddle & Souter, 2012)” The design principles of SKG include:

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(1) Comfort — “a space which creates a physical and mental sense of

ease and well-being (SKGProject.com, n.d.),”

(2) Aesthetics — “pleasure which includes the recognition of symmetry,

harmony, simplicity and fitness for purpose (SKGProject.com, n.d.),”

(3) Flow — “the state of mind felt by the learner when totally involved in

the learning experience (SKGProject.com, n.d.),”

(4) Equity — “consideration of the needs of cultural and physical

differences [among students] (SKGProject.com, n.d.),”

(5) Blending — “a mixture of technological and face-to-face pedagogical

resources (SKGProject.com, n.d.),” — i.e. the “blending” of the

traditional method of teaching with the modern method of teaching

with assistance to modern technologies,

(6) Affordances — “the ‘action possibilities’ the learning environment

provides the users, including such things as kitchens, natural light,

wifi, private spaces, writing surfaces, sofas, and so on

(SKGProject.com, n.d.),” and

(7) Repurposing — “the potential for multiple usage of a space [e.g.

multi-purpose hall, etc] (SKGProject.com, n.d.).”

With all these principles in mind, the final design was materialized, and the

Faculty-based Learning Commons Budget was given budget and was started last

September 2010 inside the campus of La Trobe University.

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A study conducted by Desender, Beurms, and Van den Bussche (2015)

experimented on 40 participants about contagiousness of mental effort to other

people. The participants were grouped by pairs and were given a reaction-test to

complete. The task involved pressing a specific key on the keyboard when a

certain color appears on the computer. As they continue to answer the test, the

task will change in difficulty. The researchers wanted to find out if the second

person will work harder in a medium-task with the sight of the person beside him

working on a difficult task. It was observed that the second person worked

harder. In order to see if the effects persisted, they place a cardboard between

their screens so they may only see each other. After the test, the effects still

persisted. With this, the study concluded that mental efforts are contagious. In

other words, seeing a person work hard will consequently add more motivation to

exert more effort (2015).

Another factor that contributes to the factor of productivity is the ambient

noise present in the coffee shops. A study on the relationship of cognitive

flexibility and ambient noise was conducted by Emily Nielsen in order to see if the

level of ambient noise affects cognitive flexibility (2015). The experiment had

three pairs of participants where they solve creativity tasks that involved problem

solving. The computers flashed each item for 30 seconds and an additional 10

seconds to finish typing to the participants. After a total number of 40 seconds,

the computer will flash another question. This lasted until 30 questions. The

second part of the test involved problem solving where the pairs were given a

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total number of 90 seconds to solve each question. The last part of the test

consisted of 6 items with specific instructions instructing the participants on how

to answer them. They were given a total number of 80 seconds for each

question. The three pairs were answering the test in three different conditions.

The first pair answered the test with control noise (31 dB) , the second pair

answered the test with medium noise (67 dB), while the third pair answered the

test with high levels of noise (81 dB).

After the experiment, the results concluded that the the participants in the

control noise condition under no circumstances perform better than any of the

participants with either of the noise conditions. Instead, it should be

acknowledged that noise generally had a beneficial effect on creative

performance. People who usually study in quiet environments found the noise

irritating while people who usually study with music found benefitted from the

noise manipulation as it evoked memories from their usual work environment

with the ambient noise. The study concluded that ambient noise does not impede

cognitive flexibility depending on the preference of the person.

Coffee Shops as ILS

Coffee shop culture is According to Bustos-Orosa (2013) in an article

named “An uncharacteristic coffee shop culture,” there is an uncharacteristic

culture in coffee shops. People nowadays, specifically, students. She personally

observed that students would order coffee and immerse themselves in school

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work for multiple hours. In effect, the coffee shops would contain students piles of

books on their table, their laptop, and even a desk lamp. Consequently, coffee

shops of today are becoming like libraries. On the other hand, the situation is

reversed in libraries. Libraries do not anymore the noiseless environment it used

to have in the past. Because of this, libraries try mimicking the environment of the

coffee shop. In addition to this, libraries nowadays would serve coffee in the

library which results to attracting more customers (Bustos-Orosa, 2013).

The focal point of a coffee shop is its coffee products. A study conducted

by Kuchinke and Lux (2012) aims to show the effect of caffeine, the active

component of coffee, to the left hemisphere of the brain. Sixty-six people were

part of the experiment where they were randomly separated to two groups:

placebo control and caffeine group.

Findings show that 200 milligrams of caffeine is enough to improve the

processing of the left brain hemisphere. Although small changes, the study

reveals that caffeine does not only improve overall task performance but also

improves decision making (Kuchinke & Lux, 2012).

A study was conducted by Singh (2002) about the need of coffee shops in

libraries. According to Singh, his study discusses the library situation of

University of North Carolina at Chapel Hill, Duke University, and North Carolina

State. The data was collected through surveys. The surveys asked for the

various uses of the library and the coffee drinking habits of the students. The

results concluded that students choose the library as their working environment.

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The results concluded that most of the students go to the library to study for tests

and do schoolwork. Besides this, the results concluded that some of the students

were regular coffee drinkers and would occasionally drink coffee. From the data

analyzed, the study concluded that libraries must adapt and change their policies

in consideration for the students working late night. These policies included

extending their hours of stay and adding a coffee service to the benefit of the

student. In addition to this, the addition of the coffee service will consequently

make libraries a more welcoming environment.

WiFi in Coffee Shops Affects Student Workflow

Although wi-fi in ILS is an environmental factor, it is worthy of its own

separate discussion.

Beringuela, et. al. (2009) conducted multiple case studies about the

implications of installing wireless internets on select coffee shops. The

researchers interviewed with the managers in the select coffee shops on their

perspective on how wifi affects the business performance of the shop. In addition

to that, customers are given surveys to know the demographics of the wi-fi users

as well as to know their opinion about having wifi in coffee shops. Researchers

also got financial data from the coffee shops for financial analysis.

Findings show that the benefits of the installation of wifi outweigh the

costs. Although the coffee shops sometimes face technical difficulties and some

backlash from customers unsatisfied with the network speed, financial data from

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the coffee shops show that the installation of wi-fi has a positive impact on the

business. The most common demographic in the said coffee shops are students

as well as the demographic that stays the longest in coffee shops. Most of the

customers make use of their laptops inside the coffee shops. Observation shows

that some customers staying to use the wifi of the coffee shops continuously

order food. In conclusion, installation of wifi benefits the business positively.

Given the benefit of wifi on the business of running a coffee shops, it is

natural for coffee shop owners to install wifi on their establishment.

Another study was conducted by Moore and D’Souza (2013) about how

students study in coffee shops with wireless connection. The study was

conducted to seek how students behave when studying in coffee shops with wifi

connection and how much time a student takes inside the coffee shop. To gather

data, the researchers surveyed 98 students and interviewed 51 students about

what these students do in coffee shops in comparison in what they do at home.

Findings show that 43% of the respondents check their email firsthand

even before starting to work. 15% of the respondents listen to music the entire

time they are working in the coffee shops. 10% of the respondents have

someone constantly in contact during the entire time in the coffee shop. Findings

also show that students prefer coffee shops to have internet connectivity and to

be near their place. Surprisingly, students prefer firm chairs with tables instead of

a couch mainly to prevent getting too laxed the entire time. However, students

disregard the theme of the coffee shops (color, decor, etc) on their learning

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space. Students when in a coffee shop tend to spend their time doing school

work and listening to music. Lastly, students start and end their stay by

socializing either personally or virtually. In conclusion, technology plays a very

large part on what the students do because of the internet connectivity present at

the coffee shop (Moore & D’Souza 2013).

Learning Theories About IL

There are two learning theories related to IL and the study that will be

further discussed: Information Processing Model by Atkinson and Shiffrin and

Flow Model Theory by Csikszentmihalyi.

Information Processing Model (IPM) is based on Atkinson and Shiffrin

(1968) as cited in Vo (2015) proposing that a person processes and stores

information in three different stages: sensory memory, short term memory, and

long term memory.

In the sensory memory, anything sensed by the person can be input

information — e.g. optical, auditory, olfactory, gustatorial, tactile, etc. The brain

can either discard the external stimuli or pay attention to it. According to Huitt

(2003), a person is more likely to pay attention to a certain external stimulus if it

(1) has an interesting feature or (2) it activates a known pattern from the

subconscious, and this stimulus will be processed on the short term memory

(Huitt, 2003).

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Short term memory, or as what Huitt (2003) calls it the “working memory,”

refers to what a person is processing on one’s mind on that given time

consciously in response to the external stimuli. Short term memory typically lasts

for approximately 15-20 minutes before it is discarded by the brain unless it is

repeated (Huitt, 2003). There are two conditions that are met to retain short term

memory: repetition and organization e.g. organizing by components and

sequencing of events, the relevance of ideas, or by transitions (Huitt, 1 2003).

