Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Transform
Retail Merchandise
Management
with SAP S/4HANA
Update: 1709 Release
Table of Contents
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 1. “The Pace of Technology Adoption is Speeding Up,” Harvard Business Review, November 2013, https://hbr.org/2013/11/the-pace-of-technology-adoption-is-speeding-up. 3
2. “How Do You Turn Chestnuts into Pearls on the Crown of the Snack Industry?” Guangzhou Mini King Food Co. Ltd., SAP Business Transformation Study, 2017.
SAP S/4HANA Retail for Merchandise Management
Overview
SAP S/4HANA
Up to 10%
Role-based in-store processes
reduction in
An exception-driven guided process stock-outs3
enables precise stock assessments
and immediate corrections, thereby Store staff
increasing staff productivity. Up to 30%
Accelerated replenishment and
accurate inventory help ensure
? Required stock is
improved user
productivity4
optimum on-shelf product availability. made available on
Store staff is freed up from non- store shelves.
customer-facing tasks and can focus System guides staff through store, and staff Up to 5%
on serving the customer. makes real-time, exception-driven stock higher revenue
corrections using an intuitive mobile app by employee5
3.–5. Benefits express potentials and are based on early adopters of SAP S/4HANA or conservative outside-in benefits due to moving from traditional ERP to enhanced SAP S/4HANA and line-of-business and cloud capabilities. As each enterprise is
at a different level of maturity, we recommend working with you to determine the value proposition for your enterprise.
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 5
SAP S/4HANA Retail for Merchandise Management
Example
SAP S/4HANA
Inventory management
Inventory quantities and values are
stored in general journal tables that
allow insights into stock positions and
values in real time.
Logistics and controlling share the Product profitability Granular review of product flows across Profitability
same base of data, which enables assessment by controller the entire value chain using one central analysis
course corrections and revaluations journal for finance and controlling data
whenever needed.
6., 7. Benefits express potentials and are based on early adopters of SAP S/4HANA or conservative outside-in benefits due to moving from traditional ERP to enhanced SAP S/4HANA and line-of-business and cloud capabilities. As each enterprise is
at a different level of maturity, we recommend working with you to determine the value proposition for your enterprise.
Fast fashion, consumer electronics: any Master data management and retail trans- New seasonality concepts are a main driver for all 5%–10% reduced markdowns
retailer dealing with highly seasonal actions provided little support for season processes of a product along its complete lifecycle,
merchandise needs to manage an increasing handling or decision-making to steer from master data creation to procurement and
number of products with rapid changes in the merchandise flows accordingly in order sales, price calculation, and stock management.
product lifecycle. to procure and deliver goods on time. On-top distribution curves help merchandisers
come up with the right mix of sizes.
Inefficient, manual processes for product data Master data management for retail products New SAP Fiori® apps provide a state-of-the-art Reduction in cost associated with
maintenance with no clear data ownership was very different from master data manage- user experience for the creation and maintenance data errors
and little to no transparency in the process as ment of other industries in terms of data of retail products as well as standard materials.
well as high costs through incorrect master models and tables. In addition, maintenance of Tight integration into the SAP® Hybris® Commerce
data across the value chain impact not only product data was complex and not intuitive. solution supports flawless display of product data
the retailer’s bottom line but also present a to the consumer.
risk to consumers if data is not correctly
displayed in all sales channels.
Slow collaboration and complex supply Tracking the journey of products from remote Collaboration between suppliers and agents and 3%–5% decrease in revenue loss
chains for products with fast lifecycles make it supplying locations into the stores was difficult close tracking of the merchandise journey with due to reduction of stock-outs
difficult to bring in the merchandise in time and implemented across separate systems workbenches allow course corrections in an
and in the right shape to launch the season. (event management system) that were not automated manner as well as through manual 10%–20% lower overall supply
entirely built into a unified procurement interaction. Information and process support for chain planning cost
process. special handling, such as labeling, ticketing, and
packaging, are embedded.
Grocery retailers define their brands more Conversion of the number of pieces of catch- Ability to hold different weight factors (catch- 5%–10% higher inventory
and more by their range of fresh products. weight article into the right weight is based on weight management) is a key functionality in accuracy
Meat and cheese counters are points of rigid conversion factors and ends in incorrect meat production facilities, for instance. With
attraction for consumers, but managing stock values, requiring permanent inventory SAP S/4HANA®, industry capabilities are 5%–10% less waste
catch-weight products is a major challenge corrections. integrated and can be accessed and leveraged to
for inventory management and valuation. improve functional fit.9
8. Benefits express potentials and are based on early adopters of SAP S/4HANA or conservative outside-in benefits due to moving from traditional ERP to enhanced SAP S/4HANA and line-of-business and cloud capabilities. As each enterprise is at
a different level of maturity, we recommend working with you to determine the value proposition for your enterprise.
