Report On “Functions of management of Dorjibari (Fashion House)” 1
2. 2. “Functions of management of Dorjibari” Course code: EIB-506 Sec: A Supervised by: Dr. Chowdhury Saima Ferdous Associate Professor & Chairperson Department of International Business Prepared by: Md. Delowar Hosin ID#801415066 Department of International Business Date of Submission: 14/08/2015 2 3. 3. Letter of Transmittal August 08, 2015 Dr. Chowdhury Saima Ferdous Associate Professor & Chairperson Department of International Business University of Dhaka Dear Sir, With due respect and great honor to formally inform you that I’m Md. Delowar Hosin a bonafide student of your reputed institution bearing ID#801415066 with the department of International Business. Here is the term paper that I assigned on the topic as per your mentioned topics. The report has been completed by the knowledge that gave me Almighty Allah (SWT) that I have gathered from the survey results. I have been assigned to conduct a study on “Functions of management of Dorjibari”, as a requirement of my term paper. I have prepared this term paper for submission as a requirement for the complete of my course Principles of Management. In preparing this term paper I’ve tried to my best label to complete this term paper meaningfully & correctly, as much as feasible. I thank you for giving me the opportunity to do this term paper, which was very interesting & knowledge obtaining & enhancing. I’ve enjoyed preparing the term paper though it was challenging for me to finish within the limited time period & limited information access. I would be happy with you if you read the term paper carefully & I will be trying to reply the entire query that you have regarding the term paper. However, if you need any assistance any interpreting this term paper please contact with me without any kind of hesitation. Thanking you. Sincerely yours, Md. Delowar Hosin 3 4. 4. Acknowledgement First of all, it is the Almighty, the Merciful & the Benevolent Allah (SWT) who give me the sense to understand what I do & finish the study properly. I am deeply grateful to all in the university students and other students who assist me to do this job. Especially they help me a lot to answer my questionnaire. No words can sufficiently express my heartiest gratitude to esteemed supervisor Dr. Chowdhury Saima Ferdous for providing me detailed feedback & technical advice on this term paper. Without her guidance & support it would not been feasible for me to complete this term paper properly. Her inspiration, kind direction, valuable suggestions and advice helped me to prepare this report successfully. Finally, I would like to thank all the respondents & interviewees whose thoughts, ideas, guidance and proper information made this term paper richer. 4 5. 5. Executive Summary All organizations rely upon group efforts to achieve goals. And whenever two or more people are required to work together, management is necessary. Management positions are projected to continue to grow by an average of 7% percent. If that is not enough reason to become a believer in management, maybe the reasons below will. Accomplish goals – It is possible to accomplish goals without management, but it would be extremely difficult. With proper management, an organization is allowed to plan and balance their resources in such a way that every task is completed. This does not only relate to businesses, but it also applies to our lives. Be more efficient – There are only so many hours in a work day, so it beneficial to make the most of it. The last thing a company wants its employees to do is to waste time. With good skills, companies are able to get as much work done as possible with the time given to them. Make better decisions – The choices a business makes can make the difference between being successful to being a complete disaster. Therefore, making rational decisions are vital for a company if they want to do well. With good time management, they will have more time to weigh out the positives from the negatives in their decision making. Earn more profit – When all of the other benefits mentioned above are met, it will usually equal to an increase of profit for the company. The most successful and profitable businesses in the world attribute a lot of it to their management skills. Planning think of as bridging a gap for where we currently are and where we want to be. For example, if the company’s goal is to earn profit, the manager needs to determine the steps necessary to achieve that goal. Organizing function is also known to be the backbone of management. Staffing after management decides what they needs have; they may decide to hire more employees in a certain department. It is also responsible for training and development, promotions, transfers, and firing. Leading Supervision, motivation, leadership, and communication are all involved in the directing function. Management needs to be able to oversee and influence the behavior of the staff and achieve the company’s goals, whether that means assisting or motivating them. Controlling function of management deals with monitoring the company’s progress and ensuring that all of the other functions are operating efficiently. I try to my level of best to implement all four significant functions of management of Dorjibari. 5 6. 