HOW ALEXIA NISI

MAKES MONEY BY
FREELANCING
 ABOUT
ALEXIA
Alexia Nisi is a French Illustrator, motion
designer and graphic designer.

She comes from a small village in France where

schools and career options were limited.
Because of this and her academic skills, in 2007
Alexia started studying marketing
and communication.

While doing so, Alexia discovered graphic

design, and since then, her love story with the
subject started.

Alexia describes her work in 3 aspects:

- Creating beautiful, modern and
meaningful pieces of work
- Focusing on the client needs,
meeting the client’s target
- Being ethical
Ethics are a huge part of Alexia’s work model and they are
reflected through it and the clients she works with. Her values
had been a key factor for her clients to hire her.
Alexia strongly believes that a good product is an answer to a
client’s needs. If the client needs it, it will come naturally to them.

“We don’t have to manipulate people or force buying to sell it

(the product). We just have to find those clients and give them
the opportunity to know that the product exists.
In a fair way: no spam, no tracking, no manipulation. People
are smart and sensitive and it’s totally normal to respect that.”
 ALEXIA’S
JOURNEY

In 2010, Alexia graduated and obtained her bachelor’s in communication.

She immediately started to study design and integration of
multimedia in the ICOM (the communication institut from the University of
Lyon) from where she graduated in 2012, obtaining her master’s degree.
That same year, she started sending many resumes and calling people
and, with a lot of persistence and a little bit of luck, Alexia got a job
interview that gave her an internship in Vanksen, a digital communication
& web marketing agency, where she worked as a junior designer
(aka assistant of the art director).
In Vanksen, Alexia was making websites, digital medias and branding
for big brands like Fanta, Bic and some French banks.
IIn 2013, after 9 months, Alexia started working in
the NVision agency as a web designer.
n 2014 she became a consultant at iKe Consulting,
a digital service provider that shares Alexia’s same values.
In there she had the chance to work at the Luxembourgian
government as a web designer, but she quit after 6 months.
In 2016 Alexia decided to undertake the freelance path.
By the end of that same year, Alexia had accumulated a lot
of experience and work for her portfolio in LinkedIn, from
where her first client came from; a motion designer that
commissioned her 8 illustrations.
She describes this deal as a win-win situation:
“At this time, he couldn’t draw, and I couldn’t animate.”
Changing from web design to illustration and motion
design hasn’t been an easy transition for her.
Unfortunately for Alexia, school wasn’t much of a
help with learning and getting a proper portfolio,
but that didn’t stop her. She started investing her
time and money in courses and tutorials that could
teach her what school couldn’t.
She puts between 30 and 40 weekly hours into the
development and improvement of her skills.
These hours are scattered between courses and
tutorials, reading and, even sometimes, drawing.
Because of this, Alexia has not been able to fully
focus on her freelancing business and only works
around 35 hours per week.
Alexia has managed to increase her number of
clients by regularly improving her portfolio.
Her main way of reaching is through LinkedIn.
Right now, she has an average of around
between 2 or 3 clients per month, which brings her
around the same number of monthly work.

YOU CAN CHECK ALEXIA’S
PORTFOLIO AT
https://www.mademoiselleni.com/
CONCLUSION
Alexia is constantly working on improving and
strengthening her business plan.
Becoming a good freelancer requires more than a
pretty portfolio, you also need to be smart.
Know how to sell your work.
Therefore, Alexia has invested 2 years of her life
and most of her earnings into learning business
principles and how to run a business, as she wants
to be regularly earning €6000/month in next year
(2019).
Alexia’s journey has been full of ups and downs,
but she hasn’t got discourage, on the contrary, the
mistakes from her past are her main source of
inspiration to keep pushing forward, improving
and studying until she gets her goal of getting a
6000 euros per month.
“This year is a very though one, I have to say,
but everything I can learn is a gift”