ASSIGNMENT OF INTRODUCTION TO BROADCASTING

SUBMITTED TO: SHAUKAT ALI

SUBMITTED BY: M. ADIL AMIN

MCM180402053

COURSE CODE: MCM411

DATE: MAY 20TH,2019.

Question

Radio is valuable tool of mass communication particularly in a developing country

like Pakistan. It has been enlightening farmers on the use of various technologies
to boost agricultural development in Pakistan. Our population is engaged actively
in agriculture, and radio can serve as a suitable medium of broadcasting agriculture
related information and latest technical knowledge.

Tasks:

Keeping in view the role of radio, your task is to design a radio campaign in order
to update the farmers of our country regarding new agriculture techniques and
technologies. Campaign Layout should be based on following components:

1. Scope of the problem

(Importance of the issue)

2. Target Messages
(Main messages of the program that attain the attention of the audience)

3. Communication Strategy
(Duration of program or frequency of the announcements)

4. Programming nature
(Program form or type of program)

5. Sequence of Program
(Format of Program)
 RADIO CAMPAIGN DESIGN

 Scope of the problem:

The economic success of any state primarily depends upon three segments which are:
agriculture, industry and trade. Moreover Pakistan’s land is rich in nutrients and best
suited for agriculture. However the agricultural department suffers like the other due
to lack of working in this area. For instance the soil fertility is declining greatly
because of no proper method to control soil erosion. Next there is lot of wastage of
water (around 50-60%) and storage capacity of dams is also decreasing. As farmers
use old methods of cultivation and harvesting hence Pakistan grows inly 1/4th of what
advance states grow by using latest methods. No proper method to control water
logging and salinity. Uneducated farmers add up into the reason for declining of
agricultural business.

 Target Messages:
Agriculture sector contributes 20% in GDP, which means if Pakistan handles its
agricultural department in a better way i.e. by new technologies then not only
economy will be improved but also chances of employment will be increased.

 Communication Strategy:
The duration of programme can be one hour so that it can be a detailed and
comprehensive session of awareness among masses specially farmers about new
agricultural techniques. In general, the 2.5 MHz signal works best for locations within
a few hundred miles of the broadcast sites. The 15 and 20 MHz frequencies often
work best during the daytime hours. The 5 and 10 MHz frequencies are probably the
best signals to continually receive, and also the best signals to receive at night. The 5,
10 and 15 MHz transmissions are broadcast at a higher power than the other
frequencies. Hence announcements can be made during any suitable range.

 Programme Nature:
The campaign can be conducted in a form talk show or request show. In talk shows
the host discusses the events and a guest can be invited. These are highly relevant and
there are numerous possibilities to explore. Request shows are best way to connect
with the audience and making them feel they are part of it. Here audience can
question and provide with their opinions.

 Sequence of program:
The format of campaign will be designed as follows:
The topic can be hosted by one or more hosts who will be discussing the issue.
There can be a guest who can give his opinion and participate in discussion.
Listeners can take part in live discussion by telephone call.

Generally, the shows are organized into segments, each separated by a pause for
advertisements; however, in public or non-commercial radio, music is sometimes
played in place of commercials to separate the program segments.