Foreword

Assalamu'alaikum warahmatullahi wabarakatuh.

Alhamdulillahirabbilalamin, much of the blessings God has given, but little is what we
remember. All praise is just worthy of God for his abundant blessings, mercy, taufik, and
guidance, so I can complete the task of this Chemical Practicum report.

In the preparation, we thank to Feasibility Business team, who has given us great support and
trust. That's where all of these successes start, hopefully all this can give a little happiness
and lead to a better step.

Although we hope the content of my practice report is free from deficiencies and mistakes,
but there is always less. Therefore, we expect constructive criticisms and suggestions so that
these Project Plan papers can be even better.

Finally we say thank you, hopefully the result of my practice report is useful.

Regards,

Alpha Team

1
 Table of Content

Foreword .......................................................1
Marketing Aspects .......................................................3
Law Aspects .......................................................8
Human Resource Aspect .......................................................9
Finance Aspect .......................................................26
Enviromental Aspect .......................................................27
Technical Aspect .......................................................32
Resource .......................................................36

2
 The Hotel Marketing Mix

Defining a proper marketing mix for hotel industry is crucial for the success of hotels
marketing efforts. A marketing mix is used to indicate the several marketing variables used
by the sales team to target specific guests or target market segments (E.g.: Corporate,
Transient, Groups, Conference, Leisure etc.).

Marketing mix is normally prepared by the Director of sales and marketing / Sales
mangers. The hotel should have the right facilities / services, define good promotional
strategies (both online and offline) and finally with the right pricing.

1. Service / Facilities:

 Guest rooms

 Food and beverage

 Banqueting rooms

 Conference facilities

 Recreational facilities

 Health and wellness facilities

 Executive lounge

 Express check-in checkout services

 Travel desk

 Business centre

 Parking facilities etc.

2. Place and Distribution:

 Jl. Samudera, Belakang Tangsi, Padang Bar., Kota Padang, Sumatera Barat

Direct methods:

 Sales through the hotel sales team

3
  Personal telephone calls

 Online pay per click or Banner Advertisements (Google ads, Facebook ads etc.)

 Printed media Advertisements

 Other Media Advertisements

 Hotel Website Booking System (WBS)

 Global distribution system (GDS)

Indirect methods

 Travel Agents

 Independent Travel agents

 Event Planners

 Online Travel Agents (Expeida, booking.com, Agoda etc.)

 Online Travel portals ( Trip Advisor, HotelIQ etc.)

 Independent hotel representative.

3. Promotions and communications:

The director of Sales & Marketing should work out the most effective promotion and
communication mix for the hotel. Promotion is the way hotels communicate to target
customers.

Below are few promotions and communication channels used by hotels:

 Brochures

 Television commercials

 Hotel Websites

 Twitter Channel

 Facebook Page

 Google + Page

 Hotel pens & pencils

4
  Scratch pads with hotel logo

 Billboards

 T V Commercials

4. Room Rate or Pricing:

Rp. 1,500,000 Rp. 15,000,000

Generally the hotel room rates are defined as per the below season:

1) Peak Season

This is the period when demand for a hotel and its services is highest and the hotel can
charge the highest prices to the guest. There is no defined peak period for all hotels it
vary from hotel to hotel.

2) Valley Season / Off Season

This is the time of the year with the lowest demand for rooms. Hotels generally
offer the reduced rates and packages eg: Stay for 3 and pay for 2 nights, Discounted
Package rates etc.

3) Shoulder Season

This period falls between peak season and off season, And this time is considered as
the best time to attract new business as the rooms are available and a medium or highest
rates can be charged. Also the sales and marketing activities should be the highest during
this period.

Tourism sectors have significantly growth in West Sumatera impact of many tourist
from domestic and foreign visit the region. Project a five star hotel, initiated from the demand
of the data related to the hotel needs.

In order to know wether the project will be profitable, we need to see in which the
demand for the service in hotel room in West Sumatera goes.

5
 From the table, it can be seen as how the average demand is around 52% in 2016. We
can predict that the demand may increase in the next month after June. In order to determine
the demand, we also need to consider how people come to West Sumatera especially to
Padang. So, we include the statistics in which the tourist come to padang through airport and
also through Ship. It is noticed that the tourist that come to West Sumatera via ship and air
plane is quite high in average every month although there are some sharp decrease in June in
each year but it raise back up after that month

The trend of demand for the tourism sector, positively the project will be running well in
Padang. We segment the market for the middle-upper class as the target market that will be
new face for the hotel world in Padang. Projected a five star hotel bring an orientation about
the most luxurious hotel with multilingual services. Being very attentive to guests, every
guest who comes in will be greeted in a friendly manner by the staff. Each guest is also given
a welcome drink, even given a wine list to choose from when entering the hotel room.

Once importance element of marketing that is branding, the hotel will bring up with the
name of “The Saphir” that have deep mean with luxury and elegant of saphir it self. The
choosen of the name give clear positioning to the customer that the hotel have different
classes with other hotel. Looking for the competitors, currently in the boundaries of choosen

6
location don’t have any five star hotel and it of course bring advantages to the project as the
only one hotel with five star facilities.

Related to the prospect of the location, the project will be running up in the Gedung
Joang 45 at Jalan Samudera, Belakang Tangsi, Padang City, West Sumatera. The location is
sustain with the tourism sector that near with beach and also the the central of the city.
Related to the planning of the project, will be relocation the building into the new modern
architecture and adopt the land of the beach in front of the building as the owner of the
saphir.

7
Law Aspect
Type of business : Private Company

is a business company owned either by non-governmental organization or by a relatively small

number of shareholders or company members which does not offer or trade its company stock
(shares) to the general public on the stock market exchanges

Why?

• It requires a lot of capital since the cost of building a hotel is very expensive.
• It has a lot of regulation to comply so the organization should be incorporated.