6. Table of Content Title Page No Executive Summary Chapter One: The Report 1.1 Introduction 09 1.2 Origin of the Report 10 1.3 Objectives 10 1.3.1 Broad Objective 11 1.3.2 Specific Objective 11 1.4 Scope of the Study 11 1.5 Constraints of the report 11 11 Chapter Three: Industry Analysis 2.0 Organization External Environment 14 2.1 The Environment Domain 14 2.2 Preference Change 14 2.3 Demographic Change 14 2.4 Resources 14 2.5 Skilled Worker 14 2.6 Raw Materials 15 2.7 Technology 15 6 7. 7. 2.8 Law & Regulation 15 2.9 Environmental Uncertainty 15 Chapter Three: Company Profiles 3. Overview of the company 17 3.1 History 17 3.2Vision statement 17 3.3 Mission statement 17 3.4 Objective of Dorjibari 17 3.5 Planning For Business 18 3.6 Production capacity 18 3.7 Organization 18 3.8 Organizational Structure of Dorjibari 18 3.9 HR Structure of Dorjibari 20 3.10 Products 21 3.11 Design & Development 21 3.12 Production process & Technology 22 3.13 Clients 22 3.14 Daily work plan 22 3.15 Production facilities 22 3.16 Quality Assurance 23 7 8. 8. Chapter Four: Methodology Methodology 25 Chapter Five: SWOT Analysis & Findings 26 Major Findings of the study 28 Recommendation 31 Conclusion 32 8 9. 9. INTRODUTORY PART 1.1 Introduction Management has been described as a social process involving responsibility for economical and effective planning & regulation of operation of an enterprise in the fulfillment of given purposes. It is a dynamic process consisting of various elements and activities. These activities are different from operative functions like marketing, finance, purchase etc. Rather these activities are common to each and every manger irrespective of his level or status. To define management in the business world, it is the organization of activities of a company to reach defined objectives. This is usually accomplished by directors and managers who 9 10. 10. have the authority to make decisions in the company. In corporations, the board of directors or the chief executive officer (CEO) is usually in charge of management. All organizations rely upon group efforts to achieve goals. And whenever two or more people are required to work together, management is necessary. According to the U.S. Bureau of Labor Statistics, management positions are projected to continue to grow by an average of 7% percent. If that is not enough reason to become a believer in management, maybe the reasons below will: Accomplish goals – It is possible to accomplish goals without management, but it would be extremely difficult. With proper management, an organization is allowed to plan and balance their resources in such a way that every task is completed. This does not only relate to businesses, but it also applies to our lives. Be more efficient – There are only so many hours in a work day, so it beneficial to make the most of it. The last thing a company wants its employees to do is to waste time. With good skills, companies are able to get as much work done as possible with the time given to them. Make better decisions – The choices a business makes can make the difference between being successful to being a complete disaster. Therefore, making rational decisions is vital for a company if they want to do well. With good time management, they will have more time to weigh out the positives from the negatives in their decision making. Earn more profit – When all of the other benefits mentioned above are met, it will usually equal to an increase of profit for the company. The most successful and profitable businesses in the world attribute a lot of it to their management skills Term paper is an important and unavoidable part for completing the academic semester. Term paper can help the students to acquire practical knowledge about his or her particular learning. For the four month academic period, Term paper is a major requirement for shearing knowledge. As a requirement for the academic purpose, I need to do the Term paper in any business organization that is well reputed in its field. This Term paper carries good grade, which shows the practical knowledge and skills that the internee carries. I have chosen a Fashion house to do my Term paper and the name of the company is Dorjibari. 10 11. 11. 1.2 Origin of the Study The term paper title “Functions of management of Dorjibari in” has been prepared as a practical fulfillment of academic semester of the course of; Principles of Management, department of International Business, University of Dhaka. For this purpose each of these is attached with or organization. During the academic semester a student has learned a lot of things that is theoretical. He has also to undertake and were of investigation to the organization for detailed study. The basic purpose of this attachment is to expose the student to the real business world. This exposure acquaints his with the practices of modern business world. This exposure is very helpful is seeing for oneself how things move and to find the gap as well as the similarities between theoretical and practical knowledge. 1.3 Objectives of Study The main objective of the term paper is to provide four function of Management. We know that, Managing is the most important input for every organization that includes Planning g, Organizing, Staffing, Leading & Controlling. Every function of Management is so important for an organization. Better plan leads an organization to success, there need to organize every part of the organization. Organization made up of people in their own environment and also how to acquire their service, developing their skill, motivating them to high level of performance to achieving organizational objective. It is essential to overview the all of function. Objectives can be divided in two parts. 