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Design in the
Anthropocene
Designers and creatives are responding to climate change
with installations that bring the issue into the cultural
zeitgeist, and ambitious initiatives that aim to help keep our
planet liveable
Brodie Neill
Action Points
Climate change and sustainability are two of the
defining challenges of our time. Designers are
increasingly engaged, both in raising awareness of the
issues and in searching for solutions. The best
approaches that are emerging are effective, inspiring and
radically hopeful.
1. Be an ally: invest in positive and proactive initiatives
which empower consumers to work towards a solution,
rather than just worrying.
2. Explore new aesthetics: new approaches to
sustainability are developing the movement with a
fresh and exciting visual language that feels less dry
and worthy, and more exciting and dynamic.
3. Work at every scale: within your business, look at
areas such as redesigning packaging and cutting
down on production waste. Think outside of your
immediate product, too, by investing in large-scale
visionary projects and pushing for systemic industry
change.
4. Seize the opportunity to innovate: many of the great
innovations in history emerged during crises. Use this
opportunity to push forward new ideas and radical
design futures.