In order to build the hotel, we have to comply with local regulation which is Perda Kota Padang
Nomor 7 about building.`

Building characteristic according Perda Kota Padang Nomor 7

• Based on fuction is business

The sub-unit is hotel building.
• Based on complexity is Complex Building since it requires complex planning and process to
build a 5 stars hotel.
• Based on permanence is permanent building since the building is planned to survive for more
than 20 years.
• Based on location is densed location since the location is near the beach with high number of
economics activities.
• Based on building height is High-rise Building since the hotel will have 13 stories.
• Based on ownership is Corporate Building because its owned by a corporation.

The tax based on Perda Kota Padang Nomor 8 about Local Tax 10%

8
Human Resource Aspect
Job Description :

Position Responsibilities Job Brief Requirements

Security  Patrolling premises We are looking for  Proven
Officer regularly to maintain a competent experience as
order and establish Security Officer security officer or
presence to undertake the guard
 Monitoring and surveillance of our  Knowledge of
authorizing entrance premises and legal guidelines
of vehicles or people protection of our for area security
in the property staff and visitors. and public safety
 Removing You will be  Familiarity with
wrongdoers or responsible for report writing
trespassers from the detecting any  Excellent
area suspicious surveillance and
behavior and observation skills
preventing  Tech-savvy with
vandalism, thefts experience in
or other criminal surveillance
behavior. systems
 Trained in First
A security officer Aid/BLS and self-
must be well- defense
trained in  Registered as a
surveillance and security officer
dealing with  High School
perpetrators. The diploma is
ideal candidate required
will inspire respect
and authority as
well as possess a
high level of
observation.

The goal is to help

the company in
maintaining
excellent working
conditions by
keeping our
facilities safe and
problem-free.

Sales  Coordinating the We are looking for  Proven

Coordinator sales team by an experienced and experience in
managing schedules, well-organized sales; experience
filing important Sales Coordinator as a sales

9
 documents and to provide the coordinator or in
communicating necessary support other
relevant information to the field sales administrative
 Ensuring the team. The positions will be
adequacy of sales- successful considered a plus;
related equipment or candidate will  Good computer
material become the point skills (MS Office)
 Responding to of reference for  Proficiency in
complaints from colleagues and English
customers and give customers alike, by  Well-organized
after-sales support keeping schedules and responsible
when requested and providing with an aptitude
feedback, in problem-
documentation and solving
information.  Excellent verbal
and written
The goal is to communication
facilitate the skills
team’s activities so  A team player
as to maximize with high level of
their performance dedication
and the solid and  BSc/BA in
long-lasting business
development of the administration or
company. relevant field;
certification in
sales or marketing
will be an asset

Restaurant  Coordinating daily We are looking for  Proven work

Manager restaurant a Restaurant experience as a
management Manager to lead all Restaurant
operations aspects of our Manager,
 Delivering superior business. You will Restaurant
food and beverage deliver a high- General Manager,
service and quality menu and Hospitality
maximizing motivate our staff Manager or
customer to provide similar role
satisfaction excellent customer  Proven customer
 Responding service. service
efficiently and experience as a
accurately to Restaurant manager
restaurant customer manager  Extensive food
complaints responsibilities and beverage
include (F&B)
maintaining the knowledge, with
restaurant’s ability to
revenue, remember and
profitability and recall ingredients

10
quality goals. You and dishes to
will ensure inform customers
efficient restaurant and wait staff
operation, as well  Familiarity with
as maintain high restaurant
production, management
productivity, software, like
quality, and OpenTable and
customer-service PeachWorks
standards.  Strong leadership,
motivational and
To be successful in people skills
this role, you’ll  Acute financial
need management management
skills and skills
experience in both  BSc degree in
front and back of Business
the house. We Administration;
want you to know hospitality
how to oversee the management or
dining room, culinary
check-in with schooling is a
customers and plus
balance seating
capacity. Back of
the house
management
experience is also
essential, as you’ll
hire qualified
Cooks and Wait
Staff, set work
schedules, oversee
food prep and
make sure we
comply with health
and safety
restaurant
regulations.

We’ll expect you

to lead by example
and uplift our staff
during busy
moments in our
fast-paced
environment.
Ultimately, you
will ensure our
restaurant runs

11
 smoothly and
customers have
pleasant dining
experiences.

Receptionist  Receiving visitors at We are looking for Proven work

the front desk by a Receptionist to experience as a
greeting, manage our front Receptionist, Front
welcoming, desk on a daily Office Representative or
directing and basis and to similar role
announcing them perform a variety Proficiency in
appropriately of administrative Microsoft Office Suite
 Answering and clerical tasks. Hands-on experience
screening and with office equipment
forwarding (e.g. fax machines and
incoming phone printers)
calls Professional attitude
 Receiving and and appearance
sorting daily mail Solid written and
verbal communication
skills
Ability to be
resourceful and proactive
when issues arise
Excellent
organizational skills
Multitasking and
time-management skills,
with the ability to
prioritize tasks
Customer service
attitude
High school degree;
additional certification in
Office Management is a p
Public  Setting objectives We are looking for  Proven work
Relations for the PR team and a Public Relations experience as a
(PR) monitoring team (PR) Director to Public Relations
Director members’ design and (PR) Director, PR
performance implement Manager or
 Maximizing brand marketing similar role
presence on various strategies that  Solid experience
channels (e.g. web, cultivate our coordinating
TV and social relationships with successful PR
media) media, engage our campaigns
 Cultivating and target audience  Expertise in
maintaining and boost our different social
relationships with brand awareness. networks,
media and including

12
influential If you’re interested Facebook and
professionals in leading our PR Twitter
team to write  Excellent
effective press communication
releases, build and presentation
online skills with
communities and confidence to
coordinate events, serve as the
we would like to company’s
meet you. You will spokesperson
use your creative  Creative abilities
ideas to drive PR  Team
initiatives that’ll management
bring long-term skills
success. Also,  Ability to foster
you’ll coordinate long-term
with internal teams relationships with
(e.g. Marketing key professionals
and  BSc in Marketing,
Communications) Communications,
to maximize brand Journalism or
consistency in all relevant field
advertising efforts.