1.3.1 Broad objective: To know about the functions of management practices of Dorjibari i.e. DB how to plan, how to organize, recruitment process, employee salary structure, increments system, incentive policy, leave policy etc. 1.3.2 Specific objective: The key objectives of the report are as follows: 11 12. 12. 1. To record procedures and practices of planning, organizing, staffing, training and developing, motivation, maintenance of the employees & controlling of DB. 2. To identify how to procedure payroll, promotion, transfer, terminate procedure employees activities record. 3. To record and report of organizational structure with detail of grouping of work. 4. To understand of business strategy, vision mission of the organization. 5. Identify the SOWT analysis of Dorjibari. 1.4 Scope of the study I assigned to do my term paper in “Dorjibari” this term paper designed by the faculty of business department of International Business, University of Dhaka to gather practical knowledge about overall activities of the DB at corporate office Dhaka. My project is in ““Functions of management of Dorjibari”. However I studied all the main functional areas of the company they are: planning, organizing, staffing, leading and controlling. I also introduce with companies service polices and program. I also observed in interaction general manager with other functional department o the company. 1.5 Constraints of the study From the beginning to end the study has been conducted with the indentation of making it is a complete and truthful one. However many problems appeared in the way of conducting the study. During the study it was not possible to visit the whole area covered by the company although the financial statements and other information regarding the study have been consider. The study considers followings limitations: All the department of corporate office was not physically visited. All the concerns personnel of the company have not been interviewed. Management is very busy for that reason they couldn’t help me to prepare the report. Large-scale research was not possible within the time. Relevant data and document collection were difficult due to the organization confidentiality. 12 13. 13. 13 14. 14. INDUSTRY ANALYSIS 2.0 Organization’s External Environment The external organization comprises of all the entities that exist outside its boundary, but have significant influence on its growth and survival. An organization has little or no control over its environment but needs to constantly monitor and adapt to these external changes, a proactive or reactive response leads to significantly different outcome. 14 15. 15. 2.1 The Environmental Domain The company has so many competitor into the country. It’s have a similar product also on same market. The company has a special team to know about their product, design, marketing strategy and others. 2.2 Preference change Customers like and dislike changes rapidly, people live in a tight social system that create and encourage trends. So Dorjibari emphasis to anticipate changes in user’s product requirements, emerging technologies that can change how the products are used etc. 2.3 Demographical changes Dorjibari want to run their business in all over the country. So, it is essential to know about local demographic situation. Demographic changes include the social, economical and cultural changes like population age, ethnicity, education level and economic class. Such changes affect the customer preference and the mass market trends. 2.4 Resources: An organization depends upon availability of certain external resources for its operations and productivity. It is very import to say that the company has no any external resources. 2.5 Skilled Workers: Every retailer have a season period over a year. In this sector, almost 70% sale generate on the month of Ramadan. For the reason the company need to recruit more employees for the specific month. The company has sources to hire from undergraduate students, related university courses, training schools and labor market. The availability of adequately skilled employees at various levels in the organization can change dramatically over the period of time. 2.6 Raw Materials: The company buys raw materials from Islampur. They also import from external sources like, India, China, and Thailand. They calculate the costing, demand and market situation to import the specific product. 15 16. 16. 2.7 Technology Dorjibari has already high technology to produce high quality of product. They also concern very much about latest technology. 2.8 Laws and Regulations All organizations have to abide by the legal system, new laws and regulations are constantly added due to the political or social changes. Compliance can result in additional cost, developing new technology, additional taxes or legal fees. To maintain the laws and regulation the company has a legal advisor. . 