Long term memory refers to the information on the preconscious, — i.e.

information readily and easily retrieved - and unconscious — i.e. information that

is not readily retrievable during normal consciousness, memory. Types of

information of long term memory according to Huitt (2003) are (1) declarative —

referring to the information a person can talk about e.g. lessons reviewed for an

exam, (2) procedural — referring to how a certain task is made e.g. muscle

memory of typing, and (3) imagery. When information is retrieved in the long term

memory, it is transferred to the short term memory to be used by the person

consciously (Huitt, 2003). However, if the long term memory is not retrieved at

all, it is slowly forgotten by the person.

Flow Model Theory is based on the work of Csikszentmihalyi (1992). Flow

is one of the eight psychological states that a person experiences when engaged

to learning — it is based both on the perceived challenge of a certain task and

the perceived skill of the person to do the said task, which is defined by

Csikszentmihalyi as the “result of a conscious attempt to master [a difficult]

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challenge…” (1990). Flow is the experience one has that gets one to feel as if

only minutes passed by when in reality, hours have passed. Csikszentmihalyi

discovered this as he interviewed dozens of experts from various fields. It

seemed all of them go through similar experiences as they go into a state of

concentration and fall into a sense of absorption hence ignoring things like

hunger, thirst or sleep (Diamond, n.d.).

There are six conditions identified to experience flow, namely:

(1) Intense and focused concentration on what one is doing in the present

moment,

(2) Merging of action and awareness,

(3) Loss of reflective self-consciousness (i.e., loss of awareness of

oneself as a social actor),

(4) A sense that one can control one’s actions; that is, a sense that one

can in principle deal with the situation because one knows how to

respond to whatever happens next,

(5) Distortion of temporal experience (typically, a sense that time has

passed faster than normal), and

(6) Experience of the activity as intrinsically rewarding, such that often the

end goal is just an excuse for the process (Nakamura &

Csikszentmihalyi, 2001).

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Theoretical Framework

Figure 1.​ The Theoretical Framework of the Study

Figure 1 shows the the conditions for the ILS to be considered conducive

to studying. It starts with the student and his school work. Once the student

decides to start studying in an ILS, he is faced with the environmental factors

present in the ILS. Environmental factors in an ILS include optical (e.g. building

architecture, theme, color choice, etc), auditory (e.g. ambient noise, background

music, etc), olfactorial (e.g. odor of the place, food, etc), gustatorial, and tactile

stimuli present in the ILS.

As explained in the Information Processing Model of Atkinson and Shiffrin

as cited in Vo (2015), all stimuli are received in the sensory memory, but those

stimuli that either (1) has an interesting feature or (2) activates a subconscious

pattern can be attended by the consciousness and be transferred to the short

term memory for processing.

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Given that, the student doing his school work in an ILS can approach the

situation in two different ways. If the student pays attention to the environmental

factors, this will result to making the environmental factors a hindrance to his

studies as it takes on the form of a distraction. Therefore, learning will not occur

thus making the ILS not conducive to studying. This situation can be seen in two

different perspectives. The first perspective is that the student has problems

dealing with attention, often diverting to what the student is supposed to do — i.e.

school works. The other perspective is that there is an interesting feature in the

ILS — something that stands out, that it really gets the attention of the student.

Possible examples of that includes loud noise, bad odor, unnatural lighting

conditions, etc. On the other hand, if the student chooses to discard

environmental factors and chooses attention to the school work, the student can

enter the mental state of flow as explained by the Flow Model Theory by

Csikszentmihalyi.

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CHAPTER III

METHODOLOGY

This chapter presents the research design, research locale and

participants, research instruments, data collection procedure, and data analysis.

Research Design

This study used the qualitative research design. The study discusses how

coffee shops are effective learning environments while being an informal learning

space. The study investigates the reasons for why college students choose to

study in coffee shops, and the academic tasks done in the coffee shops.

Research Locale and Participants

A. Locale

The research locale of the study is the coffee shops in Alabang,

Muntinlupa City specifically, Starbucks, The Coffee Bean & Tea Leaf, Seattle’s

Best Coffee, and UCC. The primary consideration for choosing this locale is

Alabang is the commercialized part of Muntinlupa city where it has the existence

of many coffee shops within the vicinity. These coffee shops were chosen based

on popularity and their locations since they are located in the main parts of

Alabang. Starbucks and The Coffee Bean & Tea Leaf located in Alabang Town

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Center, Seattle’s Best Coffee is located in Festival Mall, and UCC is located in

Westgate.

B. Participants

The research participants were twenty (20) college students who studies

in the aforementioned coffee shops located in Alabang, Muntinlupa City. They

come from different universities in Metro Manila including University of the

Philippines Diliman, De La Salle University Manila, University of Santo Tomas,

etc. Among the 20 respondents, eleven (11) of them are female while nine (9) of

them are males .

Instrument

1. Interview

A. Development

The interview was modeled from the survey form of Hunter (2014). Hunter

studied about studying in ILS in general. The form was adapted to reflect the

specific ILS this study would cover, i.e. coffee shops, and to satisfy the research

problems (see Appendix A). The study elicited their workflow when in coffee

shops, and their general insights about studying in coffee shops. The interview is

the most appropriate instrument that can be used since through the students’

answers, it will be able to identify the reasons that justify their decision to study in

this area, the factors that they consider when choosing an area to study in, and

the conduciveness of the place. In addition to this, the researchers used the

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purposive sampling technique wherein the researchers will choose college

students in coffee shops to participate in the research since the research only

needs the responses of college students in general.

B. Validation Criteria

After the formulation and completion of the interview questions, it was

shown to the Research Adviser and Statistics Teacher. The criteria to be used

will include the vocabulary load, clarity, and appropriateness of each question to

the level of comprehension of the participants. Then, it was pilot tested with 20

Grade 11 students to test the vocabulary and clarity of the form. Questions that

were vague were revised or deleted. It was finally shown to the Research Adviser

as well as the Statistics Teacher for further recommendation and suggestion on

its refinement.

C. Administration

The researchers asked students studying in the coffee shops for their

permission to conduct an interview. After the granting of permission, the

interviews were conducted.

26
Data Collection Procedure

Figure 2: ​Data Collection Procedure Flowchart

Figure 2 shows the flowchart of the data collection procedure from asking

permission from the participants, administration of interviews, and analysis of the

answers.

Because the researchers looked for college students in the said coffee

shops impromptu, a protocol was devised. First of all, the barista was asked if

students frequent the place. If the coffee shop was not frequented by college

students based on the testimony of the barista, then the coffee shop will be

excluded. If the coffee shop was frequented, then the researchers will look for

college students by asking young adult looking people who is doing work on

either a laptop or a tablet. Another indicator used by the researchers is that if the

person is wearing the college uniform.

The researchers asked permission to interview from the students studying

in the coffee shops. When the permission was granted, the researchers

administered the interview. The respondent were given the right to keep his or

27
her identity confidential due to personal reasons although their responses were

still recorded. After the administration of the interview, the researchers will

analyze the data based on the answers given by the participants during the

interview.

Data Analysis

After the administration of the interviews, the data gathered were acquired

through the administration of interviews. The interviews elicited responses that

would determine the specific academic tasks students do in coffee shops, their

reasons for studying there, and the factors that make coffee shops conducive to

studying.. After which, the results will be tabulated for further analysis.

28
CHAPTER IV

ANALYSIS, PRESENTATION, AND INTERPRETATION OF DATA

Coffee shops has transformed from mere places socialization to informal

learning spaces (Bustos-Orosa, 2013). From mere discussions before, a typical

scene inside a coffee shop include stacks of books, opened laptops, student

studying and some adults working. With this, the chapter presents the

conduciveness of coffee shops as informal learning spaces.

The data from the interviews on college students’ choice of coffee shops

as informal learning spaces were presented and analyzed. The data was then

interpreted using the related literature and theories.

Specific Academic Tasks College Students Do in Coffee Shops

Table 1

Specific Academic Tasks Mentioned by Students, Categorized

Tasks F %
Study and review for tests 12 60
Typing/Writing Papers 11 55
Group Collaboration 8 40
School Organization Work 3 15
Multimedia-related Tasks 1 5

Table 1 shows the categories of academic tasks mentioned by students.

The data is categorized according to the similarities of the answers of the

29
respondents. Of the twenty (20) respondents, twelve (12) people (60%) of the

sample mentioned that they go to coffee shops to study and review for exams,

making it the most commonly mentioned task. Eight (8) people (40%) mentioned

that they go to coffee shops to do group collaborations. This is tied with “doing

academic papers” which was mentioned by eight (8) of the respondents (40%).