Ultimately, you
will promote and
maintain a positive
image of our
company, while
ensuring strong
online and offline
brand presence.

13
Marketing  Conducting research We are looking for  Proven work
Coordinator to analyze a Marketing experience as a
customers’ behavior Coordinator to Marketing
(e.g. purchasing participate in our Coordinator,
habits, trends and company’s Marketing Officer
preferences) advertising or similar role
 Designing and campaigns. Your  Knowledge of
implementing main traditional and
marketing responsibilities digital marketing
campaigns include conducting tools
 Setting up tracking market research,  Experience with
systems for online producing research methods
marketing activities promotional using data
materials and analytics software
analyzing sales  Expertise with
data. SEO/SEM
campaigns
Our ideal  Solid computer
candidate is able to skills, including
interpret MS Office, web
customers’ analytics and
behavior and Google Adwords
suggest creative  Familiarity with
ways to increase Customer
brand awareness. Relationship
If you have Management and
excellent Content
communication Management
skills and a passion System software
for advertising  Excellent
strategies, we want communication
to meet you. and presentation
skills
Ultimately, you  BSc degree in
will ensure our Marketing or
company’s relevant field
marketing efforts
help us achieve our
immediate and
long-term business
goals.

Janitor  Cleaning and We are looking for  Proven working

supplying a Janitor, or experience as a
designated building custodian, to take janitor
areas care of our  Ability to handle
 Performing and building and carry heavy equipment
documenting routine out cleaning, and machinery
inspection and maintenance and  Knowledge of

14
 maintenance security duties. cleaning
activities chemicals and
 Carrying out heavy The goal is to keep supplies
cleansing tasks and our building in a  Familiarity with
special projects clean and orderly Material Safety
condition. Data Sheets
 Integrity and
ability to work
independently
 High school
degree

IT Manager  Managing We are looking for  Proven working

information an IT manager to experience as an
technology and be responsible and IT manager or
computer systems accountable for the relevant
 Controlling and smooth running of experience
evaluating IT and our computer  Excellent
electronic data systems within the knowledge of
operations limits of technical
 Managing IT staff requirements, management,
specifications, information
costs and analysis and of
timelines. You will computer
supervise the hardware/softwar
implementation e systems
and maintenance  Expertise in data
of our company’s centre
computing needs. management and
data governance
The successful  Hands-on
candidate will experience with
have improved computer
skills, a proven networks,
professional network
experience and a administration
detailed and network
knowledge of installation
industry’s best  Ability to manage
practice processes. personnel
 BS in Computer
Science, MIS or
similar field

HR  Setting objectives We are looking for  Proven work

Operations for the HR team and an HR Operations experience as an
Manager tracking progress Manager to HR Operations
 Monitoring internal oversee all Manager, HR

15
 HR systems and functions of our Manager or
databases Human Resources similar role
 Reviewing and department and  Good knowledge
approving or provide support to of labor law
modifying budgets our employees.  Hands-on
experience with
HR Operations Human Resources
Manager Information
responsibilities Systems
include reviewing  Experience
and approving designing
budgets, compensation and
implementing new benefits packages
company policies  Ability to develop
and maintaining clear and fair
internal HR company policies
systems. To be  Excellent
successful in this analytical and
role, you should decision-making
have a degree in abilities
Human Resources  Team
Management along management
with relevant work skills
experience in a  BSc in Human
senior-level Resources
position. Management or
relevant field
Ultimately, you  MSc in HR is a
will ensure our HR plus
initiatives are cost-
effective, run
smoothly and
contribute to a
healthy work
environment.

Hotel  Proven experience We are looking for  Proven

Manager as Hotel Manager or an experienced experience as
relevant role Hotel Manager to Hotel Manager or
 Fluency in English; oversee the daily relevant role
knowledge of other operations of our  Fluency in
languages is a plus hotel as well as English;
 Understanding of all provide strategic knowledge of
hotel management direction. You will other languages is
best practices and plan and supervise a plus
relevant laws and the activities of an  Understanding of
guidelines extensive and all hotel
diverse workforce management best
to ensure the practices and

16
 smooth and relevant laws and
profitable running guidelines
of business.  Working
knowledge of MS
It is important for Office;
the hotel manager knowledge of
to be involved in hotel management
all aspects of the software (PMS) is
hotel operations. an advantage
You will be just as  Excellent
responsible for customer service
dealing with skills as well as a
complaints as for business mindset
strategizing and  Demonstrable
preparing reports. aptitude in
You will be a key decision-making
person of reference and problem-
for employees and solving
clients as well as  Reliable with an
external vendors. ability to multi-
task and work
The hotel manager well under
must be able to pressure
guide the  Outstanding
employees to work leadership skills
as a well- and a great
functioning team. attention to detail
Therefore, the  Degree in
ideal candidate Business
will be a team Administration,
player and an Hotel/Hospitality
effective leader, Management or
able to set relevant field
examples and
foster a climate of
cooperation.

The goal is to
enhance customer
dedication and
expand our
clientele by
strengthening our
hotel’s reputation.

Head of  Forecasting We are looking for  Proven work

Finance monthly, quarterly a Head of Finance experience as a
and annual results to supervise all Head of Finance,
 Approving or financial tasks of Director of

17
 rejecting budgets our company and Finance or similar
 Conducting risk ensure we use role
management capital and  In-depth
resources understanding of
beneficially. cash flow
management,
Head of Finance bank
responsibilities reconciliation and
include creating bookkeeping
forecasting  Hands-on
models, assessing experience with
risk in investments budgeting and
and ensuring all risk management
accounting  Excellent
activities comply knowledge of data
with regulations. analysis and
To be successful in forecasting
this role, you models
should have  Proficiency in
experience crafting accounting
financial strategies software
and managing  Solid analytical
accounting teams. and decision-
making skills
Ultimately, you  Leadership
will maintain our abilities
company’s  BSc/BA in
financial health Accounting,
and increase Finance or
profitability in the relevant field
long run.  MSc/MBA or
relevant
certification (e.g.
CFA/CPA) is a
plus

18
Recruitment and Selection

1. Submit Recruiting Documents

2. Selection Process
3. Search Committee/Interview Panel
4. Interviewing
5. During the Interview
6. Reference Checks
7. Making Hiring Decision
8. Documention

Training

New hire orientation program

The program starts with a new hire orientation program for all employees to ensure new staff
have the skills needed to perform effectively. The purpose of the program is to introduce new
employees to the Alpha Hotel culture, brand, and their specific hotel/region.

