Report on studied material

What is an on-page SEARCH ENGINE OPTIMIZATION??

On-page SEO is the practice of optimizing individual web pages in order to rank higher and
earn more relevant traffic in search engines.

How to make any site in top ranks??

There are following ways which have to be take care while making any site.
The point which is important for to be a good site is keywords.
keyword plays a very important role.
1: - Include your keyword in beginning of the title tag. In this way when keyword
is in beginning the google have easy to find out your link first.
2: - The link should be short and sweet. Like a keyword google also use URL to find
the link or in other word to rank the site to the top.
3: - Use any one type of multimedia (video, audio, images etc.) it doesn’t affect
directly on page ranking but it increases the interaction of people which increases
the traffic on page.
4: - Use at least two outbound links by which you can be an active member on
google.
5: - Include your targeted keyword in first 100 words of the article.
6: - Make sure that the keyword is tagged in a particular tag.
7: - Use the Google Page Speed Insights tool to figure out your site’s loading
speed. Word press plugins WP Rocket and WP Smush, it can help speed things up.
8: - Add modifiers like “2019″, “best”, “guide”, and “review” to help you rank for
long tail versions of your target keyword.
9: - Make sure your social sharing buttons are front and center on blog posts and
articles.
10: -Write at least 1500 words for content that you’re trying to rank for
competitive keywords.
11: - Include internal links on the top of the site such that in reduce the bounce
rate of the page.
12: - Use at least 1-2 Latent Semantic Indexing keyword to make the google
confident that you are writing a quality stuff and to rant the page on top.
13: - Write long, engaging content that keeps people reading. Put a lot of effort
on making your first paragraph interesting and compelling. Google pays a very
close attention on short clicks and long clicks this will reduce the bounce rate of
page.
14: - Add 2-3 internal links to older articles when you publish a new one. This will
help to reach on the desired page for example Wikipedia.
15: - Make sure high-priority pages are no more than 3 clicks away from your
homepage. The closer a page is to your homepage, the higher it will rank in
Google.

How to be a good SEO???

1. Analysis
The first and most important skill on this list is analysis, a vague concept that
applies to a number of individual SEO areas.

2. Research
The second most important skill after analysis is research -- and you’ll be doing
a lot of it. Research for an SEO campaign often starts with a basic keyword and
competitor analysis, which provides the insights necessary to create the
strategic foundation for your campaign. But SEO demands far more research
than that; you’ll also need to read up on the latest news about search engine
technology.
3. Coding basics
You don’t need to be a professional programmer to be successful in SEO.
Today’s CMS systems often have basic SEO functionality built in, and if push
comes to shove, you can follow step-by-step instructions online .

4. Humility
After a few years on the job, search marketers may feel that they’ve learned
everything and that they’re some of the best experts in the business. But SEO is
a field full of surprises; just because you think you know something doesn’t
mean that's objectively true for all clients, or that things won’t change in a few
weeks or months.

5. Communication
The importance of communication in an SEO environment can’t be understated.
You’ll need to communicate proactively with your other team members to
ensure your directives are carried out. You’ll need to explain complex concepts
to your clients, who may or may not have much technical proficiency in the
subject.

6. Learning speed
Learning speed is also important, in part because there’s always new
information emerging about SEO and the effectiveness of specific strategies
within that field. It’s also important to be a fast learner because there are many
different platforms and tools you’ll be using to get the job done.