Why Personal Branding is the Key to Success in Future

Everyone at some point has tried to Google their Name, to find out what results it gives. And not so
surprisingly, you would find yourself in the first few results. Google uses some magic called
“personalized search” for this, though. But what is more important is that your name is out there, and
people are searching for you.

Why you? That’s because whatever you do, or are good at, is a unique set of skill which you may have
mastered in a lot of years of experience in training, workplace, etc. But how do you sell your skill? How
do you market your abilities? How do you let the world know about you?

This is called Personal Branding! And “You” are the BRAND.

1. Finding who you are and gain confidence in what you do

To be your personal brand, you need to first identify who you are. That might look like an awkward
question at first. But once you start identifying the blocks that build your personality, you would find
a lot of pretenses you have acquired in yourself to fit in to the world.
Your personal brand lets you evaluate and polish your stronger sides. That brings a new level of
confidence in your personality and skills. By highlighting your plus side, you are boosting the
positives in you and at the same time reducing your weaknesses and improving where it is called for.

2. Presenting your skills and highlighting your slogan

Every person among us has an area of expertise, the one thing you specialize in. When you are asked
what you do, the answer you give is your slogan. How well you present your tag line is your
marketing strategy and that is ultimately you want the world to see u and associate you with.
The idea of branding yourself is to be characterized and renowned for. This is what you want to pop
up in peoples head when they talk about you. The more you are known, chances are more
successfully you are being marketed and more successfully you will be.

3. Connecting with the right people and standing out from the crowd
Today’s social media and globalization has redefined success altogether. You need to identify your
field and your target market. The people you interact or you want to interact with are your forum
for success.
Interacting with the right kind of forum makes your brand familiar in a more orchestrated way that
distinguishes you from everyone else. After all, the people who understand your work are the ones
who would recognize your Brand more vividly than anyone else. What you want to show them is
that special thing which nobody does the way you do.
The more out of the ordinary your bran is, the more successful is your story.

4. Personal Branding in the era of Social Media

Go ask around if you will, you will surely find atleast a couple of people you know who got their
current jobs via LinkedIn. This is just the beginning and the first ever example of personal branding.
But the future holds a huge prospect. In future, the companies will look for the brand (i.e., You) that
 suits their taste the best. And the better you present your brand, more familiar are with your brand.
You are going to be their best pick.
You don’t even have to go find work, people will look you up, track you down and pay for your
expertise. Does anything get better than this??

5. Become Focused, Relaxed and Successful

When you are building up your personal brand, you identify all the good things about yourself and
lose up the things you don’t want. This helps you become focused on your upsides.
a. You are concentrating only on the things you like to do, and a good in doing. You are
more focused.
b. You are not worried about all the extra workload that was weighing you down. And you
never wanted to bother that, anyway.
c. You are not tailoring your skill-set for other’s needs. You are streamlining and improving
your own skills and putting it up for others to fit that in their design.

The advantage of personal branding is that (however, you are continuously improving and gaining more
experience every passing moment), you are directed and deterministic more than ever towards success.