International hourly training

Alpha claims to provide 15 minutes to training each day to each hourly employee. The
training addresses the essential skill and knowledge areas, such as culinary, rooms operation,
purchasing, that are essential for employees to master in order to do their jobs.

Gateways

The Gateways program is for hourly non-management employees. It is designed to train

discipline-specific skills necessary to individual positions. Participating disciplines are:
finance, HR, IT, loss prevention, PR and sales.

Core management training

Alpha managers participate in over 20 different management training programs. Courses are
taught by certified trainers, professional experts, and property based management. Other
courses are self-directed, including internet-based learning. Classes generally have 20-25
participants and include extensive group interaction, hands-on activities, pre and post-test
evaluation, and action planning.

19
HOTEL BASED PROGRAMS & OFFERINGS

Essential Skills for Supervisors and Managers

Comprised of 15 modules, including Welcome to Alpha Management, Communicating for

Success, Hiring the Best, Training and Developing your Associates, Coaching for Great
Performance, Building Top Performing Teams, Conducting Performance Appraisals,
Managing Conflict, Juggling Time, Business Basics, Create Experiences, Effective Daily
Meetings, Goal Setting, Your Career and You, and Stress Management.

InMotion

Utilizes hands-on experience for supervisors to learn about different departments of the hotel
and develop broader hotel expertise which help prepare them for management
responsibilities.

Get On Board

This learning experience is designed to introduce new managers hired both externally and
internally to International Lodging. Through a variety of mediums, the manager "new to
Alpha International" experiences and learns Alpha’s culture, policies and procedures for
International Lodging while building the necessary relationships.

Ashridge Virtual Learning Resource Centre

Commitment to associate development requires offering employees the opportunity to learn

at their own pace through access to the Virtual Learning Resource Centre.

ADDITIONAL Alpha MANAGEMENT TRAINING

Property Strategic Planning Implementation

This two-day program is conducted 30 days prior to a new Alpha International hotel opening,
and is designed for the hotel Leadership Team.

Training On-Property Programs

A workshop is created for hotel managers facilitating Alpha’s In the Beginning, Passports to
Success, or other on property training programs for hourly associates.

Effective Training Skills

Both workshop and certification process which focuses on co-facilitation techniques, stages
of experiential learning, measurement, and better understanding of learning styles.

20
Incentives
A portion of the collected revenues derived from group booking of 10 or more room nights,
banquets or planned dining room group service, meeting room rental (in excess of $75) or
room revenue derived from locally developed corporate programs, contract business and
similar accounts will be placed in a pool to be divided among the sales staff.

The percentage of revenue which will be allocated to the Sales Incentive Pool are as follows:

5% new group rooms revenue (as noted above).

2% of food, beverage and repeat group rooms revenues (as noted above).

1% of corporate programs, contract business and similar accounts revenue (number of room
nights generated times and ADR for that month)

On stress dates, a premium percentage may be offered by the General Manager subject to
corporate approval. Stress dates must be previously identified and approved as part of the
annual market plan. As a guideline, days with less than 40% occupancy during the previous
year should be considered as stress dates for the following year. Special events, dates with
major business already booked, city wide convention, etc. should be excluded.

The money in the Sales Incentive Pool is divided by the total number of points in the pool,
which are arrived at as follows:

Points - Job Position

6 points - Director of Marketing

5 points - Director of Sales & some Directors of Catering Sales

4 points - Senior Account Executives & Assistant Director of Sales

3 points - Sales Representatives, Account Executives, Sales Managers and Program

Coordinators or similar positions, regardless of titles assigned (eg. Sales Director actually
functioning as a Sales Representative.)

2 points - Sales, Banquet, Catering Coordinators and Secretaries in hotels with no

Coordinators for programs, if applicable.

1 point - Secretaries

The points allocated to each position are multiplied by the number of persons in that position.
The results are added together and divided into the amount of money in the pool to arrive at
that month's dollar value per point. The dollar value per point is then multiplied by the
number of points assigned to each individual to arrive at the amount of money due each
individual.

21
The Accounting department is responsible for maintaining the necessary records for this
program. All the following standard features apply to the program in each hotel:

1. Money is not allocated to the Sales Incentive Pool until the entire function or group is fully
paid.

2. The program will be calculated based on monthly results and payment will take place
within 30 days after final statements are complete.

3. 20% of the Sales Incentive Pool will be withheld each month and be paid in December
prior to Christmas and at one other time during the year, usually about six months later, but at
any time of the company's choosing.

4. In the case of newly assigned staff members, they will be entitled to participate beginning
with their second complete calendar month.

5. Sales staff who leave the company (hotel) (excluding transfers) for reasons imputable to
themselves will not be entitled to the payment corresponding to the month they leave, nor the
20% previously withheld and not yet paid.

6. In cases where termination is not related to any action by the employee he/she will be
entitled to the bonus earned through the prior month and all the previously withheld funds.

7. In cases where the sales staff member resigns voluntarily and gives adequate (2 weeks)
notice and performs the turn over responsibilities in a professional manner, s/he is entitled to
the bonus generated during the month in which s/he departs less the 20% withheld. The staff
member who resigns will not be eligible to receive this accumulated withholding.

8. Any excess fund or funds not paid to an individual as stipulated in this plan, may be
distributed, if at all, as directed by the president of the company.

