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A POLICY ON ROADSIDE ADVERTISEMENTS (First Revision) THE INDIAN ROADS CONGRESS 1992 A POLICY ON ROADSIDE ADVERTISE! (Binet Revision) Published by ‘THE INDIAN ROADS CONGRESS ‘Tamnagat Howse, Sbabjaban Rend, | ‘New Delb-10011 | vm rice | Cratos Peng Re eso Firs pobisied: 1953 First Revislon : November, 1972 Reprinted: Apel, 1979, Reprinted March 192 Reprinted: December, 2001 (Rights of Publication and of Translation are reserved} Printed at Nua Printers, New De 110.020 500 .opies A POLICY ON ROADSIDE ADVERTISEMENTS. cectbeh ogre toni oni of zerienent {E'reation of aie haarce but often ano enue serios detriment {Sisal teniy and he pensation our 12 At present he desited_ restore of contol i ether not exerci ors ely pty exrosed 13, Advertiements can ofienefcively distract the stenton of drivers of motor vecles apd in that case ae pubis hazard Solrnce, ‘They may aio obs! the view of he drivers of st ‘moving veils and are then 8 pubic Sanger LA. When they become an eyesore of oerwie ae a8 “inj ‘o-ameaiy" they interes wih ple igh and ca be opal rototed of tat ground, sh onl of die averted on shee grounds ok protec pub vente sy ny of the fod users and preserving leal amen Ts dahon to enforcement, dentable hat tere sould bea Woh tary acceptance of ts prince 16 Thi tna was tly read byte Socio: tev tnd sands Comme aad publi a 3880 Pra for gael Bi ogommegt rene tam ern ct such arte Sate Pubic Wars epee, Monae one Tow Planoers and Iodign Standards latitation’ review ofthe Boicy wae Esty ae Chas ahr met Sede ese 150, EE OE B.S ea ins io Reig of he aeanioms omber'of meta? she conmice ad he fa th wat Zpmovedy hewn Gcr'metng hide he Ss 5 Benber sti aed the Ease Commie Sppred e Feing fd og 35h Novem (91 "Eater of? fun fay Hipentd ty he’ Caan ete uk ete bd a chacntan SET at, Taso sanded Ske esses Sat icin aston /ADVERTISEMENT?; in the followin pragrapis, mesos ay und ee node amy pbs pai, "eve of ‘thule “oct ingle ot, the naare oh and ‘stnoge Stoll "or in pare forte purpose of adverse, Vhheement ef dicen (iciding ba such hing eeployed shan memoria road ign o ala ine 22, “Advennement” igeudes any hoarding o sini soe oso uid of seaped for he display of advertisements Note-—Any signpost, hus sgn, ame Bate, wari ‘Geog shi lt be eluded under the ead Xuvertbercey the Signy meanlay ofthe word ‘ing oblc unoupeement™ 2.3. The following paragraphs discus the petipes which wid tc apped blo Slate Pes tote cn of abet on ln oe ng te oes, Fe ag 3a amy deo) sneaky or endanger peble wea. 5.1. What my be eousidered as Objectionable Sus Jn general, advertisements shoud not be permite: (1) stor within 100 m ofan toad junction, bridge or another ‘ming in wrhon ares, this dstance fay Be Feguced Sivingrovded there no comet wah he reguremeats Stated Tortheron: ins seh efe stopping distance fora. vebile traveling at a ‘peed of SO Emr ie 60m. ‘Thi shouldbe thea ‘enced dane! fa ier arpestig a Seton, [Suing tat 3 seconde he time during Which the Iniuence tan advertisement board pert the die ‘Once avelled nthe time ll Be about 40m The Sign shoul therefore, be more thea 100" ana) from ‘Uejadebon, Hence 100 mb sopgeea, (se mao and at sh les orto fre wih te vy of approaching. meting or ater- Secting ai . (3) within 10 ofthe edge ofa earngeway NoeA ditnee of 10 m may be taken as the normal ites ek fom te ee ofthe atingevay. the minima iy ofthe advertisement being Os OF ey mete of setback (4) within 50m along the eoad, of am sgn bose erected for ) it eign uf under the odes of a Public Re shes ch ava Teatic Autoriy, a Pubic, Transport ‘Author. ort oes! Auborty. sn such ora wil obscure o inde, mentation of (8) iste sg Beeler dene eee orale omcl EMSA AER cr ee Foristance te avertsenents See re aie or ecemble,m cur orsbape the et at ae signs or employ such words 3 SRP JARs Sat ic arsed on ele om boars, lacards,cloth banners gr sess hang cos 2 (8 co pear sara ne tenion of the iver 4903, UBkreire Raardoos (2) in such form as will abstract the ath of pedestrians and lade ocr vty st eosigs (within righotway ofthe roa (9) when these wil aet local amenity 4.12, laminated advertisements ofthe following description are o6Zinall Paes the angle of ae safety and should not be owe a) advertisements which contin inde ae unites by (© advection of moving gto ie exe uel er rman eh tie or (0) iluninatedadveazements of sch inten or brine as ‘Muming Gage or mpar won ofthe diver ov pedestrians, Beetle meres wth any opera of Sin. agveiaementilminated a soch away a 0 obscare of ) adnate aeesantn ofa ofc! wae stay devise OF ‘ina 3 412, What may be considered as Afetog Amenity 32.1. Fromacsthte considerations, te display of commercial adversemns shoul be sry controled wher eer he genera harass ofthe tcl ae predominantly thas resentiat theteby likely to be depresutea. sn“ PUNE Improvements are 322. The fontage of bung of 4 dignied and subdued hunter such a8 hospitals, educational instuons, pe acer, inemoril of national mpriance, place of worship ey ahold Be [roteted fom the vandals of commercial sSvetsemeis 231. Inpublic interest adnetementof the following clisses ug pice hout epee sonten thou hese Should esas ‘ubly conform tothe peace se ov in caute th Cass (1) Functional sdvernemeats {0 fica warning sin, Be decom, sgn fouing and ‘ies oF advertisement posted of duplayed by or under the eee ‘ons of any public or cout ocr in he performance of ofl or directed ue | pivenstow auzaD Example (©) Ditection siges to places of public amenity, such a petrol sions, ropa shops, garages, hosplal, Read ows, polce ins and Se atone, BusstaTion | samples (Sins stating solely to any city, tows, village or histor Place, Sine lace of tourist inert ee Examples [owen | [Fatibnmovov | ‘ ea] (4) Signs, noice, tc, erected by the Defence Department for the infant menses of te ame ores othe padi Example [ nr eae a | (6) Signs eesticting trespass of property, limited to 0.2 9. in ares oles Examples PRIVATE, ‘TRESSPASSERS WILL, paorenty | | "Be PROSECUTED laced so a8 10 plated ut Sigas oats, 0.2 9: nae oF stow Wc redone of pce of busine ‘Sey avy fom the eatageway. (Case (2) Advertisements relating othe premies on whch thse are pave ig ‘Advertisements oe th of identfetion, dzection ah a'r bling on which hey ae gt warnog mis rpect to the Sispayeds provided not acceding 2 qe mete mare ate ase en toch Rvertbemene Eanes. MIND THE PROPERTY OF, STEP MOHAN TAL CO, “ [esa a | (e Adveiement cag aay pene, parenting ommpy epartely crying 0 ‘made at ‘remvs where any suc avertvement i played inited (0 obe 5 nese a LL™rté‘

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