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Your Complete
Guide to Google
AdWords
June 24, 2019 adword, Pay Per Click, ppc

Pay-per-click (PPC) advertising, as

the name suggests, is a marketing About us and
strategy where a business pays for this blog
every click their advertisement We are a digital
receives. marketing
company with a
It is increasingly gaining popularity focus on
helping our
with marketers as it allows
customers
businesses to advertise on the first
achieve great
page of search engines and attract a results across
large volume of potential customers. several key
areas.

Why Should  Learn

more about
You Choose us

PPC
Advertising? 
Request a
free quote
 We offer
professional
SEO services
that help
websites
increase their
organic search
score
drastically in
order to
Highly Specific:
compete for
the highest
PPC offers you a lot of targeting rankings even
options, allowing you to choose your when it comes
audience effectively. Your ad can be to highly
competitive
displayed to the right buyer at the
keywords.
right time with the right keywords.

Cost-effective:

Contact
now
As you pay for every click you
receive, you can evaluate where your
money is going and manage your
budget better. With PPC, the cost-
per-click (CPC) is also lower if you
Subscribe to
use targeted single keyword ad our
groups (SKAGs). newsletter!

High Conversion Rate:

Name

Studies have shown that PPC

advertising techniques such as Email
Google Ads have a conversion rate of
between 2.7 to 5 percent. This is
relatively higher than conversion Subscribe
rates for other forms of advertising
such as display ads.

Google AdWords

Google Ads or Google AdWords

campaigns are by far the most
effective method of PPC advertising.
With Google Ads, a business can
appear at the top of search results in,
usually above organic search
results.  The AdWords campaign
does this by using a variety of
strategies such as geo-targeting,
keywords, audience demographics,
and consumer behavior.

In order to take full advantage of

Google Ads, you need to master the
AdWords platform.

Auctioning for Google

AdWords
You will take part in a bidding
process with hundreds of other
buyers. Here, you submit your bid in
dollars and the price you can pay for
each click your ad receives. If you
win the bid for an audience and
position, Google will automatically
display your ad when a person uses
your keywords in a search.

However, winning a bid doesn’t just

depend on money. Google also
factors in your ad quality, relevance
and landing page to determine if you
deserve that top spot. Make sure the
information you provide is useful and
helps conversions for your business,
too. This becomes more important
as you start getting more clicks—
more clicks mean you’ll have to pay
more in the long run.
How to Set Up Your
Google AdWords Account
Call us at Smash Interactive Agency
and get started today.

Then, Google will request you to fill

out the information for your
campaign, including your email
address and website URL.

You will then be asked to select your

campaign type from these options:

Search
Display
Shopping
Video
Universal App

Keep the basics in mind:

Select your target audience carefully.

You can use Google’s targeting
options for this.
Using the right keywords. Make use
of Google’s Keyword Planner for this.
Writing a short and concise call to
action (CTA) for your customers.
Writing a killer bio and introduction
about your business.
Using relevant images for your ads.

For more information on how to

refine your local Miami PPC
advertising campaign, visit Google’s
support resources.

Ashley Mcnairy
Google Ads, google adwords, how to
set up Google AdWords account, Pay
Per Click, PPC Advertising, why should
you choose PPC

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