9.Any anomaly or extraordinary event which might occur may affect this program in a
positive or negative manner. In all cases the President of the company reserves the right to
adjust the program or an individual's results so that the program is fair to both the company
and the individuals involved. This discretionary authority will not be delegated.

Obviously, this plan won't work everywhere. We adapt it for certain situations particularly for
larger hotels with higher average daily rates. In those cases cutting the percentages by as
much as half seems to keep the program fair to the staff and the owner.

In limited service hotels we sometimes leave the program as is but use higher base salaries as
the business is sometimes difficult to place into identifiable programs.

By manipulating the percentages and the points one should be able to adapt the program to
many situations.

An important point, in our view, is that there is no maximum that can be earned. We don't
want to put a ceiling on people's efforts. Additionally, if we're achieving the sales we can
afford the program.

22
High incentive pay seems to be good for sales staff retention. If an individual is not pulling
his weight we usually are aware of it through our booking reports, sales call reports and
comments from our management team.

Reward
1. Giving Free Vacations:

This is one thing that we noticed to be a trend throughout the top 100 companies list. For
example, Ultimate Software, the developer of people-management software such as Quicken
Loans treats workers to a free vacation every two years.

2. Big Money Incentives:

Hilcorp Energy Company promised staff in 2010 that if the company doubles its production
rate and reserves by 2015, every employee will get a check for $100,000. An earlier met goal
rewarded 400 employees with $50,000 toward a new car.

3. Keeping Employees Healthy:

At Alpha, health and wellness centers staffed by doctors, nurses, and other health care
professionals now function at eight locations of this Hotel, providing primary care, wellness
exams, complete physicals, vaccines, and lab tests at little to no cost to employees.

4. Tuition Reimbursement:

Alpha offers $50,000 for tuition reimbursementand an eight-week paid sabbatical every seven
years, which 4067 employees took advantage of just last year.

5. Employee Appreciation Week:

Alpha hosts an annual six-day appreciation week; last year it included theme park visits, film
showings, skating, and daily giveaways.

6. Immediate Vacation Time:

Alpha hotel, enhanced its vacation policy by giving new employees three weeks off in their
first year instead of having to wait five years.

7. The Monthly Hero:

Alpha’s has a rather unconventional “recognition” program in place. Their program is called
the “Monthly Hero” program and here’s how it works. Every month, every Alpha employee
is given $50 they can “give” to a coworker as a bonus and as a way of to recognize that
coworker for doing a great job and being awesome. Once a month Alpha executives pick a
name from the workers that were given the $50 bonus and dub him/her the “Monthly Hero.”

23
The company then proceeds to throw a mini-parade to announce the monthly hero through a
rolling sound system that’s accompanied by noise makers and playing of the song “I Need A
Hero” by Bonnie Tyler. If all that wasn’t amazing enough, the monthly hero then wins a
covered parking spot, a $150 Alpha’s gift card, and a cape to proudly wear!

Punishment
Rules of conduct for non-bargaining unit employees

Human Resources shall be consulted regarding the consistency of rule interpretation and
appropriateness of the penalty being applied for violation of any of the following rules of
conduct.

Section 1

For violation of any of the following rules, an employee shall be subject to penalties ranging
from a formal written warning notice up to, and including, discharge.

 A. Neglect of duty.
 B. Insubordination or refusal to comply with employer's instructions, unless such instructions
are injurious to the employee's safety and health.
 C. Conduct described below:
1. Immoral or indecent conduct.
2. Conviction of a felony.
3. Conviction of a misdemeanor involving moral turpitude while an employee of the
University.
4. Violation of local, state, or federal law which causes unfavorable publicity to the
University, impairs the credibility of the employee to perform the employee's job or is
otherwise connected to University employment.
 D. Intentional falsification of personnel records, payroll reports or other University records.
 E. Theft, intentional destruction, or defacing of University, employee or student property.
 F. Deliberate or careless conduct endangering the safety of self or other employees, including
the provocation or instigation of violence.
 G. Consuming alcoholic beverages while on duty, except at approved University functions, or
the possession or consumption of illegal drugs.
 H. Abusive, threatening or coercive treatment of another employee, student or member of the
public.
 I. Reporting for work in an unsafe condition, which includes but is not limited to, being under
the influence of alcoholic beverages or drugs. An employee who so reports shall be sent home
with pay pending investigation.
 J. Knowingly admitting an unauthorized person or persons into any locked or restricted
building or area of the campus.
 K. For other offenses of equal magnitude to the above.

When an employee engages in conduct in violation of the Section 1 rules and the conduct is
committed off-duty and not on University property, the University may discipline the
employee, up to and including discharge, whenever the conduct causes unfavorable publicity
to the University, impairs the credibility of the employee to perform the employee's job or is
otherwise connected to employment at the University. Conduct that is off-duty but on
University property or that is directed toward University students, employees, representatives

24
or property is always connected to employment at the University. Likewise, conduct that is
on duty but off University property is always connected to employment at the University.

Section 2

For the commission of any of the following offenses, an employee shall be subject to
disciplinary action up to and including discharge. Disciplinary action for the same or different
offenses shall progress in the following manner:

1. Verbal warning. Verbal statement to employee that he/she has violated a rule and/or
regulation and that such violation may not continue.
2. Written reprimand. Formal notification in writing to employee that he/she has violated
a rule and/or regulation.
3. Suspension. Loss of work and wages for a specific number of hours or days, but not
for more than one work week, depending on the severity of the offense. Notice of
suspension is provided to the employee in writing.
4. Discharge. The employer/employee relationship is severed.

If an employee receives four warning notices for the same or different offenses within a
period of 12 consecutive months, the employee shall, at the time of the issuance of the fourth
such notice, be subject to discharge.