These were the common answers given by the respondents.

In relation to the data collected, Vo (2015) mentioned that learning in

college can be categorized into three types: serious, casual, and random. When

students do serious learning e.g. preparing for exams, they tend to go to quieter

spaces. When doing casual learning, they go to more social areas. When doing

random learning, students do not really care about the ambiance of the space

and rather takes into consideration the convenience of that space — e.g.

proximity to next destination. Of the five elicited categories of tasks, 1 of them is

considered as serious learning — i.e. studying/reviewing for exams, - while the

remaining 4 categories — i.e. typing/writing papers, group collaboration, school

organization work, and multimedia-related tasks, - is considered as casual

learning based on Vo’s (2015) study and classifications.

This says that students go to coffee shops for both serious and casual

learning. Students go to coffee shops not just for studying, but go there for other

tasks such as writing papers and conducting group collaborations. The work of

students in coffee shops can vary.

30
The task that a college student does can also specific to the course that

the student is taking:

For me, since my course is related to multimedia arts,


[I do] layout design and animations in coffee shops.

In line with this, Vo (2015) stated that college students assess the informal

learning space based on what they want to do and adapt with the environment of

the chosen informal learning space.

31
Reasons of College Students Choosing Coffee Shops as Their Informal

Learning Spaces

Table 2

Mentioned Reasons College Students for Choosing Coffee Shops as

Informal Learning Space, Categorized

Reasons F %
I go to coffee shops because of the ambiance of 5 25
the place.
I go to coffee shops since I need an environment 4 20
that has noise levels that suit to my liking.
I go to coffee shops because I get motivated to 4 20
work when I see people around me being
productive.
I go to coffee shops because I would most likely 4 20
sleep at home.
I go to coffee shops because it is easier to have 3 15
group studies in that place.
I go to these shops because of the fact that they 3 15
offer coffee/drinks.
I go to coffee shops because of it allows me to 2 10
study late.
I go to coffee shops because the temperature suits 1 5
my liking.
I go to coffee shops to have a change in 1 5
environment to avoid dullness and repetition.

Table 2 shows the categorized reasons of the 20 respondents and its

frequency among the respondents.

32
Ambiance and Noise

The data shows that the most commonly mentioned reason for choosing

coffee shops as ILS is the ambiance of the place which was mentioned by five

(5) of the respondents. In relation to that, four (4) people mentioned that they

study in coffee shops because the background noise level suits to their liking.

One of the respondents mentioned that the temperature in coffee shops is

optimal.

In order for a place to be conducive to studying, the processing of

information should not be impeded by any outside factors — meaning the mind of

a student should not be diverted to any external stimuli aside from the task the

student wants to do (Atkinson & Shiffrin, 1968). All the mentioned answers refer

to, in a way or another, the external stimuli present in the coffee shop — namely

background noise, temperature, and ambiance in general. The respondents

mentioned that the said stimuli should be in optimal levels — levels that will not

catch the attention of the students. According to one respondent:

Usually I just fall asleep whenever I am [studying] at


home or in a library [because] it’s too quiet for me. So
I prefer [to study in] coffee shops over somewhere
else.

This means there is a tolerable range of noise level that does not distract

students from the task they are doing. In connection with these findings, a study

was conducted to learn whether background noise actually affected the

productivity of a person. On the three levels of noise that was tested in the study,

there were no significant differences on the productivity even if the background

33
noise is loud or not (Nielsen, 2015). This study also reveals that different people

have different thresholds of noise level — some people get easily distracted

while others are not.

Contagiousness of Productivity

Also, four (4) out of the 20 respondents mentioned that seeing others

being productive in coffee shops engages them to be productive as well. This

was said to be one of the reasons why college students study in coffee shops:

I feel like I can do more work in coffee shops. Also


you see people being productive, so you start being
productive as well.

In relation to this, an experiment was conducted by Desender, Beurms,

and Van den Bussche (2015) about the contagiousness of mental effort to other

people. This study revealed that the when a person was working hard, the other

person also tends to work hard as well.

Having the optimal ambiance together with the scene of people working

hard inside the coffee shop puts a student in the optimal state of mind, flow

(​Csikszentmihalyi, 1990)​. The challenge of working hard given that people

around are working hard (high challenge level) in addition to the high skill level

required in the tasks results to flow. This means that the student’s mindset is in

its optimal state of learning thus increasing productivity.

Social Interaction

Three (3) out of the 20 respondents mentioned that they go to coffee

shops because it is easier to have group studies in coffee shops. It is good to

34
take note that out of the twenty respondents, eight (8) mentioned that they do

group collaboration in coffee shops. One of the reasons stated by the

respondents is this:

When I study in coffee shops, I usually study with


friends. When one of us don’t know anything, we
usually ask each other stuff about it.

Another respondent stated that he is motivated to be productive as he is

able to collaborate with others:

I do study at home, though. Like I said earlier, I


choose coffee shops depending on the circumstance
especially for group works and something like that
because in homes you can get distracted.

In relation to this finding, Vo (2015) mentioned that casual learning, the

type of learning group collaboration is under, is mostly done in social spaces

such as coffee shops.

According to Wagner (2012), coffee shops are naturally a place for

socialization where people can exchange and discuss ideas or simply just to

leisurely talk with other people, thus making coffee shops a perfect space to do

group collaboration.

Coffee Consumption

Of the 20 respondents, three (3) mentioned that they go to coffee shops

simply because they offer coffee. One of the respondents mentioned this reason,

saying, “[I go to coffee shops] because, it offers coffee. It keeps you wide

awake…”

35
In addition to this, according to Kuchinke and Lux (2012), coffee is

enough to improve the processing of the left brain hemisphere. The left brain

hemisphere is responsible for the cognitive functions such as logical thinking,

problem solving, and analytical thought. Also, not only does the overall task of

the performance improves dramatically with the addition of caffeine, but also the

decision making of the person.

Variety in Learning Space

One of the respondents mentioned that they go to coffee shops so that the

learning space is not repetitive and that there is a sense of variety:

I study at coffee shops when I feel I need a change of


environment because sometimes, when you stay in
one area, it, like, feels so dull.

A reason connected to this is that the presence of the bed tempts the student to

sleep instead of working which was mentioned by four (4) respondents. Thus

they go to coffee shops to work as stated by one of the respondents:

Usually, I just fall asleep whenever I’m at home or in a


library [because] it’s too quiet for me. So I prefer
coffee shops over somewhere else.

Seeking for variety is normal according to Vo (2015) as students look for the best

space available to study given their workload or simply just for the sake of

variety.

As seen in the statement, college students attempt to avoid distractions in

any way possible. However, coffee shops are one of the viable options as an

alternative informal learning space.

36
Factors that Make Coffee Shops Conducive to Studying

This part shows the factors the interviewees indicated for a coffee shop to

be helpful in their studying.

Table 3

Factors Students Mentioned in Order for Coffee Shops to be Conducive to

Studying

Category of Factors F %
Service 19 95
Environment 14 70
Facilities 13 65

Table 3 shows the 3 categories of factors the twenty (20) respondents find

essential for a coffee shop for it to be conducive. 95% of respondents said that

they look for quality service in coffee shops - that being wifi, good drinks, good

food, and good customer service. Wifi is found to be the most frequent answer

under service. 70% of the respondents said that the environment of the coffee

shop is essential to conduciveness as well - that being its ambiance, the

background noise, temperature, the presence of people being productive, and

plants. Under environment, ambiance is found to be frequently mentioned by the

respondents. Lastly, 65% of respondents said that they look for certain facilities

for a coffee shop to be conducive to studying - that being spacious and having

good furniture, having plenty of sockets, having accessible parking, and having

37
clean comfort rooms - with accessibility and convenience being the most frequent

factor mentioned under the facilities category.

Wifi and sockets

In line with the most mentioned factor, one of the respondents stated that:

Sometimes, you need to have a membership card for


stuff [Wifi], but I think that they shouldn’t limit it if what
they’re trying to do is to make it conducive as a
studying place. Although, not all coffee shops are like
that but there are. Some I think that if they really just
provide the Wifi for customers who go there, instead
of it being inclusive. Sorry, I mean exclusive to people
who actually have the cards, but don’t really go there
just to study. I think that if they lessen that or don’t do
that at all, that’s not only gonna make them attract
more customers, but it’s going to give their coffee
brand a better image.

Similar answers were given by 55% of interviewees. They responded that access

to wifi is essential to productivity as it helps them with their schoolwork. Wifi

access also encourages students to lengthen their stay in coffee shops which is

why they respond that they wish for unlimited access to wifi.

