l Brand Identity Manual

Alpha Source Logistics

Designed by
Santein Freelance Studio
ALL RIGHTS RESERVED 2019
| Contents

About us Development
Mission & Construction scheme
and dimensional relationships
Experience

| 04-05
Area of respect

Minimum dimensions and

special version

Color applications
backgrounds and photographs
Printed identity
Typography
Digital identity

| 06-12 | 13-16
l Our Mission
To provide the highest quality service
with the most cost-effective logistics,
procurement, management and ser-
vice solutions globally. With a focus on
Government initiatives aimed towards
international economic development
and security, ASL is an innovator in cost
effective management solutions both
CONUS and OCONUS. ASL also provides
service support and an unmatched de-
livery assurance capability to assist our
partners. ASL maintains a rapid
response customer support capability
with key personnel in Latin America and
the United States.

| 04
l Our Experience
CNTPO (DoD Counter Narcoterrorism
Technology Program Office) IDIQ
- CNTPO TORP 0397 - subcontract
support.
- CNTPO TORP 0437 - subcontract
support.
- CNTPO TORP 0436 - subcontract
support.
Procurement and Logistics support:
- Guatemala, Honduras, Dominican
Republic, Nicaragua, El Salvador,
Panama, Belize, Mexico.
- Telepresence Video System, Supreme
Court, Belize.
Training
- NVG Training Mexico.
- Polycom Telepresence, Belize.
Maintenance
- NVG Maintenance Mexico.

| 05
 ASL / Brand Development

| Construction Scheme
and dimensional relationships
The logotype was developed from the type- x
face Times New Roman (for the ASL) and
Century Gothic (For Alpha Source Logistics)
redesigning the letters in terms of the thickness Alpha Source Logistics
and spacing between them. In no case is it
4.5 x
possible to reconstruct the logo starting from
the typeface.
The grey eagle represents the vision and
X
strategy, with open wings ready to fly to one
place and another.

Area of respect
The brand’s area of respect is an ideal rectan-
X
gle, which has as base the total width of the
brand, augmented to the right and left by a
width equal to the distance “X= Century Gothic
Font, 17px”, equivalent to the “Alpha Source
Alpha Source Logistics
Logistics name”

Within this area “X(2)” is not allowed the repro- X- Century Gothic 17 pt
duction of images, brands, graphics or
typography.
Safe area = X(2)
| 06
 ASL / Development

| Minimun Dimensions
and special version

Minimal dimensions
The minimal dimension for the brand’s
reproduction is equivalent to 40 mm on Alpha Source Logistics

base.
40 mm
Special Version
In particular cases of special applications, in
which would be strictly necessary to repro-
duce the brand on an inferior dimension to
40 mm, the special version must be used, a
version in which the thicknesses have been
slightly reinforced. 20 mm

| 07
 ASL / Color Applications

| Brand Development
Negative Version

In positive version, the brand is black.

Colours
The brand is three toned (Grey, black and
red). The printing shall be made preferably
in flat tones, according to the following
guidelines:
Alpha Source Logistics

Colour of the brand:

Process colour values: In the case in which Positive / Fullcolor Version
the brand should be reproduced in full
colou at 100% for each color.

RGB 65 l 64 l 66 RGB 231 l 34 l 44 RGB 230 l 231 l 232

CMYK 68 l 62 l 58 l 46 CMYK 3 l 98 l 89 l 0 CMYK 8 l 6 l 6 l 0
HEX #414042 HEX #E72231 HEX #E6E7E8 Alpha Source Logistics

| 08
 ASL / Color Applications

| Color Versions Fig.1

Application on light backgrounds:
The application of the brand on light back-
grounds or shades that don’t compromise Alpha Source Logistics
the legibility, must be resolved as in (fig. 1.)
Fig.2
Application on dark backgrounds:
The application of the brand on dark back-
grounds is to be used in negative over
colour as shown in (Fig. 2.) Alpha Source Logistics

Application on photographs:
Fig.3
| 08
The application of the brand over photo-
graphs, should preferably be done as
shown in fig. 3. If the legibility is compro-
mised, the application should be resolved Alpha Source Logistics
as in fig. 4.
Fig.3
Greyscale

60%

Alpha Source Logistics

20 %
Alpha Source Logistics

| 09
 ASL / General uses

| Allowed

Alpha Source Logistics Alpha Source Logistics Alpha Source Logistics

Alpha Source Logistics

| 10
 ASL / General uses

| Not Allowed

gistics
Source Lo
Alpha Source Logistics Alpha Source Logistics Alpha

Alpha Source Logistics Alpha Source Logistics

| 11
 ASL / Typography

| Typography
The following fonts are acceptable for ASL
brand imaging. Guidelines are provided for
the use of each version. | Oswald Regular
Corporate identity abcdefghijklmnñopqrstuvwxyz
The baseline of the ASL logo, and our ad-
dress or other coordinates should be type-
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
set in Century Gothic Regular. 1234567890€&()*?¿!¡@
Headings
Headings are used in print and web materi-

| Century Gothic Regular

als. All headlines should be typeset in
Oswald Regular.

Use Century Gothic Regular for body copy abcdefghijklmnñopqrstuvwxyz

(blocks of text or paragraphs). No other font
families or typefaces may be used or substi- ABCDEFGHIJKLMNÑOPQRSTU-
tuted VWXYZ 1234567890€&()*?¿!¡@

| 12
ASL / Business Cards

| 13
ASL / Cover Letter - Invoice

| 14
ASL / Signature line

| 15
ASL / Digital letter

| 16