2.9 Environmental Uncertainty The rate at which the external domain can possibly change defines the environmental Uncertainty; put differently, it’s a measure of how many factors change during a single planning period. Not all factors impact the day to day operations and thus needs to be weighed differently. Higher level of uncertainty entails that organizational leaders have a complex environment to deal with, it test their visionary and decision making capability in absence of clear data. Dorjibari has a framework of environmental uncertainty can be formulated by determining the complexity and stability of the environment. 16 17. 17. COMPANY ANALYSIS 3.0 About the company: Dorjibari, 100% manufacturing industries, is specialized in manufacturing all types of Tops & 17 18. 18. Bottom Wears of woven & knit items of reputed for Domestic market. The Company’s first manufacturing unit was established in 2007. Customer is their focus. Dorjibari growth and development will be determined by the growth of their customers. To comply with their customers’ requirement they have experienced and semi- skilled machine operators. Dorjibari organizes in house training programs for all staffs and workers to achieve quality standards and production efficiency. 3.1 History: The first manufacturing facility, Dorjibari Fashion House, was established in 1995 with the name or Hejal, I come to market as Dorjibari on 2007 & become most popular fashion house for teenage. The head office & all of the manufacturing factories are located in Shadarghat, Dhaka. 3.2 Vision statement: Developing and promoting the ready-made apparel sector. Creating customers need through manufacturing and supplying quality products. The company will establish outlet on every District within two years. 3.3 Mission Statement: Our endeavor will continue to ensure quality and high standard in every activity whatever we are engaged with. 3.4 Objectives of Dorjibari: Create a favorable image of Bangladesh first as a high quality garments manufacturer and supplier. Follow The Quality With in Time. To expand its business by their authorized Diller. Train and develop a motivated and skilled workforce considering the “Quality of life” for the employees. 3.5 Planning for Business: 18 19. 19. Fazlur Rahman is the Managing Director of the company. He is the main planner for any time of activities. He designs the future plan to be the country largest retailer on the country. The aim of the company is to establish out let in every district on the country. They want to provide best quality of product as well as service. 3.6 Production Capacity: Implementing the latest development in manufacturing technology, the Company always thrives to remain at par with world-class standards. The state-of-the-art facilities combined with efficient manpower is their focus. The Group is committed to produce at the highest quantity with quality. The monthly production capacity of the Group: No. of Employee : 1400 Production Line : 30 Work Space : 48000 square feet (With outlet) Machine : 450 No. 3.7 Organization: Dorjibari employs over eleven hundred skilled workers and around two hundred supervisory managerial staffs in its production facilities and corporate head office. Marketing, production, procurement, finance, shipping, human resources, Administration, and information systems sections are located in Corporate Head Office and are staffed and managed by competent professionals. The production team comprises of skilled labors, and around fifty percent of the workforce in women. The managerial staff consists of a healthy combination of national and international recruits, focused to provide Dorjibari the capability necessary to successfully compete in global manufacturing. Excellent salary structure supplemented with performance incentives motivates workers to achieve the highest level of productivity. 3.8 Organizational Structure of Dorjibari: 19 Chairman 20. 20. Fig 2.1: Organizational Structure of Dorjibari * GM = General Manager LM = Logistics Manager PM = Production Manager MSM = Marketing & Sales Manager PM = Purchase Manager CM = Customer Manager HRM = Human Resource Manager Pro. M = Production Manager SE = Senior Executive JE = Junior Executive 3.9 HR Structure of Dorjibari: 20 PM Marketing Director Finance Director PM LMMSM GM 30 JE 30 Executive 10 SE CSHRM Pro. M 10 SE 10 SE 10 SE 10 SE10 SE10 SE 30 Executive 30 Executive 30 Executive 30 Executive 30 Executive 30 Executive 30 JE 30 JE 30 JE30 JE 30 JE30 JE Head of the HR 21. 21. Fig 2.2: HR Structure of Dorjibari *SECO = Senior Executive Computer Operator SE = Senior Executive C & B = Compensation and Benefits Head of the HR: He observes all of activities of the HR division. He plans for recruitment, training program, salary structure, employee transfer etc. Head of the HR also share that information with manager. Manager: All the tasks of executive are execute in their professional life that’s learn from the manger. Manager is train to the executive how to execute their task, and also try to give the update information. Some task of Manager is given below: Execute the orientation program Relation build up between employees Senior Executive of Computer Operator: Senior Executive of Computer Operator completes his task with his subordinate. His task include in: Maintain the attendance system Maintain the leave system Maintain the time schedule of entry and exit procedure Senior Executive Trainer: Train all of executive and also train labor and securities. Tasks are given below: 21 Manager SE complainSE C&BSEC Operator SE Labor Relation SE Trainer 1 Executive 3 Executives 2 Executives 1 Executive 22. 