Beringuela (2009) also conducted a research showing that the installation

of wifi truly outweigh the costs. Furthermore, because of this, students are

encouraged to stay longer and tend to order food. In connection to this, the good

choices of food is also looked for in coffee shops. In here, it is seen that the

presence of wifi was not just able to let students stay, but also get them to order

food and drinks - another factor mentioned by students.

38
Ambiance

Another factor that was mentioned by the respondents was the ambiance

of the coffee shops. Under this factor include “spacious and has good furniture”

(8 responses), “ambiance” (5 responses), “background noise” (4 responses),

“adequate temperature” (2 responses), “presence of surrounding people being

productive” (2 responses), “comfort” (1 response), and good customer service (1

response).

Accessibility and Convenience

Another factor that was mentioned by a student was the location.

Specifically, it talked about whether the coffee shop was convenient and

accessible or not. One of the respondents stated:

So the first one is probably location, it really depends


if it’s near your school or not, but it really helps if it’s
near school although there’s going to be lots of
people and at least it’s very accessible to everyone.

Accessibility and convenience is very important since it will be able to provide


students an opportunity. Additionally, it will also provide students less time and
energy for going to coffee shops and more of these alloted for productivity.

39
CHAPTER V

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS

This chapter presents the summary, conclusions, and recommendations

of the study.

Summary

This study was conducted with the purpose of knowing the conduciveness

of coffee shops as informal learning spaces. The locale of the study are the

coffee shops located in Alabang, Muntinlupa City. The participants were 20

college students who goes to coffee shops to study. The qualitative research

methods was utilized. In order to gather the necessary data, interviews were

conducted among the respondents.

The following are the specific problems of the study and the corresponding

results or findings:

1. Specific Academic Tasks College Students Do in Coffee Shops

Commonly, college students mentioned that they go to coffee shops to

review for exams, make their academic papers, and collaborate — i.e. meeting,

group work, etc. However, tasks also varies based on the course the college

student is currently taking.

2. Reasons of College Students Choosing Coffee Shops as Their Informal

Learning Spaces

40
Reasons given by college students include the following: (1) ambiance, (2)

contagiousness of productivity, (3) ease of doing group studies, (4) coffee, and

(5) variety from the environment from home and avoidance of repetitiveness of

environment.

3. Factors that Make Coffee Shops Conducive to Studying

Factors mentioned by the students can be grouped into their environment

which include ambiance, the background noise, temperature, the presence of

people being productive, and plants; their facilities which include its

spaciousness and having good furniture, having plenty of sockets, having

accessible parking, and having clean comfort rooms; and the services which

include the the existence of wifi, good drinks, good food, and good customer

service.

Conclusions and Implications

Based on the results and findings of the study, the following conclusions

can be drawn:

1. The work of the students vary in coffee shops. They do both casual and

serious learning. Their work is not limited to just studying for exams, but it

also includes writing papers, group works, work for their corresponding

organizations and other tasks that are in line with their course.

41
2. The biggest factor that is present in coffee shops that attracts students is

the ambiance set by the place which is affected by things like the

background noise and the temperature that suit their liking.

3. The biggest factor in coffee shops that makes it conducive to studying for

students is the services they offer. These services are what assists them

to study. These include the existence of wifi, good drinks, good food, and

good customer service.

Recommendations

Coffee shops play a big role in a college students life as a viable option as

an informal learning space aside from a college student’s home, library, or other

spaces. Therefore, the researchers offer the following specific

recommendations:

A. For College Students:

1. College students are loaded with many tasks. It is recommended

that they take advantage of factors and the satisfied conditions on

the conduciveness of coffee shops according the research through

doing their academic tasks such as studying and reviewing.

B. For Coffee Shop Owners:

1. A more conducive place for studying can be acquired by coffee

shops to be able to satisfy the needs of college students. The main

factors college students need to be able to stay and be productive

42
in a coffee shop can be found in this research and can be used by

coffee Shop owners.

C. For Further Research

1. This study can still be refined.

2. This study can be conducted by other researchers using different

variables, different locale and participants, and/or different theories.

3. This study can be compared by other researchers to students who

do not go to coffee shops to study.

43
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47
APPENDIX A

INTERVIEW GUIDE

________________________________________________________________

1. What coffee shops do you go to?

○ Are you the type that sticks to one shop or one that wants variety?

○ What do you look for in coffee shops?

2. Why do you choose to study in coffee shops?

○ Why not the the library?

○ Why not at home?

○ What are the key differences of studying in coffee shops compared

to studying at home or at the library?

3. What tasks do you usually do in coffee shops?

4. Do you think that studying in coffee shops help in your academic

performance?

○ Why or why not?

5. What are the factors you want coffee shops to have for it to be helpful in

your studying?

48
APPENDIX B

INTERVIEW TRANSCRIPTS

________________________________________________________________

Francheska Pajaro. College of Home Economics. BS Hotel, Restaurant and


Institution Management. UPD.

Interviewer (1): What coffee shops do you go to?

Interviewee (2): Including which branch or just the brand?

1: Just the brand’s fine.

2: Starbucks, Bo’s, The Life, and CBTL

1: Are you the type that sticks to one shop or the one that wants variety?

2: I usually stick to one shop.

1: What do you look for in coffee shops?

2: Good tasting coffee, the price of the coffee (it can’t be too high), it has to be
quiet and it has to be near my school.

1: Why do you choose to study in coffee shops?

2: Because it’s cold and I need coffee also; because it’s quiet; it’s not so quiet at
home. I need a quiet environment to do work

1: Why not learning commons like your library? What are the key differences?

2: In UP’s library at least, it isn’t airconed, so it’s kinda hot.

1: What tasks do you usually do in coffee shops?

2: I study or do org work.

1: Do you think studying in coffee shops help in your academic performance?

49
2: Yeah. I think it does because it gives me a place that’s conducive to getting my
work done. When I pay for coffee, I get hiya to not get work done. I think
“kailangan ko ‘tong sulitin. I paid for this. Sayang naman.”

1: What are the factors you want coffee shops to have for it to be helpful in your
studying?

2: They need to have wifi as much as possible, unlimited; not where you have to
pay for it or you only have an hour for free. It has to be spacious. Because if it
isn’t, it’ll be noisier. It has to have plants because plants are calming haha.

1: That’s all we need. Thank you for participating!

50
Patricia Kayla de Leon. BS BAA. UPD.

Interviewer (1): What coffee shops do you go to?

Interviewee (2): Starbucks, CBTL, Bo’s

1: Are you the type that sticks to one shop or the one that wants variety?

2: One shop

1: What do you look for in coffee shops?

2: Wifi, space, food, drinks, music, and conduciveness to studying

1: Why do you choose to study in coffee shops?

2: Libraries are boring and I want background noise. Environment. Other people
studying gives me motivation. I see that I’m not alone.Food!

1: What tasks do you usually do here in coffee shops?

2: Studying. Org work like emailing

1: Do you think studying in coffees shops help in your academic performance?


Why or why not?

2: Yes, because it really is a place for learning and getting work done. It’s
conducive to studying.

1: What are the factors you want coffee shops to have in order for it to be helpful
in studying?

2: The wifi, conducive music, background noise, good food and drinks.

1: That’s all we need. Thank you for participating!

51
Isabelle Ginez. BS BA. UPD.

Interviewer (1): What coffee shops do you go to?

Interviewee (2): Starbucks, Bo’s Coffee, Coffee bean.

1: Are you the type that sticks to one coffee shop or one that wants variety?

2: Variety

1: What do you look for in coffee shops?

2: First is available space. Second is the variety of drinks.

1: Why do you choose to study in coffee shops?

2: Because it increases my productivity. If I study at home, I would most likely fall


asleep.

1: Why not in learning commons like your library?

2: I think most of them aren’t open 24/7 or they have entrance fee

1: What tasks do you usually do here in coffee shops?

2: I study and do org work or council work.

1: Do you think studying in coffee shops help in your academic performance?


Why or why not?

2: Yeah, I think they help because it’s parang an environment that forces you to
be productive. You’re away from all the distractions.

1: Aren’t you distracted with all the people and the noise?

2: Well, I guess because most of the coffee shops here around campus are filled
with students also, so everyone else is studying. It’s not really noisy.

1: What are the factors you want coffee shops to have for it to be helpful in your
studying?

2: Sockets haha.

1: How do you feel about the ambient noise in coffee shops instead of the silence
at home?

52
2: The ambience in coffee shops feels like an environment where you can focus.
There are people you know in libraries and at home so you could get distracted
especially if they’re there just to chat.

1: That’s all we need. Thank you for participating!

53
Kathryn Lama. UPD. BAA.

Interviewer (1): What coffee shops do you go to?

Interviewee (2): Starbucks, Coffee bean, Tim Hortons.

1: Are you the type that sticks to one shop or one that wants variety?

2: Variety.

