MBA EX 9607 - Managing E-Business

Faculty of Management Studies

University of Delhi

July 26, 2018

 JYOTI PRAKASH DAS

Teaching Experience: Visiting Faculty, FMS

Guest Lecturer, BIMTECH

Work Experience: Worked as a Business and IT

consultant for 28+ years. Attached
with organizations like PwC, IBM Global
Services, HCL Technologies.

Education: B.Com with Accountancy Hons

Contact Details:
University of Calcutta
MS– Business Finance
MBA - specialization in MIS
University of Dallas, Texas
email: jyotidas2004@gmail.com
Cell: +91 98719 21112

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Course Outline

 In today’s competitive environment, a management studies student needs to keep pace with
the technology developments and its impact on how business is conducted and success
measured.

 Since businesses today are more and more dependent on information technology the managers
of tomorrow must be fully aware and conversant with the how to leverage technology to
create a differentiator.

 Trading of merchandise over the internet, popularly known as E-Commerce, and its gradual
transition to running the entire enterprise using the internet, known as E-Business has become
a game changer in the world of business and their role cannot be overemphasised.

 For the managers of tomorrow it has become imperative to understand not only the concept
of E-Commerce and E-Business but also to comprehend its complete framework and
technologies.

 This course attempts to address the subject matter from these perspectives.

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Course Outline

Objectives Pedagogy
This course is aimed at developing an • Lecture
understanding of emerging e-business • Class Discussions
paradigms, with special reference to
various issues and concerns imperative • Group Presentations
to implementation of e-business • Class and take-home assignments
strategies.
• Course Examination
The course will focus on analysis of
factors responsible for successes and
failures of e-business initiatives.

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Course Outline

Evaluation Component and Weightage

Evaluation Component Weightage

Group Assignment 15

Mid-Term Examination 15

Term-End Examination 70

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Course Outline

Group Assignment
9 of teams shall be formed. Each team will be assigned one out of the following E-Business Entity
models
• Business to Business (B2B)
• Business to Consumer (B2C)
• Business to Employee (B2E)
• Consumer to Business (C2B)
• Consumer to Consumer (C2C)
• Government to Citizen (G2C)
• Government to Business (G2B)
• Educational Institutions to Students (E2S)
• Business to Business to Consumer (B2B2C)

The team shall select an organization’s whose entity model is the same as assigned to the team.
The team must give justification as to why it decided to select the particular organization.

The team’s presentation should cover at a minimum the following:

• The E-Business strategy of the organization
• The organization’s transaction and revenue model
• How well the E-Business features have been addressed
• Suggested improvements for the organization’s E-Business strategy

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Course Outline

Group Assignment

Each team shall be allowed 45 minutes for the presentation.

30 minutes for presentation. 10 minutes for questions/discussion on the presentation.
5 minutes for feedback from the faculty member/members

The group presentation will carry 15 marks

10 marks will be assigned for the quality of the presentation and shall be common for all
members of a team
5 marks will be assigned for individual participation during the team presentation

Teams for group assignment.

9 teams with 5 members in each team will be making the presentations. The students are given
the option of forming the teams by August 02, 2019, failing which the teams shall be formed by
me.

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Course Outline

Attendance
 The class will commence at 6:30 pm. Attendance shall only be given to students present in the
class during the roll call which will be at the beginning of the class. Adjustment to attendance
shall not be made at a later date.

 If a student is to miss class for attending any event representing the institution he/she shall
send a mail stating the event he/she shall be attending and the name of the faculty member
authorising the participation. All intimation has to be given prior to the commencement of the
class.