22. Preparing training plan and trained the workers. Implement and maintain labor law Implement of training process Senior Executive Compensation & Benefits: Their activities are given below Calculate the salary and benefits Bonus and wages of labor Calculate the movement system and late system of employees Senior Executive of Complains: Depend on complains, try to solve the problem and take an action as follows the organizations rules. 3.10 Products: Readymade garment products are the chief items to sell into Bangladesh. At first the company imports the jeans pant, all winter products & some others. Dorjibari’s product line includes: 1 Casual wears, Sports wear 2 Swimming Trouser, Dress & Formal Pant 3 Dress & Formal Pant 3.11 Design & Development: Dorjibari partners its clients in translating designers’ sketches, images as well as originals samples for their range presentation meeting. These samples are developed using yarns mainly suggested by customers or, in some cases by Dorjibari, Based on the visit to yarn fairs. Design inputs are acquired from visits to yarn and garment fairs, trade publications as well as from the Internet. A sampling department with some efficient employee enables quick turnaround of sampling request. CAD (Computer Aided Design) system is used some sphere of the design & development process of the samples as well as the final output. 3.12 Production Process & Technology: 22 23. 23. Modernistic apparel manufacturing techniques have been customized to comply with DB’s production process and adopted in its facilities to ensure optimum efficiency. Production monitoring system using bar- cards ensures accurate recording of work in progress and provide management with live production data. This helps operations management to be proactive in correcting potential flaws with in a particular process and provides important records monitor operations efficiently. 3.13 Clients: The Company is proud to have a upper & upper middle class client. Most of the client is satisfied by their product & services. They provide good quality of products as well as services. There is no compromise to select best quality fabrics, the chairman said. 3.14 Daily Work Plan: The office time Start at 9.20 am and come to end 6.00 pm. Launce break start from 1.30 pm to 2.30 pm. Weekly meeting start at 11.00am in Saturday. The Human resource manager allocate job to his subordinate. Clean up procedure also include every day work plan. There is an attendance policy also if one enters the office after 30 minute to due time then he or she will be punished. 3.15 Production Facilities: Modernistic men apparel manufacturing techniques have been customized to comply with DB’s production process and adopted in its facilities to ensure optimum efficiency. DB uses precision machines to ensure its production and well equipped with all required machines of its own. There are also some specialized machines for special products DB has pocket welt, Blind stitch, Pressing puller, Garments press, Bias and clothing, Metal detector, Setting Machine, (Pant Finishing ),Rhine Stone, Fixing and some other rare and valuable machines. DB employs over 1100 skilled workers and around 200 supervisors and managerial staff in its production facilities for its smooth. 3.16 Quality Assurance: Focus is on quality rather than quantity. They are committed to produce at the highest level & 23 24. 24. never comprise quality with quantity. They have earned a reputation for being a marker of quality garments in our never ending quest for quality; DB ensures strict quality control measures where each product has to go through a series of thorough scrutiny. Here they try to make products that not only meet their clients required criteria but also give them recognition to their Quality Management System. This has resulted in fundamental change in the way they operate, from top level management reporting to training and development of the machine operators, to being proactive about waste management’s for a healthy environment. 24 25. 25. METHOD 25 26. 26. METHODOLOGY Descriptive research design is obtained to present this report. Both primary and secondary data are sources used. The report has been prepared based on primary and secondary data. Methodology of the term paper is given bellow: 4.1 Primary Data Collection Methods: By talking with the DGM of the organization. Observation method will also be used in this study. 4.2 Secondary Data Collection Methods: Data collection from the companies’ brochures. Use the companies’ web side to makes the report. Data collection from the companies’ fair reports etc. 26 27. 27. SWOT ANALYSIS & FINDINGS 27 28. 28. SWOT ANALYSIS SWOT analysis is one of the most important steps in formulating strategy. Using the organization’s mission as a context, managers assess internal strengths and weaknesses as well as external opportunities that exploit opportunities and strengths, neutralize threats and weaknesses. Strengths: Organization Strengths as skills and capabilities that enable an organization to convince of and implement its strategies. Here we discuss strengths of Dorjibari. These are given bellow: 1 Manager and staffs of Dorjibari are experienced. 