1: What do you look for in coffee shops?

2: The drinks and the pastries. If I’m gonna study, I see if it’s conducive to
studying.

1: Why do you choose to study in coffee shops? Why not in learning commons or
at home?

2: When I study in coffee shops, I usually study with friends. When one of us
don’t know anything, we usually ask each other stuff about it.

1: Why not do that in your library?

2: I think having a drink like coffee will help us focus more? I also stress eat so
haha.

1: What tasks do you usually do in coffee shops?

2: Study, and just go out with friends sometimes. Just to chill.

1: Do you think studying in coffee shops help in your academic performance?


Why or why not?

2: I’ve just recently gotten into studying in coffee shops and I think that studying
in a group really helps.

1: So it helps in your academic performance?

2: Yes.

1: What factors do you want coffee shops to have for it to be helpful in your
studying? Can you rank them in priority?

2: In order: study friendly music, sockets, their products should be good, large
tables enough for everything I need.

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1: So in coffee shops, you’re more of a group learner?

2: Yeah.

1: That’s all we need. Thank you for participating!

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Jana Fabros. BS BA. UPD.

Interviewer (1): What coffee shops do you go to?

2: Starbucks, and CBTL. Oh and sometimes Bo’s rin pala.

1: Are you the type that sticks to one shop or the one that wants variety?

2: Whichever is accessible to me.

1: What do you look for in coffee shops?

2: Their ambiance, wifi, outlets and tea since I’m not actually a coffee drinker.

1: Why do you choose to study in coffee shops?

2: It’s easier to do group studies with friends. It helps me concentrate better since
it’s taking me away from distractions at home.

1: Why not learning commons like your library?

2: Libraries for me are boring and most of the time I fall asleep there haha. So I
work better in not really noisy but not like super quiet environment.

1: What are their key differences?

2: For libraries there’s more access to academic journals. So in research and


paper days, it’s probably better if I do them in the library, but just plain studying
like exams, the ambiance in the coffee shops and it staying open late is better for
me.

1: What tasks do you usually do in coffee shops?

2: Mostly reading, computation, rewriting notes.

1: Do you think studying in coffee shops help in your academic performance?

2: I think yes it does because compared to studying at home, I’m more productive
since I get more chapters read or I get to do exercises more than staying at
home.

1: What factors do you want coffee shops to have for it to be helpful in your
studying? Can you rank them in priority?

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2: First would be access to wifi. Second would be ambiance - not too noisy. Third
would be accessibility - if there’s parking or na sa general area mismo. Fourth
would be the selection of coffee cause I’m picky haha.

1: That’s all we need. Thank you for participating!

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Jez Bugtas. College of Business Administration. BS BAA. UPD.

Interviewer (1): What coffee shops do u go to?


Interviewee (2): Starbucks or Coffee Bean.

1: Are you the type that sticks to one shop or one that wants variety?
2: Actually I usually just stick to one shop

1: What do you look for in coffee shops?


2: Well for one, I look for the ambiance. Kasi usually I go to coffee shops to study
so like yeah if its conducive to learning and tables, to actually have somewhere
to work on.

1: Why do you choose to study in coffee shops? Why not in your library? Or at
home?
2: Um well kasi usually I just fall asleep whenever im at home or in a library it’s
too quiet for me. So I prefer coffee shops over somewhere else.

1: What would you say are the key differences between those three?
2: I think the overall ambiance because I think in the coffee shops I go to, other
people also study or work so you get a vibe of productivity, I guess. But then in
the library it’s too serious for me and at home it’s too comfy that you get sleepy
all the time.

1: What tasks do u do in coffee shops?


2: I usually study or read whenever I’m in a coffee shop

1: Do you think that studying in coffee shops help in your academic


performance? Why or why not?
2: I guess it helps that I study in coffee shops because I can do so much more.
For example, one hour at home, I can do so much more if I spend it in a coffee
shop. I’m more productive.

1: What are the factors you want coffee shops to have for them to helpful in your
studying? Can you rank them in priority?
2: I think for one, like, big tables. Kasi important na may table. And number two, I
guess wifi? Because not all coffee shops have free wifi. And I guess third, good
comfort room. Kasi hirap din magstay kung panget yung CR.

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Zoe Capol. BS CTM. ADMU

1: What coffee shops do you go to?

2: Kasi I study in Ateneo, and the most accessible ones are Starbucks, Bo’s, and
CBTL. But the one I frequent the most is CBTL.

1: Are you the type that sticks to one shop or the one that wants variety?

2: I would say that it’s not necessarily based on the brand but based on the
ambiance of that specific branch.

1: What do you look for in coffee shops?

2: For me, I prefer coffee shops that have a lot of outlets and coffee shops that
are more conducive to studying, so yung hindi super maingay. So for example,
here in Town [Alabang Town Center], I study at the Starbucks sa may Metro
instead of the Starbucks there kasi more groups of people are there.

1: Why do you choose to study in coffee shops?

2: I study at coffee shops when I feel I need a change of environment because


sometimes, when you stay in one area, parang it feels so dull… so, mostly
parang ganon, change of environment.

1: Why not libraries?

2: One of the reasons why is because coffee shops are open, at least in my area,
until 1am, so I’m able to stay there until a later time.

1: Why not at home?

2: Yun nga. It’s like when you stay there for so long, you look or new areas to
study para hindi ka na-bobore or something.

1: So what do you think are the key differences?

2: Key differences with regards to what?

1: Key differences in studying at a coffee shops, at home, or at a library.

2: I think kasi kapang coffee shops, at least in my experience, I feel spontaneous


when I study. So when you’re at home, you’ll fall asleep agad or something. Or
there might be a distraction. But when you’re like, OK, I’m gonna buy something,
it’s like devoting your money to studying so you’re, in a way, forced to study.

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1: What tasks do you usually do in coffee shops?

2: A lot of things like doing papers… mostly individual work. But there are times
when I conduct meetings or group works in coffee shops.

1: Do you think studying in coffee shops help in your academic performance?

2: I don’t think it’s necessarily connected to academic performance because


that’s really dependent on the person.

1: Last question. In your opinion, what do you want in order for it to e conducive
to studying?

2: What I’ve experienced in CBTL not only in the branch in Katipunan but also in
other branches is that is the lack of outlets. Bo’s is a good place for outlets they
have a lot of outlets, Starbucks is medyo OK lang. As a college student, a lot of
my friends also look for coffee shops that have a lot of outlets.

1: Follow up. What are the factors present that make coffee shops conducive to
studying for you?

2: I don’t know eh. It’s more of that spontaneous aspect nga. And I’m not the
type of person that’s bothered when there are a lot of people around, so I don’t
really mind that.

1: That’s all we need.

2: Okay.

1: Thank you for you time.

2: No problem.

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Chloe. SBCA

1: First question is, what coffee shops do you go to.

2: I usually go to Coffee Project in Evia.

1: Are you the one that sticks to one shop or the one who wants variety?

2: Sticks to one shop.

1: What do you look for in coffee shops?

2: Silence.

1: So, why do you choose to study in coffee shops?

2: ‘Cause sa bahay kasi, gusto ko sa bahay nakahiga lang. Sa coffee shops


parang naka-focus ako nang mas mabuti.

1: Why not in the library?

2: Libraries in our school are… sobrang daming tao, so parang may nag-uusap
dito, may nag-uusap doon. Parang hindi ako nakakapag-focus makapag-aral.
Atsaka, pag sa library kasi, usually group talaga nag-aaral doon. Eh mas gusto
kong mag-isa.

1: What are the differences in studying in coffee shops compared to other


places?

2: Can you repeat that again?

1: What are the key differences when studying here in a coffee shop instead of
the library or at home?

2: Well, I focus more in coffee shops than the libraries.

1: Next is, what tasks do you usually do here in coffee shops?

2: Well, I can’t do memorization here, but when we have exams, usually I study
here.

1: Do you think studying in coffee shops help in your academic performance?

2: It helps, really a lot.

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1: Why is it so?

2: Kasi, mas pumapasok sa utak ko yung mga napag-aaralan ko.

1: Last question, what are the factors present in coffee shops that makes it
conducive to studying for you?

2: Good food, and good coffee maybe. At saka, comfortable.

1: Do you have anything to add?

2: No more. Thank you.

1: Thank you!

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Ella Masa. DLSU. Political Science Accounting

Interviewer (1): Hello, what’s your name or would you like to keep it confidential?
Interviewee (2). Yes, please.

1.May we ask for your college and what school you attend?
2.Yes, I am currently taking Pol-Sci Accounting in DLSU.

1.Okay, so what coffee shops do you go to?


2.I usually go to Starbucks, Coffee Bean, and sometimes if I feel like it, Coffee
Project.

