Questionnaire for biscuits

Please give us your valued preferences for biscuits by filling in this questionnaire

* Required

Name *

Are you a? *

 Working Professional

 Student

What is your age? *

 <10

 10-20

 20-30

 30-40

 40-50

 >50

What is your current monthly income? *

 Nil

 10k-20k

 20k-30k

 30k-40k

 40k-50k

 >50k

How often do you purchase biscuits? *

 Daily

 Once in 2-3 days

 Once a week

 Once a month
 When do you generally consume biscuits? *

 Breakfast

 Tea Break/Snacks

 In between meals

 Whenever Hungry

 While studying/working

 While travelling

Rate the following attributes in biscuits *

Not so
Most Important Important Neutral Not important
important

Taste

Brand

Price

Packaging

Advertisements

Variety

Availability

Different Sizes/Packages

Freshness

Health Quotient

Would you try a new brand brought out by an unknown player? *

 Yes, It could have a really great taste

 Maybe only if the packaging is very attractive

 Absolutely No

What attracts you most to a new untried brand of biscuits? *

 Advertisements
 Attractive Packaging

 Biscuit Name/Picture

 Taste described

 Cheaper Price

 Other's opinion

Rank the following types of biscuits on how much you like them * 1- Most Liked 5- Most Disliked

1 2 3 4 5

Cream

Salted

Neutral Taste

Glucose

With nuts

Wafer Biscuits

Where do you generally buy biscuits from? *

 Local Kirana Shop

 General Stores

 Super Markets like Reliance Fresh, More

 Wholesale Markets

According to you which is the most effective media for advertising a biscuit brand? *

 Newspapers

 Television

 Magazines

 Hoardings

 Radio
Rate the following biscuits as per your preference * 1- Most liked 5- Most Disliked

1 2 3 4 5

Britania Cream Treat

Parle Monaco

Parle-G

Parle Hide n Seek

Britannia NutriChoice

Sunfeast Dark Fantasy

Britannia GoodDay

Britannia Pure Magic

Britannia Marie

Rate the following companies on Price * 1- Not Satisfactory 5-Highly Satisfactory

1 2 3 4 5

Parle

Britannia

Sunfeast

BiskFarm

Priyagold

Rate the following companies on Taste * 1- Not Satisfactory 5-Highly Satisfactory

1 2 3 4 5

Parle
 1 2 3 4 5

Britannia

Sunfeast

BiskFarm

Priyagold