2 The Company has a strong base of potential customer sustain in the completive market. 3 Dorjibari has independent marketing and merchandising control unit. Each merchandiser is assign to specific customer account to follow up right from the sampling stage of export shipment. 4 Dorjibari ensured the quality of the products and production in time. 5 Dorjibari is very much serious about the shipment of their products Weaknesses: Organizational weaknesses are skills and capabilities that do not enable an organization to choose and important strategies that support its missions. Weaknesses of Dorjibari are given bellow. 1 Employee turnover exists because of the availability of job in garments and buying house. 2 Worker turnover exists because of extra pressure from their boss. Opportunities: 28 29. 29. Organizational opportunity is areas in the environment that, if exploited, may generate higher performance. Opportunities of Dorjibari are given bellow. 1 This garment is situated at Shadarghat which is renowned as a commercial area and this area could be an opportunity for this organization. 2 Dorjibari has emphasized on market segmentation in order son regular basis. Through segmenting market in the existing market share, the company can gain potential market opportunities. 3 As the sector earns high amount of money, the government encourages this sector to Explore. So it is also an opportunity . Threats: Organizational threats are area in the environment the increase the difficulty of an organization performing at a higher level. Threats of Dorjibari are given bellow: 1 Day by day technologies are changing and to adopt those technologies are big threats because it require s largest amount of investment. 2 Employees are generally afraid of new technologies. 3 Because of Globalization competitors are increasing rapidly worldwide. 4 Inflation rate is high in our country that caused the economic condition disturb to the country. Major findings of the study 1 According to “Labor Law Act 2006” organization should emphasize on equal pay opportunity. But they don’t maintain this law. 2 According to the literature review orientation is required from joining day of the workers but they are not maintaining this due to lack of time and huge work load 3 They don’t provide off the job training. According to the literature it is essential. 4 No long time training program system in Dorjibari. Long- term training program is always essential to learn a thing properly 5 Sometime I found the employee come through references and management face new and new problem. 29 30. 30. 6 The organization hasn’t any trade union. 7 They have no communication facilities for employees. 8 There are using modem technology for garments factory. Example Korme Software, Warless, CC camera and production related machines. 9 They provide Hajj facilities by lottery. 10 The organization have human resource management department. 11 Eight hours medical service for the worker. 12 In the floor, worker is safe because their security is strong. 13 Group Insurance policy is followed by Dorjibari. 14 The organization is maintaining factory act 1994. 15 Because of attendance bonus workers are very much sincere about attendance. 16 They recruit technologically sound people for their future projects. 17 The organization has motivated the different personnel and provides different facilities to get best effort from them. 30 31. 31. RECOMMENDATION & CONCLUSION 31 32. 32. Recommendation 1 Organization should emphasize on equal pay opportunity. 2 They should arrange the orientation program from joining day of the worker it will help worker to know quickly about the organization. 3 They can arrange off the training program because it is essential for more skilled. 4 The employee’s job should be secured. 5 There is no long time training program system in Dorjibari. Long- term training program should have in Dorjibari. 6 Theoretically employee referral is acceptable but I think organization should judge properly before recruit them. 7 Dorjibari can enhance their employee skill & ability by partnership with reputed training institute. 8 More training should have provided for the employees. 9 Dorjibari always tries to uses the best equipment for their garments infrastructure but they have to concentrate to procure better equipment. 10 Dorjibari can proper utilize the intern & rearrange their internship program, So that this fresh graduate can do various role of the company. 11 The company should provide equal employment opportunity. 12 The organization should introduce sufficient computer facilities for every department 32 33. 33. Conclusion Emphasizing in management function is becoming more essential for every company. After discussion about above function of management we can say that any company who has effective management system has run their business effectively. Every company should have a strong Human resource department that can provide best employee for best position. In the Dorjibari there is no off the job training system, they don’t provide equal employment payment and opportunity, sometime they don’t provide orientation program for the worker in the first day of work , more over they have shortage of computer. Dorjibari doesn’t provide long term training program and the workers job are not secured. But their maternity benefit policy is strong. Their overall activity is nice. 33