 Grace marks shall be given based on attendance. This will be added to the Internal Assessment
grades. The allocation of marks shall be as under:
81% - 90% 1 Marks
91% - 99% 2 Marks
100% 3 Marks

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Course Outline

Session Plan
Week Topic Contents Dates
1&2 Introduction to E- Definition of E-Commerce, Features of E- July 12 & 19
Commerce commerce, Need for E-commerce, Difference between E-
Commerce and E-Business, Interdisciplinary
Nature of Electronic Commerce, Classification of E-
Commerce, E-Commerce Applications, Future of
E-Commerce, Benefits of E-Commerce, Limitations of E-
Commerce:- Non-Technical and Technical Limitations
3 Building Blocks of E- What is a Business Models, Features of a Business July 26
Business Models; E- Model, Differences in the Business Model for an E-
Business Entity Models Business organization, Key considerations for developing
an E-Business model
4 E-Business Entity & Business Models based on Relationship of Entities, E- August 02
Transaction Models Government Entity Models, Difference between E-
Government and E-Governance, Importance of E-
Business Transaction Models, E-Business Transaction
Models Taxonomy, Transplanted Content based Models,
Transplanted Transaction based Models, Native Content
based Models, Native Transaction based Models
5 Architectural E-Business Functions, E-Business Generic Framework; E- August 09
Framework for E- Business Architecture Building Blocks
Business
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Course Outline

Session Plan

Week Topic Contents Dates

6 Electronic Payment Types of Electronic Payment Systems, Traditional Pay August 16
Systems ment Systems v/s Electronic Payment
Systems, Electronic Payments and Protocols, Security
Requirements in Electronic Payment Systems;;
Electronic Payment Systems and Consumer
Empowerment;
Desirable Properties Of Digital Currency, Managerial Iss
ues in Electronic Payment Systems, Cash on
Delivery, Issues and Challenges, Opportunities for Ret
ailers with COD, Emerging E- Payment Models
and systems: MP aisa, Pay Pal, Credit Card/ Debit Ca
rds, Gift, Vouchers, Internet Banking, E-
Wallets, Mobile Wallets
Course Outline

Session Plan
Week Topic Contents Date
7 Electronic Data Introduction to conventional purchasing processes. Electronic August 23
Interchange Data Interchange - Definition, Building blocks of
EDI systems, Benefits of EDI Systems, Value Added Networks,
8 MID TERM August 30

9 Mobile Commerce Introduction to Mobile Universe, Definition- September 06

Mobile Commerce, Benefits of Mobile Commerce, Issues
in Mobile Commerce,
Architectural framework of mobile commerce
Elements of the Mobile Commerce framework: Mobile Net
work Infrastructure, Information
Distribution for Mobile Networks, Multimedia Content Publi
shing Technology, Security and Encryption,
Payment Services in Mobile Environment, Business Services
Infrastructure, Public Policy and Legal
Infrastructure,
Mobile Commerce Applications, App development environm
ent
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Course Outline

Session Plan
Week Topic Contents Date
10 E-Business: Influence Impact on 4Ps – Product, Physical Distribution, September
on Marketing Price, Promotion; marketing Communication;
13
Emerging Tools
11 E- Advertising Overview of internet advertising, Importance and September
competitiveness of internet advertising,
20
Weaknesses of internet advertising, Models of
advertising on the internet, Banner
advertising and its effectiveness, Sponsored
content, Corporate web sites, Interstitials, Supers
titials, Opt-ins
12 E-Business: Influence Importance of CRM; Impact of E-Business on September
on Customer CRM; Building Virtual communities
27
Relationship
Management

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Course Outline

Session Plan

Week Topic Contents Date

13 E-Business: Influence Importance of Supply Chain Management, October 04
on Supply Chain Impact of E-Business on SCM
management
14 Group Presentation October 11
15 Group Presentation October 16
Term End Examination TBA

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Course Outline

Suggested Readings
1. Amor, D. (2000). The E-Business revolution: Living and working in an interconnected
world. New Jersey: Prentice Hall Inc.

2. Bhaskar, B. (2009). Electronic commerce: Framework, technologies and applications (3rd ed.).
New Delhi: Tata McGraw Hill Education.

3. Chaffey, D. (2007). E-Business and e-commerce management (3rd ed.). Pearson Education.

4. Jospeh, P. T. (2005). E-Commerce: An Indian perspective (2nd ed.). New Delhi: Prentice-Hall of
India.

5. Kalakota, R., & Whinston, A. B. (2009). Electronic commerce: A manager’s guide. New Delhi:
Pearson Education.

6. Vince, C., & Cripe, B. (2008). Reshaping your business with web 2.0. New Delhi: McGraw Hill
Computing.

The list of cases and other specific references including recent articles will be announced by the
instructor at the time of launching the course.
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