 A. Excessive absenteeism.
 B. Excessive tardiness.
 C. Inattentiveness to work, including but not limited to, failure to start work at the designated
time, quitting work before proper time, or leaving assigned work area, building, or project
during working hours without authorization from appropriate supervisor.
 D. Posting unauthorized materials on walls or bulletin boards; defacing or removing
authorized material from bulletin boards.
 E. Violation of a safety rule or safety practice.
 F. Smoking in prohibited areas.
 G. Failure to report for work without giving the supervisor or department head notice of
absence within two hours after the beginning of the scheduled workday.
 H. Vending, soliciting or collecting contributions on the University's time or premises without
prior appropriate authorization from the University.
 I. Gambling, lottery, or any other game of chance on the employer's premises during working
hours.
 J. Any other offense of equal magnitude to the above.

Confidential information

It is each employee's responsibility to become familiar with the provisions included in this
policy.

25
Finance Aspect
We assume that, the investment is Rp.300.000.000.000 with the inflation rate 35,5% and we
get in every year as much as Rp.40.000.000.000 within 10 years

We got the Payback Period :

And we got the payback period in 7,5 years

Also, we got the NPV which is :

So, in here we got the NPV as much as Rp.32.794.514.870,59 its mean the project can be
accepted.

26
Enviromental Aspect
The environmental impact assessment (in Indonesia, known as AMDAL) is a study of the
major and significant impacts of a planned business and / or activity on the environment
required for the decision-making process of business operations and / or activities in
Indonesia.

This AMDAL is made when planning a project that is expected to have an impact on the
surrounding environment. The meaning of the environment here is the abiotic, biotic and
cultural aspects.

The legal basis of AMDAL in Indonesia is Government Regulation no. 27 of 2012 on

"Environmental Permit" which is a substitute of PP 27 Year 1999 on Amdal.

The components of the environment that must be maintained and maintained and
preserved its functions, among others:

1. Protected forests, conservation forests, and biosphere reserves

2. Human Resources.

3. Biodiversity.

4. Air quality.

5. Natural heritage and air legacy.

6. Environmental comfort.

7. Cultural values that are oriented in harmony with the environment.

The objectives and targets of AMDAL are to ensure that a business or development
activity can proceed on an ongoing basis without damaging the environment.

27
 Through AMDAL study it is expected that the development and / or development
activities can utilize and manage the natural resources efficiently, minimize negative impacts
and maximize the positive impact on the environment.

Function:

 Materials for regional development planning

 Assist decision-making on the environmental feasibility of a business plan and / or

activity

 Provide input for the preparation of detailed technical design of the business plan and / or
activity

 Provide inputs for the preparation of environmental management and monitoring plans

 Inform the public of the impacts of a business plan and / or activity

 The start of the recommendations on business licenses

 As a Scientific Document and Legal Document

 Environmental Feasibility Permit

The Effect of Hotel Development on the beach

Since the consequences of an earthquake in 2009 that caused severe damage in some
areas of West Sumatra some of the buildings in the coastal area were destroyed and there
were also several hotels that were destroyed and closed, this has caused a decline in tourism.

It takes time for the government to repair the damage caused by the earthquake.
The natural beauty of the country, including the river and the beautiful coastline attract
people to come to Padang. Another important element that stimulates tourism is the culture’s
focus on Cuisine and Tourism.

Influence of Hotel Padang beach to to Society

28
 Social Change, Behavior / Moral, Language, Health, and Religious. In this is a
descriptive statistical analysis of the respondent answers the public from the questionnaire
which is spread so that the influence can be known which is felt by the community in terms
of social activities from Tourism Taplau Padang.

The Effect of Hotel on Padang beach to the Environment.

Environmental pollution, activity Tourism Pantai Taplau Padang has influence and
contribution to destruction environment. Society as a business actor and tourists are still
apathetic and lacking pay attention to the beauty of the environment surrounding. Garbage is
a lot of screaming around the road, around the beach, and estuary.

1. Destruction of the Environment, Forms Environmental destruction occurs the beach is

dirty, the smell is not savory, puddles on the street, Trash channeled drainage, and
Others. Coastal environment dirty, unpleasant odor, Garbage disbursed drainage, Puddles
on the road, The dirty beach is one impact and influence of tourism activities which leads
to destruction and environmental degradation around the area.

2. Traffic Jam, Cause the main occurrence of congestion in the area of tourism is dominated
by its many volume of vehicles by 53% with segments narrow road, 20% due to the route
of that road strategically from the city center, 18% due to route one narrow direction, and
9% because of the clock factor. Number of volumes vehicle on the road location of
tourism because this road is the main access when back from the direction of Padang
City Center.

3. Air pollution is happening due to congestion around the tour because of the line beach
tourism is an accessibility the main route behind the center of Padang City so there is
often congestion around area due to the large volume of vehicles especially during peak
hours like clockwork leaving and leaving work. Besides the consequences congestion, air
pollution is also caused by Hotel and restaurant development as well some renovations
are currently occurring. This mattermake some big vehicles come into the tourist area for
development and renovation so that the occurrence of that sound very noisy as well as
the effect on air pollution.

Tourism activities give logical conseqence of good influence positive influence atupun
negative. Influence Positive looks at the effect on economy with income levels of society.

29
Social and Environmental Influence tend to produce that influence negative. So tourism has
consequences either directly or indirectly with much influence in terms of aspects economic,
social, and environmental.

Social Environment & culture

Since the consequences of an earthquake in 2009 that caused severe damage in some
areas of West Sumatra some of the buildings in the coastal area were destroyed and there
were also several hotels that were destroyed and closed, this has caused a decline in tourism.

It takes time for the government to repair the damage caused by the earthquake.
The natural beauty of the country, including the river and the beautiful coastline attract
people to come to Padang. Another important element that stimulates tourism is the culture’s
focus on Cuisine and Tourism.

Padang is a common transit point for surfers travelling to Batu Islands and Mentawai
Islands, and for tourists visiting the West Sumatranhighlands. Padang beach (known as
Taplau or Tapi Lauik) which located from Samudra Street until Puruih, is well known for its
beautiful sunset and hundreds of food stalls. Kuranji River flows in Padang and on top area of
the river at Batu Busuk, Lambung Bukit sub-district is suitable for white water activities.
Bungus bay, to the south of Padang, is suitable for swimming and boating. There are some
pleasant offshore islands near Bungus, such as Sikuai island and Pagang island. Many
beautiful spots which can be visited for snorkelling, fishing or just relaxing on the white
sandy beaches.