1. Are you the one who sticks to one shop or likes to go to variety?
2.Oh, no. I like to taste the coffee and feel the different ambiances these coffee
shops offer so I don’t stick to one.

1. What do you look for in a coffee shop?


2.Uhm, great food, the Wi-Fi of course, strong Wi-Fi and the location really.

1. Why do you choose to study in coffee shops?


2.Well, as I mentioned earlier, it’s the ambiance that it gives so I just feel relaxed
with the smell of coffee around me.

1. Why not the learning commons like libraries?


2. Because, it’s really too quiet there and I really need a little bit of noise.
Because if it’s too quiet, I really get uncomfortable with it.

1. Why not at home?


2.Well, at home, it’s also a quiet place for me and knowing that your at home,
you can always just laze around. I know it in myself if I just laze around, I won’t
be able to do anything, especially knowing that my bed is just a few meters away.

1. Okay, what tasks do you usually do in coffee shops?


2. Well, I mostly do my papers there and finish my essays and projects, yeah.

1. What do you think sets coffee shops apart from other places?
2.Yeah, as I have said also a while ago. It’s the smell of coffee and not only can
you drink there, of course coffee wise. But, you can also sightsee from there and
think about what you wanna do as well as eat and you’re practically multi-tasking
in a coffee shop, so yeah.

1.Do you think studying in coffee shops help in your academic performance?
Why or why not?
2. Yes, I do think that studying in coffee shops help in my academic performance
because I am really someone who relies on coffee to keep me awake and it

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really gives me energy and motivates me more to finish my tasks and knowing
that I am really in a coffee shop full of people and I cannot really laze around
since there’s people around, I get things done as quickly as possible.

1.What are the factors in coffee shops that are present that you think are
conducive to studying?
2.Coffee, it’s the coffee.

1.In your opinion, what should coffee shops have in order for it to be more
conducive to studying?
2. Stronger Wi-Fi really. Sometimes, you need to have a membership card for
stuff, but I think that they shouldn’t limit it if what they’re trying to do is to make it
conducive as a studying place. Although, not all coffee shops are like that but
there are. Some I think that if they really just provide the Wi-Fi for customers who
go there, instead of it being inclusive. Sorry, I mean exclusive to people who
actually have the cards, but don’t really go there just to study. I think that if they
lessen that or don’t do that at all, that’s not only gonna make them attract more
customers, but it’s going to give their coffee brand a better image.

1.Okay, thank you!

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Allyssa Nicole Aguillo
1.What’s your name and what college do you go to?
2.My name is Allyssa Nicole Aguillo and I am in College of Liberal Arts,
specifically BS Management.

1.In what school?


2. De La Salle University

1.So, what coffee shops do you go to?


2.Coffee shops I go to are either Starbucks, Coffee Bean, and Bo’s Coffee.

1.Are you the type to stick to one shop or you like variety?
2.I’d like to stick to variety.

1.What do you look for in a coffee shop?


2.How well the place is lit, the coffee of course, and then if there are a lot of
people or not.

1. Why do you choose to study in coffee shops?


2. I choose to study in coffee shops because since it’s a busy place. Since it’s a
busy place, it makes me work well since there are a lot of people working in my
surroundings so it motivates me to keep going.

1.Why not in learning commons like libraries?


2. In libraries, it’s too quiet. And also, it’s going to be hard to work properly when
you’re alone or like isolated in one place.

1.Why not at home?


2. Because at home, there’s a bed. At home, you’re too comfortable and most of
the time, since you’re at home, you would have more break times.

1.What are the key differences that set coffee shops apart from different places?
2.You get to eat, you get to have snacks, and have different drinks and not like in
libraries where the bringing of food is not allowed. Also, you are able to converse
with groupmates when you have group projects and you don’t really have to
minimize your voice that much.

1.What tasks do you usually do in coffee shops?


2.Mostly readings and papers

1.Do you think that studying in coffee shops help you in your academic
performance?
2.Yes, because it makes me more productive. Sometimes, students also find
small distractions and noisy surroundings as a way to wake up so coffee shops
does that job which in effect makes you more productive in doing your work.

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1.What do you think are the factors present that makes studying in coffee shops
conducive?
2.For me, the ambiance and how accessible it is if it is in a good spot or a good
place if it’s near school and the work space is very important and especially how
comfortable the furnitures are so you can stay there longer, and also the variety
of food and drinks available for you, good lighting and space for everyone else.

1. In your opinion, what should coffee shops have to make it more conducive to
studying?
2.Coffee shops should always have Wi-Fi even if it’s just for two hours. It will help
benefit their revenue and at the same time benefit us students working in a space
that it is helpful for us to be productive.

1.Okay, thank you.

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Name kept confidential: Airlink International Aviation College

1. Would you like your name to be confidential?


2.Yes, I would like it to be confidential.

1.What school do you go to and what course?


2.I go to Airlink International Aviation College, it’s a flying school in Pasay city
and I am currently taking BSA Aviation Major in Flying.

1.What coffee shops do you go to?


2. I mostly go to Starbucks, Coffee Bean and Seattle’s Best.

1.Are you the type to stick to one shop or multiple?


2.Depends on the area I’m in. If there’s no Starbucks then I go to my second
option which is Coffee Bean.

1.What do you look for in coffee shops?


2.I look for a place to study, a space to myself and some time to think about stuff.

1.Why do you choose to study in coffee shops?


2.Because, it offers coffee. It keeps you wide awake and it has like background
music which sets the mood for studying.

1.Why not places like libraries?


2.Libraries because it gets me to that sleepy mood since it’s too quiet for me.

1.Why not at home?


2.When you’re at home, you have the bed and you have Wi-Fi and temptations to
sleep which means you will have more time to procrastinate instead of studying.

1.What sets coffee shops apart from other places?


2.The overall ambiance of it.

1.What tasks do you usually do in coffee shops?


2.Before flight, I go there to read my pilot’s handbook and thesis and also group
studies

1.Do you think studying in coffee shops help you in your academic performance?
Why or why not?
2.Yes, I think that it does since it’s basically the number one place to go to when I
need to study.

1. What are the factors present that make studying in coffee shops possible?
2.Like I said a few questions before this, the overall ambiance of the place.

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1.In your opinion, what should coffee shops have in order for it to be more
possible to studying?
2.I think that they should have faster Wi-Fi and offer office stalls for people who
actually have to study can go there and be separated from the people who go
there to just eat.

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Name kept confidential. ADMU

1.Would you like to make your name confidential?


2. Yes, I would.

1.What college do you go to and what course?


2.I go to Ateneo de Manila University and I go to AB communications.

1.What coffee shops do you go to?


2.Starbucks and Coffee Bean.

1.Are you the type to stick to one shop or wants variety?


2.It depends, but I like the coffee in Starbucks, so variety.

1.What do you look for in coffee shops?


2.Ambiance, the space, the tables, and the plugs.

1.Why do you choose to study in coffee shops?


2.If you put on your earphones, you have your own table, that’s already quiet
from distractions, but at the same time you’re not alone so there’s still people
there so you won’t get, for the lack of a better term, too lonely, when you’re by
yourself. You are able to see your friends and you can eat, drink.

1. Why not the learning commons like libraries?


2.Sometimes, it gets too quiet, but in Ateneo it is also good since there’s Wi-Fi.

1.Why not at home?


2.I sleep, there’s a bed. It is so near.

1.What sets coffee shops apart from other places?


2.I think it’s the people and the ambiance. It’s social.

1.What tasks do you do in coffee shops?


2. Papers, I study for tests and meetings.

1. Do you think studying in coffee shops help in your academic performance?


Why or why not?
2.It helps since I am able to study there.

1. What are the factors present that makes it conducive to studying?


2.The area, the tables and chairs, and the people around studying so you are
compelled to study.

1.In your opinion, what else should coffee shops have in order for it to be more
conducive to studying?

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2. Pods, private meeting rooms and study rooms.

1.Okay, thank you!

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Alexa Gamboa DLSU

1.Hi, what’s your name and what college do you go to?


2.Hi, I’m Alexa Gamboa and I am from DLSU, currently taking Pol-Sci accounting
too.

1. What coffee shops do you go to?


2.Seattle’s Best, Coffee Bean, but mostly Starbucks.

1.Are you the type to stick to one shop or variety?


2.Variety.

1.What do you look for in coffee shops?


2.Good location, strong Wi-Fi, and the type of coffee they serve.

1.Why do you choose to study in coffee shops?


2.Because there’s life in coffee shops really and of course, there are coffee
shops that are 24/7 so no matter what time you go there you can always just
come in and out of it.

1.What do you mean there’s life in coffee shops?


2.As I’ve said, it’s 24/7 so there’s gonna be lots of chattering and there’s basically
going to be lots of noise and the overall mood the coffee shops set. Of course,
the ambiance that it gives.

