New Age Marketing Case Studies Page 1 of 2

CLIENT: ACCESS GROUP VIEW PHOTO GALLERY

BUSINESS OBJECTIVE: RESULTS:

School Statistics (totals) 215,535
z Promote Access Group Student Loans to target specific Law, Medical
graduate and undergraduate students on client selected college COLLEGE MARKETING SERVICES:
campuses. Campus Posters
z Place high volume of advertising materials on location media CollegeMarketPlace.com
TOTEM Displays
STRATEGY: Media Posters
Sampling
Brochures
z Creative Print, OOH Media, Sampling, Brochures, and Flash Drives Flash Drives
z Create awareness and “BUZZ” on campus for Law, Medical graduate Printing & Design
and undergraduate students about Access Group Student Loans.
THE SCHOOLS:
MARKETS: Law Medical - National Metro Market
American University Washington College of Law
z National Ave Maria School of Law
Boston College Law School
Brigham Young University
TIMING: Catholic University of America
Columbus School of Law
z 2.5 Months Spring Brand Awareness Duke University
Emory University
George Mason University School of Law
MESSAGE:
George Washington University Law School
George Washington University School of Medicine
z I know Access Group’s student repayment option will work for me and & Health Science
my future goals. Nice. Georgetown University School of Medicine
z I know Access Group’s got my back. I mean what student loan Golden Gate University School of Law
company tells you to borrow as LITTLE as you need? Harvard University
z Your job is to go after your dreams. Ours is to help you get there. Illinois Institute of Technology Chicago - Kent
College Law
PROGRAM ELEMENTS: Louisiana State University & Ag & Mech & Hebert
Laws Center
Loyola Marymount University Law School
z Postering: 6 Campus Visits (2.5 Months) 12,938 11 X 17 Posters Loyola University of Chicago School of Law
z Media Posters: 6 Campus Visits (2.5 Months) 1,035 36 X 48 Posters New England College of Optometry Medicine
z 3D Kiosks: Big 4 Lama two sided (18.5’’x60’’); Lama Big 18.5’’ x 60/75” Program
Open size (16”x18.5’’ folded) with 1/C printed foot support. Northern Illinois University College of Law
z Sampling: 100,000 Brochures (56 Schools) Northwestern University
z Sampling: 50,000 Flash Drives (56 Schools) Northwestern University Feinberg School of
z College Website: www.CollegeMarketPlace.com Medicine
Northwestern University School of Law
IMPORTANT LINKS: Rosalind Franklin University School of Medicine &
Science
Rush University Rush Medical College
z www.accessgroup.org/lawstudents Santa Clara University School of Law
z www.accessgroup.org/medstudents Seton Hall University School of Law
Southwestern University School of Law
NAM SERVICES: Stanford University Law School
Stanford University School of Medicine
z Identified School Criteria UCLA School of Law
z Assigned School Availability UCLA School of Medicine

http://www.collegiatepromotions.com/casestudies/casestudy_access.html 5/28/2008
New Age Marketing Case Studies Page 2 of 2

z Client Designed/NAM Approved/ Printed Media University of California San Francisco School of
z Shipped Materials To NAM Warehouse For Medicine
Processing/Sorting/Shipping To Agents University of California-Berkeley
z Utilized 22 AGENTS & 42 Student Ambassadors For On Campus University of California-Davis
Distributions University of California-Los Angeles
z Targeted Distribution (Graduate Students-Law Buildings-Law Centers- University of California-San Diego
Law Libraries-Medical Buildings-Medical Libraries-Undergraduate- University of Chicago Law School
Political Science-Government Buildings-Science Buildings) University of Chicago Pritzker School of Medicine
z Wave Photo Tracking Verification - Results University of Detroit Mercy School of Law
University of Florida
EXPOSURE ANALAYSIS: University of Georgia
University of Houston Law Center
University of Illinois At Urbana-Champaign
Average number of students 922 University of Maryland Baltimore School of Law
Number of days in sponsorship (maximum) x 75 University of Maryland Baltimore School of Medicine
Total number of students per 60 sponsorship days 69,150 University of Massachusetts Medical School
Number of colleges x 56 University of North Carolina At Chapel Hill
University of Pennsylvania
Total number of visits per run dates 3,872,400 University of Texas At Austin
Average number of gross Impressions Per VISIT Per University of Texas HSC Houston Medical Program
8.7
Poster University of the District of Columbia School of Law
TOTAL GROSS IMPRESSIONS PER CAMPAIGN 33,689,880 University of Washington
University of Wisconsin-Madison
Wayne State University College of Law
PROGRAM RESULTS:
Wayne State University School of Medicine
Whittier College Whittier Law School
z SUCCESS – Client was amazed by the amount of interest generated
via sampling and signage programs as evidenced by traffic driven to
their web site. ROI exceeded expectations in terms of loan volume
generated.

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http://www.collegiatepromotions.com/casestudies/casestudy_access.html 5/28/2008