Padang consist of The Minangkabau people inhabit the area of West Sumatra province
on the island Sumatra. They speak Minangkabau language. They are predominantly Muslim,
and they have a reputation as traders, intellectuals as well as politically savvy people who
have successfully exported their culture, language, cuisine and beliefs throughout Indonesia.

30
Technical Aspect

1. Location

- Close to the beach

- Center of city
- Excellent facilities
- Accessible

2. Technology and operational

Wi-Fi infrastructure overhauls

Nowadays, hotel guests who travel with devices such as phones, tablets and computers no
longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel.

Hotel guests expect to be able to connect to the internet seamlessly and without too many
interruptions, leading hotels to invest in better, faster Wi-Fi infrastructure so that people can
do business and use their technology devices with ease when they book their stay.

Hotels are also starting to move away from user pay models. In the past, hotels could charge
exorbitant rates and guests knew they would have to pay if they wanted to go online.
Installing and maintaining a hotel-wide wireless network may be coupled with costs, but
many leading hotel groups have started to install high density Wi-Fi and started to offer in-
building mobile phone coverage as guests have come to expect these services during their
stay (not only for themselves, but also for their guests if they are hosting a conference or
function at the hotel). It might not yet be financially feasible for hotels to completely abandon
the user pay model, but many of them are re-thinking their current infrastructure and pricing
models.

Digital conference facilities

Besides being able to offer high density Wi-Fi for conferences and meetings, hotels also need
to be able to offer access to audio-visual (AV) and digital facilities for conferences. While the
amount of AV and digital equipment that goes into a typical conference room is fairly
minimal, staging companies are often hired for various projects in order to equip the facility
as required.

A key component in designing effective conference facilities that can accommodate this type
of technology is creating easily accessible, concealed pathways in ceilings and flooring where
adequate power and data connectivity can be facilitated. If a hotel has extensive conference
facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi
connectivity, VoIP, real time location services (RTLS) and internet protocol television
(IPTV) as well as all the accompanying AV and digital equipment.

Mobile communication and automation

In many airports, it’s no longer necessary to stand in a queue to check in and people are
expecting the same kind of easy, technology-driven check-ins at hotels. Guests want to be

31
able to do everything from checking in at a venue’s automated kiosk to ordering room service
with a digital device instead of standing in queues and moving around the hotel premises to
order food.

Thanks to digital innovation and social media, guests also expect digital interactions with the
hotel to be personalised. When investing in digital apps for check-ins, room service and other
customer-oriented digital interactions, hotel operators are investing in systems and
technologies that can personalise the experience for guests, including a guest’s name being
displayed on the welcome desk at a digital check-in station; their food preferences or past
purchases being displayed in a digital room-service order system; and similar.

In addition, the ‘concierge in your pocket’ concept is fast gaining popularity due to its ability
to allow operators to include useful information such as surrounding entertainment venues;
medical facilities; and similar services.

Like many of the other technology trends in the hospitality industry, investing in a check-
in/cocierge app requires a small initial investment and can lead to greater efficiency and
savings as hotel staff are able to focus on customer service and property developers don’t
have to create large static reception desks at each entrance and hotel location.

NFC technology

Near field communication (NFC) technology is the next-generation short-range high

frequency wireless communication technology that gives users the ability to exchange data
between devices. Communication between NFC devices can transfer data at up to 424
kbits/second and the communication is enabled when two devices touch each other, which
makes mobile payments (by touching the smart phone to a credit card) an instant, secure
process. This technology is also ideal for self check-ins by guests at hotels as well as the next
trend in this article: smart room keys.

Besides payments and an easier way to gain entry to hotel rooms, NFC technology can also
be used to personalise a guest’s experience at a hotel or resort. For example, advertising can
be targeted based on gender and age (so if a child walks by a digital sign in the lobby, the
advertisement can change to promote a local theme park or the hotel’s kids club) and this
technology could also be used to track loyalty points from a guest’s use of the conference
facilities or room service. This opens many doors for hotels who want to offer a more
personalised experience at their establishment.

Robots and infrared sensors

Some hotels are already offering more futuristic experiences, with robots delivering any
items ordered through room service to a guest’s door. A boutique hotel that is nestled
between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot
butler called Botlr that is able to move between the various floors of the hotel in order to take
items such as toothbrushes, chargers and snacks to guests. These types of digital systems not
only make it easy for hotel staff to deliver items to guests, but it also offers a forward-facing
digital experience to people who stay at the hotel.

Infrared scanners are now also used to minimise disruptions relating to housekeeping (which
is a common complaint from customers). Instead of hanging a ‘Do Not Disturb’ sign on doors

32
or having cleaning staff wake up traveling guests with knocks and phone calls, hotel staff can
take a more innovative approach by using infrared scanners that will detect body heat within
a room and tell cleaning staff that they should rather come back later if the room is currently
occupied.

Smart room keys

Hotels will increasingly install smart room access systems that allow guests to unlock their
doors by simply swiping their phones across a keyless pad on the door. Starwood (owner of
the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across
150 hotels with this system and Hilton will be implementing a similar system at 10 of their
US properties this year. In 2016, they will be deploying the smart room key technology
globally. This technology will mean that guests don’t have to worry about picking up keys
and front desk staff won’t have to issue new keys in the event that a guest loses their room
key.

Another innovative way to offer a keyless experience is through fingerprint-activated room

entry systems and retina scanning devices. Retina scanning is even more accurate and secure
than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an
iris scan system in place of key cards to control access to the hotel’s presidential suite.