1.Why not the learning commons like libraries?


2.Well, personally libraries for me is not something really a place I go to often
because there’s too much going on in there, too much books, too much
computers and I really prefer to just libraries for sources, but I’m not the type of
person to stay there.

1.Why not at home?


2.Well, at home it’s easy to laze around and of course, like you’re always going
to have a reason or excuse to not do your work, because you’re super
comfortable at home.
1.What are the key differences of coffee shops to other places? What sets them
apart?
2.What sets them apart is the time, the time that they allot for people. As I’ve said
earlier, they’re 24/7.

1.What tasks do you usually do in coffee shops?


2.I do a lot of things. I do a lot of papers, exams, and I do have group works also.

1.Do you think studying in coffee shops help you in your academic performance?
Why or why not?

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2.Yes, I think it does because it motivates me to not only associate myself with
my groupmates, but get to know them more outside of the school setting, but at
the same time do school stuff. It inspires me more to finish my works early.

1.What are the factors present that make coffee shops conducive to studying?
2.So the first one is probably location, it really depends if it’s near your school or
not, but it really helps if it’s near school although there’s going to be lots of
people and at least it’s very accessible to everyone. Second, it’s the food that
they serve along with the drinks.

1. In your opinion, what should coffee shops have in order for it to be more
conducive to studying?
2.Aside from more food choices, maybe a stronger Wi-Fi signal and more
charging outlets. Yes, that’s something I really really want from coffee shops
because for most people who study want to be in a specific areas where there is
an outlet, but not all coffee shops have that in every area they allot for people.

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Carlo Versoza. BS Accounting. UST

1: What coffee shops do you go to?

2: I sometimes go to Starbucks to study.

1: Are you the guy that sticks to one or the one that wants variety?

2: Syempre, stick to one. I already feel comfortable bakit ko pa kailangang


maghanap ng ibang coffee shops?

1: What are you looking for in a coffee shop?

2: First of all, dapat malapit, walking distance lang. Pag nasa dorm ako sa UST,
doon lang sa Starbucks sa Noval. Pero if I’m home, I usually go here. Pero
madalang lang ako dito kasi medyo malayo, mga one or twice a month. Saka,
dapat strong wifi at well-lit yung area ko.

1: Why do you choose to study in coffee shops?

2: It makes me more focused. Saka parang designed talaga yung mga coffee
shops as a study place. Also, coffee. Parang naka-overdrive ako pag may kape
ako sa katawan. It makes me grind more.

1: Why not at the library?

2: Ayaw ko. Maingay. Saka hindi siya conducive.

1: Why not at home?

2: I’m in dorm. So I prefer to go to a coffee shop to work.

1: What are the key differences of the three?

2: What do you mean?

1: How does studying in coffee shops differ from studying at home or at the
library?

2: First, circumstances. Hindi ko kayang mag-aral sa bahay kasi naka-dorm ako.


Second, coffee shops tend to close at midnight. So I’m not bothered to stay up
late in a coffee shop. Also, you have coffee and food, when you study in coffee
shops. Plus factor yun.

1: What specific tasks do you do in coffee shops?

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2: Reviewing, talking with friends, collaborating, typing a paper.

1: Do you think studying in coffee shops improve your academic performance?

2: In my case, yes.

1: Why so?

2: Parang mas focused ako when I work in coffee shops.

1: What are the factors that are present in your ideal coffee shop for studying?

2: Good table and chair to work, strong wi-fi, many outlets, and good coffee.
Thanks for the interview by the way.

1: Thanks.

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Gelo Fabian. CSB. Multimedia Arts

1.What coffee shops do you go to?


2.Normally, I go to Starbucks and if not, Coffee Bean and I prefer the ambiance
of the areas.

1.Are you the type to stick to one coffee shop or multiple?


2.I normally just stick to one

1.What do you normally do in coffee shops?


2.First and foremost, I look for the ambiance of the place and if it’s comfortable
enough. Second, Wi-FI and if there is an available port for charging since I
normally work on laptops since my course is more into the arts.

1.Why do you choose to study in coffee shops?


2.I don’t really study there at all times. I normally do it if there is a need to for
instance, I get home late or something like that so I choose to study here simply
because of the circumstances given.

1.Why not study in other places like libraries?


2.I don’t really like libraries since it is too quiet. I enjoy a place where everyone is
busy so it pressures you to be busy as well.

1.Why not at home?


2.I do study at home though. Like I said earlier, I choose coffee shops depending
on the circumstance especially for group works and something like that because
in homes you can get distracted.

1.What are the key differences of coffee shops to other studying places?
2.Coffee shops provide you some sense of productivity since you see other
people being productive as well and the I don’t know, I guess it’s just the
environment you’re in that makes you more “prone” to really study there.

1.What are the tasks that you usually do in a coffee shop?


2.For me, since my course is related to multimedia arts, layout design and
animations in coffee shops.

1. Do you think studying in coffee shops help in your academic performance?


Why or why not?
2.I feel like it depends in a person. For me, I am able to adjust to different areas,
but a lot of people I know do use coffee shops to do their work so I guess it can
help the academic performance if that is conducive for you.

1.What do you think are the factors present in coffee shops that makes it
possible for studying?

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2.Factors, the people in it that’s number one. Number two the lighting, sometimes
lightings of coffee shops allow you to be more productive so sometimes, warmer
tones as far as I know, it could tend to make me sleepy sometimes but who
knows for others. Yeah, that’s about it.

1.What do you want in a coffee shop to make it more possible to studying?


2.I want there to be more charging ports since it’s difficult to study or do your
work when the ports are limited.

1.May we ask for your name?


2. Gelo Fabian

1.What’s your course in college?


2.Multimedia arts.

1.In what school?


2.Benilde

2.What school are you guys from?


1. Southridge.

2. Okay, good luck guys!


1.Thank you, sir!

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Keith. UST. BS Accounting

1: What coffee shops do you go to?


2: Most often at Starbucks.

1: Are you a person that sticks to one or the one that wants variety?
2: I stick to one coffee shop lang.

1: Why do you choose to study in coffee shops?


2: I feel like I can do more work in coffee shops. Also you see people being
productive, so you start being productive as well.

1: Why not in the library?


2: I don’t really like the ambiance of the library.

1: Why not at home?


2: I feel like I can just sleep at home any time. Then in the end I won’t be able to
finish anything. Nakakainis yun especially kung urgent yung work.

1: What are the key differences in studying in coffee shops compared to other
places?
2: In coffee shops, there is good coffee that keeps me awake and alive.

1: What tasks do you do in coffee shops?


2: Mostly doing type work and reviewing.

1: Do you think studying in coffee shops help your academic performance?


2: Depende sa tao. Others really work in coffee shops like me, so i think it helps.
But others just waste their time hanging out. Tapos wala silang natatapos.

1: What do you think should be in a coffee shop to be conducive in studying?


2: In my opinion, I can sit properly. There should be good lighting, most
preferably, natural light. Not that loud environment, like I’m ok with noise in the
background but not to the point that it distracts me. Also, wi-fi and air con.

1: Thank you for giving us your time.

2: No problem. Good luck to your research.

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Andre Barbarona. ADMU.

1: What coffee shops do you go to?


2: Starbucks, CBTL, and sometimes, Bo’s.

1: Are you the type that sticks to one or the one that want some variety?
2: I want some variety in coffee shops. It gives me fresh experience. I also like to
rotate from the three coffee shops as well.

1: What do you look for in coffee shops?


2: Of course good coffee plus a comfy place to stay in for a long time.

1: Why do you choose to study in coffee shops?


2: It is more relaxing to work there. The noise is not that loud and the place is just
ok in general to use as my working space. It makes me work more as well.

1: Why not the library?


2: That is too quiet for me.

1: Why not at home?


2: I feel like my home is too dull a study place. Not good for studying. Then the
bed is just on my reach.

1: What are the key differences?


2: Key differences?

1: Key differences in studying in coffee shops compared to other places?


2: The fact that everything I need is in the coffee shops, the good lighting, the
table and chair, the ambiance.

1: What tasks do you usually do in coffee shops?


2: My course involves a lot of writing. So I go here to just type papers.

1: Do you think studying in coffee shops help in your academic performance?


2: It helps in a way. Also the coffee makes me alive for longer.

1: What are the factors you want coffee shops to have for it to be helpful in
studying?

2: What again?

1: Factors that help make the coffee shops conducive to studying.


2: I guess the ambiance. The ambiance really like puts a huge role on how a
college student like me work in a coffee shop. Imagine if the sound being blasted

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is rock, it distracts me. Imagine if the light is colored blue. It just makes the whole
studying experience off. I guess having the right ambiance is necessary.

1: That all we need, thank you very much.

