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As a catalyst and advocate of one of the sustainable development goals, your group is tasked to create a MIL Design

Framework for your social media campaign. Your output will serve as your guide. You will use the following components
and guide questions.
Sustainable Development Goal What is your selected sustainable development
goal?
Target Audience Why did you select it?
Who is the intended audience?
Sender/Author Who is the producer?
Purpose What is the purpose?
Key Content What is the topic?

The output will be presented to class. Be able to create a slide presentation. To be presented next Friday 6/28/19.

SCORING CRITERIA:

4 3 2 1
ORGANIZATION Information in the Information in the Information in the Information in the
design matrix is design matrix is design matrix is design matrix is not
presented clearly and presented clearly and presented and some clear, very difficult to
allows for a high level allows for a good level understanding can understand
of understanding of understanding be gained
CONTENT The social campaigned The social campaign The social campaign Thinking process in
design matrix shows design matrix shows design matrix shows the social campaign
complex thinking effective thinking some thinking about design is not clear. It
about the MIL about MIL MIL does not show
thinking about the
MIL
KNOWLEDGE The output The output The output The output
demonstrates a demonstrates good demonstrates some demonstrates very
thorough knowledge knowledge of the knowledge of the little knowledge of
of the sustainable goal sustainable goal sustainable goal the sustainable goal
selected and how to selected and how to selected and how to selected and how to
raise awareness about raise awareness about raise awareness raise awareness
it. it. about it. about it.

PERFORMANCE TASK:
The United Nations has started its 17 Sustainable Development Goal agenda which will help set the tone and direction of
the organization in the next 15 years. These goals will continue to focus on ending poverty and addressing unsustainable
patterns of consumption and production, as well as protecting environmental resources. As a catalyst and advocate of
one of these goals, your group is tasked to launch a social media campaign by producing a series of advocacy media
outputs which will be upload on a chosen social media platform. This will significantly stir awareness among the social
media viewers, particularly the youth which comprises the highest population on the web. The output will be rated based
on: originality, content, impact generated by the media output, and technicalities delivered in producing the advocacy
media output (use different effective design elements and principles).