9. Planned item on solution road map
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SAP S/4HANA Retail for Merchandise Management
Deep dive
Limited insight into stock levels prevents Stock information is spread across many Inventory information is stored in general journal Higher inventory turns
course corrections in time to react to stock- tables, while aggregates prevent quick access tables for simple reporting in real time on stock
outs or changes in customer demand. to information on inventory positions. position and stock values. Users responsible for 10%–15% lower inventory
the supply chain can react to critical stock carrying cost
situations, and controllers are able to track and
assess profitability. 30%–40% higher inventory
accuracy
A wild mix of user interfaces based on User interfaces are transaction oriented versus Visual harmonization of all user interfaces present 15%–20% improvement in retail
different technologies, using different role oriented and not based on the user’s work identical look and feel and navigation schemes across store FTE productivity
navigation schemes, hampers the user process; therefore, they are not telling the all areas – access through role-based launch pads
experience and employee efficiency, users what they need to do. that empower employee with contextual information, 30% less time needed for
particularly in the store where mobility and insight to action, collaboration, and real-time access decision-making
contextual information is key for better to information they need for their daily work.
service.
10. Benefits express potentials and are based on early adopters of SAP S/4HANA or conservative outside-in benefits due to moving from traditional ERP to enhanced SAP S/4HANA and line-of-business and cloud capabilities. As each enterprise is
at a different level of maturity, we recommend working with you to determine the value proposition for your enterprise.
© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8
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SAP S/4HANA Retail for Merchandise Management
End-to-end solution powered by the digital core
Retail is a unique industry that requires flawless execution. The end-to-end lifecycle of delivering products and services while providing outstanding customer
experiences is a challenge that requires precision and accuracy to win every time. Retailers must be ready to service their customers at any given moment with the
right information, the right product, in the right location, and at the right price.
The capabilities delivered with SAP S/4HANA Retail for merchandise management and its many integration points into the complementing retail solutions help ensure
processes run smoothly and efficiently across the entire customer engagement lifecycle.
In the reference architecture for SAP for Retail, the SAP S/4HANA Retail for merchandise management solution is the enterprise management solution for stable back-
end operations and flawless omnichannel execution. The solution works in conjunction with the SAP Customer Activity Repository application, which is the single,
unified data platform for retail planning, forecasting, and analytics. Together they form the digital core for Retail that serves to to connect your workforce, suppliers,
consumers, and assets in real time. The digital core fuels your omnichannel execution by capturing every customer demand signal and responding in real time.
SELL
PLAN SOURCE SUPPLY
Omnichannel
Marketing and Procurement and Supply
customer
merchandising private label chain
Marketing experience Marketing
Marketing Marketing
• Master data • Merchandise buying • Replenishment planning • Omnichannel order
management for • Replenishment and allocation response
merchandising collaboration • Demand forecasting • Point of sale
• Assortment planning • Vendor agreement and planning • Omnicommerce
Commerce
Commerce and management Commerce
Commerce
management • Omnichannel inventory
• Retail price planning
and management
• Promotion planning
and management
Store Store
Store SAP S/4HANA Retail for merchandise management Store
Mobile Mobile
Mobile Digital core Mobile
SAP S/4HANA provides retail firms with a proven framework to adopt industry best practices while attaining operational excellence across financial and engagement
management processes.
Empowered IT benefits
Empowered employees employees and TCO IT benefits and TCO11
Higher productivity and faster user adoption Fast performance by up to a factor of 10
through tailored user interfaces enabled by Memory footprint reduction by up to a factor of 5
the SAP Fiori user experience Merger of OLAP and OLTP
Improved user experience with access to data from Elimination of many desktop clients
anywhere on any device, with interactive graphics and Simplified software landscapes
analytics on a single copy of data Native integration
Greater ability of store associates and store managers to serve their Reduced total cost of ownership (TCO) through
customers effectively when equipped with the right information landscape simplification
11. Benefits are based on early adopters of SAP S/4HANA or conservative outside-in benefits due to moving from traditional ERP software to enhanced SAP S/4HANA plus line-of-business and cloud capabilities. As each enterprise is at a different
level of maturity, we can work with you to determine the value proposition for your enterprise.
