The State Of Instagram Marketing 2019

Instagram is the social media platform of the second.

The Facebook-owned visual platform now boasts over a billion lively customers, and it’s continued to
diversify its choices beyond its digital picture album roots, incorporating extra video (IGTV), extra
inventive content choices (Stories) and expanded messaging instruments for direct communication.

For individuals, all of those additions are important, however for brands, the rise of Instagram could be
much more related. Along with that expanded viewers attain, Instagram has also been looking to
maximise its income alternatives by introducing extra instruments for business use, and additional
evolving the platform in direction of a whole new degree of eCommerce connection. Influencer advertising
and marketing is the order of the day on the platform, while the introduction of business profiles, Shopping
Tags, and the shift in direction of on-platform purchases are all constructing increasingly of a case for
Instagram as a digital advertising and marketing option.

But how are manufacturers actually using Instagram, and what future opportunities are they most
enthusiastic about?

Best Time to Post On Instagram

That’s what we sought to find with our latest survey report - we lately partnered with the group from
SEMrush to put to assemble insights from our combined communities with the intention to glean extra
information about enterprise use of the platform, and what’s coming next.

Greater than 800 digital marketers took the survey, giving us a robust indicator of brand interest and
engagement on the platform. Over the subsequent few days, we’ll take an in-depth have a look at each
ingredient of the findings, and what they mean on your technique.

That is the first a part of our overview, but you'll be able to obtain the full report at any time here.
Part 1: Current State of Instagram Marketing

As a way to get a real understanding of the relevance of Instagram as a marketing choice, we first must
get a handle on how manufacturers are currently utilizing the app, and which parts of the platform are
delivering outcomes.

Our first survey question was simple - ‘Are you presently utilizing Instagram for advertising and marketing
functions?’

The responses present that if you’re not but on board the Instagram practice for your small business, you
probably should be.

Greater than 90% of respondents to our survey indicated that they are already using the platform inside
their social media advertising and marketing effort, which helps to contextualize the proceeding solutions.
Based on this, you possibly can assume that the remainder of the responses are based mostly on
experience, not on intestine feel or assumption, which may provide a more indicative measure for your
personal planning.

And given this, it’s significantly fascinating to note the responses to our second question - ‘Which
Instagram options are you at the moment using for advertising and marketing functions?’

If you’ve been excited about moving into Instagram Stories, you’re not alone. Greater than 80% of
respondents indicated that they’re already utilizing Stories within their marketing effort, pointing to the
rising relevance of the option - which Facebook itself has long been touting as the way forward for social
media connection.

Indeed, Instagram Stories, which now has greater than 500 million every day lively customers, is fast
becoming a must-have in your social strategy. It might not initially appear like it’s of relevance to your
audience, and you may not really feel like your brand has anything to create Stories about. But Stories,
more and more, is becoming a key platform within itself - and value noting, more than 1.25 billion now use
the varied Stories options across Facebook’s family of apps on daily basis.

(Chart courtesy of Buffer)

That kind of progress is difficult to ignore - and clearly, based on this perception, the vast majority of
manufacturers wish to faucet into the habitual development.

The recognition of Stories Highlights additional reinforces this shift, whereas Instagram ads have grow to
be an more and more in style choice too - significantly given their integration with Facebook’s Ad
Manager, making it straightforward to broaden your Facebook campaigns throughout to Insta also.

The responses additionally present that IGTV is but to capture advertising consideration, with solely
16.5% of respondents using it, whereas Shopping Tags are still in their early stages of rollout, which
makes their present recognition difficult to measure.

It is attention-grabbing, although, that so few manufacturers are using Instagram Live.

The recognition of live-streaming on other platforms would recommend that there might be vital
alternative here - on Facebook’s essential platform, for instance, dwell videos see 3x extra engagement
than non-dwell video posts, whereas movies additionally generate 59% extra engagement, on common,
than static updates and links.