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BY:- VARMA PRANJAL

ROLL NO:-13011114
SUBJECT:- PROFILING ACTIVITY
SPECIALISATION :-FINANCE
What is e-commerce
 Full form is
Electronic
Commerce.
 Buying and selling
of good and
products over
internet.
 Effective way of
conducting
business.
Types of ecommerce
 Business to Business (B2B)
 Business to Consumer (B2C)
 Consumer to Consumer (C2C)
Introduction about OLX
 OLX ( On Line exchange)was founded
by Fabrice Grinda and Alec Oxenford in
march,2006
 OLX is present in 105 countries and has
more than 100 million unique visitors.
Overview
 Overview One of the world’s biggest free
online classified.
 Unique platform for people to buy or sell
items.
 OLX India is spread across all the major
cities in India.
Founders
FABRICE GRINDA

 Co-founder of OLX
Internet
 Entrepreneur &
Investor
 Graduated from
Princeton University
in 1996
Founder
ALEC OXENFORD

 Co-founder of OLX
 An Entrepreneur
 Completed MBA in
1997 from Harvard
Business School
On one can
 Easily design rich ads with pictures
 Control your selling or buying activity in
My OLX.
 Display your ads on your social
networking profiles.
 Access the site from his mobile.
Objectives
 Awareness of the service.
 Awareness of the brand.
 Higher Market Share.
 Beating the competitors and remain at
top.
Campaign 1: Ghar Baithe Kamao

 Things lying ignored in your house may be useful


to someone else and can become a profitable
means for you to earn some cash by selling them
through olx…!!!
Campaign 2: “Bech de!”

 OLX has started a new campaign namely “bech de!” in which they
released new TV commercials so as to attract more number of fans.
 Launched on June, 2011 Addresses people to sell products that have
become old and obsolete. The motive of the campaign was to make
individuals use OLX to sell old products and get a great deal out of it
Campaign 2 – “Bech De !!”(Re-
launched)

 Re-launched on January, 2012 2 new ads launched keeping the motive same. Introduced
baby segment in the ad.
 The use of same cast in all the films implies the huge need among every Indian Family to
solve their daily problems of buying, selling products and services locally.
Campaign 3- “Badi Badi Baate”

 This concept is based on the insights mid-life crisis.


 Knowing the stuff is not much important as well as
wastage of money
Campaign 3 – “Wahi Milega Jo Mann
Mein Hain"
 Started in December
2012Promotes one
of its major vertical –
Real Estate
Convinces users to
avoid middle men
Campaign launched
just one month after
Quikr real estate
campaign to counter
attack them
SWOT ANALYSIS:-
STRENGTH:-

 Easy availability of products that the


customer needs at good cost .
 Easily designed website with rich and
colorful listings with pictures and videos.
 We can view OLX in our local language.
WEAKNESS:-

• No assurance of quality.
• Fraud is possible.
• Unskilled work force.
• Not registered in Stock exchange.
• Transportation is slow.
• Some people posts fake ads
Opportunity: -

• People who want to buy can buy the


products according to their needs.
• Sellers gets millions of buyers so they
can sell products easily & gets good
benefit.
• Jobs are also available.
• Real estate property is also available.
Threats:-
 competitors
MARKET SHARE:-
 Market share Managed to capture 60%
of the online classified market share.
 Its traffic has grown 55 times in the last
22 months
 Crossed half a billion page views in July
2013
 OLX mobile apps have exceeded 3.2
Million app downloads in India.
Has OLX achieved its
objectives?
 Bounce Rate decreased from 60% to
less than 40%
 2 to 4 million unique visitors every
month as compared to 1 million in 2010
 Increased social media presence – 2.9
million Facebook fans.
 Managed to be India’s largest free
online classified website.
Conclusion:-
 Successful campaigns
 Attracted many users
 Outperformed most competitors
 Has the ability to be India’s No. 1 Online
Classified Website
Thank you…!!!