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SAP solutions for Retail with SAP S/4HANA
In addition to SAP S/4HANA Retail for merchandise management, customers benefit from a complete
portfolio of retail solutions built around the digital core with native preconfigured integration to allow firms
to address the needs demanded by today’s digital economy. Processes are designed and built against an
underlying reference architecture for an end-to-end flow – connecting front office with back office, digital
channels with brick-and-mortar stores, transactional systems with optimizing applications, and on-premise
solutions with cloud solutions.
The solutions listed below are the most pertinent and relevant to SAP S/4HANA Retail for merchandise
management.
SAP Merchandise Planning and SAP Assortment Planning are applications for the chief merchant
officer. They directly consume data from SAP Customer Activity Repository and feed results back into
SAP S/4HANA Retail for merchandise management to create new products for a collection and assign
them to the store according to the product and location mix that the merchandising department has
agreed upon.
The SAP Promotion Management application uses master data and the forecast from SAP Customer
Activity Repository to plan optimal offers and promotions that are shared across the various channels
consistently. The planning results are fed back to SAP S/4HANA and used for promotion execution.
Bimodal IT
The key to facing the challenge of exponential innovative business is a bimodal IT concept that Mode 2:
secures the stability of the core back-end processes and simplifies IT operations on one side while Mode 1: Innovate and
enabling agile development systems to drive innovation by making use of the latest technologies. Run the business differentiate the
business
SAP S/4HANA Retail for merchandise management and other transactional business systems are Business transactions
mode-1 systems that put your company on a stable core and provide the integration and connection Hyperautomated
Flexible and agile
MARKETING AND MERCHANDISING PROCUREMENT AND PRIVATE LABEL SUPPLY CHAIN OMNICHANNEL CUSTOMER EXPERIENCE
Digital Innovation • Brand impact • Contract consumption • Global track and trace • Predictive maintenance and service
SAP Leonardo • Vehicle insights • Asset intelligence network
• Connected goods
Customize applications | Integrate apps, data and processes | Build new apps
• Marketing • Transportation management • Omnichannel point-of-sale
Digital core: Core solution capabilities Digital core: Solution capabilities that are also part Extensions: Cloud-based (LoB) solution SAP Leonardo: Solution capabilities that are powered by
delivered as part of SAP S/4HANA of SAP S/4HANA Enterprise Management, but extensions that are fully integrated with SAP Leonardo and included in the SAP Leonardo system,
Enterprise Management added or purchased as needed. SAP S/4HANA Enterprise Management, and how to add or purchase is not shown on this diagram.
but added or purchased as needed.
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Customers Are Achieving Value from SAP S/4HANA
Company Company
Guangzhou Mini King Food Co. Ltd. Meijer Inc.
Industry Industry
Retail – grocery and discount Retail – grocery and discount
MEMEBOX Benetton
MEMEBOX Inc., a Seoul-based consumer e-commerce retailer, sells Korean and Benetton, a leader in the fashion industry with more than 5,000 retailers and
international skincare items, perfumes, organic-based products, and various other 10,000 employees around the globe, selected the SAP Fashion Management
cosmetics. It deployed the SAP S/4HANA Finance solution using SAP HANA application, SAP S/4HANA, and the SAP HANA platform to simplify its retail
Enterprise Cloud in just five months. With SAP S/4HANA Finance, the company is and franchise operations in one integrated system.
getting enhanced insight into customer interactions at every touch point, providing
sales with real-time visibility into stock information. With SAP innovations, Benetton expects to increase its speed and flexibility in
supporting distribution and sales processes in order to deliver superior value to
Since the launch of the solution, MEMEBOX posted a 100% increase in revenue, its customers in this digital era.
30% shorter delivery lead time to customers, and 50% increase in sales
productivity with on-the-go data access as well as 100% improvement in inventory
accuracy and 50% reduction in the closing period.
Company Company
MEMEBOX Inc. Benetton
Industry Industry
Retail Retail – fashion
Company Company
Snow Peak Wilko Retail Ltd.
Industry Industry
Retail – outdoor apparel and Retail
equipment
SAP solutions
SAP solutions SAP S/4HANA, SAP HANA,
SAP S/4HANA Enterprise SAP Customer Activity Repository,
Management, SAP Hybris solutions, and SAP Analytics
and SAP Predictive Analytics
Customer Web site
Customer Web site www.wilko.com
www.snowpeak.com
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