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Identify the five marketing management orientations in the current marketing era and write one appropriate
product in each column.
Orientation
Products
Write the four marketing eras in each column. Choose the philosophies that describe each era.
Era
Briefly describe the
Philosophies
Enumeration
Elements of relationship marketing.
External and internal consumer buying influences.
Give a specific strategy that a company can use to improve customer relationship under each category.
Core Service Delivery
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Financial Bonds
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Answer the following clearly and as briefly as possible. Use complete sentences.
Compute for the CLV of a customer of a book store. Assuming that: the book store will have P10.00 profit/visit
a. The customer visits five times a month.
b. The customer is 10 years old and the lifespan is 60 years.