2: You’re welcome. This is for what?

1: Research.

2: Oh, research. Sige, good luck with that.

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Name kept confidential. DLSU.

1: What coffee shops do you go to?


2: Mostly, I go to Starbucks and CBTL.

1: Are you the one that sticks to one shop or the one that wants variety?
2: I just wanna stick to one lang.

1: What do you look for coffee shops?


2: Well, I want the coffee shops to have a very good ambiance, like, yung natural
ambiance. So no harsh lighting, the aircon is not to hot and not too cold, and the
people aren’t really that noisy. Yeah there is noise in coffee shops, but they are
tolerable enough to concentrate.

1: Why do you choose to study in coffee shops?


2: Yun nga, the coffee shops I go to naman has the things I like. The good
ambiance of the coffee shops make me want to study there.

1: Why not in the library?


2: Uhm, I sometimes study in the library. But unlike in the library, you can have
good food inside the coffee shop. That’s another thing. Good food makes
studying better.

1: Why not at home?


2: Well, in my opinion, I feel like my home is not that conducive to studying
compared to a coffee shops.

1: What are the key differences between studying in coffee shops compared to
other places?
2: That you have everything inside the coffee shop na. You have wi-fi, you have
good seats, you have food and drink.

1: What tasks do you usually do in coffee shops?


2: Mostly doing papers. They have wi-fi here so I do computer stuff here. Also, I
do group works sometimes with my classmates.

1: Do you think studying in coffee shops help you in your academic


performance? Why or why not?
2: Yes. Because yun nga, the ambiance plus the food.

1: In your opinion, what factors should be present in coffee shops for it to be


conducive to studying?
2: Uhm, yun nga. Ambiance. It sets the mood of the student that is studying eh.

1: Thank you, sir, for your time.

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2: No problem.

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Erykah Lao. Course, Business Administration and Accountancy. UP
Diliman

Interviewer (1): What coffee shops do u go to?


Interviewee (2): Mostly the ones around school or near my school. So, starbucks,
Coffee Bean, Bo’s, Coffee Project.

1: Are you the type that sticks to one shop or one that wants variety?
2: Usually one shop but it also depends kasi kung may upuan. Like when we go
there, maybe the shop that we want doesn’t have seats. So we tend to change
shops.

1: What do you look for in coffee shops?


2: First, the drinks. I need na masarap yung drinks. And the availability of the
seats. And then, I guess the ambiance of the place.

1: Why do you choose to study in coffee shops? Why not in your library? Or at
home?
2: Kasi wala yung internet access. I mean like meron naman pero, some don’t
have access to wifi. So I get distracted. So I go to coffee shops so that I can
study out with my friends. And then it helps me focus more because they help me
and because walang wifi so that I won’t go to the internet. Library kasi, sa amin,
because BA library closes at around 7? And then the main library, parang it feels,
I don’t know. It just doesn’t appeal to me, studying in the library cause the place
outside is very dark. So when we would like to go home late, medyo scary. Then,
at home, I do study at home. It also depends on my mood if I would like to study
out or at home.

1: What would you say are the key differences between those three?
2: For home, I guess I like to study at home, because siyempre the things I can
choose whatever I want. I can take a nap whenever I want. And everything at
home is comfortable. And coffee shops are there for me to focus. Big tests that I
have to prepare for, I would rather study outside because it makes me focus
better. And helps me because my friends are there. And then libraries they’re the
ones where I need do research. Like do I need some extra books to help me, like
if I need extra sources, I would go to the library for that.

1: What tasks do u do in coffee shops?

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2: Usually we hold meetings there. For example, meetings for projects. Study
out. Usual strolling or usual chilling

1: Do you think that studying in coffee shops help in your academic


performance? Why or why not?
2: Yeah because it helps us focus better because of the ambiance, and the lack
of wifi access so there’s no temptation for me. And it also helps me because it’s
the one near to my friends. So they’re more willing to study out with me. They’re
more willing to share notes and help each other so that we can all pass the exam
together.

1: What are the factors you want coffee shops to have for them to helpful in your
studying? Can you rank them in priority?
2: First would be nice seats and sockets. We needs sockets for our laptops and
charging our phones. Good food, good drinks. Not too cold. Good service.

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Japoy Castillo. SBCA.

1: What coffee shops do you go to?


2: Starbucks and CBTL. Sometimes Coffee Project in Evia.

1: Are you the type that sticks to one shops or the type that like variety?
2: I stick to one shop lang.

1: What do you look for in coffee shops.


2: First, it should be near me. Second, the atmosphere’s great. Yung atmosphere
that will make you work harder.

1: Why do you choose to study at coffee shops?


2: Uhm, Well for me, I think it is a better place to study.

1: Why do you think coffee shops are better than libraries?


2: Of course coffee shops have food. And, yeah, the atmosphere of a coffee
shop kasi is chillax lang. You know what I’m saying?

1: Why not at home?


2: Well, I study there. But where there’s too much distractions for me to
concentrate, I go to coffee shops. At least the noise is much more tolerable.

1: What would you say are the key differences between studying at a coffee shop
compared to other places?
2: Una, may wi-fi. Pangalawa, the atmosphere nga.

1: What tasks do you do in coffee shops?


2: Paperwork. Sometimes I study in coffee shops. MInsan, group meeting when
needed.

1: Do you think studying at coffee shops help your academic performance?


2: Yes, of course. I go to coffee shops naman if when times, I see that I won’t be
able to finish anything if I’m studying at home. So I go to a coffee shop and at
that time, I’ll become more productive. In that situation, kung nag-stay ako sa
bahay, wala akong magagawang progress. That in return will impede my
academic tasks. Based on circumstances kasi when I go to coffee shops. So I
know that going to coffee shops will help me finish what I want to finish.

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1: What factors do you want a coffee shop to have in order to be conducive to
studying to you?
2: First, atmosphere. Second, the good coffee. Third, probably the wi-fi since I’m
doing typing mostly when I go to coffee shops. Yun lang.

1: Thank you for your responses.

2: Walang anuman.

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APPENDIX C

RESEARCH PHASES

________________________________________________________________

7 January - 11 January 2019 Research Title Proposal

12 January- 14 January 2019 Introduction

21 January- 15 February 2019 Review of Related Literature

18 February - 28 February 2019 Methodology

11 March - 17 March 2019 Development and Finalization of Instruments

18 March - 22 March 2019 Data Collection through Interviews

23 March - 25 March 2019 Final Revision of Final Paper

26 March 2019 Submission of Final Paper

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APPENDIX D

LETTERS

________________________________________________________________

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BIOGRAPHICAL DATA

PERSONAL DATA

Name Albert Matthew C. Alejo

Address 4 Camia St., Pulanglupa II, Las Pinas City

Mobile 0947 664 6354

Email Address mtt.alejo@gmail.com

EDUCATION

Senior High School PAREF Southridge School, STEM student

Junior High School PAREF Southridge Afternoon School, Silver Medal

Grade School MIT International School, Class Valedictorian

ORGANIZATIONS Member, Admirals Media Society (2018-2019)

Member, Teatro Sambotani (2014-2015; 2017-2018)

Member, Pie Society (2016-2017)

Member, Admirals Robotics Varsity (2017-2018, 2019)

Participant / Contestant, Mathematics Trainers Guild

(2014-2018)

ACHIEVEMENTS Student Award (2015, 2016, 2017, 2018)

Gold Academic Excellence (2015, 2016, 2017)

Silver Academic Excellence (2018)

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PERSONAL DATA

Name Myk Timothy H. Masa

Address Block 2 Lot 15 Prominence II, Brentville, Mamplasan,

Biñan, Laguna

Mobile 0917 514 4027

Email Address myktimothy@gmail.com

EDUCATION

Senior High School PAREF Southridge School, STEM student

Junior High School PAREF Southridge School, Silver Medalist

Grade School PAREF Southridge School, Gold Medalist

ORGANIZATIONS

Southridge Servers Society (2019)

Literature Club (2018)

Kaabay (2017)

ACHIEVEMENTS Academic Excellence Awardee (2017)

Student Awardee (2015-2018)

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PERSONAL DATA

Name Kenneth Ulric H. Rance

Address Makati City

Mobile 0917 317 9826

Email Address yuanrance@gmail.com

EDUCATION

Senior HIgh School PAREF Southridge School, STEM student

Junior High School PAREF Southridge, Gold Medalist

Grade School Colegio San Agustin Makati, Bronze Medalist

ORGANIZATIONS

Southridge Student Council SY 2018-2019

Southridge Student Council SY 2019-2020

Olympia Village Youth Officers Club

School Football Varsity

ACHIEVEMENTS

Student Award (2015, 2016, 2017, 2018)

Academic Excellence (2015, 2016, 2017, 2018)

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