Entertainment on tap
According to a Smith Micro Software trend report entitled The Future of Hotel In-Room
Entertainment; people are increasingly plugging in their own devices for in-room
entertainment. The hotel room’s television, radio and clock are taking a backseat as travellers
use their own technology to keep themselves entertained. An earlier survey by Smith Micro
Software showed that 81% of respondents wanted access to mobile video content at hotels
and 55% said that mobile content availability at a hotel would influence where they choose to
stay.

Cloud services
Being able to provide entertainment on tap and mobile content has led to the trend of hotels
investing in cloud services. While hotels want to be able to offer digital content, they don’t
necessarily want to invest in IT infrastructure and IT staff, making cloud computing the ideal
solution.

Not only is the initial capital investment lower than IT infrastructure and servers, but it gives
hotels the flexibility to expand and adjust their IT needs along with business growth, invest in
upgrades without causing a complete IT system overhaul and it removes the administrative
burden of managing an IT system in-house. Cloud computing is becoming the norm and we
will continue to see hotel groups replacing their legacy IT infrastructure with cloud solutions.

Feedback on social media

Technology has infiltrated almost every aspect of our lives and hotel developers need to
realise that almost any person checking in at a hotel, resort, spa or lodge, will have a
smartphone in their pockets.

Many companies in the hospitality industry are already using social media to their advantage
as guests check-in on location-based social media apps, tweet about their experience on
Twitter and share their holiday photos with friends and followers on Instagram and Facebook.
This trend will continue and hotels can expect to see even more social media engagement

33
from guests who use these platforms to give feedback about their experience, complain and
give compliments about their stay. Hotel staff are also expected to provide feedback and
address and complaints or queries from guests in real-time.

From an online, reputation management perspective, this is a trend that marketers and hotel
management need to manage proactively. Consumers don’t make decisions about where
they’re going to travel to or book a stay in a vacuum – they turn to community-developed
content and rating systems such as Trip Advisor and social media to make decisions about
holiday destinations, hotels and leisure. This shift has led to many hotel and leisure groups
developing active social media monitoring and communication strategies in order to stay on
top of what’s being said about them online and making sure that both marketing and
operational staff address feedback that has been given online.

An additional way in which operator can take full advantage of technology in this space is
using it to communicate how well they are doing (in real time) with respect to their various
environmental initiatives (such as real time electricity/water usage reporting, etc.)

Converged LANs to support multiple services

Converged local area networks (LANs) will also help hotels to create more intelligent
buildings. A variety of computer-based building services can be automated in order to control
lighting, refrigeration, air-conditioning and heating. Besides reducing energy consumption,
converged LANs can also be set up to provide a smarter, more personal experience. If a guest
is known to prefer his or her room temperature at 18°C with the lights dimmed to 65%, for
example, this can be programmed before the guest checks in at the hotel.

Integrated, seamless experiences

Technology doesn’t mean that customer experience can only happen online and through
devices, check-ins and online comments. All of these experiences need to be part of an
integrated, dynamic system so that the guests’ experiences are at the forefront of the
marketing and

operational team’s mind. If a guest leaves a comment about their stay when they check-out of
the hotel, for example, the right people need to reply and acknowledge this type of
communication. If a guest leaves a complaint about not being able to stream mobile content
during their stay, then processes should be put in place to ensure the right person follows up
by communicating with the guest and solving the problem at the hotel.

Marketing, management and hotel developers can no longer work in silos and these
technology trends are giving them the opportunities, tools and solutions they need to create
memorable experiences that can lead to positive change and growth in the industry.

3. Resources
Resources that we used there are 11 positions with several nominal for each positions

The positions are, Hotel Manager

-Head of Finance

34
-HR Operations ManagerSecurity Officer, Public Relations (PR) Director, Marketing Coordinator,
Sales Coordinator, IT Manager, Restaurant Manager, Receptionist, Janitor

That will run by these several positions.

4. Culture

 Since the consequences of an earthquake in 2009 that caused severe damage in some
areas of West Sumatra some of the buildings in the coastal area were destroyed and
there were also several hotels that were destroyed and closed, this has caused a
decline in tourism.

 It takes time for the government to repair the damage caused by the earthquake.
The natural beauty of the country, including the river and the beautiful coastline
attract people to come to Padang. Another important element that stimulates tourism
is the culture’s focus on Cuisine and Tourism.

 Padang is a common transit point for surfers travelling to Batu Islands and Mentawai
Islands, and for tourists visiting the West Sumatranhighlands. Padang beach (known
as Taplau or Tapi Lauik) which located from Samudra Street until Puruih, is well
known for its beautiful sunset and hundreds of food stalls. Kuranji River flows in
Padang and on top area of the river at Batu Busuk, Lambung Bukit sub-district is
suitable for white water activities. Bungus bay, to the south of Padang, is suitable for
swimming and boating. There are some pleasant offshore islands near Bungus, such
as Sikuai island and Pagang island. Many beautiful spots which can be visited
for snorkelling, fishing or just relaxing on the white sandy beaches.

 Padang consist of The Minangkabau people inhabit the area of West Sumatra
province on the island Sumatra. They speak Minangkabau language. They are
predominantly Muslim, and they have a reputation as traders, intellectuals as well as
politically savvy people who have successfully exported their culture, language,
cuisine and beliefs throughout Indonesia.

 Mentawaians live on the Mentawai Islands, off the western coast of Sumatra, that are
also part of the province. They speak Mentawai languages, which are not intelligible
with either Indonesian nor Minangkabau. Small minority of the Mentawais
are Christians nowadays.

35
Resource :
https://setupmyhotel.com/train-my-hotel-staff/sales-and-marketing/285-marketing-mix.html

http://ejournal3.undip.ac.id/index.php/pwk/article/viewFile/6802/6812

https://www.hotel-online.com/Trends/Payne/Articles/Sales_Incentive.htm

https://www.aurecongroup.com/en/thinking/insights/aurecons-successful-hotels/technology-
in-the-hospitality-industry-exploring-the-very-latest-trends.aspx

https://wmich.edu/hr/handbook-conduct

https://resources.workable.com/job-description

36