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¿Cuál es el procedimiento?

Estudie el material “Creative Brief”.

De manera grupal y teniendo en cuenta su producto o servicio, complete el Formato Brief.

Envíe el formato al instructor.

A continuación, encontrarán el espacio donde deben redactar las respuestas:

 Diligencie cada una de las casillas de acuerdo con su producto o servicio.

1. Product or service The products to offer are photographic books


description where occasional moments are specified for all
occasions, providing in different sizes, wooden
altarpieces, stamped on mugs, blankets, and
more objects, photo studios to suit each of the
clients.

2. Slogan “ Give happiness to people by capturing the best


smile.”
3. Advertising Objective The advertising objective of the
photographic house is to present its
products in the local regional market,
transmitting security and confidence to its
potential clients.

4. Target (target audience for the


advertising)

The house wants to use advertising


5. Define the type of advertising campaigns in media such as newsletters
to use and the Internet because they agree with
TV the available resources.
Radio spot
Billboard
P.O.P material
The main message that is transmitted is 100
6. W h a t i s t h e m e s s a g e percent confidence and security and
you are going to innovation in our products to achieve
transmit? customer loyalty

7. Deliverable

Please
send/insert/copy/attach
the advertisement type
you chose in point 5

PORTFOLIO OF
PHOTOGRAPHIC SERVICES

The advertising campaign will last two


8. D u r a t i o n o f t h e months, in which the planned results will be
campaign evaluated in relation to those executed, if the
necessary adjustments are made to achieve
the objectives
.

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